VIEWS: 13 PAGES: 15 CATEGORY: Business & Economics POSTED ON: 4/5/2012
This article presents an analysis of the fundamental aspects of transformational crisis management, focusing on the evolving conditions regarding the competitive positions of the Barnes & Noble and Amazon organizations -- two of the leading retail distributors of books in the US. Transformational crisis management refers to the degree to which a crisis situation is viewed as an opportunity, but requiring major changes in the operational paradigm of an organization -- in this particular case, Barnes & Noble, as reflected in its competitive market position with Amazon. In this period of time, the competitive pressure experienced by Barnes & Noble increased substantially to a point whereby a major crisis emerged. The stages in crisis management are identified as the Preliminary, Acute, Chronic, and Resolution Stages. It was determined that Barnes & Noble had progressed through the first two crisis phases, but today remains in the Chronic Stage, and the Resolution Stage still lies ahead.
Abstract This article presents an analysis of the fundamen- Transformational Crisis tal aspects of transformational crisis manage- Management in Organizational ment, focusing on the evolving conditions regard- ing the competitive p
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