Sales Growth Team Charter
Following is a sample charter that you can customize to fit your organization.
The Sales Growth Team (SGT) proactively develops Best Practices for achieving revenue
goals, and identifies weaknesses in the sales & marketing process. Members of the SGT
are department leaders that will be appointed by the VP Sales & Marketing based on their
ability to analyze, communicate, and solve department challenges.
Following are the primary responsibilities for the SGT:
1. Provide leadership for Sales & Marketing by ensuring that high-level strategic
initiatives are translated into operational goals, activities, and processes.
Additionally, the SGT will develop an annual Sales & Marketing Growth Plan.
2. Develop new recruits and average performers into top performing Sales
Representatives by providing coaching, sharing Best Practices, and understanding
training limitations & knowledge gaps.
3. Ensure open communications between the Sales & Marketing departments and
the senior level executives who are responsible for sales & marketing strategy.
4. Provide a forum for brainstorming new ideas and approaches that are designed
to increase sales, relay customer feedback, and discuss proposed organizational
changes that affect the sales & marketing departments.
Members of the Sales Growth Team include:
Director of Sales
Director of Marketing
Director of Sales Support
Director of Customer Service
Senior Sales Representative(s)
Senior Marketing Representative(s)
The Sales Growth Team shall meet at least four times per year. Committee
members are to attend all meetings, or provide a suitable representative.
The SGT shall convert the annual strategic plan (for the business) into a Sales &
Marketing Growth Plan which will outline revenue goals, business objectives, and
other strategic in