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MADD San Diego County January

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					                                                                                               MADD San Diego County
                                                                                                                             January 2012

                                      One MADD, One Voice, One Mission
                                      A message from Eloisa Orozco, Executive Director.

                                      I am proud to begin 2012 by reflecting on all that we accomplished in 2011. With the help of our dedicated
                                      volunteers, sponsors, awareness partners, community supporters, and local media allies we expanded our
                                      reach in our efforts to save lives and prevent injuries. The message of one MADD, empowered, optimistic,
                                      focused and forward thinking resonated loud and clear as we reintroduced MADD to the public by refreshing
                                      our brand to reach new audiences. San Diego played a key role in national efforts by:
                                       Serving as one of three national launching sites introducing PowerTalk 21™, the national day to talk to
                                          kids about alcohol
                                       Joining Walk Like MADD® Hispanic Outreach efforts as one of three national key markets
                                          Adding to the roster of the National Football League and MADD’s partnership by teaming up with the San
     Local Leadership                      Diego Chargers on their designated driver game day educational program– contributing to the Chargers’
   MADD Advisory Council
                                           win of the Good Sport AFC West Designated Driver Challenge!
       ALAIN AZCONA
    Aurora Behavioral Health          In addition to national MADD impact, we increased local awareness and visibility by:
         AARON BYZAK                   Assisting 108 victim survivors of impaired driving crashes
          UC San Diego
                                          Educating 10,977 convicted DUI offenders and juveniles with minor in possession charges who were
       HOWARD COLLINS
                                           ordered to attend our court-ordered Victim Impact Panel
           GEICO
         LINDA DEVINE
                                          Implementing MADD’s new evidence-based program, Power of Parents, It’s Your Influence® equipping
     Barona Resort & Casino                over 1,025 parents to help keep their kids away from alcohol
       BONNIE DUMANIS                     Distributing over 25,000 MADD ribbons to local area schools supporting their Red Ribbon week activities
        District Attorney                 Empowering over 18,000 community members, including youth and military through educational
     DAVID GREENBERG                       presentations
     District Attorney’s office
                                          Engaging nearly 166,025 youth and adults via educational booths at school, businesses, health fairs and
       JAN GOLDSMITH                       community events and reached over 23,950 youth and adults through the impactful crash car exhibit
     San Diego City Attorney
                                           displayed at schools, military bases and other community events throughout San Diego County
   DR. ADOLFO GONZALES
          Chief of Police
                                      We honored our local heroes who remove drunk drivers from our roadways. As the nations’ largest non-profit
 National City Police Department
                                      that works to protect families from drunk driving, we extended our reach putting a face on the issue of
          WILLIAM GORE
                                      drugged driving. We reached out to victim/survivors expanding engagement among emergent diverse
Sheriff, San Diego County Sheriff’s
                                      communities with our message “drunk driving does not discriminate” and we ended the year by
            Department
                                      commemorating 5 years since the launch of our Campaign to Eliminate Drunk Driving®, promoting our
        JENNIFER HILL
                                      national report to the nation release and urging San Diegans to Tie One On For Safety by pledging to drive
   Alcoholic Beverage Control
                                      sober during the holiday season.
         RON HOUSTON
          Pacific Nissian
                                      Our mission driven work was made possible thanks to the many donors, sponsors and community supporters
         MACK JENKINS
Chief, San Diego County Probation
                                      who through their contributions and participation in our events, funded our life-saving work. On behalf of
           Department                 MADD San Diego County, I thank ALL who joined us in 2011 to save lives and support people and extend an
         KEN KAWACHI
                                      invitation to those interested in joining us in 2012.
        San Diego Padres
                                      Sincerely,
         DAN KELLEY
     Emerson Network Power
                                      Eloisa Orozco
         JASON KENT

                                                                               Join us in 2012
     Rancho Del Oro Towing

          ERIC LANDY
           Yellow Cab
    WILLIAM LANSDOWNE                     Honor San Diego’s Heroes                  Golf with us!                            Walk Like MADD
             Chief
                                               March 28, 2012                           May 7, 2012                      September 29, 2012
  San Diego Police Department
       GARY LAWRENCE
       Safe Ride Solutions                   Join us to honor our law                Join Honorary Chair              Join thousands of San Diegans
         STEVE LOPEZ
                                           enforcement for keeping our           San Diego Chargers Quentin              taking steps to end drunk
    California Highway Patrol               roadways safe from drunk            Jammer on the green and help                      driving!
                                                      driving.                     fund MADD’s mission!
       TRICIA PUMMILL
                                                                                                                                      Register now on:
  San Diego City Attorney office                               11:30a.m.                             12:00p.m.               walklikemadd.org/sandiego
        JASON ROSE                                             Luncheon                               Tee Off
    Waste Management, Inc.                                                                          Maderas
                                                              Town and                              Golf Club
     CHRIS SAUNDERS
 Thomas Jefferson School of Law
                                                               Country
    BARBARA SAVAGLIO
 Law Offices of Barbara Savaglio
    MICHAEL TERRY-LLOYD
          Volunteer
        NINA WALKER
      MADD National Board                                        Contact us: sandiego.ca@madd.org or 858-564-0780
                                Programs, Campaigns, Events and More!


