A Google engineer says the company is rejiggering its search results so
that sites with excessive optimization don’t trump sites with solid
Google is planning to penalize sites that overuse
search-engine-optimization techniques, according to a report.
Barry Schwartz over at Search Engine Land has posted an audio clip from
a panel discussion at the recent South by Southwest confab, in which Google
engineer Matt Cutts discusses the plans.
In search results, Google wants to “level the playing field” regarding “all
those people doing, for lack of a better word, over optimization or overly
SEO–versus those making great content and great sites,” Schwartz quotes
Cutts as saying, in a rough transcription.
“We are trying to make GoogleBot smarter, make our relevance better, and
we are also looking for those who abuse it, like too many keywords on a
page, or exchange way too many links or go well beyond what you normally
expect,” the transcript continues.
Schwartz reports that the changes will begin affecting search results “in
the upcoming month or next few weeks,” though he adds that Google had no
official comment on the matter.