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Website Program Action Plan by demandmetric

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The purpose of this tool is to help develop a website program action plan. This report will result naturally from the analyses that have been completed in prior exercises.

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									Website Program Action Plan
Purpose
The purpose of this tool is to help develop a website program action plan. This report will result naturally from the analyses that have been completed in prior exercises.

How to Use this Template
Complete the following sections with your website project team and stakeholders. Use this tool in conjunction with our: Website Audit Tool, Business Case Template, Project Charter, Web Requirements Template, Web Requirements Priority Tool, Build vs. Buy Analysis Tool, Website Infrastructure Checklist, Web Marketing Scorecard, Web Metrics Reporting Schedule, Competitive Website Analysis Tool, STEP Industry Analysis, and GAP Analysis Tool.

Title Page

[Insert Company Name or Logo]

Website Program Action Plan

[Insert Date]

[Completed By: VP Marketing] [Completed For: Website Steering Committee]

Table of Contents
Page 1. Executive Summary
1.1 What gaps do we need to fill to move forward?

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2. Internal & External Analyses
2.1 Internal Analysis 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.1.6 2.1.7 2.1.8 Website Audit Report Results Website Business Case & Project Charter Web Requirements Web Requirements Prioritization Website Development Build vs. Buy Analysis Website Infrastructure Checklist Web Marketing Scorecard Web Metrics Reporting Schedule

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2.2 External Analysis 2.2.1 Competitive Website Analysis Results 2.2.2 STEP Industry Analysis 2.2.3 Competitive Analysis Results

3. Website Program Action Plan
3.1 GAP Analysis Results & Recommendations

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1. Executive Summary
1.1 What gaps do we need to fill to move forward? Provide a high-level overview of your internal & external analysis results. What are the major gaps that need to be filled to drive competitive advantage with your website program? Are there any key resources you will require?

2. Internal & External Analyses
2.1 Internal Analysis In this section, attach the results from each of the following analyses: 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.1.6 2.1.7 2.1.8 Website Audit Report Results Website Business Case & Project Charter Web Requirements Document Web Requirements Prioritization Website Development Build vs. Buy Website Infrastructure Checklist Web Marketing Scorecard Web Metrics Reporting Schedule

2.2 External Analysis In this section, attach the results from each of the following analyses: 2.2.1 Competitive Website Analysis 2.2.2 STEP Industry Analysis 2.2.3 Competitive Analysis

3. Website Program Action Plan
3.1 GAP Analysis Results & Recommendations Complete and insert the results from using our GAP Analysis Tool to document the current and target state for each website program GAP.


								
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