SEO Search by liwenting

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									Search engine optimization (SEO)
"Doing a good SEO is crucial ... but the key is to offer quality content."

In general, users do not make much use of the lists of favorites or bookmarks browsers provide
systems and rarely directly typed the URL of the page you wish to go, because he might not know
it.

Given this dynamic, web positioning strategies are critical. Since on the other hand, after a search
of less than 40% of Internet users reached the second page of results that provides a search
engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and
to achieve this we need to think like search engines to better communicate with them.

Google, Yahoo, MSN and company order their results through mathematical algorithms that
undergo analysis hundreds of factors. Each company uses a different formula and the idea is not
decipher.

The answer lies in the SEO. SEO is the acronym for "search engine optimization (Search Engine
Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of
clues and techniques to interpret the mode of operation search engines.

1. Content.
   What users see vs. what are the search engines? Users can watch and / or read the website
   but search engines can only read the programming code with which they are developed and,
   even today, still can not read them all equally, for example, Flash has recently joined Google
   results but can not be optimized as HTML.

    Graphics, sounds and videos are part of a page that search engines can not decipher it is for
    this reason that the positioning work is based on HTML tags and text.

2. Indexability.
   This concept refers to the ownership of the page to be properly indexed by search engine
   robots, allowing access to all corners, facilitating navigation and showing all its contents
   clearly.

    "The meta tags
    The Meta Tags are code in the header is not visible on screen when displaying the page.
    There are several types of Meta-Tags and they do a description of the content and features
    we want that search engines take into account.

           Meta Robots: This tag is only necessary if you want that page is not indexed in
            search engines.
           Meta Description: This tag is important because it allows us to make a more profound
            than in the title, which we refer to the page content.
           Meta Keywords: Perhaps the most important, she put the key words through the
            schools want this page to be found on search engines. Any other Meta tag is not
            considered by most search engines, only for some very specialized. It is noteworthy
            that Meta tags are not a magic solution to position a site in search engines; you must
            use all the techniques to be successful.

    In conclusion, the main goal HTML tags to keep in mind for a good positioning are:

       Title.
        Before entering into any other theme or gimmick positioning is important to define the
        titles of our pages, which should make a brief reference to the content of the page to
       which you are assigning, taking care to include the most important word describe the
       page or section to which we refer.

      Description
       Individual short description or abstract of the document as a meta tag that summarizes in
       a brief and concise content of the document and that may appear below the title in the
       "SERP's (search results pages of search engines.)

      H1, H2, H3, …Hn
       Correspond to the holders of any websites, so that the text you include in this tag will be
       taken into account for the contents of the page. Its importance depends on the number
       that accompanies them, H1 being the most important and so on until H6. You should only
       use a single level page and not found much use beyond the H4.

      The relevance
       Relevance is an important point, this means that any word used in the title and meta tags
       of the page in question should be included within the text content of the page. It is
       noteworthy that some practices are penalized by search engines such as using hidden
       text and word lists.

      The URL
       You try to be as descriptive as possible and semantically also facilitate proper indexing of
       the document. As an example: www.nombreempresa.com / activity-main.html
       To strengthen the content of the page and improve your position in search engines is
       important that labels view the URL above and have the same content.

      Photos
       Are not read by search engines, but you can rename them or give them descriptive
       attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" is not very
       descriptive, but if you change it to "gato.jpg" and you're telling the search engines what is
       that picture. And you can add the ALT attribute, very important for accessibility of
       documents and for proper indexing, with a description of the photo, in this case ALT = "a
       gray cat," and that will also serve people with disabilities be aware of their visual content.

      The outgoing links
       They are also an important factor in the confidence that generates a site. Always try to
       add value to the user through the content with outbound links. Since your users can not
       navigate all the available web pages: Convert your reference page with unique content
       and a number of resources that extend and complement the information.

      The map
       Finally, your site should include a file sitemap.xml, a map of your site to facilitate proper
       indexing by search engines.

3. Keywords
   One of the most crucial factors in the management of the natural results are the key words,
   as in any book we are informed of the contents of the page and to be text, are perfectly
   understood by search engines, you should avoid using text as: "Home Page", "Home," Name
   of the Institution. "Search engines are the main gateway to cyberspace. A person who wants
   to find a page on the Internet, usually done through a search engine.

   All positioning campaign must begin with the analysis of the keywords or keywords for which
   you want to optimize the website. Keywords means those words such as "hotel" or strings of
   words such as "hotels in Barcelona, and your choice will depend on the content of your
   campaign goals, and finally, the target or target to which you want to address.
   The SEO is roughly 4 points:
       Content. Basis of SEO, without content you have nothing to position. The aim is that
         the content created, has quality and is accessible and readable by search engines.
         You      can use SEO-Browser to view your site as you would a search engine.
       S.E.O. (search engine optimization) Keywords (keywords). The basis for the
         classification of any form is the key words, for according to the words that we include
         on our site, we store the search engines. So choose the best keywords for your site
         is one of the great challenges of SEO. The typical procedure for choosing and finding
         keywords is that once chosen the theme on which we write, we make an
         investigation of possible keywords, through research on the topic to see what kind of
         concepts and words are which         are more related to it and then brainstorm ideas
         related words (can be via a tool like Google for keywords). Once you've identified
         several key words then check the Frequency with which they are searched and
         choose according to your target market and existing competition for that keyword. It
         should be noted that the term “keyword "does not necessarily refer to a word and in
         most cases refers to phrases.
       Optimization. Once you have the list of keywords you're using should try to take the
         best advantage of optimizing your content using tags , as the title (title), headers (h1,
         h2, h3, ...) and description (mini-summary of your page.)
       Authority. The way you show the search engines that our site is relevant, is through
         the sites we link. Making other sites link to us is what is known as link building. In
         addition, since the content is not sold by itself is important to promote related sites,
         portals and social networks and eventually cultivate relationships with other bloggers
         and with your own readers, it is these that can help you promote you by word of
         mouth.

4. Professional Services
   Hiring an SEO is a very important decision that can improve your site and save time, but also
   risk damage to your reputation. Make sure to research the potential benefits and the damage
   that a solvent can cause little SEO on your site. Many SEOs and other agencies and
   consultants provide useful services for website owners, including:
         Review the content and site structure.
         Technical assistance in the development of web sites, for example, hosting, redirects,
            error pages, using JavaScript, etc.
         Content Development.
         Management online business development campaigns.
         Keyword research.
         SEO training.
         Experience in specific sectors and geographic regions.

       Advertise on Google does not influence the position in which your site appears in search
       results. Google never accepts money to include or rank sites in our search results,
       appear in organic search results is free.

       There are free resources such as Google Webmaster Tools, the Webmaster Central blog
       and the official forum, which can provide a wealth of information about optimizing your
       site for organic search. You can find many of these free resources and information on
       paid search in Google Webmaster Central.
Understanding Domain name and hosting
What is Domain and Hosting?
As you know, to have a visible web page you need a place to stay. That "place" (web site) we can
offer a hosting server (which means hosting of web pages) either for free or by paying a certain
amount. In the Hosting section I suggest some free and paid plans where your web hosting, and
even detailed instructions on how to register for a free server and the definition of the terms that
you have to know to choose with knowledge.

On the other hand, once we have the space for our website, visitors need to write something in
their browsers to go to our new website. This is the URL or web address that can be either a
domain chosen (and paid) for you, for example www.burjkhalifahtower.com or www.google.com
or www.100seotips.com or a subdomain (The usually free subdomains) that have a slightly longer
form. We shall then see how to register a domain and also how to relate a domain with hosting,
etc, etc.

Simply the domain name is a website name and hosting is a place where this domain name will
stay with all of its contents.

Now, the other question, from where to buy the domain name and hosting package. If you will
write in Google, it will show you million of websites offering you the cheapest domain names and
hosting package. You can select any of them according to your choice. I most use the Blue host
company that is world's famous and good services provider. It offers the cheapest package and
unlimited domains and bandwidth. I am giving the link of Blue Host, you can visit this and
compare its prices.

According to Wikipedia
A domain name is an identification label that defines a realm of administrative autonomy,
authority, or control in the Internet. Domain names are also hostnames that identify Internet
Protocol (IP) resources such as web sites. Domain names are formed by the rules and
procedures of the Domain Name System (DNS).

Domain names are used in various networking contexts and application-specific naming and
addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root
domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs),
including the generic top-level domains (gTLDs), such as the prominent domains com, net and
org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS
hierarchy are the second-level and third-level domain names that are typically open for
reservation by end-users that wish to connect local area networks to the Internet, run web sites,
or create other publicly accessible Internet resources. The registration of these domain names is
usually administered by domain name registrars who sell their services to the public.

Individual Internet host computers use domain names as host identifiers, or hostnames.
Hostnames are the leaf labels in the domain name system usually without further subordinate
domain name space. Hostnames appear as a component in Uniform Resource Locators (URLs)
for Internet resources such as web sites (e.g., en.wikipedia.org).

Domain names are also used as simple identification labels to indicate ownership or control of a
resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP),
the DomainKeys used to verify DNS domains in e-mail systems, and in many other Uniform
Resource Identifiers (URLs).

An important purpose of domain names is to provide easily recognizable and memorizable names
to numerically addressed Internet resources. This abstraction allows any resource (e.g., website)
to be moved to a different physical location in the address topology of the network, globally or
locally in an intranet. Such a move usually requires changing the IP address of a resource and
the corresponding translation of this IP address to and from its domain name.
Domain names are often referred to simply as domains and domain name registrants are
frequently referred to as domain owners, although domain name registration with a registrar does
not confer any legal ownership of the domain name, only an exclusive right of use.

