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									 PAGE 1 OF 26

                                                                     WARDS AFFECTED
                                                                     Sparkbrook, Sparkhill
                                                                              Hall Green


                                                                      13 OCTOBER 2003




1.1   Red Routes were a major recommendation of the West Midlands Area Multi-Modal
      Study (WMAMMS), as a means of alleviating traffic congestion in the West
      Midlands conurbation without major road building. The A34 Stratford Road Red
      Route pilot scheme is one of three initial demonstration routes that have been
      proposed, the other schemes are an extension of the A34 Red Route through
      Solihull and the route along the A449 in Wolverhampton. Approval in principle to
      the development of the A34 Stratford Road Red Route pilot scheme was obtained
      from the former Cabinet Member for Transportation, Street Services and
      Sustainability in July 2002 recognising that the funding from WMAMMS was
      specifically ring-fenced for this purpose.

1.2   Birmingham City Council is working in partnership with other local authorities in the
      West Midlands to investigate the potential for a network of Red Routes. The
      implementation of this network would be part of a strategic approach to reducing
      traffic congestion and improving bus journey times and reliability, particularly
      during peak periods. A regional approach allows the co-ordination of projects on a
      route corridor basis across local authority boundaries, with a consistent approach
      in the design of schemes and more efficient use of the funding available.

1.3   A network of Red Route schemes on the major routes in the city would include
      measures such as improved parking regimes and parking enforcement
      (particularly in local centres), junction improvements, improved traffic
      management, and new pedestrian facilities. Potential benefits include a reduction
      in traffic congestion, improved bus journey times and reliability, clearly marked
      parking and loading areas for residents and traders, a reduction in road traffic
      accidents, and possible improved air quality due to lower congestion.
 PAGE 2 OF 26

1.4    A successful Red Route network will also provide an opportunity to invest in local
       improvements along the most heavily used roads as part of the capital programme
       over the next few years, in consultation with local residents, businesses and Ward
       Councillors. This will assist in the development of a city of flourishing

1.5    The Red Route proposals through Sparkhill shopping centre will be complemented
       by an Environmental Improvement Scheme proposed as part of the City Council’s
       Local Centres Strategy. A bid for European Regional Development Fund (ERDF)
       funding of £200,000 has been accepted. The two schemes will be implemented as
       a single integrated project, as the Red Route already includes some elements of
       environmental improvement.

1.6    The Red Route will not include significant changes to existing bus lanes or bus
       infrastructure. These will be included in a proposed future Bus Showcase project,
       after the effects of the Red Route measures on their own have been monitored.

1.7    This report details the options considered for the Stratford Road Red Route and
       the consultation responses received. The consultations carried out have been
       locally led and have been assisted by the Ward Councillors from an early stage.
       The scale of the work included in the preferred option is generally more than would
       be expected of a typical Red Route scheme, as it reflects the aspirations of the
       traders and residents in the area by improving on and off street parking in the local

1.8    The report recommends an option for approval and implementation.
       Implementation will be in two phases. Phase One works will include rationalisation
       of car parking to provide a net gain of parking provision without requiring any
       additional land outside of the control of Birmingham City Council. Phase Two
       works will also be undertaken subject to negotiation and agreement with
       appropriate landowners, to further increase parking provision where possible.

1.9    This report seeks authority for the Traffic Regulation Orders and Road Hump
       Notices necessary for the scheme to be advertised. As the scheme is part of a
       demonstration project it is proposed to advertise the Traffic Regulation Orders for
       the Red Route waiting restrictions, prohibited turns and one-way streets on an
       experimental basis, to determine the improvements that can be made to journey
       time and reliability along the route.

1.10   The Appendices referred to in this report, including Drawings 33006TBM/B/PP/301
       to 322, will be made available for Members who attend the Cabinet Meeting, and
       will also be available from the Political Group Offices in the Council House, from
       the Originating Officer for the report, and on the Final Reports Database.
 PAGE 3 OF 26


       That the Cabinet approves:

2.1    the preferred option to be implemented (as shown on Drawings 33006TBM/B/P/
       000 Rev I to 007 Rev I), based on the Financial Appraisal as set out in Section 9
       of this Report.

2.2    that where minor variations to the scheme are required, as a result of on-going
       consultations or objections to Traffic Regulation Orders, these be delegated to the
       Cabinet Member for Transportation and Street Services, for consideration and / or

2.3    the acceptance of £200,000 European Regional Development Fund (ERDF) offer
       for environmental improvements in the Sparkhill centre (from Palmerston Road to
       Fernley Road), and the implementation of the Environmental Improvement

2.4    that matters of scheme detail on the Environmental Improvement be delegated to
       the Cabinet Member for Regeneration, in consultation with the Cabinet Member for
       Transportation and Street Services, for approval prior to implementation.

2.5    the advertisement of the experimental and permanent Traffic Regulation Orders
       required for the scheme, under the Road Traffic Regulation Act 1984 (as
       amended), and for the Chief Legal Officer to make and seal the permanent Orders
       subject to there being no unresolved objections.

2.6    the advertisement of the Road Hump Notices required for the scheme, and for this
       work to be implemented subject to there being no unresolved objections.

2.7    that the Director of Economic Development and the Chief Legal Officer progress
       by means of negotiation the acquisition of land / property, the obtaining of rights
       over land / property, and the appropriation of land as required for the scheme.

2.8    that the Director of Economic Development and the Chief Legal Officer be
       authorised to terminate existing leases relating to advertising hoardings as
       specified in Appendix One.

2.9    the making of Planning Applications where required for the creation of off-street
       public car parks.

2.10   that the Member presenting the petitions detailed in Sections 7.7 and 7.10 and the
       first named petitioner be notified accordingly.

2.11   an exemption from City Council Standing Orders 4 and 5 in order to use the
       existing knowledge and expertise of (1) Faber Maunsell (Consulting Engineers) in
       the design of the scheme, and (2) Parkman Limited in connection with the land
       referencing required for the scheme.
 PAGE 4 OF 26


      Potential Benefits

3.1   It is proposed to deliver the scheme in two phases:

         Phase One will involve work within the highway boundary and on land owned
          by Birmingham City Council.

         Phase Two will include improvements to areas of land in private ownership, the
          improvement works to be undertaken after successful negotiation and
          agreement with affected landowners.

3.2   The proposed scheme is particularly designed to provide the following benefits:

         Reductions in congestion and improved journey times along the route, by
          means of addressing inconsiderate parking and loading, and improving critical
          junctions where possible;
         Clearly marked parking and loading bays for traders and residents and
          improved on and off-street parking in the local centres;
         Improved average bus speeds and bus journey time reliability;
         Improved road safety, including new facilities for pedestrians;
         Possible improved air quality due to reductions in congestion.

