Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
Consumer Trends in the Bakery & Cereals Market in the UK, 2011 http://www.aarkstore.com/reports/Consumer-Trends-in-the-Bakery-Cereals-Market-in-the-UK- 2011-181495.html Synopsis This report provides the results for the Bakery & Cereals market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Summary Why was the report written? Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cereals and Bread & Rolls are considered essential items and therefore recession has affected their consumption pattern marginally. On the other hand Bakery products are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease. Scope Consumer survey data for the following specific categories: the Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits markets. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Reasons To Buy Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Key Highlights Older consumers have a 30% value share of the total Bakery & Cereals market in UK, a market leading position achieved through sheer weight of numbers as they account for 29% of the population. Mid-Lifers are the next most valuable age group, followed closely by Kids & Babies. Table of Contents : 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) List of Tables Table 1: Volume Units for the Bakery & Cereals Market Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011 Table 3: United Kingdom Survey Respondent Profile (weighted), 2011 List of Figures Figure 1: Consumer Panel Report Methodology Figure 2: United Kingdom Bakery & Cereals Value Share (%), by Age Groups, 2011 Figure 3: United Kingdom Bakery & Cereals Value Share (%), by Gender, 2011 Figure 4: United Kingdom Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011 http://www.aarkstore.com/feeds/Canadean.xml http://www.aarkstore.com/search/viewresults.asp?search=Bakery & Cereals Market &PubId=&pagenum=1 Related Reports: Consumer Trends in the Fish & Seafood Market in the UK, 2011 Consumer Trends in the Meat Market in the UK, 2011 Consumer Trends in the Pasta & Noodles Market in the UK, 2011 From: Aarkstore Enterprise Contact: Marketing Team(Jyoti) Mob.No.918149852585/919272852585 Email: firstname.lastname@example.org URL: http://www.aarkstore.com/ http://in.linkedin.com/in/aarkstore http://www.facebook.com/aarkstore
Pages to are hidden for
"Aarkstore-Consumer Trends in the Bakery & Cereals Market in the UK, 2011"Please download to view full document