The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level
development and architecture of the Internet domain name space. It authorizes domain name
registrars, through which domain names may be registered and reassigned. The use of domain
names in commerce may subject strings in them to trademark law. In 2010, the number of active
domains reached 196 million.
You can study more visitng the following wiki link wikipedia

Selecting the best domain name for SEO
This is very important you select the proper domain name for your seo business. It is best if you
have your main keyword included in your domain name. If you do not have the idea about
keyword you can study this topic again. What are keywords?

WHAT ARE KEYWORDS?
Keywords are those specific words which are searched in a search engine. When you search any
information on the web in any order, you open a search engine and write some keyword
describing what you are looking for. At the other end, the search engine checks your desired
keyword related information in its database and shows the results listing pages according to the
words submitted. These words that are used to search anything called keywords or search terms.
If you have used some search terms, you will know that even a single keyword shows a broad list
of required information. To make your search better, you need to use keyword along with other
words or a phrase. This gives more relevant search results. You can get some keyword
suggestion from different online tools.

Importance of keywords
Keywords play an important role to increase traffic in your website. Keywords can be used in your
website related to the search engine to offer you targeted traffic to you web pages. Keyword
facilitates people who need your information or any product to reach you. For example, keywords
are the contact numbers for your business and search engines like Google and Yahoo are like
the telephone directory, this telephone directory list your contact and address in shape of
keyword.

Which keywords are the best for my website?
Now, how you will decide that which keywords the best and relevant to your web pages? This is
the most important to use top paying keywords and good keywords related to your website. For
this, for a while consider you as a customer who goes to the shoe shop and asks for their
required shoe. What type of questions you will ask to demand your required design, size,
company and she price? And what words or phrase you will use? These will be your keyword and
appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant
to your product or web content.

List your keywords and phrases or get some help from adwords keyword tool, keyword selector
tool or another keyword tool and also use keywords analyzer to find top paying keywords related
to your website. Now use your keywords in your web content in an appropriate phrase and wait
for the result. Remember, that a single popular keyword have a lot of competition to get top
ranking in the search result.

Are you using popular keywords?
Do not expect that after using proper keywords and submitting your site to the search engines
ensures the flood of traffic to your website. Seo is not a part time job, it require time and
concentration as well as seo skill. Firstly, search engines can take several weak to process your
submission. Secondly, some search engine considers many other factors such as site popularity
and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore,
it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.

Another important factor that most people forget while putting keyword position, the people may
not enter the keyword or phrase in search engine as your keyword. So using keywords according
to their nature is very necessary.

It is advised you use some keyword search tool or google keyword tool to find some good
adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget
that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords,
the         more         chances            your          site       will       be         reviewed.
https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword
according to your site.

Some keyword tips
Let me tell you guys that how I use my keywords:

    1. Best Place For Keywords : The best places of keywords in your pages include at the
       top of your page, in the headline, sub headline, in title, first and last paragraph. Search
       engine spiders are to as wise as you, they search for the exact keyword. Therefore if you
       really interested to boost up your traffic, then use specific keywords in the exact phrase.
       Try to use the keyword in the first paragraph, in the first line or sentence.

    2. Keywords And META Tags : Using keywords in META tags always a good technique to
       enhance the site and keyword traffic. It doesn’t matter which tool you are using to design
       your pages, after you have finished your design, save your work and open the HTML
       coding. Check the HTML coding,

         Title: The sites title something that you show at the top of the browser screen in blue
         button. You can change the site title with very shot description and include one keyword.
         Description: Now do something same like title for the keyword and description. For
         keyword type some appropriate keyword and for site description, write a short sentence,
         this will be shown in browser when visitor will search your site and the search list will
         appear on the browser screen. You can write this description at least 25 words and
         include one or two keywords.
        It is better to use different site title and description and keyword for each page.

    3. Keyword And ALT Tag
       If you add an image or picture, you can include an ALT tag containing a short description
       with a keyword. The search engine robot will read your ALT tag like META tag.

    4. Put Keyword in Domain Name And Page Title
       Try to find a domain name containing keyword such as seotips or seo_tips. This will get
       you additional fairy points same like including keywords in your page names.


You can visit the Google Keyword Suggestion Tool to have some idea about the keywords
search.
How To Select A Domain Name
Google tends to give weight to keywords in the domain name. This increases the importance of
selecting a good name.

When choosing a domain name for SEO purposes, there are three main factors to consider:

       Brand
       Rankability
       Linkability

Brand
Should you use hyphenated, multi-term domain like search-engine-marketing-services.com?

I'd avoid such names like the plague.

Why?
They have no branding value. They have limited SEO value. Even if you do manage to get such a
domain top ten, you're probably going to need to sell on the first visit, as few people are going to
remember it once they leave. It is too generic, and it lacks credibility.

In a crowded market, brand offers a point of distinction.

It is easier to build links to branded domain names. People take these names more seriously that
keyword-keyword-keyword-keyword.com, which looks spammy and isn't fooling anyone. Would
you link to such a name? By doing so, it devalues your own content.

It can even difficult to get such domain names linked to when you pay for the privilege! Directory
editors often reject these names on sight, because such names are often associated with low-
quality content. Imagine how many free links you might be losing by choosing such a name.

Is there a downside to using branded names?

How To Select A Domain Name

Yes.
        Unless you have a huge marketing budget, no one is going to search for
        perseefgxcbtrfy.com, which is a new killer, brand I just made up ;)

        Thankfully, there is a happy medium between brand and SEO strategy.
        Rankability

        SEOs release the value of keywords. When naming your site, and deciding on a domain
        name. Try combining the lessons of SEO, branding and domaining.

        Genric + term is a good approach to use. Take your chosen keyword, and simply add
        another word on the end. SeoBook, Travelocity, FlightsCity, CarHub, etc. These words
        have SEO value built into them, because people are forced to use your keywords in the
        link. Also, Google (currently) values a keyword within the domain name for ranking
        purposes. Finally, such a name retains an element of unique branding.

        These types of domain names score high on the rank-ability and link-ability meter. They
        are generic enough to rank well for the keyword term, yet contain just enough branding
        difference to be memorable.
        The SEO Advantage
But...

         By registering or buying the cheaper .net or .org equivilent, building out the site, and
         ranking well for the keyword + net, or +org, you increase the value of the domain name
         markedly. Sure, you're one step away from pure domaineering and you still have Google
         to contend with, but you'll be head and shoulders above those who are undervaluing
         these names.

         A lot of domaineers aren't operating in this space.

Other Tips And Ideas

Leave The Keyword Out Entirely

Used the related search function on Google ~ + keyword and see if any of the related keyword
terms fit. This can be a good strategy to use if all the good generic keyword names are gone. It
might get you close enough to the action, without the enormous price tag. Might be more
memorable, too.

How To Test A Domain Name For Penalties Before Buying It

        Verify the site is not blocking GoogleBot in their robots.txt file
        Point a link at the domain from a trusted site and see if Google indexes it
        Within a couple weeks (at most a month) Google should list the site when you search for
         it in Google using
         site:domainname.com

How to Build a website?

To build a web site does not need to learn HTML (the language that websites are made) You can
build a website without learning HTML, using publishing programs WYSIWYG web pages.
This means "What You See Is What You Get" (What You See Is What You Get) If you know how
to use a word processor, for sure you will not have difficulty in learning to use a web editor of this
type. In WYSIWYG editor just go plotting your website and program will automatically create
HTML code for you.

Clear if you want to learn HTML, you can also modify the code directly using the same program,
so you have two options. With a web editor to build your site also includes a program or functions
ftp "File Transfer Protocol" (Protocol file transfer) that allows you to put your site Internet.

You can study more from website desing page

WEBSITE DESIGN TIPS
No matter, what you are and what is your field, you can start your online business and increase
your business by making website. Do not worry if you cannot invest any penny. You can start
your online business even without money, but have no idea where to start. How can I start my
online business without any investment? It's easy and the only thing that is required is
consistency and strong will to achieve your goal.

How to start your online business?
Like other thousands of people, you can also earn money by making website. World's most
popular online earning source is google adsense service. There is no any prerequisite to start
your online website design.
What is domain name and Hosting?
The first thing that is required is a website; we have to purchase a domain name to make our
website online. You can find lot of cheap domain name registration companies offering cheap
web hosting packages on their dedicated servers. They also offer, web design for business
promotion and seo purposes. In fact, the domain name is a website name. You can register
domain name with your own name or your company name according to the domain name
availability. Different domain such as .com, .org, .edu and .net etc are available. After register
your domain name, you have to get hosting for your website and it also require some charges.

But, do not worry; you can get your own free web site also. You can make your free blog on
http://www.blogger.com or www.wordpress.com or register your free domain name on some free
hosting provider sites.

After that you have register your domain name and web hosting you need how to make your own
website. You can make your own website easily. It can be your official web site, personal web
site, business website or seo website. If you do not know website building techniques, you can
hire a web developer, make website via some free website or purchase cheap website. There are
many websites who offer how to build a web site. Really, it's easy and you can build a web site
himself. You can also download some free website tool to build website. They offer easy website
creator techniques and even a person do not know anything abut web development can easily
make web site.

After you have registered you domain name and website building, you need to register for google
adsense account to start earning money. To register for Google Adsense, make your e-mail
address in Gmail. For registering on google adsense account visit this URL
https://www.google.com/adsense/login/en_US/

Web Site Design Tips:
This is very necessary for webmaster to design a google friendly website. If you're doing seo and
you build a website for search engines, it is important to make sure that your website is a seo
friendly.
You need do a lot of work to get the top ranking on search engines and get the best place. You
have to ensure that you are giving your site the best possible chance to get that high ranking is
needed. Follow the rules below and you're on the right track:

Frame
Let's start with a simple one, allowing its producers do not use frames on your website. It really
was the past, but still some old fashioned programmers can use them. Important to consider that
the frame can not be properly indexed by search engines and should really be avoided at all
costs may.