      The proposals are not intended to create an urban motorway without any frontage
      parking, nor to encourage motorists to exceed the existing speed limits.

      Phase One works seek to achieve the potential benefits given above. The Phase
      Two works could provide additional improvements to on and off-street parking in
      the local centres.


3.3   A report approved by the former Cabinet Member for Transportation, Street
      Services and Sustainability in July 2002 gave approval in principle to the
      implementation of a Red Route network, and gave authority for the development of
      the Stratford Road Red Route pilot scheme as the first route in Birmingham, as
      one of the initial demonstration projects. Provision has been made for the scheme
      in the Transportation Strategy and Infrastructure Capital Programme 2003-04,
      approved by the Cabinet Member in April 2003.

3.4   West Midlands Planning and Transportation (WMP&T) Sub-Committee confirmed
      at their meeting on 28 March 2003 the Bus Showcase and Red Route programme
      for 2003-04 with approvals for outline design and public consultations to
      commence. The Sub-Committee further confirmed at their meeting on 26
      September 2003 funding for the on-going commitments under the WMAMMS
      programme, including the A34 Stratford Road Red Route through Birmingham and
 PAGE 5 OF 26

      Existing Situation

3.5   The proposed Red Route pilot scheme runs between the Ring Road at Camp Hill
      Circus and the M42 in Solihull. The section south of the Solihull boundary near
      Green Hill Way forms part of the Solihull Red Route. The Birmingham section
      runs from Camp Hill Circus to the Solihull boundary, including service roads and
      side road junctions. The Solihull section became operational in August 2003.
      Initial anecdotal feedback from the Police is that traffic appears to be more free-
      flowing, the stopping restrictions are easier to enforce, and the number of
      accidents has been reduced. However, some traders remain opposed to the Red
      Routes as they believe it will affect their trade. Formal monitoring of the Solihull
      Red Route is now underway as part of the pilot demonstration project.

3.6   Stratford Road forms part of the A34 Primary Route. The carriageway varies in
      width along its length and also varies between single carriageway and dual
      carriageway. The carriageway is not designed to modern standards at some
      locations through Sparkbrook and Sparkhill, and lane widths at some locations are
      substandard leading to further capacity issues. The supply of parking spaces does
      not satisfy the existing demand, particularly in the shopping centres on the single
      carriageway sections of road.

3.7   Along the route are a number of local shopping areas, including Sparkbrook,
      Sparkhill, Springfield, Hall Green and the Robin Hood Island area. Each of these
      local areas has different individual issues to be addressed by the Red Route;
      however a common theme in all areas is the ability to park and the issue of illegal
      parking. Parking for residents is also a problem in many areas.

3.8   Within Sparkbrook parking bays exist along the length of the shopping area
      subject to a one hour waiting limit throughout the day; parking on private forecourts
      is also occurring. In Sparkhill on-street parking is permitted at specified times of
      the day and is subject to a one hour waiting limit. There is also an abundance of
      forecourt and footway parking, often causing an obstruction to pedestrians. Within
      Springfield the Stratford Road is single carriageway with parking bays on both
      sides. Hall Green has two service roads where parking is permitted (between
      Green Bank Avenue and Green Road, and around Cambrai Drive junction).
      Parking is also permitted in the bus lane in front of Hall Green Parade shops,
      outside of the pm peak period.

3.9   The junctions along the Stratford Road are quite constrained and many are
      currently operating at capacity. There are six consecutive signalised junctions that
      are currently observed to be operating at capacity, these are:

         Walford Road/ Stratford Road
         Warwick Road/ Stratford Road
         St Johns Road/ Stratford Road
         Formans Road/ Stratford Road
         Springfield Road/ Stratford Road
         Cole Bank Road/ Stratford Road.
 PAGE 6 OF 26

3.10   In addition to these junctions that were looked at in the initial scheme proposals
       the consultation exercise also raised issues at the College Road / Stratford Road
       junction. Traders in the Springfield area indicated that the one way system was
       causing problems and that a reversal to the previous two way operation would be

3.11   Bus routes along the Stratford Road include routes number 2, 6, 31 and 37. The
       number 6 runs along the whole of the proposed Stratford Road Red Route
       corridor, the number 37 turns off at the Warwick Road junction travelling to
       Solihull, the number 36 uses Shaftmoor Lane to Gospel Oak, and the number 2
       runs along Showell Green Lane / Court Road to Warstock / Maypole.

       Congestion Issues

3.12   National road traffic is forecast under present policies to grow by between 36%
       and 84% between 1996 and 2031. As a result of this growth, solutions are being
       sought to relieve the increased pressure on the highway network. A Red Route
       network was one of the main recommendations of the West Midlands Multi-Modal
       Study (WMAMMS), as a means of reducing traffic congestion without major road

3.13   Observations of the existing route indicate congestion at most times of the day.
       There are particular delays for Stratford Road traffic in the morning peak inbound
       towards the city centre and outbound in the evening peak. Existing journey time
       information collated along the Stratford Road indicates an average speed of 17
       mph being achieved outbound in the morning peak, with an average speed of 13
       mph inbound. In the evening peak an average speed of 15 mph was recorded
       outbound, with an inbound speed of 17 mph. These speeds are well below the
       existing speed limit and therefore there is scope for improving the current journey
       times, without making it any easier for drivers to exceed the speed limits.

3.14   Queues and delays have been observed at critical junctions along the Stratford
       Road and it is considered that all the major signalised junctions are suffering with
       capacity problems. These capacity issues at each junction are in some cases
       attributed to an ineffective use of existing highway or illegal parking on approaches
       to junctions, and as such could be remedied within the existing highway land
       without major junction improvement. In some scenarios the few right turning
       vehicles at each junction are blocking the effective use of two lanes of traffic. It
       may be possible to make more effective use of existing highway space in these
 PAGE 7 OF 26

3.15   A traffic model has been developed to determine the benefits of the Red Route
       measures along the A34 corridor. In the opening year (estimated 2005), particular
       benefits which could result along the Birmingham Red Route section (Camp Hill
       Circus to Solihull boundary) include:

          Typical daytime journey time of 13.5 minutes from Camp Hill to Solihull
           boundary (and vice versa) reduced by an average of 94 seconds. This
           represents a saving of about 12% on the overall journey time.
          Average peak journey time savings in the am peak of 59 seconds (7%) inbound
           and 94 seconds (12%) outbound, and average savings in the pm peak of 228
           seconds (25%) inbound and 124 seconds (15%) outbound.
          Average speeds increasing from 17 mph to 20 mph for through trips on the
           Stratford Road.

