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					5
Stag e
                   Understand your
                   market context . . .                              6
                                                                     Stage           Prepare to launch . . .
                                                                                                                                    7
                                                                                                                                    Stag e          Launch!

                                                                                                                                          Leverage resources on and off campus to
                                                                                                                                                                                                           Venture Launchpad
                                                                                                                                                                                                                              UC Berkeley


       Explore how entrepreneurship and                                   Define a distinctive business model                             improve your chances for success                                                       Passport
       innovation are creating new markets and
       changing the world in ways that excite you                         Fine tune your strategy                                         Connect with the Haas extended
                                                                                                                                          entrepreneurial network for support

Events: Berkeley        Use your UC Berkeley student status               Bring your specific questions and concerns to
entrepreneurs           as a “passport” to meet faculty,                  these events and ask for advice                                  Use these events to find new team members
Forum, Best Practices   entrepreneurs, researchers and other                                                                               and other resources
Series, etc.
                        experts in your target areas                      Watch the videos from past competitions


                        Organize or join a venture team,                  Discover how others were successful by
Competitions:                                                             interviewing past participants                                                                                                             New Venture Creation and
UC Berkeley             pick a competition and go for it!                                                                                  Compete! Several of our student/alumni
Business Plan, IBteC,
                        Use class projects to refine your                 Take advantage of office hours to meet with                      ventures got their early funding this way                                  Venture Capital Program
gSVC, VCIC, etc.
                        strategy and pitch                                VCs and luminaries
                                                                                                                                                                                                                    Your guide to making the most out of
                                                                                                                                                                                                                    the entrepreneurship and innovation
Activities:             Help run and shape the entrepre-                                                                                   Use competitions to refine your strategy                                       opportunities at Berkeley
entrepreneurs           neurship experience at Haas                       Explore the Haas Alumni Network to find experts
association, Berkeley
                                                                          in your market                                                   Stay connected to the Haas entrepreneurship
Nanotechnology          Invite people you want to meet to                                                                                  network of alums, students and supporters
Club, etc.              present at classes and events
                                                                                                                                                                                                                          Haas School of Business
Other                                                                                                                                                                                                                    2220 Piedmont Ave., F450
                        Apply for support in your area of interest        Recruit technology and distribution partners through
Opportunities:                                                            your classroom activities                                        Recruit your classmates to join your team                         University of California Berkeley CA 94720-1930
awards, Internships,                                                                                                                                                                                              TEL 510.642.4255 FAx 510.643.4110
Fellowships, etc.       Use your summer to learn about                    Do an independent study to examine specific issues               Apply for the Launchpad’s Berkeley                                             lester@haas.berkeley.edu
                        ventures and make contacts                        connected with your venture                                      Entrepreneurship Laboratory incubator


               Understand innovation and
Stage 5:       entrepreneurship in your                              Stage 6:    Prepare to launch . . .                            Stage 7:     Launch!                                              Welcome to the Lester Center’s
               market context . . .                                                                                                                                                                   UC Berkeley Venture Launchpad –
                                                                                                                                                                                                      a comprehensive and integrated program of
                                                                                                                                                                                                      courses, events, activities and other exciting
Entrepreneurship and innovation often manifest                       If you’ve decided you’re serious about starting a              Congratulations! You’re ready to launch.                          educational opportunities to help you pursue your
themselves differently in different market sectors.                  venture, you have several resources to help you                                                                                  interests in entrepreneurship and innovation –
That’s why we’ve designed a changing series of                       refine your strategy and improve your chances for a            There’s no one or best way to launch a venture. So we
                                                                                                                                    have a variety of resources available to support you in           whether you want to start a business right now or
Context Courses to let you delve more deeply into                    successful launch, from courses like the “Entrepreneur-                                                                                                 Technology-

