Docstoc

2008_2009_Annual_Report_COB

Document Sample
2008_2009_Annual_Report_COB Powered By Docstoc
					College of Business

  Annual Report
    2008-2009

     July 2009
Annual Report, 2008-2009
College of Business



Part I-SP, Summary Report on Status of Strategic Planning Goals/Objectives

                                             Related
Program                                                                                                                    Use of Assessment
                                        a     UWF                                       Summary of Assessment
Function     Strategic Goal/Objective                     Method of Assessment                       bc                    Results to Improve
                                            Strategic                                        Results                                             d
Service                                                                                                                 Program/Function/Service
                                               Goal
           1. Encourage, support, and       1.a, b      a. Survey of graduating        a. About 84% of students       a. Consider ways to maintain
           maintain a student-oriented      3.a         students on learning           report good/outstanding        high level of faculty-student
           learning environment with                    environment and interaction    interaction with faculty.      interaction in an environment
           focus on student and faculty                 and engagement with               About 68% of students       with increased numbers of
           interaction and engagement                   faculty and students.          report meetings held with      online courses.
           of students in the learning                                                 faculty somewhat/very
           process.                                                                    helpful. Findings
                                                                                       consistent with prior years.

                                                        b. Survey of graduating        b. Over 50% of students        b. Focus greater attention on
                                                        students related to student    report not interacting with    career planning and career
                                                        services.                      Career Services. Of those      placement with assistance
                                                                                       who report interaction,        from local business leaders
                                                                                       about 52% identify the         and Career Services staff.
                                                                                       interaction as good or
                                                                                       outstanding. Findings
                                                                                       consistent with prior years.

                                                        c. Construction of College     c. $4 million allocated for    c. Secure additional funding for
                                                        of Business Education          planning and design            construction and equipment for
                                                        Center to enhance                                             College of Business Education
                                                        faculty/student interaction.                                  Center




                                                                          2
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                                    Use of Assessment
                                        a     UWF                                       Summary of Assessment
Function     Strategic Goal/Objective                      Method of Assessment                      bc                    Results to Improve
                                            Strategic                                        Results                                             d
Service                                                                                                                 Program/Function/Service
                                              Goal
           2. Increase the quality and      2.a, c, d,   a. Enrollment trend data for   a. Lower division             a-1. Focus recruitment efforts
           number of students from the      e            FTIC, AA transfer, and         headcount down from           on FTIC and AA transfers in
           region for whom the College                   graduate students.             previous year; upper          current and new programs with
           of Business is the college of                                                division up; total            enrollment growth potential.
           choice.                                                                      undergraduate, graduate,      a-2. Initiate and promote new
                                                                                        and total enrollment level    general business degree at
                                                                                        with previous year.           Pensacola and Emerald Coast
                                                                                                                      Campuses.
                                                                                        Annualized FTE level with
                                                                                        previous year for lower
                                                                                        and upper division;
                                                                                        significantly increased for
                                                                                        graduate.

                                                                                        BSBA degrees produced
                                                                                        trending upward; MAcc
                                                                                        and MBA trending
                                                                                        downward.

                                                         b. Bright Futures Plus         b. Awarded 2 students         b. Expand use of foundation
                                                         scholarship awards             Bright Futures Plus           funds for scholarships to
                                                                                        scholarships in the amount    students from NWF via Bright
                                                                                        of $2,000 each.               ‘Futures Plus.

                                                                                                                      c. Renew and enhance
                                                                                                                      recruitment activities at
                                                                                                                      regional community colleges
                                                                                                                      and high schools.




                                                                          3
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                                   Use of Assessment
                                        a      UWF                                     Summary of Assessment
Function     Strategic Goal/Objective                     Method of Assessment                      bc                    Results to Improve
                                            Strategic                                       Results                                             d
Service                                                                                                                Program/Function/Service
                                               Goal
           3. Enhance student learning      1. a, c     a. Direct assessment of        a. Assessments in             a-1. Continue dialogue with
           through assessment of                        student learning outcomes      baccalaureate programs        instructors of writing and
           student learning and                         identified in the              continue to show              business communication
           continuous processes of                      undergraduate Academic         performance below             courses.
           curricular and instructional                 Learning Compacts and the      desired levels in written     a-2 Evaluate alternatives to
           review.                                      graduate Academic              communication.                ACG3311 in business core and
                                                        Learning Plans.                                              content, coverage in ACG
                                                                                                                     2021, 2071 and FIN 3403.
                                                                                                                     a-3. Work with area college
                                                                                                                     business faculty to assure
                                                                                                                     common and consistent
                                                                                                                     coverage of materials in
                                                                                                                     accounting courses at area
                                                                                                                     colleges and UWF.

                                                        b. Performance of senior-      b. ETS not administered in    b. Develop in-house
                                                        status students on the ETS     2008-2009.                    assessments for content
                                                        Major Field Test in                                          knowledge related to each
                                                        Business.                                                    baccalaureate major.

                                                        c. Opportunities for faculty   c. Planned 3-week travel      c. Review results of China
                                                        and students to expand         opportunity for faculty and   travel planned for Summer
                                                        global perspectives in the     students to study global      2009.
                                                        curriculum.                    logistics and business
                                                                                       practices in China.




                                                                          4
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                                       Use of Assessment
                                        a     UWF                                       Summary of Assessment
Function     Strategic Goal/Objective                     Method of Assessment                       bc                       Results to Improve
                                            Strategic                                        Results                                                d
Service                                                                                                                    Program/Function/Service
                                              Goal
           4. Provide support and           5.a, c, d   a. Records of incentives       a. Provided $20,500 in            a, b. Develop additional
           incentives to ensure that                    provided to faculty.           incentive funding during          incentives and sources of
           faculty maintain appropriate                                                FY 2008-09 to 10 faculty          funding for faculty
           academic and professional                                                   for 15 peer-reviewed              development activities and
           qualifications to sustain                                                   publications.                     publication incentives.
           currency and relevance in                    b. Records of intellectual
           their respective disciplines.                contributions of faculty.      b. As of 12-08, over the 5-       b. Develop new monitoring
                                                                                       year period 2003-2008,            tools related to the College's
                                                                                       173 reported authorships          portfolio of Intellectual
                                                                                       in peer-reviewed journals         Contributions consistent with
                                                                                       and 441 reported                  2009 AACSB standards.
                                                                                       authorships in other forms
                                                                                       of intellectual
                                                                                       contributions.

                                                        c. Ratios related to           c. AQ/PQ and                      c-1. Seek review and approval
                                                        numbers of academically        Participating/Supporting          by COB Council and faculty of
                                                        qualified and professionally   ratios deemed adequate            new AQ/PQ policy.
                                                        qualified faculty and ratios   by AACSB reviewers.               Communicate revised AQ/PQ
                                                        related to numbers of          However, reviewers                policy to faculty and encourage
                                                        participating and supporting   identified need to raise the      peer-reviewed publications to
                                                        faculty.                       standard for maintenance          maintain AQ status. Will need
                                                                                       of Academically Qualified         to move toward 2 peer-
                                                                                       status and to maintain            reviewed publications.
                                                                                       better documentation of           c-2. Develop new monitoring
                                                                                       faculty activities that justify   tools related to maintenance of
                                                                                       continued status as               AQ and PQ status consistent
                                                                                       Professionally Qualified.         with the revised policy and the
                                                                                       Drafted revised AQ/PQ             2009 modifications to AACSB
                                                                                       policy.                           standards.

                                                                          5
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                                   Use of Assessment
                                        a      UWF                                    Summary of Assessment
Function     Strategic Goal/Objective                     Method of Assessment                     bc                     Results to Improve
                                            Strategic                                      Results                                              d
Service                                                                                                                Program/Function/Service
                                                Goal
           5. Provide support and           4.f         a. Records of faculty         a. Records show                a. Continue to provide support
           encouragement for faculty                    participation in service to   substantial participation by   for faculty involvement in
           participation and leadership                 the University, service to    faculty in service to the      service activities. Seek more
           in internal and external                     the community, and service    University, profession, and    equitable balance of faculty
           service activities that                      to the profession.            community.                     service activities by
           enhance the missions of the                                                                               departments.
           College and University.




                                                                         6
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                                   Use of Assessment
                                        a      UWF                                      Summary of Assessment
Function     Strategic Goal/Objective                      Method of Assessment                      bc                   Results to Improve
                                            Strategic                                        Results                                            d
Service                                                                                                                Program/Function/Service
                                               Goal
           6. Increase College of           4.a, b, c,   a. Records of faculty          a. Faculty served as         a, b, and c.
           Business contributions to the    d, e, f      participation in regional      leaders for training and     Explore ways to restructure
           educational and economic                      business educational and       other professional           and reorganize in order to
           development of the                            economic development           development activities for   maintain quality of services in
           northwest Florida region.                     activities.                    local businesses,            the face of substantial budget
                                                                                        industries, and other        reductions.
                                                                                        organizations.

                                                         b. Records of the activities   b,c. Both the Haas Center    b and c. Explore ways to
                                                         of the Haas Center for         and UWF SBDC provided        maintain federal and state
                                                         Business Research and          extensive services to the    match requirements given
                                                         Economic Development.          business sector of the       budget cuts in Centers.
                                                                                        region.                      Explore and secure alternative
                                                         c. Records of the activities                                sources of funding for Haas
                                                         of the UWF SBDC.                                            and SBDC.

                                                         d. Review of curricular        d. New BSBA in General       d. Promote BSBA in General
                                                         offerings related to           Business approved for        Business among regional
                                                         business-related workforce     offering Fall 2009.          employers and recruit students
                                                         needs.                                                      from local high schools and
                                                                                                                     area colleges.