       Parking and Enforcement Issues

3.16   Along the Stratford Road are several local shopping areas with parking problems.
       Each area has specific issues, however in general they all suffer from a shortage
       of convenient parking for customers and long term parking for traders. This is
       apparent from observations of the Stratford Road and has been raised throughout
       the consultation. Some of the customer and traders parking has displaced to side
       roads due to the shortage of spaces on the main route.

3.17   Parking surveys carried out along the Stratford Road have identified a high
       incidence of forecourt parking, often accessed illegally and unsafely via pedestrian
       footway crossings. Vehicles have been observed to drive along the footway for
       extensive lengths to reach such forecourt spaces, a manoeuvre that is perceived
       to be unacceptable for pedestrian safety.

3.18   Surveys have revealed a high proportion of illegally parked vehicles on footways or
       parked on yellow lines while a restriction is in place. This illegal parking is a
       particular problem in the existing bus lanes along the Stratford Road and causes
       additional delays to buses using the route. The ‘duration of stay’ surveys also
       highlighted a problem with long term parking in spaces supposedly limited to 1
       hour waiting.

3.19   Managing and controlling parking is at the heart of the success of the Red Route
       project. The scheme proposals are centred on the implementation of appropriate
       parking restrictions, with standard hours of operation aimed at ensuring that the
       route is free of illegally and inconsiderately parked vehicles. The Red Route
       controls include ‘no stopping’ restrictions with marked bays where parking, loading
       and parking for disabled badge holders is allowed. The controls apply to the whole
       of the public highway, including the footway. Greater enforcement is required to
       obtain the full benefits of these controls, to give the anticipated reduction in
       congestion. For the experimental period an equivalent of four additional staff will
       be employed, supported by a ‘tow-away’ vehicle. This will be reviewed at the end
       of the experimental period.
 PAGE 8 OF 26

3.20    Improving enforcement of illegally and inconsiderately parked vehicles while
        maintaining the vitality of existing shopping areas will only be successful if
        improved parking facilities can be provided either elsewhere on the route (where
        there will be no significant effect on highway capacity) or away from it.

3.21    In addition to providing traffic engineering measures along the route, on-street
        parking bays are proposed where they will not affect road capacity. Some of these
        bays can be constructed within the highway boundary, still retaining adequate
        footway widths. These will be constructed in Phase One of the scheme. Where full
        parking bays would take up most of the existing footway, it will be necessary to
        construct half bays in Phase One, to leave sufficient remaining footway width.
        Where it may be possible to use privately owned shop forecourts for replacement
        footways, to allow the half bays to be replaced by full bays, this will be done by
        negotiation and agreement with landowners under Phase Two of the works.
        Where agreement to use private forecourts as footways cannot be obtained the
        Phase Two works will not be undertaken.

3.22    The Red Route will bring additional legal parking to the Stratford Road. This will be
        located in local shopping areas, where the demand for parking spaces is at its
        highest. The additional car parking will be concentrated within the five local
        centres along the corridor, as identified below. The number of spaces in the Hall
        Green Robin Hood Island area will remain unchanged.

Name of Local Centre
                         parking spaces
                         Number of full time

                                               parking spaces
                                               Number of part time

                                                                     Red Route
                                                                     as result of
                                                                     Parking to be lost

                                                                                          Phase 1
                                                                                          provided as part of
                                                                                          New Parking to be

                                                                                                                after Phase 1
                                                                                                                in parking
                                                                                                                Net increase

                                                                                                                                Phase 2
                                                                                                                                provided as part of
                                                                                                                                New Parking to be

                                                                                                                                                      after Phase 2
                                                                                                                                                      in parking
                                                                                                                                                      Net increase

                                                                                                                                                                      Total net increase
                                                                                                                                                                      in parking

Sparkbrook                     45                     0                     1                    9                   8                 0                   0           8
Sparkhill                       0                    46                   21                    85                  64                78                  78          142
Springfield                    79                     0                     6                   17                  11                59                  59          70
Hall Green Parade              30                    29                   29                    29                   0                 0                   0           0
Hall Green Fox Hollies          0                    36                   36                    36                   0                 0                   0           0
TOTAL                        154                   111                    93                  176                   83              137                  137          220

3.23    Completion of Phase One of the works will provide a net increase of 8 spaces in
        Sparkbrook, 64 spaces in Sparkhill and 11 spaces in Springfield, making a total of
        83 additional spaces. In Hall Green Parade, 29 part-time spaces will be replaced
        by full time bays. Similarly, in Hall Green Fox Hollies 36 part-time spaces become
        available at all times. A total of 10 of the new spaces along the route will be set
        aside specifically for Disabled Parking Badge holders and a further 12 spaces will
        be for loading only. The Red Route signs and markings would not be installed
        until the majority of the Phase One works have been completed and the new
        parking spaces are available for use.
 PAGE 9 OF 26

3.24   It is possible that a further 137 car parking spaces could be created after the
       completion of the Phase Two works, subject to successful negotiations with
       landowners. Some of the Phase Two works could be brought into Phase One if
       negotiations can be completed quickly.

3.25   In considering rationalising the parking, the public consultation exercise indicated
       that the main demand for parking is close to the shopping centres. Some parking
       will be lost in between the local centres, as summarised below:

         Area between Local Centres

                                               (all part time)
                                               After Phase 1
                                               Net Loss in parking

                                                                                  (all full time)
         Sparkbrook to Sparkhill           15                                 0
         Sparkhill to Springfield          0                         10 On Street
                                                                     12 Side Street
                                                                     10 Off Street
         Springfield to Hall Green         64                                 0
         Hall Green to Fox Hollies         0                                  0
         Fox Hollies to City Boundary      10                                 0
         TOTAL                             89                                32

       After the completion of Phase One, a net loss of 57 car parking spaces is
       envisaged away from the main centres. These parking areas are less utilised, and
       no adverse comments have been received on the loss of these spaces during the
       consultation. In summary, 83 additional car parking spaces are provided in the
       local centres and 57 spaces will be lost in between the centres, making a net
       increase of 26 spaces as a result of the Red Route implementation.

       Safety Issues

3.26   In the three-year period between 07/11/99 and 06/11/02, a total of 303 injury
       accidents were recorded on Stratford Road in Birmingham. Of these, 4 were fatal,
       40 were serious and 259 slight. Assessments carried out during the development
       of the potential Red Route network have suggested that a 5% reduction in
       accidents could realistically be achieved on these routes. This would give an
       accident cost saving of around £175,000 per year, based on current Department
       for Transport figures for costs of injury accidents.
 PAGE 10 OF 26

       Air Quality Issues

3.27   Birmingham City Council’s ‘Review and Assessment of Air Quality’ for 1999, and
       onwards to 2005, concluded that the annual average objective for nitrogen dioxide
       levels should be met throughout most of Birmingham in 2005. It has been
       highlighted that the Stratford Road is one of the areas likely to exceed these
       levels. An area covering the whole of Birmingham was declared an Air Quality
       Management Area in January 2003. This requires the City Council to declare how
       they intend to achieve the required national air quality standards, through an
       Action Plan to be published in 2004.