Images, Flash and add text to video
However, Flash and there is becoming accessible to search engines still have problems with it.
The best way is thinking about things that search engines can only read text, and so they will not
be able to index your images, Flash or video files.

So what is it to add your image files on the file where you call an Alt tag can have descriptive text
is important. The search engine about to read and index your files which will be appropriate.

Similarly, for sites with video files or Flash files, you describe what Web shows or does your video
file to Flash page should include additional text.

Just a quick word on the entire Flash websites, this search engine to work with is a good idea of
your site for search engines can copy an HTML. Otherwise you risk your site, not all indexes are
being implemented.
Use Search Engine Friendly URLs
Many systems that URL with the normal numbers and symbols that make no indication of
whether the page is about to generate. This can create serious problems, first, because there
likely search engines will not index it. This as they see the reasons for their content and,
therefore, often changing prices for dynamic indexing. It is about the search engine what your
page will not be indicated.

The best way that this URL is descriptive text and forward slashes is made including handle. It's
really important as the search engine to learn what's really on your page before they read it
allows. In addition these URLs are dynamic because they are external characters on websites
saying that the story is better to include. These URLs look like normal website directories are
ready when they really are dynamic URLs.

Use the direct link to your website HTML Navigation
It is important to remember that although they look good search engine with JavaScript and Flash
menus, you can cause a lot of problems. Many search engines can not follow the reasons for
these links. So a search engine home page you will find and index your site forward, they will not
be able to go on other pages.

Model menu and a text-based links are keyword targeted landing page will include text. Within
your site, remember that almost every page of a very real chance of attaining a higher ranking,
you do not need to do all to ensure design, content and site structure is optimized.
Finally, if you all are uncertain whether your menu is search engine friendly text in your page
footer menu using keyword targeting with the principles described above has anything back.
Alternatively you for your site and add a site map may be a link from its home page. These either
can navigate to a search index engine and will ensure all pages on your website.

Create a meaningful title tags
It is important to all of your pages relevant titles. The search engine will read and to help them on
each page of content is about to determine. To ensure your keywords to help you remember
those words appear for the top post.

If you step above a search engine friendly website, you must follow. Besides that it also be user
friendly so that you win every way. You and your users on your site rankings used effectively will
be able to stand a chance.


Formats images for web pages

When create images for use on a website, you take into account:

There two main formats for images on web pages

JPEG and GIF

JPEG
Is more suitable for images containing pictures or pictures and graphics with a color gradient.

GIF
It's better when you have a logo with flat colors, without degradation of colors.

Both compressed image formats ie deleting information redundant to reduce the file size of the
image this is very important because very large files would your web page load very slow.

When compress the files in these formats using a graphics program like Photo Shop or Paint
Shop Pro, you the option to adjust the compression level.
However note that if you put a compression go high or get a small file which is very good, but the
image quality may drop too low. Then you should experiment with different compression levels
find the best combination of file size and image quality.

Save your web page

Then you've charted your web page editor, you record it with index.html name should always
record the main with that name, it ensures that the page will load automatically every time
someone enters your website.
Is also important that other pages use the. html extension e.g. products.html, informacion.html,
etc.

PROGRAMS TO BUILD A WEB SITE
Some Web publishers are widely used:

Dreamweaver, FrontPage, Namo Web Editor, web page maker, Expression web and a lot of.

Dreamweaver

This is my favorite and the favorite of many other professionals, has many advanced features that
make it easy to create Professional web sites, but also the most expensive, well convenience has
its price.

You download the full program as a valid demonstration for 30 days. In this regard I want to give
a figure, plan everything first will your website including some design sketches write the text that
will, make the graphics you need and puts any pictures you are going to use, then download
Dreamweaver, because once you use it for the first time, you 30 days to learn how to use and
build your website, after this time will stop.

Of you will not have to spend a cent to build your site web, well after thirty days may be
appropriate purchasing the program you will need it for new projects or make changes to your
site.

Consider that this program is the best in its class, ideal if you do not know or not have time to
learn HTML. Is the one I use to create my websites and those of my clients?

Free Website or Blog.
How to Build Free a website or Blog?

If you do not want spend money this time, dont worry, there are lots of services that you can use
free and earn money.

1. Blogger
2. Wordpress
3. Free hostings.


You can make your own free blog and promote that blog and put the google adsense on your
blog. To make the free blog you need gmail id. Visit www.blogger.com or www.wordpress.om
websites for your free blog.

I hope that you have understand clearly what is the keyword and what is importance of keywords
in your website. If you have any confusion you can read the detail of keywords again.
Keywords Selection and uses in website.
What are Keywords
When we say we want to exit at the top of Google, we really mean to leave at the top when
searching for certain words. Those words are what people use to locate and call KeywordsOr
keywords.

That is:
The Keywords are the words that define the activity of our website.

War of Words
When more than one page whose activity is defined by the same keywords as ours, we enter into
direct competition for those words.

Therefore, before any action of SEO we develop a strategy, based on a study of preparation:

       The first, developing our list of keywords or sets of keywords natural, simply define your
        keywords list having much visitors and low competition.
       The second study is to see who is our competitors, taking into account that we can hardly
        compete with certain pages. We must also investigate how the competitors are
        "attacking" those words. This research can be done manually, by web site, or using a tool
        that automates the job (for example, IBP / Arelis)
       When we are clear as it stands, we define a positioning strategy based on what our
        keywords, and what are the keywords of competition, and what opportunities we sense
        that we have.

Intuition does not always work, but it is important to rely on when planning a strategy. In the case
of this blog, I gave up attacking the word "SEO" or "Google" because the blog is new and there
are many competitors (and many of them do very well, most would say are insurmountable, at
least for me) .

Finding Good Keywords
If your main keyword is "bubbling pitch," probably have less competition than is "web design".
Obvious.

If we believe that competition can be small, or find a set of niches that we believe may be of
interest, we can use the simple observation of the search results to get an idea where the shots
go.

If there is much competition for our keywords, we need the help of some tools that automate the
monitoring of results, and other tasks as analysis. An interesting tool to find keywords, as its
name suggests, Google Keyword Tool. The results provided are based on statistics obtained from
your system Google sponsored listings, Google Adwords.

Density
At this time, and to finish by today, I think it is interesting to introduce a statistical concept about
Keywords density is known. The keyword density is a number that indicates the amount of
occurrences of keywords are in a web page about the total volume of words.

Keywords density should be calculated by page, and should not be increased so that it looks
artificial. Is ugly, and Google does not trust out of the ordinary densities. We must find a
reasonable balancing, if in our article on sensible Bumblebees word bumblebee does not appear
or do so only once, Google will be without "understanding" we are talking about bees.
To calculate the keyword density I recommend using a tool for that purpose, such as this:
Place a website

To improve our position, the first thing to do is For a list of keywords. Then we have to try that
Google understands that our really is related to these keywords.
Comprehensive Reforms

For explanation, let's invent a bricklaying company, and the strategy will focus on the keywords
"comprehensive reform." If Google understands that our talk of "comprehensive reforms" appear
in search results for those keywords.
Increase keyword density

In order for Google to realize that we are talking about "comprehensive reform" we can take the
following steps:

       We will create the web-site of the company a page whose address is:
        http://www.laempresaquesea.com/reformas-integrales. Better still would
        http://www.reformas-integrales.com/reformas-integralesBut that's not always possible.

       We will put the title of that page "comprehensive reform" (the title is the text that appears
        in the browser bar.)

       Will "comprehensive reform" rather large, at the top of the page, marking it as a header in
        your HTML code by <h1> tag.

       Writing a good text (say 1000 characters or more) of service presentation and
        explanation of projects and see that it is an appropriate density of our keywords by tool
        for calculating keyword density. The text should be well structured, with headings and
        sub-headers.

       We will post pictures, and HTML description of these keywords will also photos

These instructions are an oversimplification with regard to. My intention is to understand the
concept.

Things that should not be

When I ask to increase the keyword density, I do not mean to destroy the page, or look like a
stupid parrot. That is, the page should not be:

Comprehensive Reform "? Comprehensive service reforms, reforms, comprehensive, integrated
what are our reforms, and reforms are our comprehensive! Long live the comprehensive reforms.
Comprehensive reforms. Reforms. Integral.

We must remember that our indexed pages the search engines, but ultimately the people visiting.
While keyword density is very high, anyone who visits our site will think we are idiots, and do not
want to do any business with us. And after all, that is what it is.

Place a Website:
To improve our position, the first thing to do is For a list of keywords. Then we have to try that
Google understands that our really is related to these keywords.
Comprehensive Reforms

For explanation, let's invent a bricklaying company, and the strategy will focus on the keywords
"comprehensive reform." If Google understands that our talk of "comprehensive reforms" appear
in search results for those keywords.
Increase keyword density
In order for Google to realize that we are talking about "comprehensive reform" we can take the
following steps:

       We will create the web-site of the company a page whose address is:
        http://www.laempresaquesea.com/reformas-integrales. Better still would
        http://www.reformas-integrales.com/reformas-integralesBut that's not always possible.

       We will put the title of that page "comprehensive reform" (the title is the text that appears
        in the browser bar.)

       Will "comprehensive reform" rather large, at the top of the page, marking it as a header in
        your HTML code by <h1> tag.

       Writing a good text (say 1000 characters or more) of service presentation and
        explanation of projects and see that it is an appropriate density of our keywords by tool
        for calculating keyword density. The text should be well structured, with headings and
        sub-headers.