                                                                           7
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                                   Use of Assessment
                                        a     UWF                                     Summary of Assessment
Function     Strategic Goal/Objective                     Method of Assessment                     bc                     Results to Improve
                                            Strategic                                      Results                                              d
Service                                                                                                                Program/Function/Service
                                               Goal
           7. Ensure that resources are     2.b         a. Record of ordinary         a. Significant reduction in    a. Streamlining and reducing
           sufficient to foster the         3.b, c      budget allocations from       operating expense budget.      some operations in order to
           College’s vision and mission     4.b         state resources.                                             maintain quality of educational
           and enhance the quality,                                                                                  programs.
           size, and scope of the
           College.                                     b. Record of special budget   b. Funding for the             b. Refine proposal for
                                                        allocations from state        renovation /expansion of       construction phase of CoB
                                                        resources.                    the College of Business        Education Center. Secure
                                                                                      Education Center delayed.      funding for the construction
                                                                                      Some funding available for     and equipment phases of the
                                                                                      planning phase.                Center.

                                                        c. Record of donations to     c. Over $80,000 added to       c. Active participation in UWF
                                                        the UWF Foundation            College of Business            capital campaign with
                                                        dedicated to College of       endowment funds through        emphasis on increasing
                                                        Business programs and         payments on prior pledges      scholarships funds and
                                                        activities.                   and new additions.             discretionary funds.

                                                        d. Record of faculty and      d. In spite of reduction in    d. Recruit replacement faculty
                                                        staff personnel assigned to   faculty and staff personnel,   in corporate finance.
                                                        the College.                  recruited replacement
                                                                                      faculty for one of the two     e.. Explore use of foundations
                                                                                      retiring accounting faculty.   funds and endowments to
                                                                                      Secured two qualified          support lines in key programs
                                                                                      adjuncts. for Fall 2009.       with growth potential.
                                                                                      Additional retirements
                                                                                      anticipated.                   f. Develop and implement
                                                                                                                     enrollment growth strategies to
                                                                                                                     generate additional revenues
                                                                                                                     and resources to COB.

                                                                         8
Annual Report, 2008-2009
College of Business


                                             Related
Program                                                                                                              Use of Assessment
                                        a     UWF                                   Summary of Assessment
Function     Strategic Goal/Objective                     Method of Assessment                   bc                  Results to Improve
                                            Strategic                                    Results                                           d
Service                                                                                                           Program/Function/Service
                                               Goal
           8. Enhance the reputation of     1.c         a. Maintenance of           a. Maintenance of records   a. Acted upon
           the College of Business for                  accreditation by AACSB—     associated with AACSB       recommendations for
           quality through accreditation                International.              accreditation and           improvement from the AACSB
           and other recognitions.                                                  modifying policy            review especially AQ/PQ policy
                                                                                    statements per review       and establishment of an
                                                                                    team recommendations .      assessment committee.

                                                        b. Survey of students       b. About 82% of             b. Although these results show
                                                        regarding quality of        graduating seniors          an increase in percentages
                                                        educational programs.       agree/strongly agree that   from the previous year, still
                                                                                    CoB educational             important to continue to work
                                                                                    experience is of the        with Student Advisory Council
                                                                                    highest quality.            to identify ways in which
                                                                                       About 89% of             educational programs and
                                                                                    graduating seniors          services can be improved.
                                                                                    agree/strongly agree that
                                                                                    they would recommend
                                                                                    CoB programs to their
                                                                                    friends.
                                                                                      About 91%
                                                                                    agree/strongly agree that
                                                                                    CoB programs provide        c. Continue to work with
                                                                                    skills needed to continue   Business Advisory Council on
                                                                                    to learn.                   identification of knowledge and
                                                                                                                skills deemed essential for
                                                        c. Survey of employers on   c. Employer survey not      successful careers in business
                                                        perception of quality of    conducted in 2008-2009.     and on perceived strengths
                                                        College of Business                                     and weaknesses of UWF
                                                        programs.                                               business programs.


                                                                        9
Annual Report, 2008-2009
College of Business



Departmental Contributions to College Goals as Reported by the Departments

Goal 1: Encourage, support, and maintain a student-oriented learning environment with
focus on student and faculty interaction and engagement of students in the learning
process.

   Accounting and Finance
    Maintained excellent environment conducive to student learning.

   Management and Management Information Systems
    Maintained small class size environment and ability to provide one-on-one
     assistance to students.
    All MIS students and most Management courses have active learning
     components to help create deep learning for students.

   Marketing and Economics
    Active participation of students in national competitions in the area of supply
      chain logistics and transportation.
    Organized visits to regional distribution centers with participation of faculty and
      students.

   MBA Program
    Maintained small average core class sizes to enhance student/faculty interaction.
    Continued use of grading rubrics to increase research and writing feedback.
    Use of eLearning platforms for easy and timely communication with non-
     traditional students including
     - Narrated PowerPoints for continual referral by students during the course.
     - Videos of lectures available for review by students.
     - Elluminate sessions also recorded for later access by students who could not
         attend.
     - Tandberg and Scopia for serving Pensacola and Fort Walton Beach
         campuses simultaneously in introductory MBA courses.
     - Using chat session in eLearning to provide immediate feedback to student
         questions.
    Faculty supported student research for journal publication and conference
     attendance.
    Faculty/student social events such as Library Wine and Cheese including both
     US and German MBA students.
    Offering of international academic experience via travel to Germany and
     interaction with Germany MBA students and College of Business faculty.
    Delivered combination alumni and recruiting event in Mannheim, Germany, with
     updates on economic issues by the Director of UWF’s Haas Center for Business
     Research and Economic Development.

                                            10
Annual Report, 2008-2009
College of Business



   Dean's Office
    Secured $4 million in funding for planning of College of Business Education
      Center.

Goal 2: Increase the quality and number of students from the region for whom the
College of Business is the college of choice.

   Accounting and Finance
    Advisors worked hard at increasing the number and quality of students through
      effective recruiting strategies, freshman orientation, and transfer student
      orientation.

   Management and Management Information Systems
    Supported University Admissions Office with recruitment activities.
    Attended Open Houses, Orientations, and other activities.
    Updated recruitment brochures.

   Marketing and Economics
    Careful review of curriculum for transfer students.

   MBA Program
    Continued provision of Master of Science in Administration (MSA) business core
     classes.
    Explored Customer Relations Management software for better prospective and
     current student tracking and response.
    Advertised in multiple media such as military and civilian publications as well as
     relevant business journals.
    Used State University Student System (SUSS) data to reach and market to
     prospective Florida students.
    Express Admission program for well-qualified UWF College of Business
     students.
    Lunchtime information sessions in the Fort Walton Beach area.
    Participated in MBA-specific websites including MBA Channel and MBA
     Highway.




                                          11
Annual Report, 2008-2009
College of Business



Goal 3: Enhance student learning through assessment of student learning and
continuous processes of curricular and instructional review.

   Accounting and Finance
    Reviewed content and coverage of ratio and financial statement analysis in ACG
      2021 and 2071 analysis to assure consistency and adequate coverage.
    Reviewed content and coverage of present value and ratio and financial
      statement analysis in Fin 3403.

   Management and Management Information Systems
    Carried major responsibility for assessment of learning outcomes for BSBA
     programs by assessing critical thinking, written communication, and project
     management in the capstone course (MAN 4720) and ethical reasoning in GEB
     3453.
    Assessed ethical concepts in GEB 1011 as part of student learning in the
     University’s Academic Foundations program.
    Coordinated curricular improvement interventions within and outside the College.

   Marketing and Economics
    ECO 2013 Principles of Economics-Macro: Faculty revised the rubric for new
      assessment to take place in Fall 2009.
    ECO 3203: Assessment of economics content in the initial stages of design of a
      rubric.
    MAR 4803: Assessment of marketing content in the initial stages of design of a
      rubric.
    Planned 3-week travel opportunity to study global logistics and business
      practices in China.

   MBA Program
    Analysis of portfolio paper grading rubrics for trends and problems.
    Personal exit interviews with each graduate.
    Continuous improvement surveys from each graduate.
    Close monitoring and support of students in academic difficulty via probation and
     suspension process.
    Provided directed studies and seminars for students not meeting prescribed
     academic standards.




                                          12
Annual Report, 2008-2009
College of Business



Goal 4: Provide support and incentives to ensure that faculty maintain appropriate
academic and professional qualifications to sustain currency and relevance in their
respective disciplines.

   Accounting and Finance
    Presentation of papers at national meetings; peer-reviewed publications.
    By end of calendar year 2009, four faculty lost through retirements.

   Management and Management Information Systems
    Supported continuation of the Research Incentive Program.
    Encouraged faculty participation in faculty development activities.

   Marketing and Economics
    Encouraged faculty to participate in conferences and to engage in activities
      leading to peer-reviewed publications.
    Provided funds for junior faculty for professional development.
    Advised adjuncts to maintain professional qualifications.

   MBA Program
    Used graduate assistants to aid faculty members with current and relevant
     research.
    Provided seed money for research, journal research, and conference attendance.
    Participation by faculty in Germany MBA Program to enhance international and
     global exposure to current best business practices.

   Haas Center for Business Research and Economic Development
   Haas Center Program/Function/Service—Human Resources: Goal—Recruit and
   maintain a highly qualified and diverse staff.
    Appraisals submitted in a timely fashion
    Due to budget uncertainties, hired no new staff.

   UWF Small Business Development Center (SBDC)
    Funded travel and registrations for SBDC faculty to attend the following
     conferences: Association of SBDC Annual Training Conference; Florida SBDC
     Network Annual Professional Development Conference; Sterling Council Annual
     Training Conference; Association of Certified Business Appraisers Certification
     Course; FEMA Disaster Response training; Gulf Coast Trade Alliance 2009
     World Trade Conference.




                                           13
Annual Report, 2008-2009
College of Business



Goal 5: Provide support and encouragement for faculty participation and leadership in
internal and external service activities that enhance the missions of the College and
University.

   Accounting and Finance
    Encouraged faculty to participate in service activities, but limited participation of
      junior faculty given need to dedicate themselves to research activities.