3.28   The implementation of the Red Route on Stratford Road should have a beneficial
       effect upon traffic congestion, thereby reducing levels of pollution associated with
       stop-start and slow moving traffic. As such, the Red Route will be an element of
       the proposed Local Action Plan as a scheme linked to a reduction in the levels of
       nitrogen dioxide.

       Suggested Improvements

3.29   The preferred solution is shown on drawings No.33006TBM/B/P/000 Rev I to 007
       Rev I. The scheme has been modified following public consultation (see Section
       7). The table below shows the main elements of the Red Route scheme and the
       anticipated benefits.

       As the Red Route proposals are part of a demonstration project, many of the
       measures will be implemented initially under experimental Traffic Regulation
       Orders, as noted in the table. This will allow for modification of the measures
       during the life of the pilot scheme, should this be required, and for the removal of
       these measures at the end of the demonstration period if necessary.

Element              Where Proposed                  Benefit
Red Route            Extending from Camp Hill         Ensures most effective use is
controls             Circus to Birmingham              made of existing road space.
(experimental        boundary south of Robin          Specific areas marked for
Traffic Regulation   Hood Island.                      parking and loading.
Orders)                                               Better enforcement enabling
                                                       more reliable journey times.
Road Closures        Auckland Road;                   Removes conflict at each access
(permanent           Main Street;                      from Stratford Road.
Traffic Regulation   Farm Road;                       Removes delay attributed to right
Orders)              Alfred Road;                      turning vehicles into each of the
                                                       side roads.
Prohibited           Durham Road                      Removes delay due to right
Turns at             Avondale Road                     turning vehicles at junctions.
Junctions            Cubley Road                      Cubley Road will have permitted
(experimental                                          left in and left out movements
Traffic Regulation                                     only.
 PAGE 11 OF 26

Element            Where Proposed                   Benefit
One way            Erasmus Road;                     Removes delay attributed to right
Systems            Priestley Road;                    turning vehicles.
(experimental      Braithwaite Road;                 Eliminates delays particularly at
Traffic Regulation Fulham Road;                       junctions caused by on coming
Orders)            Wilton Road;                       vehicles along narrow streets.
                   Newton Road;                      Turning movements from
                   Showell Green Lane;                Stratford Road into Springfield
                   Clarence Road;                     Road will be relocated to new
                   Thornhill Road;                    traffic signals at College Road
                   Springfield Road (College          junction, which will separate
                   Rd to Stratford Rd section)        existing conflicting right turns.
Bus Lanes          Outbound bus lane at Hall         Existing daytime parking in bus
(permanent Traffic Green Parade                       lane is relocated to new parking
Regulation Orders)                                    bay and Bus Lane is converted
                                                      to 12 hour operation and
                                                      surfaced in green material.
Entry                All side roads apart from       Lower and standardised kerb
Treatments           signalled junction locations     heights allow ease of crossing
(permanent Road      and other main junctions.        for the elderly and people with a
Hump Notices)                                         disability.
New Parking          Throughout shopping areas       Provide additional parking and
areas                (both off-street and on-         loading opportunities for both
                     street)                          customers and traders.
New pedestrian       Springfield Road junction;      Additional safe crossing
crossings            College Road junction;           opportunities provided for
facilities           Nr cinema in Sparkhill.          pedestrians.
Junction and         Highgate Road;                  Allows for increase in capacity at
general highway      Warwick Road;                    junctions by rationalising turning
improvements         St Johns Road;                   movements, and making more
                     Formans Road;                    efficient use of signals.
                     Springfield Road;               Installation of central refuge
                     College Road.                    islands at some locations allows
                                                      safer movement for pedestrians.

3.30   Further design work and public consultation will be required before the preferred
       option at Springfield Road and College Road can be confirmed, as this layout was
       not included in the original public consultation. Any proposed changes to the
       above proposals will be reported to Cabinet Member for consideration prior to
       implementation, as Recommendation 2.2 of this report.

3.31   The proposed scheme forms one of the Red Route pilot projects, and the new
       restrictions are to be advertised under experimental Traffic Regulation Orders
       where indicated above. The Financial Appraisal in Section 9 includes for future
       costs of making these Orders permanent. However, if the measures are found to
       be unsuitable, substantial modification or removal would require additional funding,
       and a further Financial Appraisal would be required at the appropriate time.
 PAGE 12 OF 26

       Deliverability and Land Issues

3.32   The scheme includes the delivery of a number of on-street parking bays and off-
       street parking areas to the rear of properties. It has been recognised that some of
       these areas are easier to deliver than others. Issues surrounding the deliverability
       of each of the areas of land depend largely upon the negotiation of land rights and
       agreement for the works with private land owners, which in turn dictates the
       timescale for delivery.

3.33   Due to these issues it has become necessary to identify two phases to the
       scheme. Phase One includes the work that can be achieved within the highway
       boundary and / or on land owned by Birmingham City Council. Phase Two will
       include improvement works to land in private ownership, under the well-being
       powers of the Local Government Act 2000, and will be subject to negotiation and
       agreement with the affected landowners.

3.34   It is considered unlikely that many of the land plots required for Phase Two could
       be secured by negotiation. As the Phase One works will give improved legal
       parking provision it is not essential that any or all of the Phase Two works are
       carried out. However, it would be highly desirable to secure as much of the work
       as possible in order to create an enhanced scheme that meets the needs of all
       road users and frontagers along the corridor.

3.35   The possibility of acquiring any land interest by exercising Compulsory Purchase
       Powers at this stage has been discounted since applying such powers may serve
       to diminish the progress of dialogue and negotiations that are currently on-going
       with frontagers, and compulsory purchase could not be achieved with the current
       funding provision for the scheme.

3.36   All land issues related to the scheme are listed in Appendix One, which will be
       made available at the Cabinet Meeting. This report includes recommendations to
       allow land referencing and negotiation of rights to be carried out where required.
       Drawings 33006TBM/B/PP/301 to 322, which show the main areas of land in
       question, will be made available alongside the Appendix.

