Tradeshow ROI Calculator Use this tool to help you measure the return on investment for industry trade shows. Tradeshow Costs Tradeshow Costs Description Quantitative Qualitative Exhibit Booth $2,500 Key Note Speaker $5,000 Event Sponsorship/Exhibition Costs Sponsorship $3,000 Other Costs Booth Shipping $350 Other transportation expenses Transportation Expenses Hotels $1,000 Dinners $400 Travel Expenses Car Rental $250 Other Expenses Promotional Gift Expenses $500 Printed Marketing Collateral $250 Promotional Gifts/Collateral Other Promotional Expenses Time & Salary $2,000 Other lost productivity costs Opportunity Cost of Lost Productivity Meeting Arrangement Services Client Meeting Arrangement Services $2,000 TOTAL TRADESHOW COSTS $14,750 Tradeshow Benefits Tradeshow Benefits Description Quantitative Qualitative "A" Leads 12 "B" Leads 26 Total Number of Qualified Sales Leads* "C" Leads 33 "D" Leads 14 Total Leads 85 Sales Opportunity #1 $20,000 Converted Sales Opportunities from Leads Sales Opportunity #2 $15,000 Converted Sales Opportunities from Leads Sales Opportunity #3 $5,000 Sales Opportunity #4 $10,000 Sales Opportunity #5 $15,000 Amount of Prospects at Exhibition 250 Amount of Customers at Exhibition 25 Increased Brand Awareness & Reputation Estimated Impressions 500 Impact on Brand Scorecard** 0.02 Press Release Coverage 32 pickups Increased Status within Industry Certainly Positioning as Industry Experts (public relations) Thought Leadership Impact New partnership # of customer meetings 12 # of customers visited booth 31 Current Customer Relationship Development Market Research Surveys Completed 45 Product Management Surveys 13 Product Management/Research Insight from Peers Other insights obtained roadmap ideas TOTAL TRADESHOW BENEFITS $65,000 Tradeshow Return on Investment (ROI) Total Costs $14,750 Return on Tradeshow Investment Total Benefits $65,000 Return on Investment 441% * use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads. ** see our report on Implementing Effective Marketing Dashboards. Return on Investment 441% * use our Lead Scoring Tool to rank & qualify (A,B,C,D type) sales leads. ** see our report on Implementing Effective Marketing Dashboards.
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