FOOD BANK FALL 2010
From Hunger To Hope OF HUNGER
Every month, six days a week, somewhere in
our area, people line up at a Redwood Em-
A study of hunger in Sonoma County pire Food Bank food distribution, producing
a portrait of hunger in Sonoma County.
one of the people interviewed for Hunger in Sonoma County
A case in point was one recent Wednes-
2010 ever imagined they would be seeking food assistance. Each
day morning when mothers and their children,
had a story to tell which included fortune and misfortune, as well as
senior citizens on ﬁxed incomes, and laid off
decisions made and circumstances beyond their control. eir stories
workers joined the line that wrapped around
are compelling, and the statistics are chilling. Food insecurity is rising
the parking lot behind the Samuel L. Jones
in America and Sonoma County is no exception. Hall Homeless Shelter in Santa Rosa to wait
their turn for this monthly food distribution.
The food recipients, people who never
dreamed that one day they’d need help,
reﬂected the ﬁndings of Hunger in Sonoma
County 2010, a study of hunger the REFB
published earlier this year. The most startling
food recipients is $930 a month
Visit www.refb.org to down-
load the Hunger In Sonoma below the federal poverty line
County 2010 report.
the largest source of income is
e most surprising and ultimately signi cant nding is the incredibly
low median monthly income of $930 reported by food recipients. is is
less than one- h of the median household income for all Sonoma County
residents established by the Census Bureau in 2007. If you also consider Each of these statistics is well represent-
that the median rent for an apartment is $1,078, you can understand why ed by the real people coming to the Sam
a food recipient has little if any money le for food or necessities. Jones Hall for food assistance.
Santa Rosa native Rick Bowman collect-
Living in poverty means having to make painful decisions, each
ed his food not far from where he grew up.
and every day. Of the people interviewed: 35.2% were forced to choose
Bowman, 46, attended Wright Elementary,
between food and paying for utilities, 32.5% had to choose between food
Cook Junior and Piner High Schools. He’s a
and medicine or medical care, 30% did not have access to a working car
handyman and construction worker, a small
limiting their ability to seek food, other services and employment, and businessman with a card that advertises the
9.9% have no place to live. one-man operation he calls “Bowman’s Best,
Hunger is compromising our most valuable resource: children — Great Work and Low Prices.”
38.5% of all food recipients are children under 18 years of age. Childhood Bowman was a concrete worker and re-
hunger has devastating e ects on a child’s health and development and capped tires in Oregon until the economy
is directly linked to obesity. is may seem counterintuitive but is the soured. He and his wife came home to So-
result of families not being able to a ord healthy, nutrient-rich foods noma County and are supporting their three
which are more costly than “junk” food: 75.2% of food recipients could daughters, ages 20, 17 and 13. He earns
not a ord to eat balanced meals. about $2,000 a month as a handyman for a
Low food security is a serious threat to our aging population as well, See Portrait of Hunger, page 4
which is expected to double over the next twenty- ve years: 41.2% of
senior recipients 65 and older report low or very low food security.
What can be done? One undeniable truth is that the success of the IN THIS ISSUE
Redwood Empire Food Bank’s mission to end hunger in our community
2 Letter from the Executive Director
is dependent on each one of us doing our part to make a di erence.
3 Hunger to Hope: Generosity at Work
Food distributions do not solve the problems of poverty but they do
4 American Asphalt, Vinthropic Wine
o er hope and a means of sustenance to those in need.
5 -Food & Funds Drive, Volunteers
To read the entire report, Hunger in Sonoma 2010, visit the REFB Are Vital
online at www.re .org.