       Environmental Improvements

3.37   An Environmental Improvement scheme is also proposed on the section of
       Stratford Road between Palmerston Road and Fernley Road in Sparkhill. This
       work is likely to include enhanced street lighting and improved street furniture, the
       detail of which has yet to be developed but will be agreed with the Cabinet
       Member for Regeneration prior to implementation. Funding for the work has been
       obtained through the European Regional Development Fund (ERDF). The ERDF
       offer also included funding for environmental improvements in the local centres at
       Hawthorn Road / College Road, Kingstanding, and at Lea Village, Shard End.
       These will be reported separately to Cabinet or relevant Cabinet Members as
 PAGE 13 OF 26

3.38   This Environmental Improvement project follows and endorses the philosophy of
       improvements advocated within the Sparkbrook, Sparkhill and Tyseley Area
       Regeneration Initiative (SSTAR), the City Council joint-funded ‘Commercial Areas
       Feasibility Study’ (CAFS) 1999, and the City Council’s ‘Strategy for Local Centres’
       2001. The CAFS report detailed physical problems in the main local centres,
       including Sparkbrook, Sparkhill, Stoney Lane and Ladypool Road. Among the
       recommendations were enhancement works in the Sparkhill centre. Works have
       already been implemented in the Ladypool Road and Stoney Lane areas, and the
       Sparkbrook area is being looked at as part of a wider redevelopment initiative.

       Bus Showcase

3.39   The existing bus lane at Hall Green Parade will be converted to 12 hour operation
       under the Red Route scheme, as the existing daytime parking in this lane is to be
       relocated to a new parking bay in the wide footway. The Red Route scheme will
       not include any other changes to the location or operation of existing bus lanes,
       nor any general improvements to bus stops. However, buses will benefit from any
       overall reductions in congestion, so journey time savings similar to those forecast
       for general traffic could also be expected for buses.

3.40   A future Bus Showcase scheme has been proposed for this corridor, after the
       effects of the Red Route measures on their own have been monitored. Feasibility
       work is planned for 2004-05. Preliminary work by Faber Maunsell (Consultant
       Engineers) has suggested that the existing bus journey time of around 30 minutes
       between Camp Hill and the Solihull boundary could be reduced by up to 25 per
       cent by a Bus Showcase scheme. However, the actual improvement that could be
       obtained would depend on the measures that are implemented. The need to
       obtain a balance between the needs of buses and the needs of other road users
       and frontagers would affect the bus journey time savings that could be achieved.

       Employment of Faber Maunsell – Exemption to Standing Orders

3.41   The outline design and public consultation work to date has been carried out by
       Faber Maunsell under their existing term tender contract with Centro for the
       provision of professional services. It is proposed that, under the direction of City
       Council officers, Faber Maunsell now carry out the detailed design work on behalf
       of the City Council, due to their level of expertise not only from working on Red
       Routes in London but also from their existing knowledge of the Stratford Road
       proposals and their level of engagement with the general public and their
       representatives from their work to date.

3.42   As there is no existing contract between Faber Maunsell and the City Council it will
       be necessary to employ them using negotiated rates. Faber Maunsell have
       submitted rates for agreement based on their existing term tender with Centro.
       These have been benchmarked against the City Council’s existing Partnership
       with Mott MacDonald and have been found to be competitive. They have also
       been previously market tested in the tender process with Centro.
 PAGE 14 OF 26

3.43   The City Council’s Urban Design (Quantity Surveyors) have independently
       checked the information submitted by Faber Maunsell, and have confirmed that
       their resource plan appears to be a fair and reasonable assessment of the likely
       time and cost involved, based on the project programme. The order value for the
       detailed design works is likely to be in the region of £150,000.

3.44   This report therefore includes a recommendation to allow an exemption to City
       Council Standing Orders 4 and 5, to allow the employment of Faber Maunsell
       under negotiated rates for the detailed design work on this scheme.

       Employment of Parkman Limited – Exemption to Standing Orders

3.45   This report includes a recommendation to allow additional land referencing to be
       carried out. Preliminary land referencing work has been carried out by Parkman
       Limited. It is proposed that Parkman be employed to continue with this. There are
       only two other companies known to carry this type of work; one currently has a full
       order book and the other is already engaged on several schemes for the City
       Council. The extent of referencing work required may exceed the value of £10,000
       that can be authorised under delegated powers.

3.46   This report therefore includes a recommendation to allow an exemption to City
       Council Standing Orders 4 and 5, to allow the employment of Parkman Limited for
       the land referencing work on this scheme.


4.1    To approve the implementation of the A34 Stratford Road Red Route
       demonstration scheme based on the Financial Appraisal and the consultation

4.2    To agree that where minor variations are appropriate as a result of on-going
       consultations or objections to Traffic Regulation Orders that these be delegated to
       the Cabinet Member for Transportation and Street Services for consideration and /
       or approval.

4.3    To approve the implementation of the additional and complementary
       Environmental Improvement scheme, and agreement of the scheme detail with the
       Cabinet Member for Regeneration in consultation with the Cabinet Member for
       Transportation and Street Services.

4.4    To advertise the permanent and experimental Traffic Regulation Orders and the
       Road Hump Notices required for the scheme, and to allow the permanent Orders
       to be made and sealed and the Notices to be implemented subject to there being
       no unresolved objections.
 PAGE 15 OF 26

4.5   To give authorisation to formally negotiate on the land issues highlighted as a
      desirable part of the Red Route scheme, to progress the termination of leases
      relating to advertising hoardings, and to carry out Planning Application procedures
      for the creation of new off-street public car parks.

4.6   To authorise exemptions to City Council Standing Orders 4 and 5 to allow the
      employment of Faber Maunsell (Consulting Engineers) for the detailed design of
      the scheme and Parkman Limited for the land referencing work.


      ‘Do Nothing’ Scheme

5.1   Introducing Red Routes was a major recommendation of the West Midlands Area
      Multi-Modal Study as a means of alleviating traffic congestion without major road
      building, and providing an opportunity to invest in local improvements along the
      most heavily used routes, in consultation with local residents, businesses and
      Ward Councillors. Since approval in principle has already been obtained to the
      development of a Red Route network, with Stratford Road being named as one of
      the initial demonstration projects, a ‘do nothing’ option has been discounted as it
      would not achieve these aims.

      Variations on a Red Route scheme

5.2   The development of a scheme for dealing with network efficiency problems in the
      West Midlands progressed from a need for an area-wide, whole route, user-
      oriented solution.

5.3   The types of improvement introduced through the London Red Route project
      formed the starting point in scheme development, but it was evident that the
      application of the improvements to the West Midlands network and the process for
      implementation would involve a slightly different sort of scheme and approach from
      that seen in London. Whilst the key efficiency issue in London was enforcement to
      clear the roadway for through traffic movement, the emphasis in the West
      Midlands, and on the Stratford Road in particular, is on rationalisation of parking
      and access (on foot and by vehicle) to abutting land uses to prevent / minimise the
      conflicts with through traffic.