       We will post pictures, and HTML description of these keywords will also photos

These instructions are an oversimplification with regard to. My intention is to understand the
concept.
Things that should not be

When I ask to increase the keyword density, I do not mean to destroy the page, or look like a
stupid parrot. That is, the page should not be:

Comprehensive Reform "? Comprehensive service reforms, reforms, comprehensive, integrated
what are our reforms, and reforms are our comprehensive! Long live the comprehensive reforms.
Comprehensive reforms. Reforms. Integral.

We must remember that our indexed pages the search engines, but ultimately the people visiting.
While keyword density is very high, anyone who visits our site will think we are idiots, and do not
want to do any business with us. And after all, that is what it is.
On Page Optimization is the most important and complex part of search engine
optimization. This website helps your search engine ranking through their keywords need. It
should be kept based on which some great tips on optimizing your site for articles while the page
is going.

This website helps you rank your page or your keywords to increase search engine ranking will
depend on the page of your website search engine optimization on any kind of score. It is mainly
seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with
targeted anchor text to get more of our time. - Optimization page, but you quickly to do something
yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the
evaluation process. Recognizing these factors, but are not limited to: words in the web page URL,
title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content,
words that are bold in touch , words, site navigation, website link structure and a number of other
reasons.

On page optimization tips:

1. URL Naming:
    If your domain name as possible, try to prime your targeted keywords, if still does not include
    your keywords in the url.
2. Title Tag:
    Title tag, the first words that you place your keywords Place and after using the word can
    attract visitors.
3. Meta Description:
    Many search engines use the description tag at any time, but it is best to set it properly just in
    case. Put your keywords in the beginning of the first meta description and your website
    attract visitors do yo tour.
4. Meta Keywords:
    Yes many search is now not counted meta keywords, but use less engine search engine
    keyword tags, meta keywords using the search engine is still worth something to have your
    site rank
5. Use Alt Text for Image Optimization:
    Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content
    with targeted keywords to optimize the images,
6. Static URL:
    Remember that all of your important pages should be short and static URLs.
7. Use Headings:
    H1, h2, and use the h3 title tag to define their key subject categories, and putting your
    keywords in style at least once a title.
8. Valid HTML:
    Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML
    errors will create not rank well in SERPS.
9. Robot. Txt:
    Your website for search engines with robots.txt file you can restrict access. Check on your
    website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
    Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
    Use your keywords in the text body, but keep your body text readable. Not in my drywall text
    keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
    Internal link between the construction related posts
Search Engine Optimization Off the Page
(Off page SEO) and how to grow the popularity of a website.

In the area of development of links, there are many important factors to remember. After all,
development of links is the most important in achieving a high position in search engines.

There are many things that can significantly impact the growth and spread of links to your site as.

       Make sure your site has something that others would be interested to link webmaster.
       Create content that people want to link, even if not directly give economic value, this site
        worthy of being linked raise the authority and position of every page of your website.
       Whenever possible, try to have your keywords in many of the links pointing to your
        pages.
       Sign up for blogs and forums, participating or exchange links with sites related to your
        topic.
       Create your discussions on topic.
       Look for places where you can get free high quality links (such as local libraries or
        chambers of commerce).
       If you have a good internal content, try to get direct links to your internal pages.
       Write articles and affiliate to sites with more authority.
       Start a blog and writes interesting and unique about your issues, products, news and
        other sites in your community.
       Comment on other sites with helpful comments, relevant and valuable.
       Participate in forums to learn what your potential customers think is important.

   What questions do often?
   How could solve their problems? etc. ..

While developing a great website is half of the equation of SEO, the other half is advocacy.

Search engines are very particular regard to improving their ability to detect manipulation and
artificial junk bond, thus an effective SEO you want to promote your sites in total length must use
a process of development of natural and organic links in order to succeed in seo.
Link Building Techniques
Two of the three biggest search engines (Google and Yahoo) place great importance on internet
more than ever, if you want to own a successful business needs a successful website you should
know what it means to be friendly to search engines. And one of the main rules for optimizing
your website for search engines is to create inbound links - links (links) from other sites pointing
to your site. 10 years ago, when Google started changing the code to content (including inbound
links) as the preferred way of determining the "relevance" of a website, the world changed.
Webmasters immediately began trying to capture every link they could get. But this no longer
works well although the inbound links are still important. In many ways are more vital than before.
How then, got to get those precious links with text link? We are those 10 strategies:

1. Comments on Blogs
   Change the way you read blogs of other people. It was always said that reading is good. But
   it's better if it interacts with bloggers. This makes them feel good. Validates what they are
   writing. Start a relationship between the two. And, here's the best part, gives an inbound link
   to your site.
2. Blog Trackbacks
   Start a blog and relate to all those blogs you're reading in the form of a "trackback" in their
   post. Do not know what that means? Search for "trackback" on Wikipedia, or go deeper with
   a Wordpress.org tutorial. Implement this strategy, is an elegant way, easy and effective way
   of getting inbound links.
3. Pay Per Click Ads
   PPC advertising is in fact an aggregate cost of marketing. However, it is a controlled
   environment for building reliable ROI, and a great way to build inbound links where you have
   control over the text used in the link text.
4. Forum comments:
   Similar to participate in forums comments and trackbacks to blogs, participating in forums in
   your industry will enable relacionarce with other professionals, we keep abreast of current
   trends, and allow you to build inbound links in line with the signing of their posts.
5. Build Other Pages
   some social sites allow you to create content and post it on their domain as new pages. A
   great example of this is Seth Godin's Squidoo.com. Creating content that focuses on a
   particular subject will engage readers and create more inbound links to your main site,
6. Wikis
   The concept of a wiki (like wikipedia.org) is that readers are also contributors of content.
   Anyone who is logged can log in and change content. Understand that other readers of this
   content have zero tolerance for advertising and sales tactics, be careful with this. Be purely
   informative and helpful to its content. If the content passes the screening, you will have a
   small link at the outset that potentially will be seen by millions.
7. Social networks
   MySpace and FaceBook in fact, but there is an explosion of social sites on the web. Come in
   and participate. Doing this allows you to interact and interact with other professionals, build
   inbound links.
8. Social Bookmarking
   Different than social networking, social bookmarking is similar to how you add sites to your
   browser bookmarks with the difference that you add your favorite sites in one place, at sites
   like de.licio.us, ma.gnolia. com, spurl.com, rojo.com, Google bookmarks ... The goal is to help
   people discover these bookmarks, and find your site. An additional advantage of social
   bookmarking (and blog posts) is that you get"tag" their content with label words and phrases
   that are relevant to the content. These tags are used to identify the content in the search
   process.
9. Sites organized navigation
   This is a variation of social bookmarking. There are sites that organize how people surf the
   web in an effort to make the process of finding content quickly and focused.
   StumbleUpon.com (available as Firefox plugin) is one of my favorites but others like
    Technorati (blog content), Digg (blogs, articles and news stories) and newcomer Trailfire
    (another Firefox plugin) allow a power surfing users, finding your site via inbound links.
10. Request a link will not discard it yet
    Asking another webmaster a link still works. (Always good to have a link page) However, with
    all the other options listed above, you quickly learn that this tactic is largely a waste of time
    and unproductive. There is a saying that goes: "Plan your work and work your plan" and this
    applies in the creation of links. The success of your website - and ultimately your business -
    depends on it! INKS-way to determine your ranking. Each link to your site is like a vote and
    the more votes you have, the higher ranked. In this article I will share important information
    and strategies to help you in the art of creating inbound links.

Do not make these mistakes:

       Do not waste your time getting one way link service site Page Rank. One or two links
        from sites with Page Rank 5 + may be worth more than 100 links to sites with no PR.
       Be careful about buying links or you banned. If your website has only a few backlinks a
        day and the next day has hundreds, Google will see this and penalize you.
       Do not waste your time getting one way links are links that URL, you have to get text
        links.

What is Google Adsense
Google AdSenseis a Google service for which the webmaster inserts a website text-based,
images or video ads, called AdWords into their website, and get money for each 'click' that
visitors click on the ad. This is a Adsense and if you want to put your adds in others websites
through google, it will be called Google Adwords.

How to work with Adsense?

Operation is very simple. The webmaster inserts a JavaScript code that calls a Google server.
This server analyzes the page where you insert the code and, depending on the contents therein,
generates a code that displays a series of ads for companies that are related to the theme of the
page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher,
since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.

Moreover, the formats of the ads are highly customizable, both in color and size. Even you can
prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a
website and make a request to the Google team. That yes, Google has some very clear rules with
the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for
example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may
be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not provide any amount of money for each 'click', varies with each advertiser, and it
is Google that decides this amount. However, in every moment you can see how much money
you're winning.
Google sends a check to your home at the end of each month provided you earn more than $
100. Anyway, the end of each year sends you a check for whatever amount of money you'd be.

Can you insert AdSense on pages in another language?:

Of course. Check out this article in which Google announced the start of the AdSense program in
Spanish, Arabic or another language.
How do I know which type of ads to insert on my website?:

Insert the URL of your website and see the result

What is Google AdWords?
AdWords ads appear alongside search results when a user searches on Google using one of
your keywords. Ads appear under "Sponsored Links" in the sidebar of the search page or above
the free search results. In this way, your advertising will be aimed at an audience already
interested in your business. You can also post their ads on Web sites to display the Google
network growth. And you can select the locations in the network display exactly where you want
to display or you can let the role of contextual targeting your keywords relate to the content of
web sites.

You can choose from a variety of formats for your ads (eg ads, text and video) and easily monitor
their performance through the reports available in your account.

With AdWords there is no minimum monthly charge, only one activation fee symbolic. Learn more
about the cost of advertising with Google AdWords.

For more information about Google AdWords or to begin creating ads, visit the AdWords
homepage .

