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Use this Product Management Scorecard to document product-based objectives, initiatives, measures, and targets, for the next 12-18 months.
Product Management Scorecard Use this Product Management Scorecard to document product-based objectives, initiatives, measures, and targets, for the next 12-18 months. Following is a sample Product Management Scorecard that you can customize for your needs. Be sure to change the logo in the top left corner. Product Management Scorecard - [insert company name & date] Objective #1 - Implement Standardized Product Management Infrastructure: People, Processes, & Technology/Tools Objective #2 - Establish Market Research Data Benchmarks: Market Size, Market Share, Brand Awareness, Customer Satisfaction, Retention, etc. Objective #3 - Analyze & Improve Existing Products/Services and Identify Opportunities for New Product/Service Development Objective #4 - Enhance Product Marketing Capabilities: Website, Collateral, Case Studies, Whitepapers, Flash Presentations, PR, Thought Leadership, etc. Initiatives, Programs, & Actions Key Performance Indicators & Metrics Target Timeframes to Achieve Goals Initiative #1 - People, Process, & Technology Product Management Staffing # F/T and P/T Staff Hire 2 F/T Product Managers by Q3 2008 Standardize Product Management/Marketing Processes # Defined Product Management Policies & Procedures Implement New Procedures/Checklists by Q4 2008 Product Management Technology & Tools # Customized Tools and # Software Vendor Evaluations Build 5 Tools and Evaluate 3 Vendor Solutions by 2009 Initiative #2 - Market Research & Intelligence Market Research Project (Focus Groups, Surveys, & Research) Market Size & Share, Awareness, Satisfaction, Retention Complete Market Research Report by Q3 2008 Market Opportunity Identification Process Defined Market Analysis & Go-To-Market Policy & Procedure Develop New Policy & Procedure by Q4 2008 Industry Associations & Conferences # Association Memberships, # Conferences Attended Join 2 Associations and attend 4 Conferences in 2008 Initiative #3 - Existing Products Formal Product Reviews Completed Product GAP Analysis for all Existing Products Submit Product GAP Analysis Report by Q3 2008 Product Profitability Analysis Gross Contribution, COGS, Gross Margin, Product Profit/Loss Conduct Analysis with CFO by Q4 2008 Product Roadmaps Defined 18-24 Month Product Roadmap for All Products Document Product Roadmaps by Q3 2004 Initiative #4 - New Product Development Cross-Selling Program (New Product Launches) # New Products Developed & Launched, Product Revenues 3 New Products Launched & 250K New Revenue in 2008 Product Feature Prioritization & Sanity-Checking Defined Product Feature Priority & Sanity-Check Tools Complete Product Feature Prioritization Annually Product Development & Feature Release Scheduling # Defined Product Feature Release Schedules Implement Feature Release Schedules by Q2 2008 Initiative #5 - Product Marketing New Collateral (Whitepapers, Case Studies, Presentations) # Quality Pieces of Collateral Generated Generate 8 New Pieces of Collateral by Q4 2008 Website Redesign & Lead Generation Program # Monthly Hits, # Qualifed Leads, # Newsletter Subscribers Establish Initial Benchmarks for Metrics in Q4 2008 Thought Leadership, PR, and Speaking Engagements # Press Releases, # Blog Pickups, # Key Note Speeches 12 Press Releases, 100 Blog Pickups, 3 Speeches in 2008
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