5.4   Alternative option analysis has been undertaken as part of the West Midlands Area
      Multi Modal Study (WMAMMS) and as part of this extensive work various options
      have been appraised to determine the most beneficial way to take the Red Routes
      forward in the West Midlands. Within this framework two alternative options or
      approaches to the Red Route have been formulated for the Stratford Road.

5.5   The first option was to develop a low cost scheme based on replacing the existing
      yellow line controls with Red Route lining. This scheme would offer some
      improvement to the clarity of the current restrictions, however:
       this option would not tackle the problems on the Stratford Road;
 PAGE 16 OF 26

         it may have a negative impact on the economic viability of the areas along the
         there would be no benefit for the traders.

      Overall the low cost option would be cheap to deliver but offer no real benefits for
      the areas along the Stratford Road and would not be acceptable to the general

5.6   By contrast, the second option was to develop a scheme that provided all the
      parking areas required along the Stratford Road prior to the implementation of the
      Red Route controls. It was anticipated that this approach would involve extensive
      land purchase under Compulsory Purchase Order (CPO) procedures. It is
      considered that this approach would be:
       an expensive option due to the extensive land required for car parking;
       problematic to deliver and take an unacceptable time to implement;
       subject to the wider planning policy framework which may not be compatible
         with the objectives of delivering large areas of car parking;
       difficult to justify in terms of value for money.

      In general, it was considered that the delivery of the extensive off-street parking
      areas would prove extremely costly and have a high element of associated risk.
5.7   The preferred option is considered to be that which is suitable to the issues
      surrounding the A34 Stratford Road Red Route. Specifically, the criteria stating
      that ‘improvements included in the scheme definition should focus on all
      opportunities to increase safety, convenience, and efficiency of movement of all
      users’ and ‘should facilitate movement around the area’ are considered to be
      particularly relevant to the A34.

5.8   In order to ensure the success of the scheme and the continuing economic viability
      of the shopping centres along the route, wider ranging improvements compared to
      those available within the Low Cost option are required. These include the
      provision of upgraded or new parking facilities on, and away from the Red Route,
      and junction improvements aimed at improving access for all users.

5.9   Without the provision of improved parking facilities (at least those proposed under
      the Phase One works) and improvements to strategic junctions, it would be
      unlikely that the proposals would gain support from most sections of the


6.1   The Cabinet Member for Transportation and Street Services and the Cabinet
      Member for Regeneration have been consulted during the development of this
 PAGE 17 OF 26


      Initial Public Consultation (January to May 2003)

7.1   The initial consultation was split into two elements, the wider public consultation
      which took place between January and May 2003, and the side road consultation
      which took place in April 2003. In total, 1800 leaflets were distributed and five
      public exhibitions held. A traders’ presentation was also held for the businesses in
      the Sparkhill and Springfield areas.

7.2   In addition to these consultation exhibitions further small scale meetings were held
      with local traders groups and residents associations. Roadside advertisements
      were also placed along the Stratford Road giving the Red Route telephone number
      for people to contact for further information.

7.3   A two weekly Red Route and Environmental Improvement meeting has been
      organised with representatives from Springfield Traders, Sparkhill North Traders
      and Guru Nanak Gurdwara. Birmingham City Council representatives from
      Transportation Strategy and the Planning Department have attended these
      meetings with Ward Councillors and the scheme consultants, Faber Maunsell.
      These meetings have been used to discuss the elements of the scheme and the
      way forward for the Red Route in that area.

7.4   A total of 293 questionnaire responses were received as part of the first stage
      consultation. The questionnaires were handed out at exhibitions and meetings.
      These were also issued by post with a pre-paid envelope and copies of the
      scheme drawings. Summaries of the responses received via the questionnaire are
      included in Appendix Two. A summary of specific comments and issues raised
      during the consultation are included in Appendix Three. These Appendices will be
      made available at the Cabinet Meeting.

7.5   A further 1400 letters were distributed along specific side roads that were affected
      by the proposals. These letters were distributed at the beginning of April to ensure
      that all side road residents were aware of the scheme content and any implications
      for them in terms of road closures, prohibited turns and one way systems. This
      consultation was undertaken by letter with accompanying information identifying
      the likely impacts of the proposals on traffic routing. All leaflets and letters sent out
      as part of the consultation were fully translated. In total 168 of the questionnaires
      distributed were returned, indicating a response rate of 12%. Specific comments
      received from the general consultation and the side road consultation are included
      in Appendix Three, which will be available at the Cabinet Meeting.
 PAGE 18 OF 26

7.6   The main points arising from the first stage consultation related to:

       Parking Issues.
      Discussions with all traders and residents indicated problems along the majority of
      the route. It was highlighted that there was insufficient parking for the residents,
      traders and customers and that this needs addressing before the Red Route could
      be introduced. Some off-street areas were suggested as possible areas for
      additional car parking.

       Side Road Issues.
      The proposed side road closures and prohibited movements have been criticised
      at some locations. The majority of respondents have raised concern over the lack
      of right turn facilities in the scheme and the implications this is likely to have in
      terms of route diversions.

       Loss of Open Space.
      Concerns over the loss of open space for car parking were raised, it was identified
      that the Stratford Road corridor had few green open spaces and those that exist
      need to be retained.

7.7   In total four petitions were received during the first consultation. The responses
      are detailed in the table below. The Member presenting the petition and the first
      name petitioner will be notified following acceptance of this Cabinet Report.

      Petition From        Reason for              Response
      Residents around     Objecting to making   The right turn into Clarence Road
      Clarence Road        Clarence Road one     causes problems on Stratford Road
      (65 signatures).     way.                  and it is more appropriate that these
                                                 turns occur at Hillfield Road where a
                                                 right turn facility exists.
      Private Hire Taxi    Objecting to          Prohibiting right turns at side roads will
      Association          changes to side       offer improvements in journey times on
      (75 signatures)      road access (one-     Stratford Road, thereby giving overall
                           ways and banned       benefits to road users.
                           turns)                However, proposal to prohibit right turn
                                                 at Walford Road signals has been
                                                 deleted from the scheme.
      Sparkhill            Objecting to use of   This objection has been accepted and
      Residents            Stratford Street Park the proposal is not being taken
      (23 signatures)      as a parking area.    forward.
      Residents of Hall    Objecting to any      Proposed parking restrictions have
      Green                further parking       been relaxed in several areas where
      (via Cllr Harvey)    restrictions in Hall  there will not be a significant effect on
      (220 signatures).    Green.                congestion levels.
                                                 A parking bay has now been proposed
                                                 inside the bus lane to serve Hall Green
 PAGE 19 OF 26

       Second Public Consultation

7.8    To give the public the opportunity to comment further and revise the proposals as
       a result of the first public consultation, a further exhibition was held. Letters were
       sent to Councillors, residents’ associations and traders’ groups, and the meeting
       was advertised in the local press. However overall attendance was disappointing.
       Additional meetings have been held with specific groups where necessary.