If you want to start running your ads and looking for an agency or professional to help you, you
might consider using a Google Advertising Professional certified by Google. Learn more about
Google Advertising Professionals or visit Google Advertising Professionals Search for a list of
professionals that are suited to your requirements.

Using the services of a Google Advertising Professional

      o Who are those associated with certified Google AdWords?
      o What is online advertising investment?
      o What is the Google search partner?
      o What is a certified partner of Google AdWords?
      o How I can select a certified partner of Google AdWords?
      o What are the filtering options of the search for partners?
      o How I can verify the certification status of a person or company?
      o What can you offer an associate certified Google AdWords?
      o How I can find someone to help me manage my AdWords account?
      o What does Qualified status?
      o How much do the services of a certified Google AdWords partner?
      o What happens if I change client managers?
      o How do I know my AdWords campaign is successful?
      o What does the credit my client manager applied to my account?

Who are those associated with certified Google AdWords?
The partners are certified Google AdWords online marketing professionals, agencies and, for
example, professional search engine marketing, professional search engine optimization and
marketing consultants, who currently manage or want to manage AdWords accounts. Must
register in the program and have an active AdWords account. The partners have to make an
extra effort to achieve this state, including the fact exceed our reviews, which reflect detailed
knowledge of AdWords.

Many Google AdWords certification associated with running companies that help other users with
the administration of the Google AdWords program.

What is online advertising investment?
The field of online advertising spending in the Google search professionals represents the money
you plan to invest in online advertising. You can try advertising in search results of Google in paid
placements or ads in text and graphics on other websites.

What is the Google search partner?
The Google Search Associates is a public list of certified partners with Google AdWords that have
passed the qualification criteria through training and passing of examinations and also meet some
requirements of practical experience. This tool can be used to locate suitable partners according
to several criteria: experience, location and scope of services. By using the Google search
partners should take into account:

       The Google certification programs provide training and certify professionals on the
        recommended products and techniques so that they can manage and optimize the
        advertising programs through Google's advertising tools.
       Professionals must meet certain terms and conditions. After rigorous testing and practical
        application, companies can use the badge associated with Google certification as an
        indication of having obtained such qualification.
       Note if you see the label: if you get help to manage search programs, and assistance and
        expertise with the hiring of an associate with Google certification ensures a certain level
        of knowledge and experience.
       Choosing the best candidate for their specific needs should be the result of review and
        compare professionals trained and certified by Google.

Google makes no promises or guarantees the performance or quality of any businesses or
companies listed in search engine partners. The list order is based on professional experience in
managing budgets similar to yours. The order may change over time as we add additional criteria
to refine your results. Google does not


How I can select a certified partner of Google AdWords?
When looking for an appropriate professional to help you manage your account, you have to
consider many considerations. Here we
suggest some areas for consideration when making the decision:

       Verify that the account manager has obtained the qualification for having surpassed
        himself aptitude tests and knowledge. Companies can get certified for having associated
        with qualified individuals, so it is advisable to check that the person administering the
        account has the necessary expertise.
       Try costs and price. The agencies can charge a variety of ways: make sure you
        understand how much is for Google for ads and how the agency for their fees. You can
        request copies of invoices for Google to make sure you are aware of how much the
        campaign costs relate to the costs of Google.
       Understand the type and level of service provided. Can vary greatly depending on certain
        factors. Does the agency manage and optimize the time? Are they available for questions
        or visit in person or by email? Or are offering a more detached, setting only the campaign
        effectively and then abandoning it? Different people, different solutions: Make sure that
        the level of service offered is what you need for your account.
       Ask if the company is willing to provide a clear view of your account.
       Request a contract involving (Google can not interfere in such contracts).

What are the filtering options of the search for partners?
When seeking the assistance of a professional or agency, the use of optional filters can reduce
the group of professionals that match
your needs. If you use the Google search partners to locate a professional can make choices that
help you find the right person to
help with your AdWords account. These options include:

       AdWords Help Type: Enter the type of help you need and it will be easier to find a
        professional to focus on that area. For example, you may need targeted assistance with
        setting up the account or you may prefer an account maintenance or ongoing
        optimization.
       Additional services: in addition to managing AdWords, you may want to also give the
        provider of choice elsewhere in their marketing programs, this option lets you locate an
        agency that deals with such other areas as needed.
       Budget: includes the amount of money you are willing to invest in online advertising.
        Some partners are specialized in a certain range accounts budget.

How I can verify the certification status of a person or company?
To check whether a company has the qualification associated with certification of Google can:

       Visit your public profile page (linked from your website or URL that you provide) hosted
        on Google and check its status.
       Search the distinctive: those associated with certification Google receive a distinctive
        certificate they can use on your website provided that they meet our criteria. This badge
        must be bound to the profile page hosted on Google. If not located, try the next option.
       Look for the certification associated with entering your name in the field for a search
        partner Google . All partners are included unless they have opted not to use the
        marketing support program (ie, if they have disabled their profile or something like that).

What can you offer an associate certified Google AdWords?
Like many advertisers may not have sufficient time to devote to learn and manage their AdWords
advertising account. Hiring a professional can save you time while maximizing return on
investment.

Partners with Google AdWords certification have taken the time to learn and to use AdWords to
get this certification and through their expertise could be beneficial for their campaigns and can
help you find new sales opportunities and business relationship with Google advertising
programs.

How I can find someone to help me manage my AdWords account?
There are many advertisers who manage their AdWords accounts themselves, while others
decide that they are managing a Google AdWords Certified Partner. If you need help, we
recommend that you use the Google search partner , where you can specify the budget, location
and types of services needed to find the Google Certified Partner that meets your requirements.


What does Qualified status?
Qualified members, either individually or as a company, as part of the Google Advertising
Professionals program meet the requirements to achieve this status. Have managed AdWords
client accounts for at least the last three months with a minimum level of spending and passed
the official examination demonstrating his deep knowledge of the program, also qualified
companies have several qualified professional staff. Since achieving this state is not easy, we
reward them with the official program logo and Professional Status page that certifies them as
qualified.


How much do the services of a certified Google AdWords partner?
Costs and billing associated with certification Google
After hiring the services of a professional, and billing costs will differ according to the agreement
that provide for you and your manager. Google does not intervene in negotiations between clients
and managers, and is not responsible for any agreements. Still, it is important to consider
adequate service tariffs, the solvency to pay and how much you want to pay for the fees of the
administrator. To protect yourself, we suggest that you not provide the information of credit card
and pay by check or through a third party supplier.

Costs and Billing AdWords account
The cost of Google AdWords account are separate from the client manager and are billed
separately. AdWords costs are based on cost per click (CPC), daily budget and ad performance.
It is important to know the cost of your AdWords account before entering into a contractual
relationship with a partner with Google certification. More information about the cost of your
AdWords account . Or ask the certification associated with Google to explain the costs associated
with the account before making any agreement.


What happens if I change client managers?
This change will not affect your account. When a customer account is linked or unlinked from a
client manager account, the account retains its history of campaigns and still offering access to all
features of the AdWords program. To change the administrator, must have e-mail address and
password necessary to access your account. You have access to unlink your account from the
account of a client manager, while he and his representative of customer service can only link
accounts.

To unlink your account from the account of a client manager, please follow these steps:

    1.   Sign in to your AdWords account .
    2.   Click on the tab My Account .
    3.   Click User Preferences .
    4.   In Account Access Client Manager, click Disable manager access .
    5.   Click OK .

Once unlinked, you can ask your new client manager to link your account of it.


How do I know my AdWords campaign is successful?
Hiring a client manager for AdWords account is a good start to get an optimal return on
investment. However, it is also important to personally verify the performance of your AdWords
campaign regularly. For this you need your email address and password to access AdWords. For
information on how to verify the performance of your campaign, click here . It is also advisable to
ask your client manager weekly or monthly reports on the performance of your account, such as
statistics and keyword conversion tracking reports. These data will help determine how your
campaign.


What does the credit my client manager applied to my account?
Your client manager may apply a credit to your account, valid for 1 euro of free AdWords
advertising. This credit will appear as a Service Adjustment in the Billing Summary page, which is
found under the tab My Account.
DIRECTORY SUBMISSION
Search Engine is powered by humans. Human editors compile all the listings that directories
have. Web directory is listed with is important is important is because many people see these
listings. Also, if you have listed with them, crawler-based search engines and so are likely to find
your site and add it to your listing for free.

PREPARATION
Before submitting to any directory you want to prepare your site for this. This means that you
prepare a 25 word or less description of your entire web site is written. Two or three key positions
that report that you wish to use must be found.

Keyword research to help consider what your site instead of thinking on these terms may be best
to set keyword phrases. A list of resources for the people search page that you would allow such
research.

It is important that you write do not describe use marketing language. So, such Athletic shoes
"as" and walking shoes "if you sold shoes and wanted it was for words," You are a "write only the
facts described in this way" can: Buy Athletic shoes, running shoes are hiking boots and other
shoes than our cross country trail finder try. You describe this as one who is full of marketing,
publicity and do not want to dislike the Editor: The world's largest brand largest online shoe store
with best prices!

Open Directory submission

(aka ODP Project or DMOZ) is a volunteer guide produced for the web. Including a major search
engine Google is provided as an option (for a complete list see search engine results page).
Given that any site listed with Open Directory can add value.

The good news is that the present is absolutely free. Bad news is that it means a yes or no
answer no guarantee that you have accepted about the time change. In fact, any information you
receive one way or the other can not.

To submit, again listed in Category "URL" link at the top of that category page will appear to be
used to add searching. Fill out form, and it is - you've submitted.

If you are accepted, you should see your site appear within about three weeks. If not, you should
resubmit. Note that for some time been a long three weeks due to editorial delays are listed in
ODP. In December 2006, ODP that editing "was announced back then" situaion should be back
to normal.