6 - Calendar, How You Can Help
LETTER FROM THE EXECUTIVE DIRECTOR
Commitment and generosity
Dear Friends, the very core of our work — Building all of the contributions that made
For the past ten years, a big-rig Partnerships to End Hunger. our work possible. With a sta of
truck driver has generously donated When I think of the enormous just 33 people, we never lose sight of
his services, picking up and delivering strides that the REFB has made in the fact that our accomplishments
donated food for the REFB. Our meeting the needs of hungry people are a re ection of the commitment
computer network is maintained by over the years, I am aware that our and generosity of our supporters and
the owner of an IT rm whose help greatest achievements are the result partners.
ensures that we are able to e ciently of the dedication of volunteers who Our thoughts also turn to our
meet the needs of everyone we serve, have been able to o er more than their wishes for the New Year. One wish
be it food recipients, community based time. ose who have contributed is that, in addition to providing vital
partners, or donors. A local winemaker their professional skills and business nancial support, more companies and
was recently in possession of a ne networks have made it possible to keep individuals will think about what they
barrel of Chardonnay. He had the idea our operating costs at a minimum, can contribute and then take action.
to incorporate his interest in wine and strengthening our organization, and Will you contribute your knowledge,
commitment to philanthropy under enabling us to serve the growing expertise, skills, and talent? Will you
the name of Vinthropic, with the number of people threatened by share your networks, contacts, and
proceeds of this special wine going hunger. products to help the REFB help people
to the REFB. For the past two years, a As another holiday season in need in our community?
team of food industry and marketing fast approaches, we re ect on the ank you for your commitment to
professionals collaborated to create challenges and successes of the past help others. We accomplish so much
our Simply Supper food line which year. We are especially thankful for because of the generosity you share.
provides a family of four with a main
course that is healthy, delicious, easy
to prepare, and a ordable.
All of these stories are of people Sincerely,
who, in addition to their nancial
support, have shared their professional
expertise in an e ort to strengthen the
REFB. In fact, their contribution is at
David Goodman, Executive Director
BOARD OF DIRECTORS
Alan Butler, President,
3320 Industrial Drive Tad Shapiro, Vice President, Shapiro,
Santa Rosa, CA 95403 Galvin, Shapiro & Moran
T: 707-523-7900 Gregory DiPaolo, Treasurer, Consultant Number of Sonoma County
Lynn Woznicki, Secretary,
residents who receive food
Richard Abbey, Abbey, Weitzenberg, from the REFB each month.
Mission: to end hunger in our community
Warren & Emery
In addition to providing food in Sonoma County,
Jeff Barnell, M.A. Silva Corks, USA
the Redwood Empire Food Bank is a major food
resource for smaller food banks in Lake, Mendocino, Jim Barnes, Sitzmann Morris & Lavis
Humboldt and Del Norte Counties. The REFB is Tom Benton, Burr, Pilger & Mayer
an afﬁliate of Feeding America and the California
Association of Food Banks. Jim Berger, Dentist (Ret.)
Executive Director: David Goodman Howard Daulton, Wells Fargo Bank
Editor: Jean Larson
Contributors: Gail Atkins, Billy Bartz, Lee Bickley,
Michael C. Fallon, Attorney at Law million pounds of food
Judy Farrell, University of San Francisco
David Goodman, Bob Klose, Jean Larson,
Connie Petty, Jim Roessler. Allen Gummer, Corporate Exec.(Ret.)
distributed last year.
Design: Armstrong Associates
Art Production & Illustration: Moira Hill Jim Keegan, Keegan & Coppin
Production: Lee Bickley MaryAnn Kerschner, Hewlitt Packard
NEWSfeed is published twice a year and is distributed
to 13,700 households, businesses and organizations. Carol Libarle, Lace House Linen
We welcome your questions, comments and ideas. Vicky Locey, Kaiser Permanente
Address correspondence to: Mark Martindill, FDP USA
Redwood Empire Food Bank
Laurence Sterling, Iron Horse
3320 Industrial Drive, Santa Rosa, CA 95403
T: 707-523-7900 Vineyards of food distributed was
Robin Wendler, ZFA Structural fresh fruits & vegetables.
B U I L D I N G PA R T N E R S H I P S TO E N D H U N G E R
Hunger to hope: your generosity
T his summer, the Redwood Empire Food Bank (REFB)
served more than 92,000 meals to children during a 10-week
program packed with fun activities. at’s a jump of 22 percent
compared to 2009 and an incredible increase from the rst year
(2004) when 15,000 meals reached low-income children.
e increase marks both greater need driven by the recession
as well as expanded e orts by the REFB to feed children while
school is out, said David Goodman, the food bank’s Executive
Director. “We saw an enormous gap in what happens for children
when the nal school bell rings in June,” Goodman said. “Some
kids go to Acapulco and Tahoe and other kids go hungry.” But not
this summer! anks to the dozens of volunteers and community
partners who made serving 92,000 meals possible.
