Seven Cs

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					                               What’s important of seven c’s?
What are seven c’s? Write a comprehension note on seven c’s.
        To compose a written or oral message you must apply certain communication principals, these
principles are called the seven c’s of effective communication.
Seven c’s are applied on both written and oral communication.
Business communication:
     1)   Completeness
     2)   Conciseness
     3)   Consideration
     4)   Concreteness
     5)   Clarity
     6)   Courtesy
     7)   Correctness
      Message:
   The message is an idea which is the formal exchange of event notification, requests, or replies
between persons,
A message is data in a specified format that describes an event, a request, or a reply between
     1) Completeness:
       Which message we want to convey should be delivered completely to the audience.
  i.    The receiver always wants a complete message convey by a sender. He will be satisfied only in
        the case of completeness. So there are three points about which a shopkeeper should be careful.
     a) Provide all necessary information by answering five w’s.
     What? Where? When? Why? Who?
     b) Give answer of all questions which are asked
     c) Give something extra if desirable
 ii.    Locate buried (hidden) questions in the paragraph and then answer them.
     2) Conciseness:
         Our message should be complete, in short form and also excluded extra things.
   i.     Eliminate wordy expiration
            Wordy expiration                       Concise expiration
            All this time                          Now
            Due to this fact                       Because
            Induce course                          Soon

 ii.      Include only relevant material:
              a) Stick to the purpose of the message
              b) Delete irrelevant and rambling (rough) words and statements.
 iii.     Avoid un-necessary repetition. (it leads towards dullness or boredom)
     3) Consideration:
     We also should be careful about the understanding and feelings of listeners. That they would
      can pick our message or not?
  i.  Focus on “you” instead of “I, We”.
Consider= Careful thought
To ponder on something
 ii.  Show pleasant facts, show always pleasured behavior.
iii.    Give the profits or advantage of…..
    4) Concreteness:
       Our talk should be solid and clear.
       Trust, surety. Purity all these things should be in data.
  i.    Give sure facts and figures
 ii.    Put action on your work
iii.    Create vivid (transparent, clear, exact image) and image building ideas.
    5) Clarity:
       Message should be clear.
  i.    Use precise, concrete and familiar words.

          Familiar                                  Un-Familiar
          About                                  Circa
          Home                                   Domicile
          For example                            e.g.
          Pay, Salary                            Remuneration
 ii.    Use effective words, sentences and paragraphs
        a) Length (17-20 are too much enough words in a sentence)
        b) Unity (united paragraph)
        c) Coherence (mutually paragraphs, proper understanding)
    6) Courtesy:
      Every talk should be delivered in sophisticated manners
      Too much leniency is also harmful.
      A proper leniency and politeness is courtesy.
  i.   Be tactful, thoughtful, and appreciative
          Tactful                              Tactless
         Oh! It’s my understanding             Stupid writing! I can’t understand it
  ii.  Use representative behavior.
E.g. banking, shopkeeper and customers
 iii. Don’t use discriminatory expression
          Non-discriminatory                        Discriminatory
          First year students or new comers         Freshman
          Employ, workers                           Man-Power
          Hand-made, manufactured                   Man-made
          Chairperson                               Chair-man

    7) Correctness:
       Which message we are conveying should be true; there would be no chances of lie.
       Accurate, authentic, exact and perfect
  i.    Use accurate and correct spelling, grammatical composition, proposition and punctuation.
 ii.    Use less formal and right level of language.
          Formal (not right level)                  Less-formal (right level)
         Participate                              Join
         Interrogate                              Question
         Endeavour                                Try
iii.    Check the accuracy of your data with the help of your senior or any other person
iv.   Use correct writing techniques

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