As with Yahoo, it is highly recommended that you take time to learn more about before submitting
to Open Directory, so that you can get traffic to maximize the amount.

Search Engine Watch members how to access a wider than Open Directory Works page that
guides you through the process of submitting to the directory.
What is Google Webmaster?
The Google Webmaster Tools are a set of utilities that owners have a website or blog to verify
certain aspects related to Google.

First of all, to use our blog we must verify, By putting code or uploading a file to our server. Once
verified you can access the control panel of your domain.

There you will find 4 different types of utilities: Information site, your Web site, Diagnostics and
Labs, Let's dissect:

Site Information
First, we can handle Sitemaps, Some files. Xml that tell Google all the pages to include and other
data such as the crawl.

If we use WordPress as a plugin must install Google XML Sitemaps, Have generated the sitemap
and included in this control panel. Typically the address is www.nuestrodominio.com /
sitemap.xml, so we will include it and Google will review.

In Crawler Access has passed we will see when the Google robot through our website and see if
you read that correctly our robots.txt file, a text file which indicate which pages should not be
indexed. Also in this section can delete a specific URL.

Site Links is a section where you can check if Google has generated links site (Sitelinks) on our
website, which will check for the name of our blog to Google, Sure that you have ever seen.

There is no magic formula to obtain links from sites, but it seems to help have many links to
specific parts of our blog (including links generated site) and as always a good design, accessible
to the robot of Google.

If at any time we change our blog site it can indicate to Google Change Address, Using 301
redirects and taking great touch, although grateful to have such tools.

Finally, Settings we can handle minor parameters such as geographic targeting (Where do
visitors come mostly?), The preferred domain (With WWW or without WWW?) Or the frequency
of tracking.

Its web site
If in the previous section we set up many things, especially in this section we see how they come
to our blog via Google. Parts:

Popular search queries will indicate in which search results appear our site and clicks on the
results they have done. Can serve to optimize to a greater or lesser extent our site to specific
keywords.

Who's linking to our site? What we see in Links to your site, Which by default will check which
pages on our site are linked, while the anchor text (Anchor text) to see what text to link us more.

Keywords represents a fundamental, What words appear more in our site? Guide all of our
content to specific keywords is to optimize much of our SEO strategy and obviously density
appear in the content of our blog much depends on it.

In Internal links see pages linked to from other pages of our blog, links do not go beyond our blog.
Encourage good strategy links between our content will help the user to stay longer in our blog.
Finally, through Subscriber stats we see the number of users who have subscribed to your feeds
using Google products like iGoogle, Google Reader, or Orkut. However Do not trust any of this
figureAlways advised to be more aware of a figure like that can give Feedburner.

Diagnostics
Did you find a problem Google indexing our site? Here you can check:

In Crawl errors Google will indicate errors that have been encountered, such as carrying things
linked to missing pages (error 404), restricted content through our robots.txt ... it never hurts to
review this area to avoid possible penalties for things we may have committed inadvertently.
Crawl stats gives us the parameters that Google is moving in our blog: in some cases can be high
and in particular we are interested in the "download time" to see the speed of our site, if it is
something that we can also see below with another tool.
Are we wrong to duplicate content? HTML Tips us say, can often happen with static content such
as pages that duplicate meta tags inadvertently "description", Google will show the number here
to be dealt with as soon as possible.

Labs
As virtually any Google tool Webmaster tools also have experimental features, Which in this case
are three:

First Browse as Googlebot Google will show us how our site is in a similar way if we disable the
CSS on our blog. Should check these things to see if maybe some interesting content Google can
not track it (flash content, for example).

Do we have a virus on our site? Google will indicate in Malware Details. If it detects probably
show it to visitors with a message, so we greatly interested not find anything wrong with our site.
How quickly load our blog? Site Performance tell us: Google bets always a faster web and for a
long time much of their movements are in this area. Are they a significant factor in search engine
rankings? Nobody knows, but it does not hurt to remove unnecessary things and improve the
loading time of our blog.

Linking Your Site
Before starting, it is important to understand the basics ... A link is a way to navigate from one
webpage to another. An 'internal link'; is a link within the same Web site. An 'external link' takes
you to a Web page on a web site to a Web page on another website. The term 'backlink' is used
when another website links to yours.

There are 4 different types of links:

1. URL links - this is simply a URL for a website that is a link.
2. ELAC Text (static links) - is the most common type of link (when da click a word or phrase
   and a link)
3. Image link - is simply an image that gives Click to navigate to another web page.
4. Dynamic Links - These types of links are in another programming language called
   Javascript and while also leading to a web page to another,
   have 'code' further, to perform special functions.

It is important to recognize these types of links, even if you are not familiar with web design and
programming. Not have to memorize the codes, just learn to identify each type of link.
The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots).
Stated simply, a spider is a computer program that goes to websites and collects information.
Search engines use spiders to visit and index a website. This means that collect information on
your website and then list them in their search results.
When search engine spiders index your website, they follow the links to get from one page to
another. It is important to know that search engines can not follow 'dynamic links, and no follow
HTML links that have a special code on them that says' no follow'.
The place where the 'no follow' is commonly found in meta tags. Meta tags are information that is
available only for spiders and not seen by human visitors.
If spider can follow a link from another website to yours, you can receive visitors but the link
would have no value from the perspective of SEO - Posicionamiento Web.

What types of links you get?
Generally there are 2 types of links:

       One-way links - one way link is when another website is linked to its Web and you do not
        you link to them.
       Reciprocal links - A reciprocal link is when a website is linked to its web site and you link
        them back to them.

The unidirectional links are more valuable in the eyes of search engines. However, each link has
its own individual value based on: How relevant is your site to the text in and around the link, how
much authority does the website that is linked to his, and so on.
It is also important to know that you can get links that have no value in the eyes of search
engines, but they can bring hundreds or thousands of visitors ..

Generally speaking, the more Web sites link you better. However, building links takes time and
energy and if you focus on getting 'links' high quality, you get a bigger return on your investment.

What is a quality link?
Links that will bring reputation to the page (that shows search engines that other related websites
consider important), and links that give you PageRank. Sometimes both simultaneously,
sometimes not.. To achieve a high ranking of your website, you have to get links for keywords
objectives. For this reason we must begin with a research of keywords.

Another important point is that your page is optimized for the keyword you are targeting. If you
focus on creating one-way links to your site but the texts of the links do not appear on your page,
probably wasting your time. (I say probably assuming you have some competition for the
keywords chosen, if there is no competition then there is no problem).

In this case a site that has few links one way but a good on-page optimization is likely to be better
positioned. Or if you're building one way links to your site but these are not just URL links and text
links, a site that has less links with better quality (text) will probably be positioned above. Ideally,
you have to build many unidirectional links with text that includes primary and secondary
keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in
short) means that studying the synonyms of keywords in your page. This is to prevent spammer
techniques. Their algorithm looks at all the words on your page and how they relate to one
another.

So it makes no sense to build one way links if your content is not relevant. First you have to
optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional
links with text containing your keywords, ideally getting them Web sites that relate to yours.

Yes, Google also looks at the relationship between the content of your website and the content of
websites that link it. A few links to your site from your company websites of other companies in
the same category will be more valuable than many links from sites about video games for
example.
What is Google Analytics?
The web analytics solution for companies charge, and smarter and easier to use

Google Analytics is a web analytics solution for companies that provides valuable information on
web site traffic and marketing plan's effectiveness. Now, thanks to some powerful features,
flexible and easy to use, you can view and analyze traffic from a completely different perspective.
Google Analytics will help you design more targeted ads to improve your marketing efforts and
create websites that generate more conversions.

Google offers online analytical training. For more information visit Google Analytics Training


Google Analytics is "the science of analysis." Google Analytics provides the means to analyze
web site data. However, somewhere along the line, some users and research providers appear to
have focused more on data and less on analysis. In recent months Google has relaunched three
powerful tools of analysis: intelligence, in-page Order of Google Analytics and weighted.

The three tools to aid data analysis reports provide deeper than mere percentages, which often
hide important information, for what these new updates to Google Analytics makes point to
receive the same. The key information that allows these tools allow people to know how they
interact with your website and how to use this information to improve your website in increasing
conversions.

Let's look at three tools in a little more detail.

1. Intelligence Analysis
   In the New York ad tech, Google announced its major contributors, a very useful update to
   the intelligence reports.

    ntelligence Analytics can provide automatic alerts when there are significant changes in data
    patterns indicative of their site during periods daily, weekly and monthly.

    Google has launched some new features in the intelligence reports to be useful: Top
    contributors for personalized alerts and SMS alerts and email. When you set a custom alert
    to capture significant changes in an account, you can now see a breakdown of the individual
    segments are the most likely instigators of the changes in traffic. For example, in the
    following screenshot we can see that the June 4 GoogleStore visits rose to 510%. This alert
    is triggered because we set a custom alert for "visits increased by 10%."

2. In-page analysis
   To make statistical information with web pages, including information about where visitors to
   the page you click, in-page of Google Analytics makes it much easier to gain knowledge in
   the design of your website usability.

3. Weighted Order
   This is a great step forward for Google Analytics, and that show what are the web site data
   that need to be weighed. For example, a site with 10,000 visits and a high value is more
   important for you to a page that has had ten hits, but has the lowest percentage of dropouts
   in general (low bounce rates are good). If you lower the bounce rate by 1% with 10,000 page
   views, you will experience a difference in your site. If you focus on fixing the page to ten
   visits, he has been a long time for very little reward.

