Apple's Retina Display The Good The Bad and the Beautiful

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					Apple has long been at the fore front of consumer aware innovation. That is to say that
Apple makes products that buyers feel are technologically advanced. This is most evident
in the iPad 3 and its retina display, which was unveiled with the iPod touch and phone
recently. The display packs 326 pixels per square inch, which translates to a contrast ratio
of 800:1. There's a dispute whether or not that this is the most pixels a human eye can
handle, (hence, the name retina display) but with its LED ambient light sensitive backing;
it's pretty damn good. Because the screen adjusts to its surroundings, the iPad 3 will
reduce eyestrain. That's a huge boon to IT support professionals who sometimes have to
work on these things all day. A display that's so crisp may be a game changer. At the very
least, it proves that Apple has an impressive manufacturing network.

To date, Samsung makes all the 2048X1536 displays. LG and Sharp are also on deck to
pick up any slack. Even though Sharp was rumored to have failed Apple's inspection
process, they are said to be very excited to put their eighth generation fabrication
production facilities. They'll all have to be burning the midnight oil. Analysts are
estimating that Apple will ship out an upwards of 18.7 million units by the forth quarter.
What does all this mean to you and your business?

Well, if you want an iPad 3 you'll have to spend somewhere between $499 and $829
dollars. That's a pretty hefty price for more pixels than your eye can even see. The
problems might not stop there. Apps will have to double in size to keep up with the
display. That could cause a lot problems since Apple does not allow apps larger than 20
megabytes to be downloaded over 3G. It'll still work over Wi-Fi and 4G, so it'll be on
your dime but not AT&T's. Bigger apps will mean more throttling problems for data
users. It's becoming very clear that data usage and demand for bandwidth is outstripping
our current infrastructure.

Overall, the iPad 3 will boast the best display in the retail arena. It's quite the
technological feat. However, Beta had a better display than VHS. Price is still a powerful
limiting factor in deciding to make a purchase. It'll be interesting if Apple's brand loyalty
can trump this. Judging by these pictures, probably.

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