Product GAP Analysis Template by demandmetric

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									                                                                                                          Product GAP Analysis Tool

Instructions

1. Use the tabs at the bottom of this spreadsheet to analyze & resolve GAPs for each Product area


2. Under the "Target" column, define the business gap that needs to be resolved (examples are provided)


3. Under the "Current State" and "Goal State" columns, document the size of the gap


4. Provide a realistic "Timeline" for resolving this business gap
                                                                                               Product GAP Analysis Tool
Market Research Gaps


GAP           Target Item        Current State           Goal State       Timeline                        Action Items

  1      Senior Management   Minimal Sponsorship   Budget for Research    Q2 2007    Build business case for research projects

  2      Sales Team          No customer input     Feature List Channel   Q2 2007    Create Product Feature Request Form

  3      Market Share        Not sure of %         Quarterly reports      Q3 2008    Partner with market research firm

  4      Product Mgmt        No customer input     Focus Groups           Q4 2007    Establish product focus groups

  5      Product Mgmt        No customer input     Use Case Analysis      Q4 2007    Develop Use Case process

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                                                                                                        Product GAP Analysis Tool
Product Strategy GAPS


GAP             Target Item           Current State              Goal State        Timeline                         Action Items

  1       Prioritization          Ad hoc prioritization     Quarterly Exercise     Q1 2008    Develop feature prioritization framework

  2       Formal Planning         Informal planning         Monthly Planning       Q1 2008    Standardize planning methodology

  3       Governance              Minimal oversight         Steering Committee     Q2 2008    Create Charter, build committee

  4       Product Roadmap         Not being completed       2 Year Roadmap         Q3 2008    Develop Internal/External Roadmap

  5       Silver Bullet Feature   Not Identified/Promoted   Promote Top Features   Q3 2008    Identify Next Silver Bullet Feature

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                                                                                                                Product GAP Analysis Tool
Product Development Capabilities GAPS


GAP            Target Item                  Current State           Goal State            Timeline                          Action Items

  1       Product Managers              2 Full Time Staff     5 Full Time Staff           Q3 2008    Approval to hire 2 new product managers

  2       Development Process           Not Documented        Defined & Repeatable        Q3 2008    Document process and create checklist

  3       Technical Skills              Not Assessed          Quarterly Skills Analysis   Q4 2008    Assess technical skills required & missing

  4       Budget & Resources            No Formal Budget      Annual Product Budget       Q1 2009    Gain approval for product mgmt budget

  5       Role & Responsibility         No Job Descriptions   Formal Job Descriptions     Q3 2009    Refine job descriptions for all staff

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                                                                                                           Product GAP Analysis Tool
Product Technology GAPS


GAP            Target Item       Current State              Goal State                Timeline                         Action Items

  1      Platform            Not Scalable             Scable, Flexible Platform       Q3 2007    Research development platforms

  2      API                 Not Offered              Available to Customers          Q4 2008    Research API architectures

  3      CRM Integration     Not Possible Currently   Integrated with Top 3 Vendors   Q1 2009    Identify top vendors & integration path

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                                                                                               Product GAP Analysis Tool
Product Marketing GAPS


GAP            Target Item       Current State           Goal State        Timeline                        Action Items

   1      Case Studies        2 Poor Case Studies   5 Solid Case Studies    Q3 2008   Work with Product Marketing to Create

   2      Analyst Coverage    Minimal Coverage      Recommended Solution    Q4 2008   Start relationships with Gartner & IDC

   3      Sales Tools         Not Up-to-Date        Accurate Collateral     Q4 2008   Review all collateral and redesign

   4      Website             No Product Section    Product-focused Area    Q3 2008   Build requirements for website

   5      Key Note Speaking   1 Conference/year     4 Conferences/year      2009      Research appliable conferences & costs

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