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AdSense for video and games policy


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									AdSense for video and games policy

AdSense for video and games allows publishers with interactive content to earn revenue using
relevant, non-intrusive ad placements from Google's extensive advertiser network. If you'd like
to insert Google ads into your interactive media content, you must comply with:

      General AdSense program policies.
      All policies listed below.

Area requirements

To request and display Google ads, Flash players must meet the following basic requirements:

      Players must maintain an aspect ratio of 4:3 or 16:9.
      Overlay ads may not be smaller than 300 x 100 pixels in size.
      Video ads may not be smaller than the playable area or 200 x 200 pixels in size,
       whichever is larger.

Content requirements

      Publishers using AdSense Interactive Media Ads (IMA) may only place Google ads in
       content that adheres to our content guidelines. Some of these guidelines are highlighted
       below. Please see the general AdSense program policies for the complete list of content
       guidelines. Please note that all pages rendering AdSense ads must also comply with
       these content guidelines. If your player/game is embeddable, you are responsible for
       ensuring that pages where the content will display are also in compliance with the
       program policies. If you cannot guarantee this, we suggest you don’t request ads in
       players/games that are embedded on sites whose content you have no control over.
      Content and sites displaying Google ads may not include:
               Pornographic, adult, or mature content.
               Any other content that is illegal, promotes illegal activity, or infringes on the legal
               rights of others.
               Violent content, racial intolerance, or advocacy against any individual, group, or
               Content protected by copyright law, unless the publisher has the necessary legal
               rights to display that content. Please see our DMCA policy for more information.

Content descriptions and metadata

      High quality and accurate metadata or a description URL must be provided and
       maintained for all content monetized through Google IMA.
      All parameters passed to Google at the time of the ad request must be accurate.

Ad and player behavior
      Code provided to you through the AdSense program may not be altered, nor may the
       standard ad behavior, targeting, or delivery of ads be manipulated, in any way that is not
       explicitly permitted by Google.
      If an ad request is made and returned, the ad must always be displayed unless a user
       abandons the content. Ads may not be hard-coded into your game environment or
       content stream.
      Ad banners and images may not be used as the template background for your player.
      Your player/game must accommodate all appropriate types of user interaction with
       Google ads. For instance, all clickable links within an ad must remain clickable.
      Publishers may not obscure, hide, or remove any elements of the ad unit under any
       circumstances. Conversely, ads must not be placed in close proximity to or obstruct in
       any way your game or player's controls (play, pause, volume, etc.).
      If your player/game automatically plays when the page is loaded, the player/game needs
       to be placed above the fold of the page (1024x768 pixels from the top left corner of the
      Publishers may not alter the implementation of the video ad units so that they are muted
       by default.
      Video playlists or loops set to automatically play may only serve video ads with every
       fifth video.
      Your player must pause content playback when a user clicks on a Google ad. Content
       must be played or unpaused by the user after an ad click and cannot automatically

Ads served

AdSense offers several ad formats and we encourage publishers to experiment with a variety of
placements in your video player, provided that you respect the policies listed below. Please note
that these policies also apply to any third-party ads you choose to display in players with Google

Ad mixing guidelines

      Only one ad may be displayed within the player at any given time.
      Once an ad has been requested, it must be displayed until:
              The ad itself finishes playing (in the case of video ads).
              The content video ends (in the case of overlay ads).
              From 10 to 15 seconds (in the case of fullslot ads).
              The user skips or closes the ad.
              The user navigates away from the content.

Ad format-specific guidelines

      Overlay ads:
              Overlay ads may start at any time in the video stream, though beginning at ten
              seconds is recommended. The ad must have at least 15 seconds of display time.
      Video ads:
              Pre-roll, mid-roll and post-roll video ads must persist in the player/game until the
              ad finishes playing.
              The ad may be played back at the same volume level as the content, but not
              muted by default.
      Companion ads:
            Publishers must place AdSense for video companion ads close enough to their
            corresponding videos that users can easily associate them.

AdSense for video specific policies

Video content must adhere to the following minimum length requirements:

      The content clip must be 30 seconds in length or longer to show overlay ads.
      The content clip must be 15 seconds in length or longer to show fullslot ads.
      The content clip must be 1 minute in length or longer to show a single video ad. To show
       more than 1 video ad in a content clip, there must be 2 additional minutes of content for
       each additional video ad.

AdSense for games specific policies

AdSense for games is a robust product that puts you in control of the user’s experience. This
gives you lots of new opportunities, but you’ll need to implement the ads carefully in order to
balance revenue with user experience. This guide is meant to give you our policies for
integrating AdSense for games. You'll learn how to present the ads in a way that optimizes your
revenue but avoids accidental clicks, which will help keep your account in good standing. In fact,
invalid clicks can result in deductions from your earnings and even account termination.

Show fullslot ads as though they were video ads

This means running the fullslot ad type as though it had a fixed duration and without a skip
button. Show these ads for at least 10 seconds and not more than 15 seconds to give the user
ample time to consider the advertiser’s message before you proceed with the gameplay.
Showing ads for less time doesn’t give users enough time with the ad while showing ads for too
long can confuse the user. Remember to fully remove the ad and unload the IMA SDK when the
ads are finished and the game is ready to play.

Make it clear that the ad is an ad and the game is a game

It should be clear to the user that they’re viewing a Google ad. We’ve seen users get confused
by ads that look like games, and this can lead to accidental clicks. Include large, high-contrast
text above the ad unit that lets the user know they’re seeing an ad, and that their game will
begin once the ad has finished playing.

Use a loading bar and a countdown timer

Not all of your users will speak the language of your site, so be sure to include a clear visual
clue that the game is still loading while ads are showing. We suggest you use a big high-
contrast loading bar and a countdown timer. Including a skip button as an alternative to making
the ad disappear, generally increases the instances of accidental clicks, so it’s recommended
that you make the ads disappear after 10 - 15 seconds instead of providing users a way of
skipping ads. If you do include a skip button, please ensure it is sufficiently far away from the ad
itself, so that users don’t click on the ads by accident.
Placing AFC ads on game play pages

As a general guideline, a user that doesn’t speak the language of your page should be able to
navigate from the game play page to the actual game without accidentally clicking on ads. This
policy in particular is intended to address two forms of AFC implementations on gaming pages
that confuse the user and tend to entice accidental clicks. Please visit the AdSense Help Center
for a full description of the AFC ad placement policies and the AFG program policies for more
information. Note that this policy also applies for implementing advertisements using the
DoubleClick Ad Exchange.

Failure to follow the policies below will result in invalid click activity that ultimately lowers
publisher revenue. Invalid click activity decreases advertiser conversion rates which in turn
decreases the amount that advertisers are willing to bid for their ads to show on your page. This
is known as smart pricing. Invalid activity will also result in deductions to estimated revenue at
the end of the month.

Interstitial Ad Pages

Game play buttons should not lead to interstitial pages dominated by AdSense for Content units
with no obvious game play links. More generally, links intended to navigate the user to
gameplay should not deceive the user into clicking AdSense ads. Please visit our help center for
more information on placing AdSense ads on interstitial pages.

Inconspicuous Play Buttons

Game play buttons should be clickable and placed in an obvious location. Having a play image
as well as text minimizes user confusion and accidental clicks. Ad units should not surround
game play links too closely. Please visit our help center to view the full policy regarding deceptive
AdSense implementation.

                        An example of acceptable implementation:
An example of unacceptable implementation:

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