Docstoc
Website Program Prioritization Tool
Document Sample
Website Program Prioritization Tool Powered By Docstoc
					                                                                                                            Website Program Prioritization Tool

Instructions

1. In the "Weightings" tab weight the importance for each prioritization criteria. Be sure that your total weight equals no more or less than 100%.


2. Note that Over-Team, Over-Budget and Technical Risk are negative criteria. Therefore, if cost/risk is high, rank low, and vice versa.


3. In the "Project Scoring" tab below, rank each Project (Green, Amber, Red cells) on a scale of 1-10.


4. In the "Rankings" tab, sort the results to assist in making project go/no-go decisions at key project process checkpoints.


5. View the automatically generated "Bubble Matrix" which provides a visual representation of the data from the prioritization exercise.


6. Prioritize projects & initiativs and provide resources for projects that have the best fit, attractiveness, feasibility and lowest risk.
                                                                                                      Website Program Prioritization Tool
 Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required.


 Weighting Scale

               Strategic Fit                                    Economic Impact                                       Feasibility
Alignment w/                                                                                                                                         Total
                   Market           Core            Revenue        Profitability &     Growth                          Resources -     Resources -
 Company                                                                                            Technical Risk
                 Positioning      Capabilities      Potential         Margin          Potential                         Financial        People
    Goals

   15%              15%              10%              10%              15%              15%              10%               5%                5%      100%


 Ranking Criteria & Definitions:

 Alignment with Company Goals - how aligned is this project to corporate goals & objectives?

 Market Positioning - how well does this initiative position us ahead of our competition?

 Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution?

 Revenue Potential - what is the anticipated revenue for this product?

 Profitability & Margin - how solid are the anticipated margins for this product?

 Growth Potential - what is the anticipated market growth rate?

 Technical Risk - what is the probability of overcoming the technical challenges of the project?

 Resources - Financial - do we have the financial resources to execute this initiative?

 Resources - People - do we have the skills & bandwidth to execute this initiative?
                                                                                                 Website Program Prioritization Tool

                                            Strategic Fit                          Economic Impact                                   Feasibility
                             Alignment w/
                                              Market          Core         Revenue         Profitability &    Growth     Technical   Resources -   Resources -
Projects & Intiatives         Company
                                             Positioning    Capabilities   Potential          Margin         Potential     Risk       Financial      People
                                 Goals
Weighting                        15%             15%            10%          10%                15%            15%         10%           5%            5%

Heat Map Analytics                3              4               2            5                  6              7           4             3            1

Browser Compatibility             8              6               8            7                  9              7           8            10            7

Online Catalogue                  8              6               6            6                  7              7           6             5            7

New Look & Feel Design            9              8               6            5                  6              4           2             3            4

Search Engine Optimization        5              4               6            6                  5              4           10            8            3

Thought Leadership Blog           1              2               2            3                  2              5           2             3            1

Real Time Email Messages          1              2               4           10                  6              6           7             9            7

Landing Page Optimization         6              6               4            4                  6              2           4             5            3

Intranet Revitalization           4              5               2            7                  4              6           7             6            5

Test Drive Video                  9              8               8            8                  9              7           6             7            9
                                                                                       2
                                                                                                   Website Program Prioritization Tool
Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest).


  Project                                                                           Project Score         Strategic Fit      Economic Impact   Feasibility

  Test Drive Video                                                                        8.0                  3.4                   3.2          1.4
  Browser Compatibility                                                                   7.7                  2.9                   3.1          1.7
  Online Catalogue                                                                        6.6                  2.7                   2.7          1.2
  New Look & Feel Design                                                                  5.7                  3.2                   2.0          0.6
  Search Engine Optimization                                                              5.5                  2.0                   2.0          1.6
  Real Time Email Messages                                                                5.2                  0.9                   2.8          1.5
  Intranet Revitalization                                                                 5.0                  1.6                   2.2          1.3
  Landing Page Optimization                                                               4.6                  2.2                   1.6          0.8
  Heat Map Analytics                                                                      4.3                  1.3                   2.5          0.6
  Thought Leadership Blog                                                                 2.4                  0.7                   1.4          0.4
              Future Potentials                                                                                                                       Top Priorities
High


                                                                                                                                            Browser Compatibility

                                                                                                  Search Engine Optimization
                                                 Real Time Email Messages

                                                                                                                                                                Test Drive Video


                                                                              Intranet Revitalization
Feasibility




                                                                                                                                   Online Catalogue

              Bubble Size = Economic Impact




                                                                                                            Landing Page Optimization



                                                                 Heat Map Analytics
                                                                                                                                                      New Look & Feel Design


                                       Thought Leadership Blog

Low

              Potential Cuts                                                                                                                                  Back Burners

               Low                                                                                                                                                          High
                                                                                      Strategic Fit
                                                                           4.6                                2.2                                1.6           0.8
  Heat Map Analytics                                                                                          4.3                                1.3                                2.5           0.6
  Thought Leadership Blog                                                                                     2.4                                0.7                                1.4           0.4
                 Future Potentials                                                                                                                                        Top Priorities
High


                                                                                                                                                       Browser Compatibility

                                                                                                           Search Engine Optimization
                                                         Real Time Email Messages

                                                                                                                                                                               Test Drive Video


                                                                                       Intranet Revitalization
                                                                                                                                              Online Catalogue
Feasibility




              Bubble Size = Economic Impact




                                                                                                                      Landing Page Optimization



                                                                          Heat Map Analytics
                                                                                                                                                                 New Look & Feel Design


                                              Thought Leadership Blog



Low
                  Potential Cuts                                                                                                                                         Back Burners



                Low                                                                        Strategic Fit                                                                                High

				
DOCUMENT INFO
Description: Use this tool to prioritize your website program initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
This document is also part of a package Website Development 26 Documents Included