Project_Proposal_for_Scotts_Place_on_the_Web

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					Scott's Place




   Project Proposal
   Presented October 19, 2010
Scott's Place on the Web!
                                                                                            October 19, 2010


Table of Contents
 Table of Contents .......................................................................................... 2
 Introduction .................................................................................................. 2
 Goals ........................................................................................................... 2
 Target Audience ............................................................................................ 2
 Proposed Top-level Site Categories .................................................................. 3
 Proposed Site Diagram ................................................................................... 3
 Top-level Site Categories Explained ................................................................. 3
 Content Development .................................................................................... 4
 Compatibility and Accessibility ........................................................................ 5
 Graphics and Multimedia ................................................................................ 5
 Production Schedule ...................................................................................... 6
 Initial Cost Estimate ...................................................................................... 7
 Maintenance and Ongoing Costs ...................................................................... 8
 Copyrights and Use Rights .............................................................................. 9
 Contact Information ..................................................................................... 10
 Acceptance ................................................................................................. 10



Introduction
        Scott's Place on the Web! will be a demonstration web site for the students
        enrolled in the Multimedia Arts and Technologies (MAT) program class,
        MAT153, Web Design I.

        The purpose of the site is to show students the end result of the entire design
        process, from the visioning stage through the maintenance and tracking
        phase. The site should demonstrate accepted web standards as well as
        provide a goal that is challenging, and yet attainable, for all students.




Goals
        The goals of the site are as follows.
        1) The primary goal is to provide an example web site for the MAT153 class.
        2) A secondary goal is to have a place to experiment with the new
           Dreamweaver CS5 features.




Target Audience
        The primary target audience will be Santa Barbara City College students
        attending the MAT153, Web Design I course. MAT153 is a requisite for the
        Multimedia Arts and Technologies Web program. Therefore, I expect the
        students to have a wide range of web design skills.

        I expect that most students will be viewing the site from the Digital Arts
        Center (DAC), and from home computers. I also expect that most students
        will be viewing the web site over a high-speed Internet connection. This will
        allow site content to be media-rich. I can expect the DAC workstations all to
        exceed a screen resolution of 1,024 x 768 pixels and full color.

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Proposed Top-level Site Categories
    1) About Me
       a) Link to an Adobe PDF of my resume

    2) Rocketry
       a) ROC Stock 2004 Flash Gallery
          i) Alternate Flash Gallery
       b) Links to Favorite Rocket Sites

    3) Bryce Gallery
       a) Adobe Bridge CS5™ Flash Web Gallery

    4) Lyrics
       a) Ode to 169 Square Feet
       b) El Dorado

    5) Contact
       a) Web form that will send email to me




Proposed Site Diagram
                                          Welcome
                                          index.htm


      About Me          Rocketry            Bryce          Lyrics            Contact
     about_me.htm     rocketry.htm        bryce.htm      lyrics.htm        contact.htm




Top-level Site Categories Explained
    The top-level site categories have been chosen to demonstrate a hybrid
    personal / portfolio web site. Since the categories include artistic hobbies, the
    generation of content will be easy, and that will leave more energy to focus
    on the design and implementation of the site.

    The home page will be of the same template design as the interior pages. The
    home page will have a news section and an automatically refreshing Thought
    for the Day. The banner will serve as the link back to the home page. There
    will be no navigation button to return home.

    The About Me page will offer a, hopefully, humorous narrative explaining why
    I am the way I am. I will link a Portable Document File (PDF) of my most
    current resume from the page. This will be primarily to demonstrate how to
    link a PDF to a web page.


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    The section on rocketry will contain a Flash photo gallery (I plan to use one of
    the new Adobe Bridge CS5™ Flash Web Galleries!) of my latest certification
    attempts. My most current attempt was my level 1 in June of 2004. This page
    will be updated and older galleries will be archived. I also intent to use this
    page as a link page to some of my favorite high-power rocketry sites.

    Since Bryce is one of my favorite graphics tools, I will again use Flash to
    present a timed slideshow of some of my favorite works. The images will be
    rendered at high screen-resolution and dithered to 640 x 480 pixels (or 480 x
    640 pixels) for the show. This image size will be a good compromise between
    a large viewing image and the need to stay within the content area of the
    template. I plan to use the Adobe Bridge CS5™ Flash Web Gallery.

