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					           RA/TV 131

•“Take a bite out of crime”
                                 -McGruff the crime dog



•Only you can prevent forest fires
                                 -Smokey the Bear


•“Give a hoot! Don’t pollute!”
                                 -Woodsy Owl


•A mind is terrible thing to waste
                                 -The United Negro College Fund
            RA/TV 131

•Non Profit Organizations
•Free Commercials ( D J’s read live)
•Lengths

•PSA Director

•How does the station receive information?
•How does the station write the information?
          RA/TV 131

•War Advertising Council - 1942
          •-Volunteers contributing to the war effort
           •War Bonds, blood drives, rationing, scrap metal

•Ad Council – after WWII
                •Ad Agencies volunteer their time
     •Client only pays for art, engraving, printing, paper, tape,
      DVD’s,slides
RA/TV 131
            •Who
            •What
            •Where
            •When
            •Why
            •How

				
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