Wireless Application Protocol _WAP_ by dandanhuanghuang

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									Wireless Application
Protocol
(WAP)

                   Beatriz Galarza
                  Michael Griffiths
                       Anthony Li
                 Gonzalo Martinez
                  Lorenzo Orozco
WHAT IS WAP?
  Wireless Application Protocol.
  A first step towards a wireless Web.
  A set of technical specifications.
  A standard of how networks transmit
 Web documents (content); from the
 Internet to: cell phones, pagers, and
 other handheld devices.
WAP IS:
  Not a Web browser like PC’s.

  It delivers unique content that is
 optimized for wireless devices:
     A PC’s browser is like an all-you-can-eat
      buffet, a WAP browser is like room service
      (you order from a menu).
WAP’S HISTORY
  Phone.com developed wireless
 interface from HTML to WML.
  Phone.com pushed its software to
 vendors and providers.
  Together they formed the WAP Forum
 to promote the new standards.
WAP’S HISTORY (cont.)
   IT has become a powerful tool
  worldwide.
    1990's merger of Computers with
  communications = Internet.
   2000's merger of Internet with
  Wireless technologies.
MAIN DRIVERS
  Internet

  Wireless Communication
MAIN DRIVERS (cont.)
MARKETPLACE
  Wireless Equipment Manufacturers

  Network Service Providers

  Content Providers
SERVICES

  Consumer Services      Corporate Services
     Entertainment         Financial Services
     Personal Finance      Customer Service
     Messaging             Access to Corporate
                             Network
ARCHITECTURE
ARCHITECTURE (cont.)
COMPETITION
  Short Message Service (SMS)
     Most widespread wireless data
      transmission format.
     Runs on any cell phone with a text
      message capability.
  NTT's DoCoMo I-mode service
     Japan’s largest Internet service provider.
IMPLICATIONS
  Security                    Privacy

     M-commerce                 Threat of hacking.
      enabling.                  Personal information.
     The ultimate               Big Brother is
      payment device.             watching you.
     Still to be improved.
B2B vs. B2C
   B2C services have a hard time in
  Europe.

  B2B: Where the money is.

   Interim technology or real killer-app
  driver?
JUSTIFYING WAP
  3G wireless technology on the spot.

  Investing in technology: for what
 future?

  Global connectivity: reality or dream?
ACRONYMS
3G     Third Generation
CDMA   Code Division Multiple Access
CTIA   Cellular Telecommunications Industry
       Association
EDGE   Enhanced Data rates for Global Evolution
GSM    Global Standard for Mobile communications
HDML   Handheld Device Markup Language
HTML   Hypertext Markup Language
HTTP   Hypertext Transport Protocol
ACRONYMS (cont.)
IP     Internet Protocol
TCP    Transmission Control Protocol
TDMA   Timer Division Multiple Access
UWCC   Universal Wireless Communications
       Consortium
W-CDMA Wideband Code Division Multiple Access
WAP      Wireless Application Protocol
WML      Wireless Markup Language
XML      Extensible Markup Language
Wireless Application
Protocol
(WAP)

      QUESTIONS?

								
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