Playing in the dirt is educational
As a result of a ConAgra Foods Foundation Hunger-Free
Summer Program grant awarded to the REFB, hundreds of local
children got to play in the dirt. Garden-based nutrition activities
were conducted weekly at 16 di erent locations culminating in
4 Garden Rodeos at Boys & Girls Clubs. Hundreds of children
planted lettuce in decorated pots (faces adorn the front of pots
where lettuce seeds are planted to create ‘hair’ as the lettuce
grows), learned how to make garden-fresh salsa, rode the salsa
bike and hunted for bugs in the garden. Additional activities
were provided at many sites like worm composting, recycling,
hula hooping, art projects and lots more.
From the ground up Children attending the “Garden Rodeos” at local Boys & Girls Clubs
created faces for the front of pots — lettuce seeds were planted and
Families and seniors at food distribution sites throughout
will create ‘hair’ as the lettuce grows.
the county received tomato and assorted vegetable starts to
create their own gardens at home. Winifred Medin, pictured
here, Kathy Elk and their crew of
volunteers grew and distributed over
1,000 tomato plants. Rick Stearn at
Jail Industries grew 500 cucumbers
and 500 squash starters in peat
pots donated by Friedman’s Home
Improvement. Bloom’s Wholesale
Nursery in Glen Ellen added
thousands of assorted vegetable
starts to the mix to help ensure that
all of Sonoma County was eating
fresh, home grown produce this year.
More seniors being served
Senior Security is the name of our senior hunger
initiative and our goal for Sonoma County seniors. To
help achieve this goal, we sought and received approval
to boost the number of seniors we can serve through
our government supplemental food program. As a result,
hundreds of additional seniors are receiving a monthly
box of healthy, non-perishable foods along with a bag of
fresh fruits and vegetables at senior apartment complexes,
mobile home parks and senior centers throughout
Sonoma County. For those seniors with diabetes, the
REFB has created a special Diabetes Wellness box that
includes low-sodium canned goods, higher ber cereals
and increased protein items.
B U I L D I N G PA R T N E R S H I P S TO E N D H U N G E R
TO GLASS –
What started as a seed of an idea early
this spring has come to fruition in 300
cases of delectable “Vinthropic” So-
noma County Chardonnay — a philan-
thropic endeavor by DeLoach Vineyards
with all proceeds from sales beneﬁting
the Redwood Empire Food Bank.
“The willingness of DeLoach to put
hunger front and center is remarkable,”
said David Goodman. “The pairing of
an issue as ‘rough’ as hunger alongside
a beverage as ‘delicate’ as wine is ad-
To which, Jean-Charles Boisset,
President of DeLoach’s parent com-
pany, Boisset Family Estates, responded
“Our communities represent the fabric
of who we are.”
American Asphalt South, Inc. kindly resurfaced our loading dock driveway on the Industrial
Boisset Family Estates is committed
Drive side of our building. Valued at approximately $10,000, this donation will ensure that
$40,000 worth of food reaches families in need during the coming months. (For every to ending hunger wherever it exists.
$1 spent, the REFB distributes $4 worth of food.) An enormous thank you is owed to Sales of Vinthropic will be turned into
Allan Henderson of American Asphalt South, Inc. It is this kind of generosity that ensures food for over 50,000 meals reaching
the REFB remains an efﬁcient organization, spending our valuable resources on feeding people who are hungry right here in
people rather than on paving.
You can help end hunger by sending
Vinthropic as a unique holiday gift or by
enjoying this delightful Sonoma County
wine at your own table.
