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Wireless Application Protocol (WAP) Beatriz Galarza Michael Griffiths Anthony Li Gonzalo Martinez Lorenzo Orozco WHAT IS WAP? Wireless Application Protocol. A first step towards a wireless Web. A set of technical specifications. A standard of how networks transmit Web documents (content); from the Internet to: cell phones, pagers, and other handheld devices. WAP IS: Not a Web browser like PC’s. It delivers unique content that is optimized for wireless devices: A PC’s browser is like an all-you-can-eat buffet, a WAP browser is like room service (you order from a menu). WAP’S HISTORY Phone.com developed wireless interface from HTML to WML. Phone.com pushed its software to vendors and providers. Together they formed the WAP Forum to promote the new standards. WAP’S HISTORY (cont.) IT has become a powerful tool worldwide. 1990's merger of Computers with communications = Internet. 2000's merger of Internet with Wireless technologies. MAIN DRIVERS Internet Wireless Communication MAIN DRIVERS (cont.) MARKETPLACE Wireless Equipment Manufacturers Network Service Providers Content Providers SERVICES Consumer Services Corporate Services Entertainment Financial Services Personal Finance Customer Service Messaging Access to Corporate Network ARCHITECTURE ARCHITECTURE (cont.) COMPETITION Short Message Service (SMS) Most widespread wireless data transmission format. Runs on any cell phone with a text message capability. NTT's DoCoMo I-mode service Japan’s largest Internet service provider. IMPLICATIONS Security Privacy M-commerce Threat of hacking. enabling. Personal information. The ultimate Big Brother is payment device. watching you. Still to be improved. B2B vs. B2C B2C services have a hard time in Europe. B2B: Where the money is. Interim technology or real killer-app driver? JUSTIFYING WAP 3G wireless technology on the spot. Investing in technology: for what future? Global connectivity: reality or dream? ACRONYMS 3G Third Generation CDMA Code Division Multiple Access CTIA Cellular Telecommunications Industry Association EDGE Enhanced Data rates for Global Evolution GSM Global Standard for Mobile communications HDML Handheld Device Markup Language HTML Hypertext Markup Language HTTP Hypertext Transport Protocol ACRONYMS (cont.) IP Internet Protocol TCP Transmission Control Protocol TDMA Timer Division Multiple Access UWCC Universal Wireless Communications Consortium W-CDMA Wideband Code Division Multiple Access WAP Wireless Application Protocol WML Wireless Markup Language XML Extensible Markup Language Wireless Application Protocol (WAP) QUESTIONS?
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