   Management and Management Information Systems
    Management/MIS faculty held leadership positions in the Faculty Senate and
     College of Business Council.
    Faculty held leadership positions in professional organizations such as ABSEL
     and the SouthEast Decision Sciences Institute.

   Marketing and Economics
    Encouraged faculty to participate in service activities, but limited participation of
      junior faculty given need to dedicate themselves to research activities.

   MBA Program
    Supported and encouraged UWF committee and community leadership roles.
    MBA faculty participated at high levels on Faculty Senate and UWF Budget
     Committee.

   Haas Center
   Haas Center Program/Function/Service—Human Resources: Goal—Provide
   excellence in service to internal and external constituencies.
    Performed several University research projects at no charge; for example, impact
      of athletic programs and tuition elasticity.
    Provided data for grant proposals.
    Continued to provide outreach services to the region despite significant budget
      cuts.
   UWF Small Business Development Center (SBDC)
   Personnel from the UWF SBDC were involved in service activities with the following
   external organizations:
    Santa Rosa County Chamber of Commerce Board and Chairman.
    Center for Innovation and Entrepreneurship Board.
    Team Santa Rosa Economic Development Council.
    Escambia County Enterprise Zone Board.
    Consumer Credit Counseling of Northwest Florida Board.
    Florida First Capital Financial Corporation.
    United Bank Advisory Board.
    Florida's Great Northwest Economic Development Council.

                                            14
Annual Report, 2008-2009
College of Business



      Okaloosa County Economic Development Council.
      Crestview Chamber of Commerce.
      Panhandle Fresh Marketing Association.
      BRACE--Be Ready Alliance Coordinating in Emergencies (Escambia County)
      SAFER--Support Alliance for Emergency Readiness (Santa Rosa County)
   UWF SBDC personnel contributed to the following internal organizations:
    College of Business Council.
    UWF Center/Institute Directors.
    Florida SBDC Network Strategic Planning Committees.


Goal 6: Increase College of Business contributions to the educational and economic
development of the northwest Florida region.

   Accounting and Finance
    Worked cooperatively with other units in the College to accomplish mission and
      enhance reputation.
   Management and Management Information Systems
    Offered degrees in Management and MIS, minors in Management and MIS, and
     certificate programs in Management Development and Information Systems.
    Developed new BSBA degree program in General Business.
    Designed and implemented new undergraduate certificate in Small Business
     Management/Entrepreneurship.
    Continued several effective practices for maintaining course quality including
     assurance of structure and content across multiple sections of the same course
     and checking of prerequisites.
   Marketing and Economics
    Enhanced internship program with inclusion of new programs.
    Encouraged students to participate in internship programs.
    Encouraged faculty to keep abreast of new developments in Marketing and in
      Economics.
   MBA Program
    Director of the Haas Center for Business Research and Economic Development
     is a member of the MBA faculty and provided relevant data and information for
     local business enhancement. (See Haas Center below.)
    Maintained close relations with the UWF Small Business Development Center
     including providing graduate assistants for consulting and other research
     activities.

   Haas Center for Business Research and Economic Development
   Haas Center Program/Function/Service—Engagement: Goals—Promote and
   support regional economic development efforts; promote value of University

                                         15
Annual Report, 2008-2009
College of Business



   economic development projects.
    Partnered with two engineering firms on large regional projects and currently
      working with others on proposals.
    Performed several projects for Florida’s Great Northwest, a regional economic
      development activity.
    Performed over 450 requests for information, most involving multiple sources.
    Center staff participate in committee activities throughout the region.
    Center staff gave numerous presentations on the state of the economy and
      Center services.
   Haas Center Program/Function/Service—Innovation: Goal—Support the University’s
   use of business applications to streamline activities in the research and economic
   development enterprises.
    Center received over 36,000 hits to its website, which includes the GIS web tools
      application that permits users to pull their own demographics for their region.
   Haas Center Program/Function/Service—Partnerships: Goals—Establish and
   strengthen regional, local, and state partnerships; develop partnerships with private
   sector companies.
    Ongoing discussions with TEAM Santa Rosa regarding USDA grants.
    Center entered first multiple project partnering agreement with a private
       consulting firm.
   Haas Center Program/Function/Service—Human Resources and Infrastructure:
   Goal—Provide excellence in service to internal and external constituencies.
    Performed several internal University research projects at no charge.
    Provided data for grant proposals.
    Provided outreach services to the region at large.
   UWF Small Business Development Center (SBDC)
   UWF SBCD clients reported the following economic impact as the result of SBDC
   assistance:
    Loan applications: 44 for $189,647,500
    Loans approved: 54 for $206,835,000
    Owner investment: 98 for $4,005,115
    Other investment: 10 for $4,940,000
    Total capital infusion: $215,780,115
    SBA loan approvals: 9 for $2,235,000
    Sales increases: 75 for $19,382,599
    Businesses started: 113
    Jobs created: 483
    Jobs retained: 366
    Contracts obtained: $4,984,000
    Workshops: 111 attended by 1,517 people
    Counseling: 1,421 clients

                                           16
Annual Report, 2008-2009
College of Business




Goal 7: Ensure that resources are sufficient to foster the College’s vision and mission
and enhance the quality, size, and scope of the College.

   Accounting and Finance
    Recruited accounting faculty to replace retiring faculty in principles and
      intermediate accounting.
    Secured two adjuncts to assist with teaching tax-related courses in Fall 2009.

   Management and Management Information Systems
    Formulated plans for coping with military deployment and likely retirements of
     faculty members who teach BSBA capstone course.
    Brought on board faculty member who teaches courses in BSBA core.
    Faculty member who taught in Human Resources area retired at end of Spring
     Semester 2008.
   Marketing and Economics
    Improved efficiency in department functioning without jeopardizing educational
      goals of the College.
   MBA Program
    Participated in Business Advisory Council to garner professional and financial
     support for MBA programs.
    Explore additional certificate offerings.
    Supported alternative course delivery methods for locations such as Fort Walton
     Beach, Eglin Air Force Base, and Navy Federal Credit Union.

   Haas Center for Business Research and Economic Development
   Haas Center Program/Function/Service—Research: Goals—Increase external
   research funding; strengthen financial stability of the research and development
   enterprise.
    Center obtained $706,500 in sponsored research funding, up from $577,345 in
      the prior year.
    Funded projects included statewide study of the film and entertainment industry
      and an economic impact assessment for the Florida Senate.
    Despite severe budget reductions, the Center continues to build its sponsored
      funding and explore opportunities for a continuing funding stream. Efforts include
      seeking federal earmark funding and identification of sponsored research grant
      opportunities.




                                           17
Annual Report, 2008-2009
College of Business



Goal 8: Enhance the reputation of the College of Business for quality through
accreditation and other recognitions.

   Accounting and Finance
    Worked with College AACSB Steering Committee to revise College’s AQ/PQ
      policy and establish standing College Assurance of Learning Committee.

   Management and Management Information Systems
    Worked with College AACSB Steering Committee to revise College’s AQ/PQ
     policy and to establish standing College Assurance of Learning Committee.
   Marketing and Economics
    Communicated with a number of companies about the quality of the department’s
      graduates and invited the companies to interview department students, some of
      whom received job offers.
    Advised students on career-related matters.
    Developed database with information about department students.
    Worked with College AACSB Steering Committee to revise College's AQ/PQ
      policy and to establish standing College Assurance of Learning Committee.
   MBA Program
    Continued application of AACSB accreditation standards to the MBA Program.
    Participated in high profile academic surveys including Business Week, Princeton
     Review and US News.

   Haas Center for Business Research and Economic Development
   Haas Center Program/Function/Service—Research: Goals—Build regional and
   statewide recognized research programs; establish stronger institutional identity.
    Center is currently pursuing projects in the field of education as well as areas for
       its GIS products.
    Associate Directors attended several meetings on behalf of the Director and gave
       several presentations about the Center.
    Number of sponsored research projects led by staff other than the Director
       continues to increase.
   Haas Center Program/Function/Service—Accountability: Goals—Ensure that the
   Center operates in a fiscally responsible manner and complies with University policy;
   ensure that operating policies and procedures are clearly written and communicated;
   maintain effective benchmarking process for research and economic development
   enterprises.
    Center incurred no operating deficit for Fiscal Year 2008-2009.
    Worked to communicate all policies to staff.




                                           18
 Annual Report, 2008-2009
 College of Business



 Part I-ALC Summary Report on Assessment of Student Learning—Undergraduate

 Department/Division:       Management/MIS (reporting for the College)
 College:                   Business

 Program Titles: Accounting, Economics, Finance, Management, Management Information Systems,
                        b
 Marketing        Degree : BSBA    CIP Codes: 52.0301, 0601, 0801, 0201, 1201, 1401

Indicate the student learning outcome assessed (check one):
         Content                         Communication                            Project Management
         Critical Thinking          X    Integrity/Values                         Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
  X      Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Final examination in GEB 3453 Business Ethics and Stakeholder Management included 25 questions used to assess
this learning goal. These items relate to students ability to recognize ethical issues that occur in business, evaluate
alternative courses of action, and evaluate the implications of those actions.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.
Overall, over 92% of the students fell in the exemplary or acceptable categories in Fall 2008 compared to 87% in Fall
2007.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
The instructors discuss findings with department chair. They discuss steps to improve student learning.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
GEB 3453 was a new course in the Business Core in Fall 2007. Instructors believe the course has now become
reasonably stable and the assessment process has become standardized. Instructors believe the current approach
is working and needs to be continued.

 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Ethics
Assessment question(s) to be addressed in 2009-2010
Are the students understanding of ethical concepts getting better?