Vinthropic Chardonnay is avail-
Portrait of Hunger, continued from page 1 able at the DeLoach Vineyards tast-
horse ranch where he ﬁxes fences, does her small household in HUD-subsidized ing room, at the new Taste of Terroir
electrical work and other jobs as they housing with just $500 in state assistance tasting salon in Healdsburg, California,
come up. But additional jobs are few. and buys the family clothes at The Sal- online nationally through the DeLoach
“There’s no work. It started going down vation Army store. The REFB Summer Vineyards website, and at Bottle Barn
about three years ago, and it’s getting Lunch Program allowed her children to in Santa Rosa. Additionally, you can or-
real bad now,” Bowman explained. have a healthy lunch daily throughout der Vinthropic by the glass or by the
the summer and a REFB food distribu- bottle at Zazu Restaurant & Farm and
tion made it possible for her to stretch Sea Ranch Lodge. I
her very limited ﬁnances. She states soft-
ly that at the end of the month, there’s
nothing left. Could she make it without
the REFB? “No,” she said.
Steven Myers, 49 and single, receives
$825 a month in SSI disability funds due
to injuries he suffered in a trafﬁc accident.
After paying for necessary living expenses
such as rent and utilities, he has about
$120 for “extras” like food. “Without this
Dressed in a working man’s boots food, it would be rough,” he said.
and jeans, driving a working man’s pickup,
and with no work on the horizon, Bow-
man showed up for some much needed
groceries at the REFB distribution, some-
thing he never planned on having to do.
“I didn’t think I’d ever have to do this,”
he said. “But we’ve got bills to pay and it
goes fast. This food helps us a lot. Very
Maria Baylon is a 35-year-old single
mother struggling to raise her three
daughters ages 11, 10 and 3. She manages
WINTER FOOD AND FUNDS DRIVE
It’s easy to help stock our shelves for the holiday season and into the new year.
It doesn’t take much. Help fill our barrels
You can’t ﬁnd work. During our Winter Drive, look for our
Cupboards are bare. orange REFB donation barrels throughout
Stomachs are empty. Sonoma County, including at CVS/phar-
It doesn’t take much to ﬁnd yourself and your macy, G&G Market, Grocery Outlet (San-
family in need of food assistance. Many of us ta Rosa), FoodMaxx, Lucky, Safeway, and
live one paycheck away from hunger. Nearly Whole Foods Market. Drop a can of tuna,
1 in every 5 people in Sonoma County is hun- a container of peanut butter or one of our
gry, which means that 4 out of 5 of us are able Holiday “Fill’er Up” bags containing grocer-
to do something to help. The REFB needs ies your family likes to eat in the barrel each
your support during this Winter Drive to en- time you leave the store. “Fill’er Up” bags
sure that 78,000 of our neighbors receive the will be distributed in The Press Democrat to
food assistance that they deserve. subscribers the week of November 8th and
Donate food and money will also be available at Friedman’s Home Im-
Each dollar donated translates to 4 dol- provement and at the REFB. Each full barrel
lars worth of food that the REFB is able to of food provides enough food for more than
150 meals. Look for our orange barrel at CVS/pharmacy,
distribute to the community. For example, a G&G, Grocery Outlet, FoodMaxx, Lucky, Safeway
$20 donation provides food for 45 meals for Host a Food or Funds Drive and Whole Food stores. Our wraps are gener-
local people who are hungry. Ask your friends and co-workers to ously sponsored by Fireman’s Fund Insurance
donate. Ask your bank, your barber, your Company. Each full barrel provides enough food
for more than 150 meals.
employer, your favorite coffee shop or res-
taurant or market to host a cash donation
canister at their check out counter or a food
donation barrel in their lobby. The REFB will
provide the collection cans. Food & Funds Drive
Many of us may be living near the edge
ourselves, but that doesn’t mean we can’t
G Safeway/NBC11 Share
do something. It doesn’t take much to be a
Your Holiday Drive
champion for hungry children, families and
seniors. G Whole Foods/CBS5 Food
for Bay Area Families
For every $1 spent, Our goal - $160,000 and
ABC7’s Thanksgiving Drive
200,000 lbs. of food
the REFB distributes To host a drive or beneﬁt event, or ﬁnd G 14th Annual “Fill’er Up”
$4 worth of food. out more about how you can make a dif- Holiday Bag Campaign
ference: visit www.refb.org, call Billy Bartz
at 707-523-7902 ext. 27, or email wbartz@ www.refb.org / calendar
The REFB Winter Food and Funds Drive
runs from November 1 to January 31.
