Trade Show Evaluation Template by demandmetric

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Use this tool as a framework for evaluating Tradeshows in your industry.

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									Instructions

Use this tool to evaluate which tradeshows you should attend.


1. In the "Tradeshow Evaluation" tab, change the weighting for each evaluation criteria to suit your specific needs.


2. For each show, rank the importance of each show based on the scale provided for each parameter.


3. View the Totals at the bottom of the matrix to evaluate the overall appeal for each trade show.


4. Evaluate which tradeshows may be the most beneficial for your company to attend.
                                                                                                    Tradeshow Evaluation Matrix

Evaluation Criteria             Weight       Show A        Show B        Show C                              Notes

Advertising - Is the show well promoted? Is the show being covered in the media? Is it well known in the industry?

Rate on a scale (1-10)             5%            7            8             10

Attendance - According to last year's numbers, does the number of attendees meet or exceed your expectations?

Rate on a scale (1-10)            10%            2            7              7

Location - Is the show near a major airport? Is it easy to find? Is sufficient parking available?

Rate on a scale (1-10)            10%            5            8              7

Competitor Presence - Were your competitors present last year? Do they plan on attending the show again?

Rate on a scale (1-10)            10%           10            9              7

Previous Attendance - Have you attended the show before? Was the experience positive overall?

Rate on a scale (1-10)            10%            2            7              9

Additonal Incentives - Are the organizers offering additional incentives for taking part in the show? (i.e. upgraded booth)

Rate on a scale (1-10)            10%            7            5              7

Booth Location - Are the booth locations available in a high traffic area?

Rate on a scale (1-10)            15%            7            7              5

Reputation - Does the show have a good reputation within your industry?

Rate on a scale (1-10)             5%            7            8              7

Product Launches - Which show are new product launches best suited for?

Rate on a scale (1-10)             5%            7            9              7

Cost to Attend - Does the cost to attend fall within your budget?

Rate on a scale (1-10)            20%            7            7              7

Weighted Totals                  100%          6.1           7.3           7.1
      5                  3                   7

Cost to Attend - Does the cost to attend fall within your budget?

Rate between 1 - 10                                             20%                   6                  7                   9

Weighted Average (out of 10)                                  100%                  6.6                4.95                7.35

								
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