                                                           19
 Annual Report, 2008-2009
 College of Business



 Part I-ALC Summary Report on Assessment of Student Learning—Undergraduate

 Department/Division:       Management/MIS (reporting for the College)
 College:                   Business

 Program Titles: Accounting, Economics, Finance, Management, Management Information Systems,
                        b
 Marketing        Degree : BSBA    CIP Codes: 52.0301, 0601, 0801, 0201, 1201, 1401

Indicate the student learning outcome assessed (check one):
         Content                         Communication                    X      Project Management
         Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
  X      Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Students completed a Total Enterprise Simulation in a group setting. Groups turned in decision reports at the end of
the semester. Effectiveness in process management of these course assignments has been assessed using a
standardized rubric.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.
In Fall 2006, 29% of students (N=111) were found to be exemplary. In Fall 2008, only 4% were found to be
exemplary (N=83). Instructors believe that Fall 2008 performance is a more accurate baseline of student ability
pertaining to this goal.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
The instructors discuss findings with department chair. They discuss steps to improve student learning.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
The instructors are exploring the option of using one individual to administer the survey to more completely
standardize the instruction process.

 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Ethics
Assessment question(s) to be addressed in 2009-2010
Are the students understanding of ethical concepts getting better?




                                                          20
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301

Indicate the student learning outcome assessed (check one):
  X      Content                         Communication                          Project Management
         Critical Thinking               Integrity/Values                       Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
  X      Equivalent to last year Note: Slightly less than last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 1.1: Identify complex accounting issues or problems.
ACG 6405: Examinations and information systems analysis project.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussion among faculty teaching graduate courses and the department chair.
Decision made to offer MAcc program fully online beginning with academic year 2009-2010.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Content
Assessment question(s) to be addressed in 2009-2010
Is there a difference in student performance when the course is offered online?




                                                         21
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301

Indicate the student learning outcome assessed (check one):
  X      Content                         Communication                          Project Management
         Critical Thinking               Integrity/Values                       Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
  X      Equivalent to last year Note: Slightly less than last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 1.2: Evaluate alternative courses of action.
ACG 6405: Examinations and information systems analysis project.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussion among faculty teaching graduate courses and the department chair.
Decision made to offer MAcc program fully online beginning with academic year 2009-2010.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Content
Assessment question(s) to be addressed in 2009-2010
Is there a difference in student performance when the course is offered online?




                                                         22
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301

Indicate the student learning outcome assessed (check one):
  X      Content                         Communication                          Project Management
         Critical Thinking               Integrity/Values                       Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
  X      Equivalent to last year Note: Slightly less than last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 1.3: Integrate knowledge across disciplines related to the accounting profession.
ACG 6405: Examinations and information systems analysis project.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussion among faculty teaching graduate courses and the department chair.
Decision made to offer MAcc program fully online beginning with academic year 2009-2010.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Content
Assessment question(s) to be addressed in 2009-2010
Is there a difference in student performance when the course is offered online?




                                                         23
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301



Indicate the student learning outcome assessed (check one):
         Content                    X    Communication                           Project Management
  X      Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
  X      Cannot be compared (used different rating scale from previous year)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 2.1: Presentation skills--analyze key elements of a complex accounting issue or problem.
ACG 6856: Evaluation of cases submitted and evaluation of content of oral presentations and ability to respond to
questions.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussions among faculty teaching graduate accounting courses and department chair. Decision made to offer
MAcc program fully online beginning with the 2009-2010 academic year.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Presentation skills--analyze key elements of a complex accounting issue or problem.
Assessment question(s) to be addressed in 2009-2010
What differences, if any, between students who took the program in a face-to-face format and those who take it in the
online format?




                                                          24
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301



Indicate the student learning outcome assessed (check one):
         Content                    X    Communication                           Project Management
  X      Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
  X      Cannot be compared (used different rating scale from previous year)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 2.2: Presentation skills--effectively use written communication to present a defensible
recommendation regarding an accounting issue or problem.
ACG 6856: Evaluation of cases submitted and evaluation of content of oral presentations and ability to respond to
questions.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussions among faculty teaching graduate accounting courses and department chair. Decision made to offer
MAcc program fully online beginning with the 2009-2010 academic year.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Presentation skills--effectively use written communication to present a defensible recommendation to an accounting
issue or problem.
Assessment question(s) to be addressed in 2009-2010
What differences, if any, between students who took the program in a face-to-face format and those who take it in the
online format?



                                                          25
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301



Indicate the student learning outcome assessed (check one):
         Content                    X    Communication                           Project Management
  X      Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
  X      Cannot be compared (used different rating scale from previous year)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 2.3: Presentation skills--effectively use presentation technology to present a defensible
recommendation to an accounting issue or problem.
ACG 6856: Evaluation of cases submitted and evaluation of content of oral presentations and ability to respond to
questions.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussions among faculty teaching graduate accounting courses and department chair. Decision made to offer
MAcc program fully online beginning with the 2009-2010 academic year.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Presentation skills-- effectively use presentation technology to present a defensible recommendation to an accounting
issue or problem.
Assessment question(s) to be addressed in 2009-2010
What differences, if any, between students who took the program in a face-to-face format and those who take it in the
online format?



                                                          26
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301

Indicate the student learning outcome assessed (check one):
         Content                         Communication                    X      Project Management
         Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
  X      Cannot be compared (used different rating scale from previous year)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 3.1: Plan a research study.
ACG 6308: Conducting and presenting a case analysis; conducting and presenting a critique of the case presentation
of a fellow student; conducting research, preparing a written report and making an oral presentation on a topic of
special interest to management accountants.
ACG 6805: Case solution and presentation.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussions among faculty teaching graduate accounting courses and department chair. Decision made to offer
MAcc program fully online beginning with the 2009-2010 academic year.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Project Management
Assessment question(s) to be addressed in 2009-2010
What differences, if any, between students who took the program in a face-to-face format and those who take it in the
online format?




                                                          27
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301



Indicate the student learning outcome assessed (check one):
         Content                    X    Communication                           Project Management
         Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
  X      Cannot be compared (used different rating scale from previous year)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 3.2: Conduct research--Prepare an oral presentation.
ACG 6308: Conducting and presenting a case analysis; conducting and presenting a critique of the case presentation
of a fellow student; conducting research, preparing a written report and making an oral presentation on a topic of
special interest to management accountants.
ACG 6805: Oral presentation.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussions among faculty teaching graduate accounting courses and department chair. Decision made to offer
MAcc program fully online beginning with the 2009-2010 academic year.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Communication--oral presentations.
Assessment question(s) to be addressed in 2009-2010
What differences, if any, between students who took the program in a face-to-face format and those who take it in the
online format?



                                                          28
 Annual Report, 2008-2009
 College of Business



 Part I-ALP Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       Accounting
 College:                   Business

 Program Title: Accountancy        Degree: MAcc                 CIP Code: 52.0301



Indicate the student learning outcome assessed (check one):
         Content                    X    Communication                           Project Management
         Critical Thinking               Integrity/Values                        Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
  X      Cannot be compared (used different rating scale from previous year)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
Learning Outcome 3.3: Conduct research--prepare a written report.
ACG 6308: Conducting and presenting a case analysis; conducting and presenting a critique of the case presentation
of a fellow student; conducting research, preparing a written report and making an oral presentation on a topic of
special interest to management accountants.
ACG 6805: Term paper.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.


Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Discussions among faculty teaching graduate accounting courses and department chair. Decision made to offer
MAcc program fully online beginning with the 2009-2010 academic year.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
Department will offer MAcc program fully online beginning with academic year 2009-2010. Assessment method may
need to be modified to accommodate online instruction.

 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Communication--written report.
Assessment question(s) to be addressed in 2009-2010
What differences, if any, between students who took the program in a face-to-face format and those who take it in the
online format?



                                                          29
 Annual Report, 2008-2009
 College of Business



 Part I-ALC Summary Report on Assessment of Student Learning—Graduate

 Department/Division:       MBA
 College:                   Business

 Program Title: Business Administration        Degree: MBA               CIP Code: 52.0201



Indicate the student learning outcome assessed (check one):
  X      Content                         Communication                          Project Management
         Critical Thinking               Integrity/Values                       Other (describe)

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
  X      Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning outcomes in this domain.
Grading rubrics used to evaluate Portfolio projects of MBA students in selected courses in the program.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.
-

Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
Results are reviewed by the MBA Program Director and Assistant Director; relevant faculty are contacted and minor
changes initiated. More significant changes evaluated and handled through the Graduate Curriculum Committee.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
There is still one course for which the Portfolio has not been evaluated using a prescribed rubric.


  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Integrity/Values

Assessment question(s) to be addressed in 2009-2010
Can MBA students recognize an ethical issue embedded in a case study that primarily addresses other business
problems?




                                                         30
 Annual Report, 2008-2009
 College of Business



 Part I-AFP Summary Report on Assessment of Student Learning—Academic
 Foundations

 Department/Division:       Management/MIS
 College:                   Business

 General Studies Course: GEB 1011 Introduction to Business



Indicate the Academic Foundations learning domain assessed (check one):
       Critical Thinking                 X    Integrity/Values
       Communication                          Project Management

Based on departmental assessments, student learning in this domain was (check one):
  X      Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.
All students in one section took a bonus quiz that had 20 questions pertaining to ethical concepts in business.
If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.
In Fall 2007, 55% were exemplary; in Fall 2008, 42% were exemplary.
Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.
The instructor discussed the finding with the chair and discussed the need to continue administering the quiz to the
class soon after the material is presented.
Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.
No changes made to assessment method.

  Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Integrity/values.
Assessment question(s) to be addressed in 2009-2010
Are students becoming better in their understanding of ethical concepts?




                                                          31
 Annual Report, 2008-2009
 College of Business



 Part I-AFP Summary Report on Assessment of Student Learning—Academic
 Foundations

 Department/Division:       Marketing/Economics
 College:                   Business

 General Studies Course: ECO 2013 Principles of Economics--Macro

 No assessment conducted in 2008-2009.

Indicate the Academic Foundations learning domain assessed (check one):
       Critical Thinking                      Integrity/Values
       Communication                          Project Management

Based on departmental assessments, student learning in this domain was (check one):
         Worse than last year
         Equivalent to last year
         Slightly better than last year
         Moderately better than last year
         Dramatically better than last year
         Cannot be compared (this is the first year for this assessment)

Describe the direct measure(s) used to assess student learning in this domain (e.g., answers to questions included
on an exam, performance on a paper or project scored with a rubric, etc.). Include information about any additional
measures used to assess learning in this domain.

