The Future of the Wine Market in the US, to 2016
• Future of the Wine Market in the US, to 2016 is the result of Canadean’s extensive market research
covering the Wine market in the US.
• The report presents detailed analysis on the Wine consumption trends in the US, covering historic
and forecast Wine consumption volume and value at market and category level, brand share data.
The report provides the latest, highly detailed information on dynamics in the US Wine market,
providing marketers with the essential information to understand their own, and their competitors’,
position in the market and the information to accurately identify where to compete in the future.
• This report provides authoritative and granular details of the Wine markets in the US; and in doing
so fill the gaps in marketers’ understanding of market trends and the components of change causing
Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry
research, in order to offer detailed insight into the trends and dynamics affecting Wine market in the
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market,
and Still Wine market.
Table of Contents :
1.1 What is this Report About?
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
List of Tables
Table 1: Volume Units for Wine Market
Table 2: US Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
market size (Liters m 2016), by Category
Table 3: US Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: US Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Wine Market Dynamics, by Category, 2006–16
Figure 3: US Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
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The Future of the Wine Market in Denmark, to 2016
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Contact: Marketing Team(Jyoti)