    The weighted Order appears when you click on "Bounce in most reports. When you enable
    weighted Order applies an algorithm that takes into account the number of visits to each
    page, so that at the forefront of the articles with the most visits and higher dropout rates.
WHAT IS AFFILIATE MARKETING?
Affiliate Marketing Meaning

Affiliate marketing is better known in Spanish as affiliate programs and comes from the English
"affiliate marketing" (or programs). In that language there are other terms used in the same
sense: "marketing associate (or programs)," reseller programs "," referral programs ","
partnership programs "," bounty programs "," revenue-sharing Programs "" ambassador
programs


Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online
whereby you as a publisher are rewarded for helping a business by promoting their product,
service or site.

There are a number of forms of these types of promotions but in most cases they involve you as
a publisher earning a commission when someone follows a link on your blog to another site
where they then buy something.

Other variations on this are where you earn an amount for referring a visitor who takes some kind
of action - for example when they sign up for something and give an email address, where they
complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher (you) uses a link with a code only being
used by you embedded into it that enables the advertiser to track where conversions come from
(usually by cookies). Other times an advertiser might give a publisher a 'coupon code' for their
readers to use that helps to track conversions.

It is important not to confuse marketing with affiliate marketing (MLM), which usually created a
pyramid structure based more on the payment of the membership to enter, and less on the sale
of a product or service. Affiliate programs generally do not charge to members.

Well, specifically ...
Affiliate marketing means that a company or individual, merchant, has implemented an
automated way for a person-affiliate-receive commissions for promoting their products or
services.

The leading online bookstore in the world, Amazon.com, was the first company to heavily
promoted affiliate marketing on the Internet. Perhaps you have come across a banner on
Amazon.com ...
Most web surfers have seen countless ads like these in all kinds of Web sites. Typically they are
advertising banners that say "Click here" (for the benefit of being promoted), but More and more
often, they are using text-based links and usually with better results.

There are also affiliate marketing notices on bulletin boards, e-mail signatures, articles, even in
print advertising.

... Must be something very good at this!

Affiliate marketing allows the merchant to pay only for the people who are actually doing what it
wants (by clicking a link, the sight of a banner, filling out a web form, the purchase of a product)

This is the quintessential focused marketing ... Getting the right people, people ready to buy, and
precisely when they are thinking about it!
Moreover, for the member, this is-perhaps-the fastest way to start making money online ...

If you do not have much time to devote to the business online, you can concentrate on
advertising to other and even having to produce (and store or send) a product or service yourself.

There are entire Web sites dedicated to act as mechanisms of prevention for bids for a company
affiliated ...


What is Search Engine Marketing (SEM)?
The engine Marketing SEM search (Search engine marketing) is the set of marketing activities to
achieve certain objectives in the search engines (Search engine: search engines), both by
improving the visibility of a website among the results of organic positioning, both the purchase of
sponsored links or the mixture of both strategies or other campaign-related advertising and pay
per click circuits.

The SEM is a set of methodologies aimed at improving the ranking of a site in the pages of the
search engines or, in any case to improve accessibility through search engines.

The SEM (Search engine marketing) also refers to the profession and work undertaken by
consultants SEM optimization projects have websites of their clients in order to improve the
number of visits and outcomes or the planning of campaigns advertising based on keywords.

The objective of search engine marketing SEM are:
    Increased visits to obtain:
    Increase the skills of the users of a particular website
    Increased contacts.
    Increased sales.
    Search and investigation of new potential customers.
    Growth of the mark.
    Strengthened brand or website.
Why is Google Online Advertising a MUST for your business?
Searching for a business in Google is now more common than using the Yellow Pages. With
more and more people using search engines to find products and services - you can't afford to
miss out on Google exposure with Easy Search Advertising.

Google generates over 6 million searches every month - that's exposure to potential customers
that your business needs.

"What is Google Online Advertising?"

Google Online Advertising involves promoting your business on Google using their sponsored
listings (search engine advertising). Google is the world's largest and most used search engine
and is now the preferred online advertising choice for businesses of all sizes.

Google search engine advertising ensures your business features in the prime view on Google -
right at the TOP of the search results in front of potential customers!


In Internet Marketing, Search Advertising is a method of placing online advertisements on Web
pages that show results from search engine queries. Through the same search-engine
advertising services, ads can also be placed on Web pages with other published.

Search advertisements are targeted to match key search terms (called keywords) entered on
search engines. This targeting ability has contributed to the attractiveness of search advertising
for advertisers. Consumers will often use a search engine to identify and compare purchasing
options immediately before making a purchasing decision. The opportunity to present consumers
with advertisements tailored to their immediate buying interests encourages consumers to click
on search ads instead of unpaid search results, which are often less relevant. Unpaid search
results are also called organic results.

Search Advertising Metrics

Search advertising activities can be measured in five ways:

CPM: Cost per thousand viewers was the original method used for pricing online advertisements.
CPM remains the most common method for pricing banner ads.

CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views
of the Web page on which the ad appears. Banner ads have CTRs that are generally 0.5 percent
or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though
they appear alongside organic search results and competing paid search advertisements.

CPA: Cost per action quantifies costs for completing specified activities such as attracting a new
customer or making a sale. Affiliate networks operate on a CPA basis. CPA systems function
most effectively when sales cycles are short and easily tracked. Longer sales cycles rely on
exposure to multiple types of ads to create brand awareness and purchasing interest before a
sale is made. Longer sales cycles and sales requiring multiple customer contacts can be difficult
to track, leading to a reluctance by publishers to participate in CPA programs beyond initial lead
generation.

CPC: Cost per click tracks the cost of interacting with a client or potential client. In traditional
marketing, CPC is viewed as a one-way process of reaching target audiences through means
such as direct mail, radio ads and television ads. Search advertising provides opportunities for
two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list
signups.
TM: Total minutes is a metric being used by Nielsen/NetRatings to measure total time spent on a
Web page rather than the number of Web page views. On July 10, 2007, Nielsen announced that
they would be relying on TM as their primary metric for measuring Web page popularity, due to
changes in the way Web pages provide content through audio and video streaming and by
refreshing the same page without totally reloading it. Page refreshes are one aspect of Rich
Internet Applications (RIA). RIA technologies include AJAX (Asynchronous JavaScript and XML)
and Microsoft Silverlight.

Digital Marketing Terms
Banner Ad
An advertisement that appears on a Web page, most commonly at the top (header) or bottom
(footer) of the page. Designed to have the user click on it for more information (see Microsite)

Blacklisted
A blacklisted notice means that the message may not have been delivered due to be flagged on
one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to
block mailings from being delivered to their clients. It can be a temporary ban or a permanent
one, depending upon the list.

Blocked
A blocked notice means that the message did not get through due to being considered spam by
the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a
domain that is already being blocked.

Blog Shortened from “web log” a blog is a user-generated Web site where entries are made in
journal style and displayed in a reverse chronological order.
Campaign A campaign is a specific message being sent to a specific group of recipients.

CAN-SPAM Act of 2003
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers.
Those found in violation of the laws can be subjected to major penalties.[1]

Click Through
The number of times people clicked on the links in your message. This is often referred to as
CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in
order for this to be recorded.

Cost Per Click
Refers to the amount of money an advertiser pays search engines and other Internet publishers
for a single click on its advertisement that brings one visitor to its website.

Digital Brand Engagement
Brand and consumer interaction through the Internet. This includes all aspects of dialogue
through the social web and on the brand's own website.

DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment
industry. DMAs are usually counties (or sometimes split counties) that contain a large population
that can be targeted, such as New York City, Los Angeles or Chicago.

Email Service Provider (ESP)
Outside companies that send bulk emails on behalf of their clients to prevent their messages as
being labeled as spam or blocked entirely.
False Positives
Legitimate messages being labeled as “spam”. Can cost companies potentially millions in
potential lost revenue if not dealt with correctly.

GPRL The Global Permanent Removal List consists of records that are automatically removed
from a particular database. Almost all email service providers (ESP) or multi-channel messaging
companies maintain these lists for their clients.

Instant Messaging Instant messaging (often shortened to IM) is a type of communications
service that enables you to create a kind of private chat room with another individual in order to
communicate in real time over the Internet.

Microsite A mini Web site design to promote a specific portion or brand from a larger corporate
site. Used often with contests or as a landing page for a specific promotion.

Open Rate This is a ratio determined by the number of people who opened your email against
the total number of people to whom you sent the message. Typically, this number will be low for
large campaigns and higher for more targeted campaigns.

Opt-In List
Email marketers have databases of subscribers to their newsletters, featuring these subscribers'
email addresses and names. Such a list is known as an opt-in list (and is thus CAN-SPAM
compliant; see above for info on the CAN-SPAM act) because users choose to receive the
emails. This is in contrast to spam email, which is unsolicited.

Personalization
Personalization gives you the ability to create a customized message for each person in your
database. Can be addressed by first/last name, city, state, zip, etc.

RSS
RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific
content feed and be automatically alerted when new updates are available.

RSS Reader
Application used to subscribe and monitor selected RSS content feeds.

Short Code
A short code is a 5 or 6 digit number that is used to send and respond to text messages. They
can either be a random set of numbers or a “vanity” number tied to a specific brand or number
pattern.

Voice Broadcast
Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can
either be a voice call (meaning the recipient must answer the call for the message to play) or
voice mail (meaning the message will play only if the recipient doesn’t answer )

Widget
A small graphical device that does a highly focused, often single, specific task. Web widgets can
be embedded in web pages or run on the desktop of a PC (Windows or Mac) using software such
as Apple's Dashboard software or Yahoo! Widgets Engine.
Internet Marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, or e-
marketing, is the marketing of products or services over the Internet.

Internet marketing is sometimes considered to be broad in scope[citation needed] because it not
only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless
media.[citation needed] Management of digital customer data and electronic customer
relationship management (ECRM) systems are also often grouped together under internet
marketing.