    Initially, I will feature two of my older (circa 1980) works in the Lyrics
    section. Going forward, there are a few more I would like to add. As I add
    lyrics, I would like to match each lyric with an image and then create a
    separate page for each lyric.

    The Contact page will allow web site visitors the ability to send me comments
    and sign-up for a fictional monthly newsletter. For the purposes of the class, I
    will post to a page on the old MAT122 site that is designed to merely display
    the form, field names and values. I am looking forward to using the new
    Dreamweaver CS5™ Spry Form objects to create and customize my form.




Content Development
    For most of the rambling narratives, I will prepare content in Microsoft Office
    Word. This way, I will be able to check my spelling and grammar, before
    committing the content.

    I will distill my resume, which I maintain in Word, into an Adobe PDF and link
    it from the About Me page. My lyrics are also maintained in Word documents.
    In this case a copy and paste into the page template will suffice. I will add a
    short anecdotal narrative to each of my lyrics to provide the web site visitor
    with a bit more background into each work.

    The rocketry certification images will come directly from my Nikon digital
    camera. The camera is fairly old and definitely middle-of-the-line. The images
    are 1,600 x 1,200 pixels and in Joint Photographic Experts Group (JPEG)
    format. I will use the Bridge CS5 Web Photo Gallery function to dither the
    images to 72 dots per inch (dpi) and resize them into both thumbnails and
    the main images. The result will be a very elegant interactive Flash gallery.

    I will use Photoshop to dither the Bryce images to a 640 pixel maximum
    dimension at 72 dots per inch (dpi). While in Photoshop, I will check for color
    correction.

    If this were a customer site, I would specify in this section how I wanted the
    content delivered to me: format, file versions, operating systems (OS). The
    person or persons approving the content should also be identified. Often there
    will be a copyist for text and an art director approving the images. Make sure



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    you know who the decision-makers are. You should suggest to your client that
    they only send you pre-approved content.




Compatibility and Accessibility
    Because this site is a demonstration site for the Web Design I class, it is
    vitally important that the site serve as a benchmark in terms of compatibility.
    I expect the site to render equally well in the current version of the all
    popular web browsers.

       Internet Explorer                             Netscape
       Safari                                        Opera
       Firefox                                       Chrome

    I will test the site on Mac/OS and Windows/OS to assure proper rendering.

    All pages will be coded to XHTML 1.0 Transitional standards, and validated by
    the W3C Markup Validation Service (http://validator.w3.org/).

    I am committed to creating web sites that are Accessible to all visitors. At
    minimum, Scott's Place on the Web! will conform to World Wide Web
    Consortium (W3C) Web Content Accessibility Guidelines 1.0
    (http://www.w3.org/TR/WAI-WEBCONTENT/), and the site will be compliant
    with the American's with Disabilities Act (ADA) section 508. A list of
    compliancy standards are enumerated in the document, Web-based Intranet
    and Internet Information and Applications (1194.22) (http://www.access-
    board.gov/sec508/guide/1194.22.htm). The validation web site, HiSoftware®
    Cynthia Says™ Portal (http://www.cynthiasays.com/), will be used for
    automated Accessibility validation.

    The web site will be designed for display in a screen resolution of 1,024 x 768
    pixels. This means that, for the average web site visitors, there will be no
    horizontal scrolling and minimal vertical scrolling in order to view page
    content. All main navigation will be available without the need for vertical
    scrolling.

    Provisions will also be made for a "printable" version of each page, based on
    Cascading Style Sheets (CSS) print media. Going forward, I expect to develop
    a handheld CSS for display mobile devices.




Graphics and Multimedia
    Because my target visitor most likely will be viewing the site over a Data
    Satellite Link (DSL), Cable Modem, or other high-speed connection, I feel site
    pages can be heaver (larger file size) than if the target audience was
    projected to be using older, dial-up technology.

    All main interface graphics will be Portable Network Graphics (PNG) images
    optimized to high-quality (60) and 72 dots per inch (dpi) using Photoshop
    CS5™. Content images will be optimized to the same standard. Content


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    image size will be kept to a maximum dimension of 740 pixels wide. This is
    mainly in order to keep the images inside the bounds of the content area of
    the template-based pages.

    Image “slide shows” will be presented via Adobe Flash™ and be created in
    Bridge CS5™. Rendering images through Flash will discourage the outright
    theft of my artwork. Bridge CS5™ Flash Web Galleries will be linked to pages
    via an inline-frame (iFrame).