areas of particular interest to you, and complement                  ship Workshop for Start-Ups” to competitions like the
                                                                                                                                    whatever way you decide to launch yours. Each year,               are just curious to explore what joining a start-up
                                                                                                                                                                                                                                Based
                                                                                                                                                                                                                                              New
                                                                                                                                                                                                                                             Venture
                                                                                                                                    we have a limited number of openings in our Berkeley                                   Entrepreneurship Financing
                                                                                                                                                                                                      venture would be like and how an entrepreneurial
your other Launchpad experiences. Examples                           UC Berkeley Business Plan Competition, global                  entrepreneurship Laboratory, which can offer you
include: Entrepreneurship in Biotechnology,                          Social Venture Competition or the Venture                                                                                        career compares to your other options.
                                                                                                                                    basic office logistics for up to a year free! Recent Lab grad-                                         Education for
Innovation and Entrepreneurship in telecommuni-                      Capital Investment Competition (VCIC) [where you               uates include the following ventures and entrepreneurs:                               Launchpad, you will embark on
                                                                                                                                                                                                      Once you enter the Social      Venture     Regional
cations and Media, Innovation & Entrepreneurship                     can look at ventures from an investor’s perspective].                                                                                                          Creation     Entrepre-
                                                                                                                                                                                                                                                 experiences
                                                                                                                                                                                                      an array of challenging and rewardingAcceleration
                                                                                                                                                                                                                         Entrepre-
                                                                                                                                                                                                                                                 neurship
                                                                                                                                                                                                                         neurship
in Information technology, and Case Studies                          These can provide an invaluable opportunity to pull                                                                              designed to stimulate your thinking, strengthen
in entrepreneurship.                                                 your plans together, get great feedback from veteran
                                                                                                                                                                                                                                   and give you
                                                                                                                                                                                                      your “innovation quotient,”Entrepreneurship access
                                                                                                                                                                                                                                     Corporate
                                                                     entrepreneurs and investors, and perhaps get a
attend the Entrepreneurs Association’s Venture Capital               jumpstart on your funding. Many of your predeces-                                                                                to a progressively more tailored set of supportive
                                                                                                                                                                                                                                    & Innovation


and/or entrepreneurs Roundtable – a chance to                                                                                                                                                         resources to improve your chances for success in
                                                                     sors have done just that:
meet venture capitalists and successful entrepreneurial                                                                                                                                               launching a new venture.
veterans to explore potential career options, for Haas
students who’ve started a business or have a strong                                                                                                                                                   This pamphlet illustrates what’s available at
interest in starting one . . . or visit Bay Area start-ups                                                                                                                                            each stage of our Launchpad.
on a Launchpad Career trek co-sponsored by EA                                                                                                                                                                                                    Lester Center
                                                                                                                                    You can join our Launchpad “Booster” Sessions to                  You can use                                       Overview
and other student groups like the Haas Technology Club
or Net Impact.
                                                                                                                                    get advice on the critical first months of your start-up.         the Passport
                                                                                                                                    And you’ll find our Launchpad alumni Network                      above to keep          GLOBAL                        INNOVATION

And if you’re interested in changing the world – whether                                                                            a readily accessible source of information and help                                     POTENTIAL


your focus is global warming or global poverty – you
                                                                                                                                                                                                      track of your
                                                                                                                                    to students and recent
can choose from a portfolio of practical Launchpad                                                                                  grads. We trust you’ll                                            own progress               Technology-
                                                                                                                                                                                                                                   Based
                                                                                                                                                                                                                                                        New
                                                                                                                                                                                                                                                       Venture
courses and other exciting activities. Examples include:                                                                            do the same for those                                             or remind               Entrepreneurship        Financing

Social enterprise & entrepreneurship, Social                                                                                        who follow you.                                                   you of
                                                                     If you’re committed enough by this stage, your team may
Investing: Recent Findings in Management and                                                                                                                                                          other                              Education for
                                                                     be entitled to enter the Launchpad Virtual accelerator,        For now, however,
Finance, enterprise in Developing economies,                                                                                                                                                                                                 Venture        Regional
Microfinance Speaker Series and the undergradu-
                                                                     which gives you access to advisory services from the           you’ve got more                                                   resources               Social
                                                                                                                                                                                                                             Entrepre-       Creation       Entrepre-
                                                                     Launchpad network of experienced entrepreneurs,                important things to                                               you                    neurship                       neurship
ate course: entrepreneurship to address global                                                                                                                     Haas School of Business                                                                 Acceleration
                                                                     attorneys and accountants, shared use of software              do: getting your                                                  might
Poverty. In addition, you can get involved with the                                                                                                                2220 Piedmont Ave., F450                         LINKAGE                                             SIGNIFICANCE
                                                                     packages and research services, and other benefits like        venture on its way               University of California
                                                                                                                                                                                                                                           Corporate
global Social Venture Competition or volunteer                                                                                                                                                        explore . . .                     Entrepreneurship
                                                                     use of conference rooms for holding important meetings         to make its own                 Berkeley CA 94720-1930                                                & Innovation
with the MBa International Business Development
                                                                     with customers or investors – all designed to make it easier   history!                           tel 510.642.4255
(IBD) Program.
                                                                     for you to focus on the really important agenda: getting                                          fax 510.643.4110
                                                                     your venture ready for launch.                                                               www.entrepreneurship.berkeley.edu                                              INTEGRITY