7.9    Whilst the consultation has been in two stages, it is considered that consultation
       has been continuous with comments and queries being dealt with since December
       2002. The second stage has involved fortnightly meetings with a discussion group
       in Sparkhill and Springfield; members of the group include Sparkhill residents’ and
       traders’ association representatives, the Secretary and Chairman of the Gurdwara,
       and Local Councillors.

7.10   The main issues raised in the second stage consultation are as follows:

       Issue        Comment                                    Response
       Parking      There is still a need to address           It is recommended that an
       Issues       specific issues in terms of restrictions   area be set aside for longer
                    on duration of parking; the standard       stay parking in areas to be
                    one-hour time limit may not be             agreed with trader groups.
                    sufficient in some areas.
       Loading      The scheme proposals have not              Minor changes to the scheme
       Facilities   identified specific locations for          through the detailed design
                    loading facilities in some areas.          process will ensure individual
                    Comments received indicate that            requirements for loading are
                    these would be required to ensure          addressed where possible.
                    that deliveries could be made to
                    residents’ properties.
       Tree         Areas identified for parking bays          No trees will be removed for
       Removal      along the footway currently contain        parking bays as these will be
                    several trees. Concern was raised          designed around the trees. A
                    over the loss of these trees and           tree will be removed at the
                    comments indicated that their              junction with Green Road, and
                    retention would be preferred.              replaced in accordance with
                                                               current City Council policies.
       Prohibited   Residents’ meeting in Hall Green           Proposals to ban these right
       Turns and    objected to banning the right turns        turns have been dropped.
       Road         into Cole Bank Road and School             Work will be carried out to
       Closures     Road, and to closing Cubley Road.          investigate cost of widening
                    This is due to likely increase in          this junction to allow separate
                    traffic on other roads, eg Green           right turn lanes. However, this
                    Road and Catesewll Road.                   will require a separate capital
                                                               funded scheme in the future.
                    Several letters have been received         The proposal to close Cubley
                    on these issues, and a petition            Road has been amended to
                    received via Cllr Harvey.                  give a ‘left in / left out only’
 PAGE 20 OF 26

7.11   The scheme illustrated in the plans attached to this Report takes into account
       where possible the comments received during the whole consultation. However,
       the detail of the scheme will be under continual review as part of the detailed
       design process. Minor variations may be required to the scheme at the request of
       traders or residents groups, and where these could be accommodated it is
       proposed that they are referred to the Cabinet Member for Transportation and
       Street Services, for consideration and / or approval.

7.12   Further consultation and formal advertisement of Orders will be needed next year
       if the experimental Traffic Regulation Orders are to be made permanent. Any
       objections would have to be considered at that time.

       Councillors and Other Organisations

7.13   Letters were sent from the former Cabinet Member for Transportation, Street
       Services and Sustainability to the relevant Ward Councillors in December 2002,
       outlining the background to the scheme and a further letter detailing the
       consultation to be undertaken through a consultation plan. There have also been
       various presentations to Ward Committees.

7.14   Hall Green Councillors raised a number of queries regarding the proposals. These
       are: to ensure that parking restrictions imposed within Hall Green are no more
       restrictive than those within Sparkbrook / Sparkhill; the possibility of using the
       forecourt within the Hall Green Parade of shops for additional parking; and
       concern over the clarity of the stopping restriction signage along the Red Route.
       These comments have been allowed for in the preferred option. With regards to
       signs, these will be in accordance with current Department for Transport
       guidelines. Signing will be in effect 50% larger than ordinary parking restriction

7.15   See also Section 7.10 for other issues raised through Hall Green Councillors.

7.16   Emergency Services have also been contacted with a specific letter and
       accompanying scheme plans to Police, Fire and Ambulance Headquarters.
       Ongoing consultation with Police has been occurring in monthly Red Route
       Steering Group meetings. The Police have stated that they believe that effective
       enforcement of the Red Route is essential to the success of the scheme.

7.17   Representatives of local traders and other organisations in the Sparkhill centre are
       keen to see the package of Environmental Improvements implemented in support
       of the Red Route, in order to support the viability of the area.
 PAGE 21 OF 26

7.18   Birmingham Friends of the Earth have welcomed the changes to the scheme to
       retain public open space and the majority of trees, and the inclusion of additional
       pedestrian facilities. They have requested improvements for cyclists along the
       route, and upgrading of the alternative parallel cycle route. Provision of cycle
       facilities on Stratford Road will be limited due to the lack of road width, but will be
       considered where it is possible. Improved signing of the parallel route will be
       included within the scheme as a higher priority than cycle facilities on the Stratford
       Road itself.

7.19   Birmingham Friends of the Earth also expressed concern over the general
       principle of Red Routes, as they believe they will increase the volume and speed
       of traffic, and will discourage the use of public transport. However, it is not
       intended to create an ‘urban motorway’ type layout where traffic can easily exceed
       the speed limits, and any reductions in congestion will also benefit the buses. A
       separate Bus Showcase scheme is also being considered for Stratford Road in the


8.1    None.


9.1    Capital Expenditure

       The following tables outline the proposed capital expenditure on the scheme.
       Fees prior to 1 April 2003 are not included as these have been funded through
       separate budgets held by Centro. The figures include for any Statutory
       Undertakers’ implications and for costs associated with the land issues listed in
       Appendix One.

       Red Route

       FORECAST                TOTAL        2003-04        2004-05       2005-06
                                (£)            (£)            (£)          (£)

       Works Phase 1         2,950,000       450,000      2,400,000       100,000
       Works Phase 2           450,000         NIL            NIL         450,000
       Fees                    450,000       150,000        250,000        50,000
       Contingency             350,000        50,000        250,000        50,000
       SCHEME TOTAL          4,200,000       650,000      2,900,000       650,000
 PAGE 22 OF 26

      Additional Costs of Parking Enforcement

      Enforcement costs for the experimental period are shown below. Enforcement
      costs in future years are shown under ‘Revenue Implications’.

      FORECAST               TOTAL        2003-04       2004-05       2005-06
                              (£)            (£)           (£)          (£)

      Enforcement Costs      126,000         NIL          72,000        54,000

      Additional Environmental Improvement Scheme
      (ERDF Funded)

      FORECAST               TOTAL        2003-04       2004-05       2005-06
                              (£)            (£)           (£)           (£)

      Works                 157,000         NIL         154,000         3,000
      Fees                   27,500        10,000        17,500         NIL
      Contingency            15,500         NIL          15,500         NIL

      TOTAL                 200,000        10,000       187,000         3,000

9.2   It should be noted that the forecast expenditure has been derived by calculating all
      the individual elements of the scheme. In broad terms the expenditure (subject to
      al Phase Two works being undertaken) is split as follows. These figures do not
      include the ERDF funded scheme.