Internet marketing ties together creative and technical aspects of the Internet, including design,
development, advertising, and sales. Internet marketing also refers to the placement of media
along many different stages of the customer engagement cycle through search engine marketing
(SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and
Web 2.0 strategies. In 2008, The New York Times—working with comScore—published an initial
estimate to quantify the user data collected by large Internet-based companies. Counting four
types of interactions with company websites in addition to the hits from advertisements served
from advertising networks, the authors found the potential for collecting data upward of 2,500
times on average per user per month.


Business models
Internet marketing is associated with several business models:

       E-commerce: In this model, goods are sold directly to consumers (B2C), businesses
        (B2B), or from consumer to consumer.
       Lead-based Websites: A strategy whereby an organization generates value by acquiring
        sales leads from its website.
       Affiliate Marketing: The process in which a product or service developed by one entity
        (e-commerce business, single person, or a combination) is sold by other active sellers for
        a share of profits. The entity of the product may provide some marketing material (sales
        letter, affiliate link, tracking facility); however, the vast majority of affiliate marketing
        relationships come from e-commerce businesses that offer affiliate programs.
       Local Internet Marketing: Strategy through which a small company utilizes the Internet
        to find and nurture relationships that are to be used for real-world advantage. Local
        Internet marketing uses tools such as social media marketing, local directory listing, and
        targeted online sales promotions.
       White hat Marketing: This form of Internet marketing follows all of the acceptable
        practices for the search engines.
       Gray hat Marketing: This is when the practices are not specifically deceptive or abusive
        but lie in an area not specifically defined blackhat but still not entirely white hat.
       Black at Marketing: This is a form of Internet marketing that employs deceptive,
        abusive, or less than truthful methods

Email Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of
communicating commercial or fund-raising messages to an audience. In its broadest sense,
every e-mail sent to a potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:


       sending e-mails with the purpose of enhancing the relationship of a merchant with its
        current or previous customers, to encourage customer loyalty and repeat business,
       sending e-mails with the purpose of acquiring new customers or convincing current
        customers to purchase something immediately,
       adding advertisements to e-mails sent by other companies to their customers, and
       sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g.,
        network e-mail and FIDO).


Comparison to traditional mail

Advantages
E-mail marketing (on the Internet) is popular with companies for several reasons:

       An exact return on investment can be tracked ("track to basket") and has proven to be
        high when done properly. E-mail marketing is often reported as second only to search
        marketing as the most effective online marketing tactic.
       Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e.,
        consented) to receive e-mail communications on subjects of interest to them.
       Over half of Internet users check or send e-mail on a typical day.
       E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the
        UK


Disadvantages

A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability
is still an issue for legitimate marketers. According to the report, legitimate e-mail servers
averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight
percent were filtered.

Companies considering the use of an e-mail marketing program must make sure that their
program does not violate spam laws such as the United States' Controlling the Assault of Non-
Solicited Pornography and Marketing Act (CAN-SPAM),[6] the European Privacy and Electronic
Communications Regulations 2003, or their Internet service provider's acceptable use policy.

Legal requirements

In 2002 the European Union introduced the Directive on Privacy and Electronic Communications.
Article 13 of the Directive prohibits the use of email addresses for marketing purposes. The
Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior
agreement of the recipient.

The directive has since been incorporated into the laws of member states. In the UK it is covered
under the Privacy and Electronic Communications (EC Directive) Regulations 2003 and applies to
all organisations that send out marketing by some form of electronic communication.

In addition to satisfying legal requirements, e-mail service providers (ESPs) began to help
customers establish and manage their own e-mail marketing campaigns. The service providers
supply e-mail templates and general best practices, as well as methods for handling subscriptions
and cancellations automatically. Some ESPs will provide insight/assistance with deliverability
issues for major email providers. They also provide statistics pertaining to the number of
messages received and opened, and whether the recipients clicked on any links within the
messages.

The CAN-SPAM Act was updated with some new regulations including a no fee provision for
opting out, further definition of "sender", post office or private mail boxes count as a "valid
physical postal address" and definition of "person". These new provisions went into effect on July
7, 2008


Enterprise Search Marketing
Enterprise Search Marketing, also known as Enterprise Search Engine Marketing, is a subset of
Search Engine Marketing (SEM) that relates specifically to the implementation, management and
measurement of SEM programs at scale–across a variety of business units, geographies,
budgets, local languages, search engines and target audiences. As with Search Engine
Marketing, there are three main methods: Search Engine Optimization (SEO), paid search engine
advertising or pay per click Search advertising and paid inclusion.

There are several differences between SEM and Enterprise Search Engine Marketing (ESEM),
one being the requirement for enterprise-class SEM tools and SEM software solutions to enable
organic optimization, search campaign management and ROI analysis at scale. Second, the
increased need for well-documented business process, communication and coordination across
diverse and disparate teams and stakeholders. Third, a unified education plan to ensure
consistent and ongoing application of search best practices at the enterprise level.


Search engine image protection
Search Engine Image Protection (SEIP), also known as search engine reputation management,
combines the expertise of Search Engine Marketing (SEM) and PR, and is designed to protect a
company or brand against incorrect negative publicity via the Internet.

By using SEIP strategies to push potentially damaging information out of the top search engine
rankings, marketers hope to protect their brand image and make a good impression on Internet
users who may be researching a future purchase.

Basic Strategy

SEIP draws on a combination of SEM and public relations strategies to supplant unflattering
online content with brand-friendly content. Typically this involves regular monitoring of search
pages, blogs, news sites and discussion pages for negative, false or out-dated information on a
company or brand.

Marketers produce web releases, blog entries, articles and other fresh content for online
submission. If well designed and distributed, this content will be picked up by the search engines,
pushing the older, less desirable information out of the top rankings on the search engine results
pages (SERP) and out of the view of most search engine users.

This process takes advantage of the natural turnover of Internet content. If out-dated information
is ranking highly on the search engines, it may not be replaced until newer content is introduced.
In addition to protecting their brand, marketers are helping consumers by providing relevant
product information and assisting Website administrators by offering fresh content

SEIP's Relationship with other Online Marketing Activities
With its emphasis on influencing search engine results to protect a corporate or brand image,
SEIP can be thought of relating to other areas of online marketing, such as Word of Mouth
Marketing and Search Engine Optimization. The strategy also has strong ties to public relations.
Search Engine Reputation Management
Search Engine Reputation Management (or SERM) tactics are often employed by companies and
increasingly by individuals who seek to proactively shield their brands or reputations from
damaging content brought to light through search engine queries. Some use these same tactics
reactively, in attempts to minimize damage inflicted by inflammatory (or "flame") websites (and
weblogs) launched by consumers and, as some believe, competitors.

Given the increasing popularity and development of search engines, these tactics have become
more important than ever. Consumer generated media (like blogs) has amplified the public's
voice, making points of view - good or bad - easily expressed. This is further explained in this
front page article in the Washington Post.

Search Engine Reputation Management strategies include Search engine optimization (SEO) and
Online Content Management. Because search engines are dynamic and in constant states of
change and revision, it is essential that results are constantly monitored.

Social networking giant Facebook has been known to practice this form of reputation
management. When they released their Polls service in Spring 2007, the popular blog
TechCrunch found that it could not use competitors' names in Polls. Due largely to TechCrunch's
authority in Google's algorithms, its post ranked for Facebook polls. A Facebook rep joined the
comments, explained the situation and that the bugs in the old code had been updated so that it
was now possible.

Also until social sites like Facebook allow Google to fully spider their site then they won't really
have a massive effect on reputation management results in the search engine. The only way to
take advantage of such site is to make sure you make your pages public.

It is suggested that if a company website has a negative result directly below it then up to 70% of
surfers will click on the negative result first rather than the company website.


List of search engines
   General
   Ask.com                       Baidu (Chinese, Japanese)        Bing
   Blekko                        Duck Duck Go                     Google
   Kosmix                        Sogou (Chinese)                  Yodao (Chinese)
   Yahoo                         Yandex (Russian)                 Yebol


   Jobs
   Bixee.com (India)             CareerBuilder.com                Craigslist (by city)
   Dice.com (USA)                Eluta.ca (Canada)                Hotjobs.com (USA)
   Incruit (Korea)               Indeed.com (USA)                 LinkUp.com (USA)
   Monster.com (USA)             Naukri.com (India)               Yahoo! HotJobs

   Business
   Business.com                   GlobalSpec                      Nexis (Lexis Nexis)
   Thomasnet (United States)      GenieKnows


   Maps
   Wiki Mapia                     Bing Maps                       Géoportail
   Google Maps                    MapQuest                        Yahoo! Maps
   Legal
   WestLaw                       Lexis (Lexis Nexis)            Quicklaw
   Manupatra


   BitTorrent
   Btjunkie                      FlixFlux                       Isohunt
   Mininova                      The Pirate Bay                 TorrentSpy
   Torrentz


   News
   Bing News                     Google News                    Daylife
   MagPortal                     Newslookup                     Nexis (Lexis Nexis)
   Topix.net                     Yahoo! News


   People
   PeekYou                       Ex.plode.us                    InfoSpace
   Spock                         Spokeo                         Wink
   Zabasearch.com                ZoomInfo


   Real estate / property
   Fizber.com                    Home.co.uk                     HotPads.com
   Redfin                        Rightmove                      Zillow.com


Keyword cloud
A keyword cloud is a search engine marketing (SEM) term that refers to a group of keywords that
are relevant to a specific website. The term keyword in reference to SEM usually refers to a word
or phrase (combination of words, such as 'San Francisco weather map') used to find relevant and
useful web pages. Keyword cloud strifes can be illustrated using web-based tools as a group of
keywords, displayed in different sizes to represent the frequency or weighting of each keyword
within the cloud.

								
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