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Sales Objection Response Template

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Use this tool to craft solid arguments to handle common objections.

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									Objection/Response Tool
Purpose
The purpose of this tool is to facilitate the development of standard arguments that can be used to overcome common objections to the sales process.

Scope
This tool will outline how objections can be solved using a four-step approach. 1. Soften – empathize and agree with the customer. Some examples include: „I understand…‟ or „I agree with you…‟ or „that‟s a valid concern…‟ 2. Confirm – paraphrase their concern to demonstrate understanding. example: „so what you are telling me is that you need…‟ For

3. Respond – use one of the following objection responses to present a valid argument that can alleviate the customer‟s concern. One technique that works well is the “feel, felt, found” approach where you agree with the customer that many customers have „felt‟ that way in the past, what we have „found‟ is that by [insert response], our clients have „found‟ that… 4. Close – following your response, a trial close can be used to bring the discussion back on track to the sales presentation. For example: „do you see how we can alleviate your concern? Great! Are you ready to move forward?”

Following is an example of a completed “budget” Objection/Response argument using the four-step approach outlined above. Poll your sales team to identify common objections and determine effective responses used by your top representatives. Complete this exercise and provide this tool to all your sales people, especially new recruits, and share knowledge across your enterprise.

Objection/Response #1 – “I don’t have budget…”
OBJECTION: the customer has not budgeted for your product/service and will have difficult getting approval until the next fiscal period‟s budget opens up.

RESPONSE: Soften – “I certainly understand that budgets are very tight these days.” Confirm – “So you are telling me that we need to build a very good case for this solution, or wait until next year‟s budget opens up before you can get approval?” Respond – “If we can demonstrate enough value and build a sound business case, could room can be found in your budget if we can solve your key problem?” Close – “given that this solution can save you 10 hours of time which would cost your company XYZ amount in salary alone, doesn‟t it make sense to move forward?”

Objection/Response #2 –
OBJECTION:

RESPONSE: Soften – Confirm – Respond – Close –

Objection/Response #3 –
OBJECTION:

RESPONSE: Soften – Confirm – Respond – Close –

Objection/Response #4 –
OBJECTION:

RESPONSE: Soften – Confirm – Respond – Close –

Objection/Response #5 –
OBJECTION:

RESPONSE: Soften – Confirm – Respond – Close –

Objection/Response #6 –
OBJECTION:

RESPONSE: Soften – Confirm – Respond – Close –


								
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