If you observed changes in student performance on this measure when comparing the two years, briefly describe (in
one or two sentences) the nature of these changes.

Use of Assessment Data for Making Decisions. Describe the process used in your department to evaluate
assessment evidence and make decisions (include dates of relevant department meetings if known). Describe the
decisions made to improve student learning in your program. Describe how these decisions are related to the
assessment evidence collected by your department.

Use of Assessment Data for Improvement of Assessment Procedures. Describe any changes made to
assessment methods. Explain the relation between these changes and the information obtained from previous
assessments.



 Describe the Department’s Commitment to Assessment Activities in 2009-2010
Domain(s) to be examined in assessment plan in 2009-2010
Critical Thinking and Communication

Assessment question(s) to be addressed in 2009-2010
(1) Can students solve problems effectively?
(2) Do students use the right tools, and do they use them properly?




                                                          32
Annual Report, 2008-2009
College of Business



Part II-A Major Unit Accomplishments and Changes in Programs and Services

   Accounting and Finance
    Enhanced Finance specialization by revising degree requirements by eliminating
      ACG 3311 and TAX 3021 and replacing with ACG 3111 and TAX 4002.
    Developed additional online course offerings to help meet student demand for
      the Summer 2009 term.
    Eliminated Controllership specialization from degree program offerings reflecting
      low enrollments in the specialization.
    Entire Master of Accountancy (MAcc) program to be available fully online
      effective Fall 2009.
    Created two specializations within the MAcc: Professional Accountancy and
      Taxation.
    Expanded course selection in the Certificate in Accounting program from four to
      six to better serve the client base.
    Budget reduction effects: Personnel reductions--2 faculty positions and 1 staff
      position.

   Management and Management Information Systems
    Developed and implemented new BSBA in General Business.
    Carried principal responsibility for student learning outcome assessment for the
     College’s undergraduate BSBA program.
    Taught 6 out of the 11 core courses in the undergraduate BSBA.
    Contributed to College’s student learning outcome assessment efforts for the
     MBA degree program.
    Taught several courses in the MBA program offered in Germany.
    Implemented new undergraduate Certificate in Small Business
     Management/Entrepreneurship.
    Developed new course on Business Plan Development for New Ventures for this
     certificate program.
    Taught courses for the University’s joint program on Management Development
     with the Navy Federal Credit Union.
    Continued assessment for academic foundations in the GEB 1011 Introduction to
     Business course.
    Hired and brought on board Dr. Blaine Lawlor to be part of the team that teaches
     the BSBA capstone strategies course.
    Budget reduction effects: Personnel reductions--1 staff position.




                                          33
Annual Report, 2008-2009
College of Business



   Marketing and Economics
    Eliminated the Economics Research specialization from the BSBA in Economics.
    Completed CCR process for new specialization in Supply Chain Logistics in the
      BSBA in Marketing.
    Arranged for seminar on structural equation modeling with Joe Hair of Kennesaw
      State University.
    Arranged for series of research seminars for College of Business and other
      university faculty members.
    Budget reduction effects: Personnel reductions--1 staff position.

   MBA Program
    First Alumni social event and knowledge-update activity conducted in Germany
     for Germany MBA Program graduates in combination with recruiting event;
     approximately 50 participants listened to Dr. Richard Haper, Director of UWF’s
     Haas Center for Business Research and Economic Development, discuss the
     world financial crisis.
    Planned first annual Alumni gathering in the Pensacola area for Summer 2009.
    Graduated the fifth cohort of Germany MBA students.
    Delivered the first College of Business courses to use the new Tandberg System
     and made plans to use the System more extensively in 2009-2010.
    Five publications resulted from students’ work on MBA Portfolio projects as part
     of fulfilling MBA Program requirements.

   Haas Center for Business Research and Economic Development
    Performed statewide impact study of the film and entertainment industry for the
      Governor’s Office of Film and Entertainment.
    Acquired over $700,000 in research and sponsored program funding in Fiscal
      Year 2008-2009.
    Budget reduction effects: Reduction of $183,000 to budget; eliminated efforts in
      real estate research.

   UWF Small Business Development Center (SBDC)
    Earned reaccreditation by the Association of Small Business Development
     Centers.
    Received grant funding to provide entrepreneurship training and counseling to
     individuals affected by BRAC (Base Alignment and Closure).
    Developed and delivered a course for home-based daycare providers under
     funding provided by the Escambia County School District and Workforce
     EscaRosa.
    Exceeded all Small Business Administration (SBA) goals and objectives for
     counseling and training with special emphasis on economic impact.

                                          34
Annual Report, 2008-2009
College of Business



      Budget reduction effects: Reduction of $41,000 to budget; eliminated circuit-ride
       locations in Escambia and Walton Counties; eliminated four graduate assistant
       positions; will eliminate one or two faculty positions for Fiscal Year 2009-2010.

   Dean’s Office
    Developed draft of revised policy on Academic and Professional Qualifications
      for review by the College Council.
    Developed draft charter for a College of Business Assessment Committee for
      review by the College Council.
    Awarded a total of $156,133 in scholarships and waivers to College of Business
      students ($107,333 from University resources and $48,800 from College of
      Business Foundation funds). Includes $1,000 Bright Futures Plus scholarships to
      two students. Number of students receiving awards in Fall 2008 was 95; Spring
      2009 was 103.
    Secured a total of $80,000 in Foundation funds from payments on pledges and
      from new donations in support of College programs and activities.
    Awarded a total of 325 BSBA degrees, 11 MAcc degrees, and 55 MBA degrees
      for Academic Year 2008-2009 (Summer, Fall, Spring).
    Continued co-sponsorship of the UWF College of Business/Combined Rotaries
      of Pensacola Ethics in Business Awards.
    Continued sponsorship of the internship component of the Pensacola Young
      Professionals program.
    Provided $332,000 in "stimulus" funds for temporary offset of portion of total
      $430,000 reduction to College's budget.
    Budget reduction effects: $206,000 reduction in budget; eliminated one staff
      position in the Dean’s Office.




                                           35
Annual Report, 2008-2009
College of Business



Part II-B Distinguished Individual Accomplishments

A. Faculty

1. Promotions
   Marketing and Economics
    Scott Keller: Promoted to Professor

2. Tenure
   Management and Management Information Systems
    Randolph Reid
    Julie Ann Williams

3. Awards
   Management and Management Information Systems
    Bill Carper: Southeast Decision Sciences Institute Distinguished Service Award
     for 30 years of service
    Esmail Mohebbi: College of Business Hopkins Award
    June Wei: College of Business Dyson Award for Excellence in Research

   Marketing and Economics
    Ron Bush: University Distinguished Professor
    Chris Burkart: Scholarly and Creative Activities Award of $2,000
    Felicia Morgan: College of Business Professional Development Award

   UWF Small Business Development Center (SBDC)
    Tom Hermanson: Regional Employee of the Year, Florida SBDC Network

4. Other Distinctions

   Accounting and Finance
    James Hasselback: Editor, Journal of Business Issues
    Joseph Donelan: Article in Compendium of Classroom Cases and Tools for AIS
      Applications
    Wendy Habegger: Two national conference proceedings/presentations
    Greg Yost: Proceeding
    Bob Fahnestock: Two proceedings
    Ronald Gray: Two proceedings
    Doug Waggle: Article in Journal of Business and Economic Perspectives;
      proceeding/presentation

                                           36
Annual Report, 2008-2009
College of Business



      Art Gilbert: Articles in Academy of Accounting and Financial Studies Journal,
       Research in Business and Economics Journal, and Journal of Finance and
       Accountancy; proceeding
      Antonio Apap: Articles in Journal of Business and Economics Research and
       Journal of Business and Accounting; proceeding
      Richard Calvasina: Article in Journal of Legal, Ethical, and Regulatory Issues;
       three proceedings
      Roger Guyette: Two articles in Organizational Development Journal and one in
       Journal of Education Online
      Richard Constand: Two presentations

   Management and Management Information Systems
    Bill Carper: Executive Council, Southeast Decision Sciences Institute
    Esmail Mohebbi: Reviewer for seven international journals
    Stephen Snyder: Strategic Planner, Special Operations Command, US Army
    Gayle Baugh: Edited first volume of book series on Research in Careers—
     Maintaining Energy, Focus, and Options over the Career; Secretary, Careers
     Division, Academy of Management
    June Wei: Editor in Chief of three international journals
    Julie Ann Williams: Member, Women in Operations Research/Management
     Science Awards Committee of the Institute for Operations Research and
     Management Science

   Marketing and Economics
    Ron Bush: Coordinated seminar on structural equation modeling with Joe Hair of
      Kennesaw State University.
    Nestor Arquea: Initiated research seminar series for College of Business and
      other university faculty.

   MBA Program
    Five MBA faculty members taught in the Germany MBA program: Richard
     Hawkins, Brian Peach, Tim Bryan, Joe Donelan, Richard Platt.
    Two faculty served as guest professors and guest lecturers internally: Rick
     Harper in Ludwigshafen, Germany; and Tim O’Keefe in Ludwigshafen and
     Mannheim, Germany, Nyenrode, The Netherlands, and Shanghai and
     Quangzhou, China.

