Webmaster & SEO Expert Job Description

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Webmaster & SEO Expert Job Description Powered By Docstoc
					Webmaster & SEO Expert
Position Overview

Reporting to the VP of Marketing, the Webmaster & SEO Expert must be efficient, versatile,
and task oriented. Mandatory job requirements include:


         Extensive experience in website design (Portfolio required)

         Minimum 5 years experience in website development

         Talented graphic designer (Portfolio required)

         A strong SEO background



Responsibilities

         Optimize on-site content for maximum visibility and ranking in the major search
          engines; this includes HTML, site structure, as well as page layout and navigation
          considerations.

         Control naming conventions and linking conventions of web pages, images, and
          multimedia files.

         In-bound link development from relevant sites and directories.

         Perform information gathering services including technical website analysis,
          competitive/keyword research, and link analysis.

         Manage and implement online advertising campaigns.

         Identify and implement innovative SEO strategies.

         Perform content maintenance and updates.
       Develop site features/functionality.

       Create banners and online advertising campaigns.

       Perform quality assurance testing on new websites.

       Monitor, review, and update web site traffic reports.

       Monitor and report on monthly campaigns and statistical analysis.

       Test and track landing page optimization and other conversion strategies.

       Develop design briefs by gathering information and data through research.

       Think creatively to produce new ideas and design concepts.

       Work with a wide range of media, including photography and computer-aided
        design (CAD).

       Contribute innovative ideas and design artwork to the Marketing department.

       Perform maintenance and updates to existing websites.

       Contribute to the development of the web communications group.



Job Requirements

       Bachelor degree in Computer Science from an accredited college or university.

       Excellent interpersonal skills including strong verbal, listening, and written
        communication.

       5-10 years experience in the Internet or related business.

       Proven experience using graphics and web development tools including
        Dreamweaver, Illustrator, Photoshop, Quark Xpress, FreeHand, 3D Studio, Acrobat,
        Director, and Flash. Solid understanding of HTML, CSS, and JavaScript.

       Self-motivated with the ability to handle multiple ongoing projects in a fast-
        paced team environment.
   Demonstrated ability, working knowledge, and strong programming experience in
    ColdFusion, .net, PHP, HTML, Ajax/Flex/Javascript, Java, JSP, mysql on Red Hat
    Linux, including a proven development methodology.

   Proficient with CSS-P and CSS 2.0.

   Ability to produce highly impressive creative web design in a timely manner.

   Ability to work independently on projects and also collaborate as a strong team
    member.

   Excellent attention to detail, flexible and adaptable to changes.

   Ability to operate under pressure and meet or exceed deadlines.

   Excellent project management skills.

   At least 2 years experience in search engine optimization with proven ability to
    achieve top search engine rankings.

   Strong knowledge of search engine algorithms and ranking strategies

   Knowledge of best practices for organic search engine optimization including
    knowledge of search engine spiders and search engine ranking factors.

				
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