Trade Show ROI Calculator

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Trade Show ROI Calculator Powered By Docstoc
					                                                                                                                             Tradeshow ROI Calculator
Use this tool to help you measure the return on investment for industry trade shows.

 Tradeshow Costs
                                                                                                                                      Tradeshow Costs
                                                                                       Description
                                                                                                                                Quantitative    Qualitative
                                                                                       Exhibit Booth                               $2,500

                                                                                       Key Note Speaker                            $5,000

Event Sponsorship/Exhibition Costs                                                     Sponsorship                                 $3,000

                                                                                       Other Costs



                                                                                       Booth Shipping                               $350

                                                                                       Other transportation expenses

Transportation Expenses




                                                                                       Hotels                                      $1,000

                                                                                       Dinners                                      $400

Travel Expenses                                                                        Car Rental                                   $250

                                                                                       Other Expenses



                                                                                       Promotional Gift Expenses                    $500

                                                                                       Printed Marketing Collateral                 $250

Promotional Gifts/Collateral                                                           Other Promotional Expenses




                                                                                       Time & Salary                               $2,000

                                                                                       Other lost productivity costs

Opportunity Cost of Lost Productivity




Meeting Arrangement Services                                                           Client Meeting Arrangement Services         $2,000

                                                                                       TOTAL TRADESHOW COSTS                      $14,750

 Tradeshow Benefits
                                                                                                                                     Tradeshow Benefits
                                                                                       Description
                                                                                                                                Quantitative    Qualitative
                                                                                       "A" Leads                                                     12

                                                                                       "B" Leads                                                     26

Total Number of Qualified Sales Leads*                                                 "C" Leads                                                     33

                                                                                       "D" Leads                                                     14

                                                                                                        Total Leads                                  85

                                                                                       Sales Opportunity #1                        $20,000



Converted Sales Opportunities from Leads
                                                                            Sales Opportunity #2                $15,000

Converted Sales Opportunities from Leads                                    Sales Opportunity #3                 $5,000

                                                                            Sales Opportunity #4                $10,000

                                                                            Sales Opportunity #5                $15,000

                                                                            Amount of Prospects at Exhibition                         250

                                                                            Amount of Customers at Exhibition                          25

Increased Brand Awareness & Reputation                                      Estimated Impressions                                     500

                                                                            Impact on Brand Scorecard**                               0.02



                                                                            Press Release Coverage                               32 pickups

                                                                            Increased Status within Industry                        Certainly

Positioning as Industry Experts (public relations)                          Thought Leadership Impact                          New partnership




                                                                            # of customer meetings                                     12

                                                                            # of customers visited booth                               31

Current Customer Relationship Development




                                                                            Market Research Surveys Completed                          45

                                                                            Product Management Surveys                                 13

Product Management/Research Insight from Peers                              Other insights obtained                            roadmap ideas




                                                                            TOTAL TRADESHOW BENEFITS            $65,000

 Tradeshow Return on Investment (ROI)
                                                                                            Total Costs                   $14,750
Return on Tradeshow Investment                                                             Total Benefits                 $65,000
                                                                                Return on Investment                      441%
* use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads.

** see our report on Implementing Effective Marketing Dashboards.
                                                                              Return on Investment                           441%


* use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads.
** see our report on Implementing Effective Marketing Dashboards.

				
DOCUMENT INFO
Description: Use this tool to determine the ROI, in quantitative and qualitative terms, from industry Tradeshows and Conferences.
This document is also part of a package Lead Generation & Marketing Automation 22 Documents Included