Trade Show ROI Calculator by demandmetric

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									                                                                                                                             Tradeshow ROI Calculator
Use this tool to help you measure the return on investment for industry trade shows.

 Tradeshow Costs
                                                                                                                                      Tradeshow Costs
                                                                                       Description
                                                                                                                                Quantitative    Qualitative
                                                                                       Exhibit Booth                               $2,500

                                                                                       Key Note Speaker                            $5,000

Event Sponsorship/Exhibition Costs                                                     Sponsorship                                 $3,000

                                                                                       Other Costs



                                                                                       Booth Shipping                               $350

                                                                                       Other transportation expenses

Transportation Expenses




                                                                                       Hotels                                      $1,000

                                                                                       Dinners                                      $400

Travel Expenses                                                                        Car Rental                                   $250

                                                                                       Other Expenses



                                                                                       Promotional Gift Expenses                    $500

                                                                                       Printed Marketing Collateral                 $250

Promotional Gifts/Collateral                                                           Other Promotional Expenses




                                                                                       Time & Salary                               $2,000

                                                                                       Other lost productivity costs

Opportunity Cost of Lost Productivity




Meeting Arrangement Services                                                           Client Meeting Arrangement Services         $2,000

                                                                                       TOTAL TRADESHOW COSTS                      $14,750

 Tradeshow Benefits
                                                                                                                                     Tradeshow Benefits
                                                                                       Description
                                                                                                                                Quantitative    Qualitative
                                                                                       "A" Leads                                                     12

                                                                                       "B" Leads                                                     26

Total Number of Qualified Sales Leads*                                                 "C" Leads                                                     33

                                                                                       "D" Leads                                                     14

                                                                                                        Total Leads                                  85

                                                                                       Sales Opportunity #1                        $20,000



Converted Sales Opportunities from Leads
                                                                            Sales Opportunity #2                $15,000

Converted Sales Opportunities from Leads                                    Sales Opportunity #3                 $5,000

                                                                            Sales Opportunity #4                $10,000

                                                                            Sales Opportunity #5                $15,000

                                                                            Amount of Prospects at Exhibition                         250

                                                                            Amount of Customers at Exhibition                          25

Increased Brand Awareness & Reputation                                      Estimated Impressions                                     500

                                                                            Impact on Brand Scorecard**                               0.02



                                                                            Press Release Coverage                               32 pickups

                                                                            Increased Status within Industry                        Certainly

Positioning as Industry Experts (public relations)                          Thought Leadership Impact                          New partnership




                                                                            # of customer meetings                                     12

                                                                            # of customers visited booth                               31

Current Customer Relationship Development




                                                                            Market Research Surveys Completed                          45

                                                                            Product Management Surveys                                 13

Product Management/Research Insight from Peers                              Other insights obtained                            roadmap ideas




                                                                            TOTAL TRADESHOW BENEFITS            $65,000

 Tradeshow Return on Investment (ROI)
                                                                                            Total Costs                   $14,750
Return on Tradeshow Investment                                                             Total Benefits                 $65,000
                                                                                Return on Investment                      441%
* use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads.

** see our report on Implementing Effective Marketing Dashboards.
                                                                              Return on Investment                           441%


* use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads.
** see our report on Implementing Effective Marketing Dashboards.

								
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