                    Did you know that?                   Awareness

          One in three individuals will be              MADD San Diego County offers no cost awareness and educational programs to the
         impacted by drunk driving in their              community. In the area of awareness, MADD volunteers and staff host informational
                                   lifetime              tables at business fairs, college campuses, and military events to educate the public
                                                         about MADD’s mission to stop drunk driving, support the victims of this violent crime
    Drunk driving costs American society                and prevent underage drinking.
           $132 billion dollars every year
                                                         Trained MADD volunteer speakers also empower the community sharing their personal
    Alcohol kills more youth than all illicit
                                                         stories as victim/survivors of impaired driving in hopes to prevent future tragedies.
                           drugs combined
                                                         Thanks to Rancho Del Oro Towing, MADD offers a powerful crash car exhibit that helps
                                                         give a visual reminder of what can happen when people choose to drink and drive.
            In the Spotlight
                          Paula Myers– MADD              Education
                          Employee for over 17
                                        years.           MADD offers parents and caregivers powerful tips
                        “I choose to work at MADD        on how to keep their kids alcohol free until 21
                        because MADD was there for       through no cost 30-minute parent workshops with
                        me when I was hit by a drunk     MADD’s evidence-based program Power of Parents;
                        driver. The support and          It’s Your Influence®. Parents receive a handbook
                        information I received was
                                                         that guides them to have the important
                        phenomenal. Nowhere else
                        could I have obtained such       conversation about alcohol. Disponible en Español.
                        precise and helpful facts.
                        Now I’m able to offer the        Youth Engagement
                        support and information.
                        There’s nothing more
                        rewarding that observing a       Young people are part of the solution. At MADD, we
                        victim as they transition to a   offer young people a voice by engaging them to
                        survivor, in part, through       join our mission. We invite youth to pledge to
                        MADD’s assistance.”              remain alcohol free until 21 and to never ride with
Victim Services                                          someone who has been drinking.

After the crash, there is the impact and there                           San Diego Chargers’ Quentin Jammer
is MADD. Helping victim/survivors is at the                             Honoring Standley Middle School Students
heart of what we do. In fact, MADD serves                          For raising awareness and giving back to MADD
over 60,000 individuals each year! Locally,                                 Winners of the Jammin Coin Drive 2011
MADD provides crisis intervention, court
accompaniment and criminal justice system                     Campaign to Eliminate Drunk Driving & 2011 Holiday Awareness
education and liaison. MADD has a 24 hour                                                                       Press Event
victim assistance line at 877-MADD– HELP.                                                                           November 16, 2011

                                                                                                                    MADD was joined by the San
                                                                                                                    Diego County Sheriff, San
 Walk Like MADD 2011                                                                                                Diego Police, San Diego District
                                                                                                                    Attorney, San Diego County
 MADD’s signature walk was the center of a                                                                          Probation, and the UC San
 national public service announcement taping                                                                        Diego Health System to
 on October 8, 2011. With over 1,000 walkers,                                                                       announce MADD’s 4 out of 5
 MADD raised funds and awareness engaging                                                                           rating for California’s progress
 with San Diegans from all walks of life!                                                                           in implementing proven drunk
                                                                                                                    driving countermeasures as a
                                                                                                                    kickoff to the 2011 holiday
                                                                                                                    drunk driving crackdown.

                                                            In connection with the fifth anniversary of our Campaign to Eliminate Drunk
                                                            Driving®, we unveiled a Report to the Nation, which rated the nation as a whole,
                                                            along with each state, on an objective, five-star scale. The report also included
                                                            updated figures on the costs of drunk driving to American society ($ 132 billion).

                                                            Additionally, MADD and supporters reminded San Diegans to Tie One On For
                                                            Safety® during the holiday season by displaying a red ribbon on their cars in
                                                            support of law enforcement crackdown efforts and as a pledge to drive safe and
                                                            sober.

                                                            MADD ribbons will be available at no cost to the public at participating Northgate
        Contact us: sandiego.ca@madd.org                    Gonzalez Markets, select New Car Dealers Association dealerships, and
                          or 858-564-0780                   Pacific Collision Centers.


                                                                      ###

				
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