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The Future of the Spirits Market in Thailand, to 2016

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• The Future of the Spirits Market in Thailand, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in Thailand. • The report presents detailed analysis on the Spirits consumption trends in Thailand, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data. • This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

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									                                  SPIRITS
                          Industry Forecast Report




The Future of the Spirits Market in
Thailand, to 2016
Reference code: AD016MR

Published: March 2012




                          www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS
1  Introduction ........................................................................................................................ 15
1.1       What is this Report About? ............................................................................................................15
1.2       Definitions......................................................................................................................................15
1.2.1     This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016. .................................. 15
1.3       Summary Methodology ..................................................................................................................18
2       Thailand Spirits Market Overview ..................................................................................... 21
2.1       Market Dynamics by Volume .........................................................................................................21
2.1.1     Overall Spirits Consumption, 2006–16 ............................................................................................................ 21
2.1.2     Per-capita Spirits consumption, 2006–16 ........................................................................................................ 22
2.1.3     Overall Spirits Market Growth Dynamics by Volume ....................................................................................... 23
2.1.4     Spirits Consumption by Category, 2006–16 .................................................................................................... 24
2.1.5     Spirits Consumption – Trends and Forecasts .................................................................................................. 26
2.1.6     Thailand Spirits Consumption by Price Segment, 2006–16 ............................................................................ 27
2.1.7     Thailand Spirits Consumption by Alcoholic Strength, 2006–16 ....................................................................... 29
2.1.8     Spirits distribution – Off and On-premise Trade, 2006–16 .............................................................................. 31
2.1.9     Overall Off-premise Spirits Consumption by Category, 2006–16 .................................................................... 32
2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16 .................................................................... 34
3       Thailand Brandy Market Analysis..................................................................................... 36
3.1       Brandy Market Growth Dynamics (Volume Analysis), 2006–16 .....................................................36
3.2       Brandy Market Consumption Analysis, 2006–16............................................................................37
3.2.1     Brandy Market Volume Analysis, 2006–16 ...................................................................................................... 37
3.3       Brandy Consumption by Channels.................................................................................................38
3.3.1     Brandy Consumption by Channel, 2006–16 .................................................................................................... 38
3.3.2     Brandy Off-premise Consumption, 2006–16.................................................................................................... 39
3.3.3     Brandy On-premise Consumption, 2006–16.................................................................................................... 40
3.4       Brandy
								
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