   UWF Small Business Development Center (SBDC)
    Larry Strain: President, Board of Directors of the Santa Rosa County Chamber of
     Commerce; appointed to the Escambia County Enterprise Zone Development
     Authority

                                           37
Annual Report, 2008-2009
College of Business



      Larry Strain, Dan Cavanaugh, Thawanna Price, and Tom Hermanson:
       Reaccredited as Certified Business Analysts by the Florida SBDC Network

B. Staff

   Haas Center for Business Research and Economic Development
    Melissa Neal: Completed Ph.D. program

   UWF Small Business Development Center (SBDC)
    Sharon Triplett: Regional Certified Business Analyst of the Year, Florida SBDC
     Network

C. Students

   Management and Management Information Systems
    Krystle, E., Jantzen, C., and Tucker, S. (MIS majors): Undergraduate Best Paper
     Award, 40th Southwest Decision Sciences Institute, February 2009
    Faustine Casassus, Meiga Loho-Noya, Rebecca Peterson (MBA students):
     Published five separate conference proceedings with Dr. June Wei.
    Steven Pepper (MBA student): Published conference proceeding with Dr. Julie
     Ann Williams.

   Marketing and Economics
    John Hartman: Department Outstanding Student Award—Economics
    Marc Stone: Department Outstanding Student Award—Marketing
    2009 National Logistics Case Competition (Denver), Third Place: Joe Boone,
      Ashlee Douglas, Garrett Hodges, Andrea Johnson, John Kniffen
    2009 Supply Chain Challenge (Michigan State University), Third Place: Andrew
      Blevins, Annalee Chiswell, Melida Mendez

   MBA Program
    Juan Carlos Kvedaras (Class of 2005) promoted to Regional Controller for the
     Southwest, Northwest and Hawaii for Gate Gourmet.
    Mambwe Mutanuka (Class of 2008) serves as Contract Analyst for Baptist Health
     Care.
    Jennifer Thornton (Class of 2006) promoted to Communications Manager for the
     San Francisco Convention and Visitors Bureau.
    Walaipan Thomas (Class of 2005) promoted to Associate Manager of American
     General Life and Accident Insurance Company.




                                         38
Annual Report, 2008-2009
College of Business



Part II-C Community Engagement Activities

Information about community engagement will be used to document the University’s
activities related to its service mission, to comply with a new SACS standard pertaining
to community service, and to support the University’s application for classification by the
Carnegie Foundation as a “community engagement” institution.

List all college/departmental community engagement activities with participation on
behalf of UWF by faculty, staff, and students during 2008-2009. Please include a very
brief description of the Activity, the Community Partner, the Time Commitment (identify
as hours per week, hours per month, hours per semester, or hours per year), and a very
brief description of the Outcome/Impact of the activity.

Examples of community engagement activities include participation on community-
based projects, organization and/or presentation of cultural community events, faculty
scholarship related to community action, student scholarship related to community
action, participation on community organization boards, and community-based student
learning activities such as service learning projects, internships, and capstone
experience projects.

In addition to the types of activities identified in the table below, representatives from the College of
Business were engaged in the following community service projects:
      Charter Review Committee for the City of Pensacola
      Sponsorship of the Combined Rotary Clubs of Pensacola/University of West Florida Annual
          Ethics in Business Awards
      Selection Committee for the Better Business Bureau's ethics scholarship awards for the
          Northwest Florida area




                                                     39
Annual Report, 2008-2009
College of Business



Included in the table below are the major arenas of service and the types of activities
reported in departmental annual reports. For detail by name of faculty and staff, see the
departmental annual reports.

                    Service Arena                            Type of Activity
      University of West Florida
        University governance                  Membership
                                               Chairmanship
         College governance                    Membership
                                               Chairmanship
         Department governance                 Membership
                                               Chairmanship
         Search committees                     Membership
         Internships                           Coordination/supervision
         Student organizations                 Advisor

      Profession
         National and regional organizations   Membership
                                               Officer
                                               Standing and ad hoc committee membership
                                               Meeting planning
         Local chapters and special events     Membership
                                               Officer
                                               Meeting planning
                                               Special presentations
         Journals                              Editor
                                               Editorial board membership
         Publishers                            Textbook reviewer

      Community
        Chambers of Commerce                   Membership
                                               Officer
                                               Special presentations
                                               Consulting
         Local businesses and agencies         Presentations and seminars
                                               Pro-bono consulting
                                               Board of directors/advisory board membership
         Local service organizations           Membership
                                               Officer
                                               Audit/budget committee membership
                                               Other committee membership
                                               Special presentations
                                               Volunteer
         Schools                               Special presentations
                                               Student competition judging


                                               40
Annual Report, 2008-2009
College of Business


      Military
          Department of Defense agencies   Special presentations

      Florida Legislature committees       Advisor
                                           Special presentations
                                           Consulting




                                           41
  Annual Report, 2008-2009
  College of Business



  Part III-A Strategic Planning Goals/Objectives for 2009-2010


  List strategic plan goals/objectives and planned method of assessment (if applicable).

                                                            Related
                                                              UWF
               Strategic Goal/Objective                                             Methods of Assessment
                                                            Strategic
                                                              Goal
Goal 1: Encourage, support, and maintain a student-         1.a, b       Related Assessments:
oriented learning environment with focus on student         3.a          Graduating student responses to survey items
and faculty interaction and engagement of students in                    related to interaction and engagement of
the learning process.                                                    students and faculty.
Actions:
        Consider ways to maintain high level of faculty-                Number of students placed with regional firms.
         student interaction in an environment with
         increased numbers of online courses.                            Number of students placed with national firms.
        Focus greater attention on career planning and
         career placement with assistance from local
                                                                         Number of students placed with international
         business leaders and Career Services staff.
         [Repeated under Goal 6]                                         firms.
        Secure funding for construction and equipment
         for College of Business Education Center.                       Funding for Education Center
         [Repeated under Goal 7]                                         renovation/expansion.
Goal 2: Increase the quality and number of students         2.a, c, d,   Related Assessments:
from the region for whom the UWF College of                 e            Enrollment data for transfer students identifying
Business is the college of choice.                                       College of Business majors.
Actions:
        Focus recruitment efforts on FTIC and AA                        BSBA General Business enrollment data.
         transfers in current and new programs with
         enrollment growth potential.                                    Enrollment data for FTIC students identifying
        Initiate new BSBA in General Business at                        College of Business majors.
         Pensacola and Emerald Coast campuses and
         promote among area business leaders, area high
         schools, and area community and state colleges.                 Enrollment data for graduate students entering:
         [Repeated under Goal 6]                                                Master of Accountancy program.
        Continue to visit area high schools to promote                         Master of Business Administration
         business-related careers.                                               program.
        Continue to visit feeder state and community
         colleges.                                                       Number of visits to area high schools.
        Continue articulation with business education
         faculty and administration at feeder state and                  Number of visits to area colleges.
         community colleges.
        Continue Bright Futures Plus and other                          Number and amount of Bright Futures Plus
         community college scholarship programs.
                                                                         awards.
      Enhance marketing of scholarships available to
         community college students.
                                                                         Number and amount of other scholarship awards.




                                                            42
   Annual Report, 2008-2009
   College of Business


Goal 3: Enhance student learning through                       1. a, c     Related Assessments:
assessment of student learning and continuous                              Agendas and minutes of meetings relating to
processes of curricular and instructional review.                          curriculum planning.
Actions:
        Continue to strengthen linkages between                           Documentation of communication of educational
         Assurance of Learning Process and curriculum                      outcome results to key stake holders.
         planning.
         Secure approval for and implement College                        Assessment instruments and results for content
         Assurance of Learning standing committee.
                                                                           specific learning outcomes in each of the seven
        Continue to strengthen communication of
         advancements in achievement of educational                        undergraduate majors in the College.
         outcomes to key stake holders.
        Develop and implement content-specific                            Assessment results for Major Field Test in
         assessments of learning outcomes for the BSBA                     Business (undergraduate) and Major Field Test
         programs in Accounting, Economics, Finance,                       for the Master of Business Administration
         Management, Management Information Systems,                       (graduate).
         and Marketing.
        Administer Major Field Tests for BSBA and MBA
                                                                           Business core curriculum revisions.
         students.
        Evaluate alternatives to ACG 3311 in business
         core and content/coverage in ACG 2021, ACG                        UWF/area college articulation agreements with
         2071, and FIN 3403; develop student business                      respect to lower division accounting courses.
         “tool kits.”
        Work with area community and state college                        Results from survey of students participating in
         faculty to assure common and consistent                           Summer 2009 China travel/study opportunity.
         coverage of materials in accounting courses.
        Explore ways to assure high quality of instruction
         in online courses.
        Review results from Summer 2009 student
         travel/study experience in China.

Goal 4: Provide support and incentives to ensure that          5.a, c, d   Related Assessments:
faculty maintain appropriate academic and                                  Revised policy on Academically
professional qualifications to sustain currency and                        Qualified/Professionally Qualified faculty. Minutes
relevance in their respective disciplines.                                 of meetings.
Actions:
        Secure approval of revised AQ/PQ policy by                        Criteria for assessing the quality of intellectual
         College Council; ensure that all faculty—regular                  contributions.
         and adjunct—are aware of the criteria for initial
         classification and maintenance.                                   Implementation of revised Faculty Data Sheets
        Ensure that the College has a well articulated
                                                                           and updated AQ/PQ and Intellectual
         Intellectual Contributions policy, program, and
         monitoring system.                                                Contributions tables.
        Update Faculty Data Sheets and AQ/PQ and
         Intellectual Contributions tables for consistency                 Types and amounts of incentive funding for
         with revised AACSB standards.                                     research activity.
        Continue Research Incentive Program.
        Develop additional incentives to promote                          AQ/PQ faculty ratios.
         intellectual contributions, especially peer-
         reviewed publications.
                                                                           Participating/Supporting faculty ratios.
        Fund professional development and travel for
         non-tenured tenure-earning faculty.
        Maintain required AQ/PQ ratios and                                Revised departmental promotion, tenure, and
         Participating/Supporting ratios.                                  annual evaluation policies.
      Complete revisions of departmental promotion,
         tenure, and annual evaluation policies for
         consistency with revised university-level policies.



