Vice President of Marketing Job Description by demandmetric

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									Vice President of Marketing
Position Overview

Reporting to the Executive Vice President & Chief Marketing Officer, the Vice President of
Marketing is responsible for developing and executing a clearly defined marketing and
communications strategy in a manner that supports consistent business growth and
enhances brand equity and awareness. This position is responsible for planning, organizing,
staffing, training, and managing all marketing functions to achieve the Company objectives
of sales, growth, profitability, and visibility while ensuring a consistent marketing message
and position consistent with the corporate direction.


      Create, manage, coordinate and execute all marketing strategies and implement
       tactical plans that meet and exceed company expectations
      Develop unique value propositions, business partnerships, category management, as
       well as call to action oriented advertising targeted toward key customer segments
       that increases brand awareness
      Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing,
       Event Marketing and Internal Creative Services
      Achieve targeted results and ensure timely and effective execution of marketing
       tactics and programs
      Analyze, evaluate, plan and execute on both existing and potential marketing
       activities and strategies. Develop benchmark criteria to measure the efficiency and
       effectiveness of marketing programs
      Conduct and analyze market research to determine competitiveness
     Measure    the   effectiveness   of   the   marketing     department   and   implement
      improvements as required
     Identify, interpret, and capitalize on marketing trends
     Managing a multi-million dollar marketing budget
     Coach, mentor, and raise the team's ability to deliver and exceed expectations while
      creating opportunities for succession talent
     Develop and prepare key messaging and presentation material for senior
     Research and analyze economic trends, buying habits and the demographic
      characteristics of consumers, their tastes and preferences for company products and
      those of competitors
     Work closely with Merchandising, Product Development, Sales and other Senior
      Executives to create demand and recognition for the Company and its products

Job Requirements

     15 years with 7 years in progressive Marketing roles at the senior management level
     University degree or college diploma in business, MBA preferred
     A track record of performance excellence meeting targets and objectives
     Strong analytical, planning, forecasting and budgeting/financial skills
     Excellent communication and negotiation skills
     Possess a Marketing and customer service orientation
     Respectful and outstanding leadership skills that motivates staff to exceed
     The ability to articulate a vision and strategy in a way that inspires and motivates a
      team and focuses their energy on achieving business goals
     The ability to mange multiple, complex priorities within demanding timeframes
     Proven ability to lead a proactive marketing organization and ensure accountability
      for results that maximize contribution to business objectives

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