VOLUNTEERS ARE VITAL
F rom bagging produce in the
warehouse to lling canvas bags
with nutritious food and handing
out food at distributions, Jett White Jett White Bob Coburn Bob Keifer
is always happy to help. Recently she
volunteered at an event for our donors
at DeLoach Winery. Wherever she is and fresh produce. Bob has also been Now that he is retired, he is sharing
needed, she is there. involved with our Summer Lunch, his many skills as a Volunteer Leader
Bob Coburn is one of our faithful Stimulus Box and Farm to Family overseeing evening food packing.
volunteer truck drivers. He enjoys the distributions. One of Bob’s favorite quotes is:
scenery on his trips to Sebastopol and Bob Kiefer was the chief engineer “service to others is the rent you pay
Rohnert Park to deliver boxes of food at Kaiser Hospital in Santa Rosa. for your room on earth.”
Number of charitable
organizations that rely on the
REFB for food for their programs.
You are never too young to make a positive impact in the ﬁght against hunger. For
Number of meals provided
Hannah Appel’s tenth birthday party, she asked a group of her friends to collect food to hungry children during the
and ﬁnancial donations for our hungry neighbors in need. Pictured here with Food Drive
& Events Coordinator Billy Bartz, the group delivered their donations and took an 2010 school summer vacation.
educational tour to learn ﬁrst hand about what a large impact they are making in our
community. Call the REFB to learn how you can make a difference too!
MARK YOUR CALENDAR
Mon. Nov. 1st – Mon. Jan. 31st Sat. Nov. 13th on the air by ABC’s Spencer Christian during
Winter Food & Funds Drive: Drop food at CVS/ Petaluma Holiday Arts and Crafts Faire to ben- Thanksgiving Week.
pharmacy, G&G, Grocery Outlet, FoodMaxx, eﬁt the REFB. 10 A .M. – 5 P.M. Petaluma Commu-
Lucky, Safeway, Whole Foods stores – or bring nity Center. For more information visit www. Drive: Look for our barrels and for a special
donations to the food bank. Visit www.refb.org, refb.org or call Billy Bartz, 707-523-7902 ext. 27. segment about hunger on “Eye on the Bay.”
contact Billy Bartz at 707-523-7900, ext 27 or
Sat. Nov. 20th Nov. 6th & 20th, Dec. 4th & 18th
Safeway/NBC Food Drive: NBC telecasts REFB Volunteer Saturdays: bag produce, label,
Sun. Nov. 7th this one-day drive to rally our community to sort and box food from 9 A .M. to noon. Con-
Fleet Feet Sports 7th Run To Stop Hunger: donate food. tact Jim Roessler, 523-7900, ext 23.
The run/walk starts at Railroad Square, Santa
November 2010 Sat. Dec. 11th
Rosa. Call Fleet Feet Sports at 569-1494 or visit
Look for KFOG’s 17th Live From the Archives CD KRCB presents “Twisted Christmas” with pro-
release that beneﬁts food banks on www.kfog. ceeds beneﬁting the REFB. For more informa-
Tues. Nov. 9th com or visit Peet’s Coffee & Tea locations. tion visit www.refb.org or call Billy Bartz, 707-
Holiday “Fill’er up” Bag Campaign: Watch for your 523-7902 ext. 27.
November & December 2010
bag in your home-delivered The Press Democrat,
or contact Billy Bartz, 523-7900, ext 27 to get
who donate $350 and up get their name read
Keep checking our website www.refb.org for more special events and food drives!
HOW YOU CAN HELP
Our mission — to end hunger in our community — can only be accomplished with community suppor t.
MAKE A FINANCIAL DONATION HOST A FOOD DRIVE
Organize a food drive to raise food and
707-523-7900 or visit www.refb.org funds to keep our shelves stocked for
to donate by credit card. distribution throughout the year.
Full Plate Partner. Your au- PLAN YOUR GIVING
tomatically deducted donation each With the help of an advisor, you can
month is immediately put to work. include language in your will or trust
VOLUNTEER specifying a gift to be made to family,
friends or charity as part of your estate
Sort/pack boxes of food. plan. Contact Connie Petty, Director
of Development, for more information
707-523-7902, ext. 35.