    For demonstration purposes, I intend to offer a video streams that will be
    linked from YouTube (http://www.YouTube.com/). I will link to preexisting
    videos so there will not be any content creation necessary for this site.

    I will also have my resume available, linked form the About Me page. The
    resume will be in Adobe PDF format.

    To properly view the web site, visitors will require the current version of
    Adobe Flash Player™ and Adobe Reader™, formerly Acrobat Reader™.
    Notification of this will be placed on the specific pages that are linked to this
    type of content. Links to download the free plug-ins will be provided.




Production Schedule
    This production schedule is written as if there were a customer involved and
    content needed to be approved. In this case, the acceptance entries are really
    my own review of the stage of development. The dates are based on the
    semester assignment due dates as defined on the syllabus. Regardless of
    whether you have a customer or not, it is valid to create a production
    schedule.

    This is a proposed timeline for the production of Scott's Place on the Web!
    This schedule may be amended by agreement of both parties. Approval dates
    are estimated at one week.

    Milestone                   Deliverables                 Date          Payment
    Initial Interview Meeting                                07/19/2010
    Delivery of Project         Project Proposal in PDF      10/03/2010
    Proposal
      Acceptance of Proposal                                 10/10/2010         20%

    Customer Provides           Assets are to be delivered 10/12/2010
    Original Art Masters,       to Scott Nelson, on DVD
    Logos and Initial Content   in the agreed upon file
    Narratives                  formats. Subsequent
                                content may be delivered
                                via email.
    Design Comps Delivered      Design Comps in PDF          10/17/2010




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    Milestone                   Deliverables                   Date         Payment
      Acceptance of Design                                     10/24/2010         20%
      Concept

    Delivery of Template        Hosted Dreamweaver             11/15/2010
                                Template (viewable on
                                the Internet)
      Acceptance of HTML                                       11/22/2010         20%
      Template
    Initial Production Site     Initial site with content      11/28/2010
                                and functionality
                                (viewable on the
                                Internet)
      Acceptance of Site                                       12/05/2010         20%

    Approval of Initial         All site content to be         12/05/2010
    Content                     included in the initial site
    Debugging Phase             Issues should be sent via      12/05/2010
                                email to Scott Nelson
      Site Delivered and        Site and production            12/12/2010         20%
      Accepted                  assets

    Payment for each milestone is due on approval. Subsequent project phases
    may not begin until payment is made. Delays in approvals or payments may
    push back the project timeline.

    The final deliverables will include all web site files, original content, original
    artwork, and associated assets that were necessary for the creation and
    maintenance of the web site. A list of licensed software, including fonts, will
    be provided as part of the final deliverable.

    For your customer, it is important to let them know you are not going to lend
    them a bootleg copy of your web applications. Licenses for the software
    applications needed for site creation, maintenance and administration are not
    a part of this agreement. This includes licensed fonts. It is the customer's
    responsibility to purchase appropriate licenses to enable the maintenance of
    the web site.




Initial Cost Estimate
    The initial cost estimate is an estimate based on the description of the project
    contained in this document. Delays or discrepancies in content and delivery,
    or changes in specifications may change the actual cost.

    Domain registration services and web site hosting will be provided by Tango
    Hosting (http://www.TangoHosting.com/).




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    This section is required regardless of whether you are actually billing for your
    site or not. I feel it is important for you to understand the value of the time
    and effort that is required to build the site. If you are building your first site
    “free of charge” for a friend, for a work-related project or for a special
    organization, it is important that this entity understand the value of the work
    they are receiving (and not specifically for tax purposes). In general, use
    something between $20 and $120 per hour for graphics, HTML, data entry,
    and scanning. Database setup and programming and scripting, can be billed
    at between $80 and $250 per hour. It is important to specify the cost of a
    specific type of service, even if you are not specifically providing those
    services for this project. By listing the service, your customer will know that
    they can come to you for those services and web site enhancements in the
    future. In the case of database programming, you may not be providing that
    service. You may need to sub-contact those services, in which case you will
    need to do some research to find a programmer that you can work with to
    provide a unified solution to your customer.

