Product Feature Competitive Analysis

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					                         Product Feature Competitive Analysis

Instructions

Use this tool to identify areas to improve your product/service.


1. For each product feature, assess your competitors' offerings


2. In the "Feature Competitive Analysis" tab, identify whether the product feature is Available from Pa


3. After evaluating each product feature, label the company with the most aterisks as "Leader" to ide
                         Product Feature Competitive Analysis

Instructions

Use this tool to identify areas to improve your product/service.


1. For each product feature, assess your competitors' offerings


2. In the "Feature Competitive Analysis" tab, identify whether the product feature is Available from Partn


3. After evaluating each product feature, label the company with the most aterisks as "Leader" to identify
Available from Partner (*), Standard Feature (**), or Differentiator (***).


s "Leader" to identify which company is the leader in each Product Feature Category.
                                                                               Product Feature Competitive Analysis

Product Feature Categories & Leaders   Your Product   Competitor 1   Competitor 2   Competitor 3   Competitor 4   Competitor 5

  Product Feature Category 1 Leader       Leader

  Feature 1                                 *              **             *              **             **             **

  Feature 2                                 **                            **            ***             *              *

  Feature 3                                ***             **

  Product Feature Category 2 Leader                                                                                  Leader

  Feature 1                                 *              *              *              *                             **

  Feature 2                                 *              **                                                          *

  Feature 3                                 **                                                          **            ***

  Product Feature Category 3 Leader                      Leader

  Feature 1                                 **             **                            *                             *

  Feature 2                                                *              **                            **

  Feature 3                                 *              *                             **                            **

  Product Feature Category 4 Leader                                                                   Leader

  Feature 1                                                                              *

  Feature 2                                 *              *              *                             **             *

  Feature 3                                 *                                                           *
                                                       *
Feature 2                                                                                          *                        *              *                              **              *
Feature 3                                                                                          *                                                                      *

				
DOCUMENT INFO
Description: Use this tool to analyze product or feature category leaders among your top 5 competitors.
This document is also part of a package Product Development 30 Documents Included