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www.thesource.pdma.orgsitesallfilesPDMA_20Bran

VIEWS: 7 PAGES: 5

  • pg 1
									PDMA Marketing Council
BRAND AUDIT



Working Paper
Maria Tagwerker-Sturm
Status 28. Nov 2010
Team
 Maria Tagwerker-Sturm                  Melinda A. Lehmann
 Austria                                Canada
 Innovation Manager at
 Doka (www.doka.com)                    Partner at Happen
                                        (www.happen.com)
 Mail: tm@im-www.at
 Phone: +43 (664) 4048646               Mail: melinda@melindalehman.com


 Dan Schamir
 Israel                                 Mark Adkins
 CEO at QleeQ (www.qleeq.com),          Vice President of Marketing PDMA(#)
 lecturer                               Mail: vpmarketing@pdma.org
 Contact: Dan.Schamir@QleeQ.com         Phone: 724-708-6320


                         PDMA CONFIDENTIAL                          2
 Objectives
Brand Audit Global:
• websites, promotional material, packaging
• Logo Guide
• Report on the strength and alignment of our marketing communications.




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                         PDMA CONFIDENTIAL                          3
Brands




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         PDMA CONFIDENTIAL   4
    TelCo 30.11.2010
Objectives
•    Definition of the objectives
•    What needs to be done
•    Collaboration
•    Required material from pdma headquarters



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                         PDMA CONFIDENTIAL      5

								
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