                                                               43
   Annual Report, 2008-2009
   College of Business


Goal 5: Provide support and encouragement for                  4.f          Related Assessments:
faculty participation and leadership in internal and                        Performance criteria for Haas Center for
external service activities that enhance the missions                       Business Research and Economics
of the College and University.                                              Development.
Actions:
        Develop measures to track successes relative to                    Performance criteria for UWF Small Business
         outreach units/goals. [Repeated under Goal 8]                      Development Center.
        Encourage faculty to engage in professional,
         university, and college governance.                                Record of faculty involvement in professional and
      Seek greater balance in service activities among                     university governance.
         College departments.
Goal 6: Increase College of Business contributions to          4.a, b, c,   Related Assessments:
the educational and economic development of the                d, e, f      Number of students placed with regional firms.
northwest Florida region.
Actions:                                                                    Logistics program approval documents.
        Focus greater attention on career planning and
         career placement with assistance from local                        General Business program approval documents.
         business leaders and Career Services staff.
         [Repeated from Goal 1]
                                                                            General business program promotional materials.
        Increase the academic emphasis on the
         College’s Logistics offerings.
        Promote new BSBA in General Business among                         Summaries of services provided by the Haas
         area business leaders, area high schools, and                      Center and UWF SBDC.
         area community and state colleges. [Repeated
         from Goal 2]                                                       Summaries of business-related community
        Continue to provide services to the region                         service rendered by College faculty, staff, and
         through the Haas Center and UWF SBDC.                              students.
        Explore ways to restructure and reorganize in
         order maintain quality of services in the face of
         substantial budget reductions.                                     Identification of new internships.
        Encourage faculty, staff, and student participation
         in community service activities that enhance                       Record of graduates’ employment.
         College-community linkages.
      Enhance internship and employment
         opportunities for College graduates.
Goal 7: Ensure that resources are sufficient to foster         2.b          Related Assessments:
the College’s vision and mission and enhance the               3.b, c       Multi-year faculty hiring plan.
quality, size, and scope of the College.                       4.b
Actions:                                                                    Recruit replacement faculty in corporate finance.
        Continue planning for faculty retirements
         anticipated in the next three years.                               Increased Foundation funding for College
        Leverage the College’s positive relationships with                 scholarships.
         the Northwest Florida business community with
         the timing of the University’s capital campaign to
         seek tangible support from the business                            Increased funding for faculty development
         community to support further progress of the                       activity.
         College.
        Secure funding for construction and equipment                      Increased Foundation funding for other College
         for College of Business Education Center.                          programs and activities.
         [Repeated from Goal 1]
        Streamline and reduce some operations in order                     Legislative funding for construction/renovation of
         to maintain quality of educational programs.
                                                                            College of Business Education Center.
      Develop and implement enrollment growth
         strategies to generate additional revenues and
         resources for the College.                                         Record of private donations for Education Center.

                                                                            Operational budget trend data.


                                                               44
   Annual Report, 2008-2009
   College of Business


Goal 8: Enhance the reputation of the College of               1.c   Related Assessments:
Business for quality through accreditation and other                 Updated Strategic Plan.
recognitions.
Actions:                                                             Dashboard presentation of progress on key
        Include summaries of AQ and PQ activities in                indicators related to goals and priority action
         annual reports in order to track continuous                 items.
         improvement.
        Continue refinement of strategic planning and               Presentation of comparison data for College’s
         management processes with further development
                                                                     peer and aspirant institutions.
         and enhancements for the system of tracking
         progress on goals and priority action items.
        Develop “dashboard” presentation of key                     Modified AACSB maintenance of accreditation
         indicators of performance related to priority               report format.
         action and priority maintenance items consistent
         with College of Business Strategic Plan and                 Minutes of meetings of the Student Advisory
         revised University Strategic Plan.                          Council and Business Advisory Council.
        Review College of Business peer and aspirant
         schools in light of revised University list of peer
         and aspirant institutions. Develop a plan to
         assess the variance between the CoB’s mission
         deliverables and the mission deliverables of the
         College’s aspirant schools.
        Develop measures to track successes relative to
         outreach units/goals. [Repeated from Goal 5]
        Continue to review and modify annual
         maintenance report format to ensure that the
         reports include discussion of progress on and
         updates to action items.
      Continue to work with Student Advisory and
         Business Advisory Councils on identification of
         ways in which educational programs and
         services can be improved.




                                                               45
Annual Report, 2008-2009
College of Business



Planned Department Activities in Support of College Goals

Goal 1: Encourage, support, and maintain a student-oriented learning environment with
focus on student and faculty interaction and engagement of students in the learning
process.

   Accounting and Finance
    Maintain environment conducive to student learning.
    Demand excellence from students.
   Management and Management Information Systems
    Keep class sizes small.
    Continue to incorporate active learning components to create deep learning of
     different subject matter.
   Marketing and Economics
    Organize Logistics Profession and Education Summit for Fall 2009.
    Continue involvement in national competitions in area of supply chain
      management and transportation.
    Continue visits to regional distribution centers.
   MBA Program
    Maintain small average core class sizes.
    Implement grading rubrics for all portfolio classes.
    Conduct student/faculty social events.
    Continue experimenting with Tandberg by offering one course in Summer 2009
     and at least one course in Fall 2009 using the Tandberg System.
    Conduct a local area MBA Alumni event in Summer 2009.
    Provide international travel opportunities for MBA students and faculty.
    Increase the number of guest speakers from industry in MBA classes.

   Dean's Office
    Secure funding for construction and equipment phases of College of Business
      Education Center renovation/expansion.

Goal 2: Increase the quality and number of students from the region for whom the
College of Business is the college of choice.

   Accounting and Finance
    Continue activities related to recruitment and student orientation.
   Management and Management Information Systems
    Continue support of recruitment activities, college visits, Open Houses, and other
     related events.



                                           46
Annual Report, 2008-2009
College of Business



      Maintain departmental web pages with student friendly information about
       programs.
   Marketing and Economics
    Continue review of curriculum with respect to transfer students.
   MBA Program
    Explore additional exchange programs including one with China.
    Implement Customer Relations software and related marketing campaign.
    Develop and use video vignettes for posting on UWF website to reach
     prospective MBA students.

   Dean's Office
    Assist with promotion of new BSBA program in General Business for first-time-in-
      college and area college transfer students.
    Enhance marketing and recruitment activities targeting FTIC and AA transfers,
      including visits to regional high schools and colleges.
    Cultivate relationships with business faculties at area community and state
      colleges and make periodic visits to community and state college campuses to
      meet with business faculty and students.

Goal 3: Enhance student learning through assessment of student learning and
continuous processes of curricular and instructional review.

   Accounting and Finance
    Enhance assessment of learning outcomes in undergraduate accounting and
      MAcc programs.
    Continue to develop and refine online courses.
    Continue review and assessment of quality and delivery of the online learning
      process including evaluation of student progress.
    Evaluate alternatives to ACG 3311 in business core and content and coverage in
      ACG 2021 and 2071 and FIN 3403.
    Work with faculty in area community and state colleges to assure common and
      consistent coverage of material in lower division accounting courses at UWF and
      the colleges.
   Management and Management Information Systems
    Continue assessment of student learning in the College's BSBA programs in the
     areas of critical thinking, written communication, project management, and
     ethical reasoning.
    Continue assessment of ethical concepts in GEB 1011 Introduction to Business
     in support of the assessment of Academic Foundations.
   Marketing and Economics
    Implement in Summer 2009 travel opportunity for study of global logistics and
      international business practices in China.
                                          47
Annual Report, 2008-2009
College of Business



      Conduct planned assessment of content-related student learning outcomes in
       ECO 2013 Principles of Economics--Macro in Fall 2009.
      Conduct planned assessment of content-related student learning outcomes in
       ECO 3203 in Spring 2010.
      Conduct planned assessment of content-related student learning outcomes in
       MAR 4803 in Fall 2009.
   MBA Program
    Summarize and assess exit interview data for needed change.
    Analyze continuous improvement data for feedback and reactions.
    Continue stringent assessment and thorough monitoring of students having
     academic difficulty.
    Re-establish assessment 3-5 year timeline.
    Administer Major Field Test in MBA to Fall 2009 graduates.

   Dean's Office
    Facilitate interaction with business faculty in area community and state colleges
      to assure common and consistent coverage of material in accounting courses at
      UWF and in the area colleges by promoting use of common texts, syllabi, and
      content coverage in business prerequisite courses taught at area colleges.
    Work with College of Business faculty to promote use of common text, syllabi,
      and content coverage in introductory business courses.
    Encourage and support faculty development of student business “tool kits” which
      summarize key business concepts taught in ACG 2021 and 2071 and FIN 3403
      to enhance student understanding and use of concepts in capstone course.
    Explore ways to assure high quality of instruction in online business courses.
    Coordinate administration of the Major Field Test in Business to seniors in Fall
      2009.
    Secure approval from the College faculty for the proposed Assurance of Learning
      Committee.
    Develop annual report on status of assurance of learning activities and results at
      both the undergraduate and graduate levels.

Goal 4: Provide support and incentives to ensure that faculty maintain appropriate
academic and professional qualifications to sustain currency and relevance in their
respective disciplines.

   Accounting and Finance
    Using Foundation funds, provide financial support to faculty for purpose of
      presenting research papers at national meetings.
    Need to replace at least two of the four positions lost to retirement in calendar
      year 2009; recruit replacement faculty in corporate finance.
    Review course offerings to maximize the use of available faculty resources in the
      department's degree programs.


                                           48
Annual Report, 2008-2009
College of Business



   Management and Management Information Systems
    Support College efforts to provide travel funds for faculty attendance at
     conferences.
    Support Research Incentive Program related to production of peer-reviewed
     journal articles in support of College's Intellectual Contributions Portfolio.
    Encourage adjunct faculty to attend workshops and conferences and to take
     credit courses related to their teaching fields.
   Marketing and Economics
    Work toward increasing funding for professional development for faculty.
    Continue support for junior faculty in development of intellectual contributions
      even when funding is problematic.
    Continue to advise adjunct faculty to maintain their professional qualifications
      and provide funding, when available, for their participation in faculty development
      activities.
   MBA Program
    Continue graduate assistant program to support faculty research.
    Continue to provide seed money for research, journal publication, and
     conference attendance.
    Start a new cohort in the Germany MBA Program beginning January 2010.

