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Aarkstore-Consumer Trends in the Meat Market in the UK, 2011-Market Resarch Report by aarks222

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This report provides the results for the Meat market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods .

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									 Consumer Trends in the Meat Market in the UK,
                     2011
http://www.aarkstore.com/reports/Consumer-Trends-in-the-Meat-Market-in-the-UK-2011-
195948.html

Synopsis

This report provides the results for the Meat market in the UK from Canadean’s unique, highly
detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption
habits, and forms part of an overall series covering all CPG product markets.Its coverage includes,
but is not limited to, consumption behaviors, the extent to which consumer trends influence their
consumption and the value of the market these trends influence, brand and private label choices as
well as organized retailer choices. Much of this information can also be analyzed by specific
consumer group, providing hard and fast data on consumers and markets at the product category
level.

Summary

Why was the report written?

Marketers in the Meat market face a major challenge. Understanding market size and segmentation
is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups
are, and being able to quantify the impact of consumer trends.This report solves these problems by
providing integrated survey-based data on consumer trends, consumer groups and market data
which show exactly the size of consumer groups, how much of the Meat market they account for
and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be
directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been
characterized by an increased amount of discount and own-brand products. The weak UK economy
has forced consumers to evaluate their consumption patterns across most CPG categories, including
Meat. This makes it essential to understand what pockets of growth might exist and whether these
represent value or volume opportunities.

Scope

Consumer survey data for the following specific categories: Ambient Meat, Chilled Raw Packaged
Meat - processed, Chilled Raw Packaged Meat - whole cuts, Cooked Meats – Packaged, Cooked
Meats - Counter, Fresh Meat (counter) and Frozen Meat.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the
impact of this on their markets
Key Highlights

Private label penetration is very high in the Cooked Meats – Counter, Fresh Meat (counter), and Raw
Packaged Meats – whole cuts product categories, accounting for approximately 80% of the volume
of products distributed. However private label penetration is only 30% in Ambient Meat and 40% in
Frozen meat, highlighting markets where retailers may next attempt to grow their market share.

Table of Contents :

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

List of Tables

Table 1: Volume Units for the Meat Market

Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011

Table 3: United Kingdom Survey Respondent Profile (weighted), 2011

Table 4: United Kingdom Meat Value Share (%), by Age Groups, 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: United Kingdom Meat Value Share (%), by Age Groups, 2011

Figure 3: United Kingdom Meat Value Share (%), by Gender, 2011

http://www.aarkstore.com/feeds/Canadean.xml

Related Reports:

Consumer Trends in the Pasta & Noodles Market in the UK, 2011

Consumer Trends in the Soy Products Market in the UK , 2011

Consumer Trends in the Syrups & Spreads Market in the UK, 2011

Consumer Trends in the Bakery & Cereals Market in India, 2011

For Related reports Plz Follow the Link:
http://www.aarkstore.com/search/viewresults.asp?search=Meat Market &PubId=&pagenum=1

From: Aarkstore Enterprise

Contact: Marketing Team(Jyoti)

Mob.No.918149852585/919272852585

Email: enquiry@aarkstore.com

URL: http://www.aarkstore.com/

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