36284 Clydesdales Ad Facts FINAL by 3S62yGTN

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									     MEMORABLE MOMENTS IN BUDWEISER CLYDESDALES ADVERTISING

   Advertisements featuring the Budweiser Clydesdales are some of the most popular
    commercials in the history of television. The first commercials featuring the world-
    famous eight horse hitch aired in 1956. These ads introduced the Clydesdales as the
    symbol of Budweiser and showed the hitch parading across an open field.

   In the late 1970s, the Budweiser anthem, “Here Comes the King” was used for the first
    time in a commercial featuring the Clydesdale hitch at Grant’s Farm, the ancestral home
    of the Busch family in St. Louis. This song is still played at Clydesdales appearances
    today.

   The first Clydesdales holiday commercial aired in 1976, depicting the Merrimack, N.H.-
    based hitch returning home for the holidays on a snowy evening. The ad was updated in
    1986, converted to high definition for 2008 and features the picturesque community of
    Woodstock, Vermont. Over the years, this commercial has become a holiday classic.

   Anheuser-Busch’s Super Bowl ads are perennial favorites and have dominated the
    various post-Super Bowl consumer and media polls for much of the past decade.

   The Budweiser Clydesdales have been featured in 12 Super Bowl ads (1986, 1991, 1995,
    1996, 1999, 2002, 2003, 2004, 2005, 2006, 2007, and 2008). These ads have consistently
    ranked as consumer favorites according to Anheuser-Busch research and various news
    media surveys.

        o   Three ads to date have ranked number one on USA TODAY’s “Ad Meter,”
            generally regarded as the top Super Bowl advertising consumer poll.

                   In 1999, “Separated at Birth” told the story of two Dalmatian puppies
                    who part ways when they’re young and then cross paths later in life. The
                    fire truck Dalmatian looks longingly at his brother, who has the greatest
                    job a dog could have – Budweiser Clydesdales mascot.

                   Budweiser’s “Clydesdale Replay” ad in 2003 featured the Clydesdales
                    playing football in the snow. This was the second Super Bowl ad in a
                    series of three football themed ads that began in 1996. The ads are
                    significant as the first to use the horses as actors instead of showing them
                    only as part of the hitch.

                   Last year, Budweiser’s “Clydesdales Team” ad featured the Budweiser
                    Dalmatian training previously rejected Hank the Clydesdale to be part of
                    the world-famous hitch.

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