                                                                                                                                                                   email: lester@haas.berkeley.edu
1
Stag e
                   Find an idea worth
                   pursuing . . .                                2
                                                                 Stage
                                                                                   Get oriented to
                                                                                   entrepreneurship . . .                            3
                                                                                                                                     Stag e
                                                                                                                                                      Prepare for the
                                                                                                                                                      journey . . .                                 4
                                                                                                                                                                                                    Stag e
                                                                                                                                                                                                                   Anticipate the
                                                                                                                                                                                                                   challenges ahead . . .
                                                                      Get a feel for what entrepreneurs do and                                                                                           Understand what it takes to raise money,
      Discover the range of new ideas, inventions and                 why they do it                                                      Learn the key skills for entrepreneurial success               assemble and motivate your team, determine
      innovations that are happening around campus
                                                                      Develop a business plan for an idea you and your                    that complement the core MBA curriculum                        an effective customer acquisition strategy,
      and the Bay Area – or create your own
                                                                      teammates are interested in                                                                                                        encourage ongoing innovation and manage risk


Events: Berkeley        Listen to new ideas, meet                      Introduce yourself to guest speakers of interest;                  Review past event videos and materials                         Learn from others’ mistakes and insights
entrepreneurs
Forum, Best Practices
                        other people and discuss                       take them out for coffee to learn why and how                      Seek out prior guest speakers in areas of interest             Check out other relevant events
Series, etc.            your interests                                 they do what they do                                               to you                                                         across campus and the Bay Area


Competitions:           Learn what other ideas venture                 Volunteer to help run a competition – it will                      Enter one or more business plan competitions at                Sit in on the public sessions of these
UC Berkeley             teams are working on                           give you an inside look at ventures and how                        Haas and/or elsewhere. You never know what                     competitions and learn from how other
Business Plan, IBteC,
gSVC, VCIC, etc.        Meet the contestants                           judges evaluate them                                               might happen                                                   teams pitch their ventures


Activities:             Join the group that most interests you
entrepreneurs                                                          Attend student-initiated conferences, such as                      Get to know your fellow students. Some are                     Be a leader! Step up and be an
association, Berkeley   Start a new student organization –             Leading Edge and Women in Leadership                               already planning their own start-up and are                    officer in a student organization
Nanotechnology          that’s how both EA and GSVC began!             (guys are welcome)                                                 looking for partners!                                          that interests you
Club, etc.


Other                   EXPLORE! You’re in one of the world’s          Learn about the internship/fellowship options                                                                                     Collaborate with a faculty member doing research
Opportunities:          greatest settings for new ideas and            available to you                                                   Compete for one of the Lester Center fellowships.
awards, Internships,                                                                                                                                                                                     in an area you’re curious about
Fellowships, etc.       innovation – both on and off campus.           Choose a summer job or volunteer experience                        Check our website for details
                        Create your own opportunities.                                                                                                                                                   Create a course on a topic you want to learn about
                                                                       with a start-up or VC firm



Stage 1:
               Find ideas worth your time                        Stage 2:
                                                                               get oriented to the world of                          Stage 3:    Prepare for the journey . . .                      Stage 4:    anticipate the challenges ahead . . .
               and talents . . .                                               entrepreneurship and innovation . . .


