VIEWS: 707 PAGES: 2 CATEGORY: Project Management POSTED ON: 9/22/2009
Use this tool to determine the ROI, in quantitative and qualitative terms, from industry Tradeshows and Conferences.
Tradeshow ROI Calculator Use this tool to help you measure the return on investment for industry trade shows. Tradeshow Costs Tradeshow Costs Description Quantitative Qualitative Exhibit Booth $2,500 Key Note Speaker $5,000 Event Sponsorship/Exhibition Costs Sponsorship $3,000 Other Costs Booth Shipping $350 Other transportation expenses Transportation Expenses Hotels $1,000 Dinners $400 Travel Expenses Car Rental $250 Other Expenses Promotional Gift Expenses $500 Printed Marketing Collateral $250 Promotional Gifts/Collateral Other Promotional Expenses Time & Salary $2,000 Other lost productivity costs Opportunity Cost of Lost Productivity Meeting Arrangement Services Client Meeting Arrangement Services $2,000 TOTAL TRADESHOW COSTS $14,750 Tradeshow Benefits Tradeshow Benefits Description Quantitative Qualitative "A" Leads 12 "B" Leads 26 Total Number of Qualified Sales Leads* "C" Leads 33 "D" Leads 14 Total Leads 85 Sales Opportunity #1 $20,000 Converted Sales Opportunities from Leads Sales Opportunity #2 $15,000 Converted Sales Opportunities from Leads Sales Opportunity #3 $5,000 Sales Opportunity #4 $10,000 Sales Opportunity #5 $15,000 Amount of Prospects at Exhibition 250 Amount of Customers at Exhibition 25 Increased Brand Awareness & Reputation Estimated Impressions 500 Impact on Brand Scorecard** 0.02 Press Release Coverage 32 pickups Increased Status within Industry Certainly Positioning as Industry Experts (public relations) Thought Leadership Impact New partnership # of customer meetings 12 # of customers visited booth 31 Current Customer Relationship Development Market Research Surveys Completed 45 Product Management Surveys 13 Product Management/Research Insight from Peers Other insights obtained roadmap ideas TOTAL TRADESHOW BENEFITS $65,000 Tradeshow Return on Investment (ROI) Total Costs $14,750 Return on Tradeshow Investment Total Benefits $65,000 Return on Investment 441% * use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads. ** see our report on Implementing Effective Marketing Dashboards. Return on Investment 441% * use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads. ** see our report on Implementing Effective Marketing Dashboards.
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