   Haas Center for Business Research and Economics Development
    The Center hopes to be in a financial position to recruit a second economist.
   UWF Small Business Development Center (SBDC)
    Owing to budget reductions, fewer personnel will attend less training than in
     previous years; anticipate participating in the following: Florida SBDC Network
     Professional Development Conference, Association of SBDCs Annual Training
     Conference, and Association of Certified Business Appraisers Certification
     Course.
   Dean's Office
    Communicate revised AQ/PQ policy to faculty and encourage faculty to pursue
      peer-reviewed publications for maintenance of AQ status and development of the
      College's Intellectual Contributions portfolio.
    Develop additional incentive programs to support faculty development of
      intellectual contributions (e.g., additional support for research-related travel,
      release time related to research) with particular emphasis on peer-reviewed
      publications.
    Fund professional development and travel for non-tenured faculty in tenure-
      earning positions.
    Work with the College’s management team and faculty to complete process of
      revising departmental promotion, tenure, and annual evaluation criteria for
      consistency with revisions in the university-level policies.


                                           49
Annual Report, 2008-2009
College of Business



Goal 5: Provide support and encouragement for faculty participation and leadership in
internal and external service activities that enhance the missions of the College and
University.

   Accounting and Finance
    Continue to actively support faculty members who engage in internal and
      external service.

   Management and Management Information Systems
    Continue to actively support faculty members who engage in internal and
     external service.
   Marketing and Economics
    Continue to encourage faculty to participate in service activities but limiting the
      participation of junior faculty given their need to devote attention to research
      activities.
    Organize visits to local high schools to inform students of department's programs.
   MBA Program
    Continue to support and encourage faculty participation in UWF committees and
     community professional organizations.

   Haas Center for Business Research and Economic Development
    Continue to provide service both to the University and the external community to
      the extent budgets permit.
   UWF Small Business Development Center (SBDC)
   Personnel from the UWF SBDC will be involved in service activities with the following
   external organizations:
    Santa Rosa County Chamber of Commerce Board.
    Center for Innovation and Entrepreneurship Board.
    Team Santa Rosa Economics Development Council.
    Escambia County Enterprise Zone Board.
    Consumer Credit Counseling of Northwest Florida Board.
    Florida First Capital Financial Corporation.
    United Bank Advisory Board.
    Florida's Great Northwest Economic Development Council.
    Okaloosa County Economic Development Council.
    Crestview Chamber of Commerce.
    Panhandle Fresh Marketing Association.
    BRACE--Be Ready Alliance Coordinating in Emergencies (Escambia County)
    SAFER--Support Alliance for Emergency Readiness (Santa Rosa County)
   UWF SBDC personnel will contribute to the following internal organizations:
    College of Business Council.

                                          50
Annual Report, 2008-2009
College of Business



      UWF Center/Institute Directors.
      Florida SBDC Network Strategic Planning Committees.
Dean’s Office
   Encourage College of Business faculty to engage in professional, university, and
      college governance.
   Seek greater balance in service activities among College of Business
      departments.

Goal 6: Increase College of Business contributions to the educational and economic
development of the northwest Florida region.

   Accounting and Finance
    Continue to work cooperatively with other units in the College to accomplish
      mission and to enhance the College's reputation.
    Continue to develop online courses and programs if the effort is not thwarted by
      restrictive policies.
   Management and Management Information Systems
    Continue offering degree programs, minors, and certificates.
    Promote the new BSBA major in General Business.
    Stabilize the new undergraduate certificate program in Small Business
     Management and Entrepreneurship.
   Marketing and Economics
    Continue development of internship opportunities.
    Encourage students to participate in internships.
    Encourage faculty to keep abreast of new developments in their teaching fields.
    Organize a Logistics Profession and Education Summit in Fall 2009 with
      participation from representatives of local and regional companies.
   MBA Program
    Continue strong relationship and activities with the Haas Center for Business
     Research and Economic Development and the UWF Small Business
     Development Center.

   Haas Center for Business Research and Economic Development
    Large budget cuts are expected to curtail some Center activities related to
      promotion and support of regional economic development efforts.
    Center anticipates continuing data request services in support of the University's
      economic development projects but may be forced to charge more for services or
      discontinue such services because of budget cuts. May also have to reduce the
      number of presentations about economic development.
    Center will continue to support University's use of e-business applications as
      budgets permit.

                                          51
Annual Report, 2008-2009
College of Business



      Center will continue to support development of University technology transfer as
       budgets permit.
      Continue exploration of possibilities for additional local, regional, and state
       partnerships.
      Continue exploration of partnerships with private sector companies.
      Continue to provide excellence in service to internal and external constituencies
       to the extent resources permit.
   UWF Small Business Development Center (SBDC)
   Economic impact goals for 2009-2010 include:
    Non-SBA loans: $3 million.
    SBA loans: $1 million.
    Other capital: $1.5 million.
    Total capital: $5.5 million.
    Business starts: 80.
    Jobs created: 120.
    Jobs retained: 80.
    Workshops: 80.
    Counseling clients: 500.
   Dean’s Office
    Encourage active College of Business faculty, staff, and student participation in
      community service activities that enhance COB linkage with the community.
    Enhance internship and employment opportunities for College of Business
      graduates through programs such as Meet the Firms, Professor for a Day, and
      Pensacola Young Professionals Internship Program and other economics and
      workforce development activities.

Goal 7: Ensure that resources are sufficient to foster the College’s vision and mission
and enhance the quality, size, and scope of the College.

   Accounting and Finance
    Work with Dean of Graduate Studies to develop program for undergraduate
      students in the BSBA to dual enroll in both the undergraduate program in
      Accounting and Master of Accountancy.
    Recruit faculty member to replace retiring faculty member in corporate finance.
   Management and Management Information Systems
    Recruit faculty members who can teach courses in Human Resources and
     Strategies areas.
   Marketing and Economics
    Continue to seek ways in which efficiency can be improved without jeopardizing
      program quality.



                                           52
Annual Report, 2008-2009
College of Business



   MBA Program
    Strengthen relationship with business community in four-county Northwest
     Florida area.
    Increase interactions with the Chambers of Commerce in the four-county area.
    Continue participation in competitive scholarship programs by MBA students.

   Haas Center for Business Research and Economic Development
    Continue to look for new external research funding. Approximately $200,000 in
      projects will carry over from 2008-2009 and the Center has already been
      awarded a $150,000 contract for a state study for 2009-2010.
    The severity of the budget cuts will hamper efforts to increase financial stability in
      2009-2010 and, possibly, in future years.
    Center will continue to monitor budgets and make adjustments in resources as
      necessary.
   Dean's Office
    Work with leadership of the Haas Center and UWF SBDC to secure alternative
      sources of funding for the operation of the centers.
    Work with University leadership and legislative delegation to secure funding for
      construction and equipment phases of the College of Business Education Center
      renovation/expansion project.
    Work with University Advancement to seek private donations for instructional
      equipment and naming of case classrooms for the Education Center.
    Seek additional funding for faculty professional development and student
      scholarships.


Goal 8: Enhance the reputation of the College of Business for quality through
accreditation and other recognitions.

   Accounting and Finance
    Evaluate course offerings with respect to needs and availability of faculty; may
      need to reduce or eliminate some course offerings in order to ensure quality of
      the department's degree programs.
   Management and Management Information Systems
    Continue leadership and supporting role in meeting requirements of revised
     AACSB standards.
   Marketing and Economics
    Continue communication with companies about the quality of the department's
      graduates and invite companies to interview department students.
    Continue to advise students with respect to career-related matters.
    Maintain database with information about department's graduates.


                                            53
Annual Report, 2008-2009
College of Business



  MBA Program
   Review revised AACSB standards and insure MBA Program compliance.
   Seek participation in additional high profile academic surveys to improve program
     visibility.

   Haas Center for Business Research and Economic Development
    Continue to develop recognized research programs to the extent budgets permit.
    Continue to develop stronger institutional identity.
    Continue communication with staff with respect to operating policies and
      procedures.
    Efforts to develop a benchmarking process for research and economic
      development enterprises will be delayed due to budget cuts.
   Dean's Office
    Continue interaction with area business and community leaders about the nature
      and quality of College of Business programs, faculty, staff, and students.
    Promote accomplishments of the College's faculty, staff, and students through
      local and statewide media outlets.
    Work with the College’s AACSB accreditation committee to assure compliance
      with accreditation standards in preparation for the next Maintenance of
      Accreditation visit in 2012.
    Address issues identified by the 2007 AACSB site visit team related to AQ/PQ
      standards, criteria for assessing quality of research, criteria and documentation
      of PQ faculty professional activities for maintaining relevance and currency, and
      communication to faculty of qualifications for AQ/PQ status including summaries
      of AQ/PQ activities in order to track continuous improvement.




                                          54
Annual Report, 2008-2009
College of Business



Part III-B New Degree Program Projections


List new degree programs and specializations under consideration and planned year of implementation.

                                                                b          New
                                             a     New Degree                         c   Implementation
           Program Title               Level                           Specialization
                                                                                               Year
                                                   Yes        No       Yes        No
International Business                BSBA          X                                     TBA
Management
Marketing—Logistics                   BSBA                               X                TBA

Business—Logistics                    MBA                                X                TBA
Accounting—Taxation                   MAcc                               X                TBA




a
  For example, BA, BSBA, MEd.
b
  For degrees not currently offered as stand-alone programs; will require submission of requests to Faculty
Senate and Board of Trustees.
c
  For new specializations within an existing degree program; will require submission of request to Faculty
Senate but not to Board of Trustees.




                                                    55

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:4
posted:4/3/2012
language:
pages:55