    Description                                 Unit Cost     Estimate Total Cost
    Design and Graphics                      $80 per Hour     16 Hours        $1,280
    HTML and Template Creation               $80 per Hour       8 Hours         $640
    Data Entry                               $40 per Hour       4 Hours         $160
    Scanning and Digital Enhancement         $60 per Hour       2 Hours         $120
    Programming and Scripting               $120 per hour       0 Hours            $0
    Database Development                    $120 per hour       0 Hours            $0
    Social Networking Setup                  $60 per Hour       0 Hours            $0
    Web Services Integration                 $80 per Hour       0 Hours            $0
    Initial Hosting Cost                     $7 per Month 12 Months              $84
    Domain Registration                        $9 per Year                         $9
    Search Engine Optimization and         $160 One Time                        $160
    Registration

                                                       Total Estimate $2,453.00




Maintenance and Ongoing Costs
    A fresh site is a visited site! I estimate that the site will require approximately
    three (3) hours per month to maintain and keep fresh.

    Monthly maintenance tasks may include, but are not limited to the following.

       Changing the home page news items on a bi-weekly basis
       Updating content for the news items
       Changing the home page main content image
       Analyzing the site statistics and making recommendations



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       Ongoing search engine optimization

    At this point, if there were a customer-based proposal, I would recommend
    that the customer enter into a service agreement for three (3) hours per
    month at a discounted rate of $200 per month for a six (6) month
    commitment. This will allow periodic updates and the addition of new press-
    releases, and photographs as the customer deems necessary. Additional
    content should adhere to the constraints set forth in this document.

    The positive for you is that you have a commitment from your customer of a
    fixed amount of business for an agreed upon period of time. This approach of
    putting your customers on maintenance levels your income, in what is quite
    often a feast or famine business, and allows you to keep in contact with your
    customer so that you are first on their mind when they want to expand their
    web presence. Even if you do not have a customer, please estimate the time
    and specific pages and elements you will want to update on a periodic basis.

    Description                Unit Cost                                       Cost
    Site Hosting               $7 per Month                                   $7.99
    Domain Name Renewal        $9 per Year                                        $0
    Monthly Maintenance        $80 per Hour, three hours per                   $200
    Agreement                  month, plus discount

                                                   Total per Month        $ 207.99

    Typical response time for text and graphics changes and additions is 24-48
    hours, but urgent needs can usually be handled within hours.

    Significant changes to the site architecture, interface design, feature additions
    or custom programming are estimated on a per-project basis, and maybe
    outside the scope of the recommended monthly maintenance.




Copyrights and Use Rights
    I will retain all rights to the web site the design, graphics, and text contained
    in the finished assembled web site. However, students of the Santa Barbara
    City College, School of Media Arts, Multimedia Arts and Technologies
    Department have permission to use the design techniques to further and
    enhance their web design education.

    In a customer-based proposal, you might try to keep the rights to the original
    artwork. You might try something like this. It is also a good idea to make sure
    your client has the rights to the content they are providing. The second
    paragraph state that you will retain rights to your artwork. This works
    sometimes, and not others. For example, the City of Santa Barbara will most
    likely not agree to you retaining the rights to the deliverables. However, if
    you include this clause in the proposal, and your customer wants to do
    business with you, they will probably ask for it to be removed.



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    The client represents and unconditionally guarantees that any elements of
    text, graphics, photos, designs, trademarks, or other artwork furnished to
    Scott Nelson for inclusion in web pages are owned by the client, or that the
    client has permission from the rightful owner to use each of these elements,
    and will hold harmless, protect, and defend Scott Nelson from any claim or
    suit arising from the use of such elements furnished by the client.

    Copyright to the finished assembled work of web pages produced by Scott
    Nelson is owned by Scott Nelson. Upon final payment of this agreement, the
    client is assigned rights to use as a web site the design, graphics, and text
    contained in the finished assembled web site. Rights to photos, graphics,
    source code, work-up files, and computer programs are specifically not
    transferred to the client, and remain the property of their respective owners.




Contact Information
    Scott Nelson, Web Developer
    721 Cliff Drive
    Santa Barbara, CA 93109
    (805) 867-5309
    SANelson@Pipeline.SBCC.Edu

    I suggest you use the term “Web Developer” rather than “Web Designer” as
    the former is more all-inclusive and garners better pay. You should include
    the name your customer and their company, if appropriate here. If this is an
    agreement between you and a customer, list the customer’s contact
    information as well.




Acceptance
    The undersigned agrees to the terms of this agreement on behalf of his or her
    organization or business.



    On behalf of the client (authorized signature):               Date


    Scott Nelson, Web Developer                                   Date




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