Industry Leaders Look to Hydrapak for Hands Free Hydration and Innovation

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                Industry Leaders Look to Hydrapak for Hands Free Hydration an


                09.22.2009 – With the addition of several key cycling and outdoor customers over the
                last twelve months, Hydrapak has become the leading OEM supplier of premium             Resource Li
                hands-free hydration systems to the industry’s most prolific brands. Recognizing the
                improved performance and quality of its Reversible Reservoir II and accessories,
                dozens of pinnacle brands now include Hydrapak products in their hydration
                backpack offering.


                “I love the fact that we are now the leading supplier of premium hydration systems to
                the outdoor sports industry’s top brands,” said company President Matt Lyon. “We
                have invested heavily in improving the performance of and adding features to our
                hands-free hydration line, and the market has responded. Our current reservoir and
                accessory partners include DaKine, Oakley, Columbia, Fox, Ogio, Scott, Nathan,
                BMW, KTM, Klim and many others.” 


                With years of experience selling performance-oriented hydration solutions, Hydrapak
                continues to put its money where its mouth is by utilizing customer feedback and
                sponsored athlete suggestions to innovate and improve existing product. An
                upgraded 2010 pack line includes the new Surge Bite Valve and Quantum Clip,
                along with pack improvements such as: lighter fabrics, better adjustability, improved
                ventilation and more convenient pockets. Brand new for 2010, the PRO Series
                packs, the Jolla and Morro, are premium packs for the most demanding multi-sport
                enthusiasts that will make an overwhelming impression on the industry this season.




                “Going into 2010, we took a strong stance as a team to highlight innovation and ‘no
                compromise’ product design as our top brand priorities,” says Matt Patterson,
                Hydrapak Director of Sales and Marketing. “Our core hydration systems have exciting
                new features and are paired with fresh new backpack designs and colors. The Pro
                Series packs alone are going to blow people away with their amazing fabrics and
                design details. Our expanding category of bottles and flasks are attracting great new
                customers to the brand and showcasing our design and quality focus.”


                The company now offers a balanced offering of bottles and softflasks to meet more
                of the hydration needs of its customers. Building on the solid Gel-Bot, Gel + Water
                bottle, a new water-only model called the DualBot has been added which features
                the choice of a pull-top or squeeze valve dual mode. Both bottles use a new, lighter
                bottle material that is BPA-free and FDA approved. Rounding out the offering is the
                Softflask line of flexible flasks for gel or liquid delivery.


                “We feel closer to our core cycling customers now than ever before,” says Patterson.
                “Everything we produce is aimed at meeting their expectations, which has pushed
                us to develop more features and improved performance at every turn. Just looking at
                the new Pro Series Packs, DualBot, updated Gel-Bot and Softflasks, I think we are
right of track.”


Created in 2001, Hydrapak, originators of innovative and advanced hands-free fluid
delivery systems, was introduced to satisfy the growing demand from athletes for
personal hydration systems. To view all packs, bottles and accessories visit
www.hydrapak.com or call 510.632.8318. Join us on Facebook at
www.facebook.com/hydrapak.




Short URL:
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About Hydrapak, LLC
Launched in 2001, Hydrapak was introduced to satisfy the growing demand from
athletes for personal hydration systems. Hydrapak creates the best hydration
systems available for any activity and encourages athletes to get off the bottle! For an
overview of Hydrapak’s technology, visit www.hydrationist.com. To view all packs
and accessories visit www.hydrapak.com or call 510.595.8318.


Contacting Hydrapak, LLC
Hydrapak, LLC
6605 San Leandro Street
Oakland, CA 94621
510.632.8318
Website: http://www.hydrapak.com

Press Contact
Dax Kelm
Office: 307/699/4459
Cell: 307/699/4459
Email: dax@backbonemedia.net

Interview Request
Dax Kelm
Office: 307/699/4459
Cell: 307/699/4459
Email: Dax@backbonemedia.net

Product Sample Request
Dax Kelm
Office: 307/699/4459
Cell: 307/699/4459
Email: dax@backbonemedia.net




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