MADD San Diego County
One MADD, One Voice, One Mission
A message from Eloisa Orozco, Executive Director.
I am proud to begin 2012 by reflecting on all that we accomplished in 2011. With the help of our dedicated
volunteers, sponsors, awareness partners, community supporters, and local media allies we expanded our
reach in our efforts to save lives and prevent injuries. The message of one MADD, empowered, optimistic,
focused and forward thinking resonated loud and clear as we reintroduced MADD to the public by refreshing
our brand to reach new audiences. San Diego played a key role in national efforts by:
Serving as one of three national launching sites introducing PowerTalk 21™, the national day to talk to
kids about alcohol
Joining Walk Like MADD® Hispanic Outreach efforts as one of three national key markets
Adding to the roster of the National Football League and MADD’s partnership by teaming up with the San
Local Leadership Diego Chargers on their designated driver game day educational program– contributing to the Chargers’
MADD Advisory Council
win of the Good Sport AFC West Designated Driver Challenge!
Aurora Behavioral Health In addition to national MADD impact, we increased local awareness and visibility by:
AARON BYZAK Assisting 108 victim survivors of impaired driving crashes
UC San Diego
Educating 10,977 convicted DUI offenders and juveniles with minor in possession charges who were
ordered to attend our court-ordered Victim Impact Panel
Implementing MADD’s new evidence-based program, Power of Parents, It’s Your Influence® equipping
Barona Resort & Casino over 1,025 parents to help keep their kids away from alcohol
BONNIE DUMANIS Distributing over 25,000 MADD ribbons to local area schools supporting their Red Ribbon week activities
District Attorney Empowering over 18,000 community members, including youth and military through educational
DAVID GREENBERG presentations
District Attorney’s office
Engaging nearly 166,025 youth and adults via educational booths at school, businesses, health fairs and
JAN GOLDSMITH community events and reached over 23,950 youth and adults through the impactful crash car exhibit
San Diego City Attorney
displayed at schools, military bases and other community events throughout San Diego County
DR. ADOLFO GONZALES
Chief of Police
We honored our local heroes who remove drunk drivers from our roadways. As the nations’ largest non-profit
National City Police Department
that works to protect families from drunk driving, we extended our reach putting a face on the issue of
drugged driving. We reached out to victim/survivors expanding engagement among emergent diverse
Sheriff, San Diego County Sheriff’s
communities with our message “drunk driving does not discriminate” and we ended the year by
commemorating 5 years since the launch of our Campaign to Eliminate Drunk Driving®, promoting our
national report to the nation release and urging San Diegans to Tie One On For Safety by pledging to drive
Alcoholic Beverage Control
sober during the holiday season.
Our mission driven work was made possible thanks to the many donors, sponsors and community supporters
Chief, San Diego County Probation
who through their contributions and participation in our events, funded our life-saving work. On behalf of
Department MADD San Diego County, I thank ALL who joined us in 2011 to save lives and support people and extend an
invitation to those interested in joining us in 2012.
San Diego Padres
Emerson Network Power
Join us in 2012
Rancho Del Oro Towing
WILLIAM LANSDOWNE Honor San Diego’s Heroes Golf with us! Walk Like MADD
March 28, 2012 May 7, 2012 September 29, 2012
San Diego Police Department
Safe Ride Solutions Join us to honor our law Join Honorary Chair Join thousands of San Diegans
enforcement for keeping our San Diego Chargers Quentin taking steps to end drunk
California Highway Patrol roadways safe from drunk Jammer on the green and help driving!
driving. fund MADD’s mission!
Register now on:
San Diego City Attorney office 11:30a.m. 12:00p.m. walklikemadd.org/sandiego
JASON ROSE Luncheon Tee Off
Waste Management, Inc. Maderas
Town and Golf Club
Thomas Jefferson School of Law
Law Offices of Barbara Savaglio
MADD National Board Contact us: firstname.lastname@example.org or 858-564-0780
Programs, Campaigns, Events and More!
Did you know that? Awareness
One in three individuals will be MADD San Diego County offers no cost awareness and educational programs to the
impacted by drunk driving in their community. In the area of awareness, MADD volunteers and staff host informational
lifetime tables at business fairs, college campuses, and military events to educate the public
about MADD’s mission to stop drunk driving, support the victims of this violent crime
Drunk driving costs American society and prevent underage drinking.
$132 billion dollars every year
Trained MADD volunteer speakers also empower the community sharing their personal
Alcohol kills more youth than all illicit
stories as victim/survivors of impaired driving in hopes to prevent future tragedies.
Thanks to Rancho Del Oro Towing, MADD offers a powerful crash car exhibit that helps
give a visual reminder of what can happen when people choose to drink and drive.
In the Spotlight
Paula Myers– MADD Education
Employee for over 17
years. MADD offers parents and caregivers powerful tips
“I choose to work at MADD on how to keep their kids alcohol free until 21
because MADD was there for through no cost 30-minute parent workshops with
me when I was hit by a drunk MADD’s evidence-based program Power of Parents;
driver. The support and It’s Your Influence®. Parents receive a handbook
information I received was
that guides them to have the important
phenomenal. Nowhere else
could I have obtained such conversation about alcohol. Disponible en Español.
precise and helpful facts.
Now I’m able to offer the Youth Engagement
support and information.
There’s nothing more
rewarding that observing a Young people are part of the solution. At MADD, we
victim as they transition to a offer young people a voice by engaging them to
survivor, in part, through join our mission. We invite youth to pledge to
MADD’s assistance.” remain alcohol free until 21 and to never ride with
Victim Services someone who has been drinking.
After the crash, there is the impact and there San Diego Chargers’ Quentin Jammer
is MADD. Helping victim/survivors is at the Honoring Standley Middle School Students
heart of what we do. In fact, MADD serves For raising awareness and giving back to MADD
over 60,000 individuals each year! Locally, Winners of the Jammin Coin Drive 2011
MADD provides crisis intervention, court
accompaniment and criminal justice system Campaign to Eliminate Drunk Driving & 2011 Holiday Awareness
education and liaison. MADD has a 24 hour Press Event
victim assistance line at 877-MADD– HELP. November 16, 2011
MADD was joined by the San
Diego County Sheriff, San
Walk Like MADD 2011 Diego Police, San Diego District
Attorney, San Diego County
MADD’s signature walk was the center of a Probation, and the UC San
national public service announcement taping Diego Health System to
on October 8, 2011. With over 1,000 walkers, announce MADD’s 4 out of 5
MADD raised funds and awareness engaging rating for California’s progress
with San Diegans from all walks of life! in implementing proven drunk
driving countermeasures as a
kickoff to the 2011 holiday
drunk driving crackdown.
In connection with the fifth anniversary of our Campaign to Eliminate Drunk
Driving®, we unveiled a Report to the Nation, which rated the nation as a whole,
along with each state, on an objective, five-star scale. The report also included
updated figures on the costs of drunk driving to American society ($ 132 billion).
Additionally, MADD and supporters reminded San Diegans to Tie One On For
Safety® during the holiday season by displaying a red ribbon on their cars in
support of law enforcement crackdown efforts and as a pledge to drive safe and
MADD ribbons will be available at no cost to the public at participating Northgate
Contact us: email@example.com Gonzalez Markets, select New Car Dealers Association dealerships, and
or 858-564-0780 Pacific Collision Centers.