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Launchpad_Installation

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                 PRESS RELEASE: FOR IMMEDIATE DISTRIBUTION


                  Launchpads take centre stage at NY installation
          Interactive Ableton Live Installation debuts during AES weekend

Ableton Certified Trainer, sound designer and musician Adriano Clemente will be
debuting an interactive sound installation during the 131st AES Convention in New York.
Featuring eight Novation Lauchpads and two computers each running Ableton Live 8
and Max For Live, his installation demonstrates numerous creative uses of these
powerful audio production tools. Adriano explains the system: “I'm using two computers
running Ableton Live 8, synced via a WiFi network, so I can control eight Launchpads
simultaneously. My system uses native features of Live, such as follow actions and
Max4Live patches for step sequencing, instrument performance and real-time loop
manipulation.”


Adriano will demonstrate his
unique system to the public on
Sunday 23rd October at the
Devotion Gallery in
Williamsburg, with an informal
workshop event from 7PM
onwards. During this workshop
you will have a chance to
interact with the installation
                                                                                                               	
  
                                                    Eight Launchpads control Adriano Clementeʼs installation
while meeting other Ableton
users as well as fellow visitors to the AES Convention.


“I think that the Launchpad's ability to put Live's interface under your fingers with visual-
LED feedback is fun and powerful”, says Adriano. “My installation takes advantage of the
LEDs to recreate an environment similar to a gallery exhibition. The paintings are made
by light and sound, and the frames are the Launchpads themselves: some of them are
used to play sound atmospheres, others to sculpt in real time improvised rhythmical
parts.”


Although there are numerous controllers that could perform a similar role, Adriano chose
Launchpad because of its simplicity and ease of use. “As a Sound Designer I'm
constantly looking for new and intuitive ways to create, edit, and perform my music.
When Ableton asked me to create something for AES in NYC, I immediately thought
about the Launchpad. It's been part of my studio setup since it hit the market. At
Devotion Gallery, along with Ableton Certified Trainer Brian Jackson, I teach Ableton
Live 8 classes, and the Launchpad is the controller that we use to immerse the student
in Session View from the very first day of class. Once we did an experiment using 6 of
them, which is also the maximum number of control surfaces you can use in Live. Now
it's the time to try something bigger.”


The event at the Devotion Gallery is free, but you must RSVP to
learn@areyoudevoted.com before you are able to attend. Ableton Certified Trainers and
Novation and Ableton employees will be on hand to field general questions about
Launchpad, Ableton Live and Max For Live. For more information, visit
http://learn.areyoudevoted.com


Press Kit: www.novationmusic.com/media/pr_images/Launchpad_Installation.zip


For more information, please contact:
UK: Nick Benz +44 (0)1494 462246 Nick.Benz@focusrite.com
USA: Hannah Bliss +1 (310) 322 5500 Hannah.Bliss@focusrite.com

								
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