All ventures start with an idea – somebody’s dream,              The threshold question for many students is simply                  Once you’ve decided to explore an entrepreneurial              Every entrepreneurial team faces common
invention or insight into what the world needs next.             one of curiosity: what’s it like to be an entrepreneur?             path, choose from an expanding array of exploration            challenges in converting its ideas into a successful
Sometimes you can find a venture idea in a lab, a                What does it take to develop a venture idea into a                  Courses like “Opportunity Recognition: Technology              business opportunity:
classroom, a book or article, a website or blog; and             viable business? How should you choose which ideas                  and Entrepreneurship in Silicon Valley” through which          •	 Assembling	an	effective	team
sometimes they just pop up when you least expect                 are worth pursuing?                                                 you can pursue and develop particular interests or
them. You may come up with ideas on your own, or                                                                                     skills; and sample other resources like entrepreneurs          •		 Determining	how	much	money	it	will	take	to	
                                                                 Our Launchpad offers several Orientation Courses
you might join forces with somebody with a better one.           designed to help graduate and undergraduate* students               Corner, where you can talk about your interests and                start, and from what kinds of investors
                                                                 answer those questions:                                             venture ideas 1:1 with experienced mentors and                 •	 Developing	a	product/service	prototype	
This stage usually involves strategy, search and serendipity.                                                                        advisors at the Lester Center.                                     or “proof of concept” that validates key
Fortunately, you’re going to school in one of the world’s        Life as an entrepreneur:           entrepreneurship and
greatest environments for ideas. They’re everywhere – just       A speaker series for first-        Innovation: A hands-on           Join the entrepreneurs association (ea), the premier               assumptions
                                                                 semester MBAs and other            class on how to create a new     entrepreneurship student association on the UC Berkeley
look around, listen, read and visit sources like these:
                                                                 students to hear firsthand         venture. Classes address the
                                                                                                                                                                                                    •	 Designing	the	right	business	model
                                                                                                                                     campus. Over a third of each MBA class typically joins
                                                                 insights from successful           entrepreneurial process, the     EA, which organizes and presents an array of programs          •	 Deciding	where	to	focus	marketing	and	
                                                                 entrepreneurs as well as           key elements of business         and opportunities for you and others across the campus             sales efforts
                                                                 current student venture            plans that develop venture
                                                                                                                                     interested in entrepreneurship and innovation.
                                                                 teams, inventors, scientists,      ideas appropriate for                                                                           Study: Launchpad Competency Courses address
                                                                 engineers, lawyers and             sophisticated angel investors    Meet potential partners at one of EA’s Berkeley                these issues directly, with case examples from multiple
                                                                 venture capitalists. With nearly   and venture capitalists.         Collaboration Mixers that bring together Haas students         markets and practical frameworks and tools to help you
                                                                 300 MBA and engineering            Student teams develop an         and students from the “I” School, School of Electrical
                                                                 students attending each            idea of their choosing for a                                                                    make better decisions in refining and launching your
                                                                                                                                     Engineering and Computer Science, School of Public             venture idea. Courses include: Finance: New Venture
                                                                 session, recent speakers           new venture, research its        Health and other schools interested in collaborating to
                                                                 included Shai Agassi,              potential, perform analysis to                                                                  Finance; Investing in Entrepreneurial Opportunities:
                                                                                                                                     create business plans and develop real business ventures       Building an Investment Screen, Methodology, and
                                                                 Founder and CEO of Better          identify what resources are
                                                                 Place, and Bambi Francisco,        needed and when, and then        backed by research, exploring new ideas, and forming           Process; Venture Capital & Private Equity; Marketing:
                                                                 Founder and CEO of vator.tv.       write and present a formal       friendships and partnerships.                                  Marketing for High-Tech Entrepreneurs; Customer
                                                                 The course is a collaboration      business plan. Over the years,   Use your summer to see what it’s like to work in a start-up,   Development in the High-Tech Enterprise; Innovation:
                                                                 among The Lester Center,           this course and its alumni       venture capital firm, or other setting committed to in-        Managing the New Product Development Process;
                                                                 the Haas Entrepreneurs             have spawned many                novation. The Launchpad offers competitive Internships         Managing Innovation and Change; Innovation, Creativity
                                                                 Association (EA) and the           successful businesses in a       and Fellowships to help. After all, if you’re not going to     & The Entrepreneur; Business Model Innovation &
                                                                 Center for Entrepreneurship        wide variety of markets,                                                                        Entrepreneurial Strategy; and Law: Managing the Legal
                                                                                                                                     explore what it feels like to create something new at this
The Launchpad can help you get started. Ideas@Cal holds          and Technology at the              including the team that built
                                                                                                                                     stage in your career, when are you?                            Environment of Business.
frequent brainstorming sessions for MBA and other                College of Engineering.            Google Earth.
students across campus to share their venture ideas and                                                                                                                                             attend the Launchpad’s Best Practices Series to
find colleagues, and EA’s Innovation explorations visit                                                                                                                                             hear the lessons learned by successful entrepreneurs,
                                                                 * Undergraduate students can choose from Introduction to                                                                           investors and advisors. Participate in one of our
other centers of research and new thinking on and off            entrepreneurship, entrepreneurship, or Perspectives
campus. Our Berkeley entrepreneurs Forum is another                                                                                                                                                 Business Plan Competitions as an organizer,
                                                                 on entrepreneurship.
great place for “creative collisions” between ideas and                                                                                                                                             volunteer or – better yet – as a contestant!
potential entrepreneurs.

				
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