         The provision of new parking areas and the upgrading of existing parking
          facilities - £1,860,000 (43% of total cost);
         Junction improvements - £1,080,000 (25% of total cost);
         Environmental improvements, including entry treatments and improved
          pedestrian facilities - £950,000 (22% of total cost);
         Lining, signing and enforcement of the Red Route - £436,000 (10% of total

      Capital Budget

9.3   The existing approved capital budget of £0.550m for 2003-04 has been ear-
      marked by West Midlands Planning and Transport (WMP&T) Sub-Committee, and
      was included as part of the Transportation Strategy and Infrastructure Capital
      Programme 2003-04 approved by the former Cabinet Member for Transportation,
      Street Services and Sustainability in April 2003. The Sub-Committee further
      confirmed at their meeting on 26 September 2003 funding for the on-going
      commitments under the WMAMMS programme, including the A34 Stratford Road
      Red Route through Birmingham and Solihull.
 PAGE 23 OF 26

9.4    The capital budget for this and future years will be amended to reflect the
       proposed expenditure shown below, subject to WMP&T Sub-Committee approval.

       BUDGET                        TOTAL         2003-04       2004-05     2005-06
                                       (£)            (£)           (£)         (£)

       Red Route                   4,200,000       650,000     2,900,000        650,000
       Enforcement                   126,000         NIL          72,000         54,000

       Environmental Scheme          200,000         10,000      187,000          3,000
       (ERDF Funded)
                   TOTAL           4,526,000       660,000     3,159,000        707,000

9.5    A notional sum has been included in the forecast for future years to allow for minor
       changes to the measures and making the Orders permanent at the end of the
       experimental period. However, no sums have been included for the cost of
       substantial modification or complete removal of the experimental measures at the
       end of the demonstration. This will be subject to a further Financial Appraisal at
       the appropriate time, if required.

       Capital Resources

9.6    The funding for the Red Route scheme (including enforcement and tow-away
       costs) will be from SCA monies held centrally by Centro on behalf of WMP&T Sub-
       Committee, specifically for implementing the West Midlands Area Multi Modal
       Study recommendations.

9.7    The funding for 2003-04 and for future years will be subject to the allocation of
       capital resources by WMP&T Sub-Committee. The forecasts for 2004-05 and
       2005-06 will form prior commitments against the capital programmes for those
       years, and will be administered by WMP&T Sub-Committee.

9.8    The funding for the additional and complementary Environmental Improvements
       will be supported by ERDF monies.

9.9    The City Council’s capital budget will be varied to reflect the allocation of WMP&T
       capital resources once their approval is received.

       Revenue Consequences

9.10   Asset charges of £614,250 (Red Route), £24,860 (enforcement) and £18,430
       (Environmental Scheme) will be incurred in a full year based on a 10%
       depreciation over 10 years and 4.625% notional interest. These charges will be
       included in the Highway Revenue Budget as an uncontrollable variation to the
       Cash-Limited Budget.
 PAGE 24 OF 26

9.11   Revenue Maintenance Costs of £18,000 (Red Route) and £27,500 (Environmental
       Scheme) per year for additional street lighting, street furniture, illuminated signing
       and traffic signals will be incurred. This cost will represent a commitment against
       the 2005-06 (and subsequent years) Highways Maintenance Cash Limited
       Revenue Budget.

9.12   The cost of maintaining the Red Route signing and road markings will not be
       greater than the cost of maintaining the existing parking signs and markings.

9.13   The revenue consequences of additional parking enforcement will be £18,000 in
       2005-06 and £72,000 p.a. from 2006-07 onwards at 2003 prices. Funding for
       these enforcement costs in 2005-06 and beyond will have to be found from within
       the City Council’s Base Revenue Budget.


       Corporate Policy Priorities – To Develop Birmingham as a City of Flourishing
       Neighbourhoods and to Improve Council Services

10.1   Works carried out under the Local Transport Plan are a major element of the
       action taken by the City Council in support of its strategic themes and priorities, as
       set out in the Cabinet Statement; in particular, flourishing neighbourhoods,
       devolution, and improved service provision.

10.2   The Environmental Improvements for Sparkhill centre will be of particular benefit to
       the viability of that area.

       Specific Service Priorities

10.3   The preferred option will promote greater transport choice and assist with the
       provision of greater priority for pedestrians, cyclists and public transport.

10.4   The scheme will contribute to a modern and successful city and more sustainable
       travel patterns.

       Implications for Specific Issues

10.5   The preferred option includes improved pedestrian crossing facilities. This will be
       of particular benefit to parents with pushchairs and people with disabilities.

10.6   The scheme should reduce traffic congestion and improve provision for public
       transport and pedestrians. This will contribute towards a cleaner, greener city.
 PAGE 25 OF 26


11.1   The recommendations are consistent with the objectives of the West Midlands
       Local Transport Plan, the West Midlands Area Multi Modal Study, and the ‘Visions’
       Transport Strategy for Birmingham.


12.1   To allow the Road Hump Notices and the Traffic Regulation Orders required for
       the scheme to be advertised and implemented subject to there being no
       unresolved objections.

12.2   To approve the scheme budget as outlined in the Financial Appraisal in Section 9
       of this report.

12.3   To approve the Environmental Improvement scheme, and to authorise the
       acceptance of ERDF funding.

12.4   To allow the land referencing, negotiation and appropriation required for the
       scheme to be carried out, and to allow Planning Application procedures to

12.5   To allow an exemption to City Council Standing Orders for the employment of
       Faber Maunsell for the detailed design of the proposed scheme and of Parkman
       Limited for the land referencing work.


          The West Midlands Local Transport Plan 2000;
          West Midlands Area Multi-Modal Study;
          A Transport Strategy for Birmingham – Visions 20:20;
          ‘The Transportation Strategy and Infrastructure Capital Programme 2003/04’
           (Report to Cabinet Member for Transportation, Street Services and
           Sustainability, April 2003);
          ‘Proposals for a West Midlands Red Route Network’ (Report to Cabinet
           Member for Transportation, Street Services and Sustainability, July 2002);
          Commercial Area Feasibility Study 1999;
          ‘A Strategy for Local Centres’ (Report of Chief Planning Officer to Regeneration
           Advisory Team, 27 June 2001).
 PAGE 26 OF 26





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