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Document provided by...: www.demandmetric.com; (Learn more...); Demand Metric is a web-based consulting firm that researches business best practices, publishes concise information, and builds practical Microsoft Office tools & templates. Our members have access to over 250 Templates & Tools and 100 How To Guides that have been developed based on requests from over 1500 clients.

About This Document: Use this tool to calculate results for email marketing campaigns. Develop benchmarks for Open Rate, Click-Thru Rate, Click-to-Open (CTOR), Conversion Rate (Leads), Conversion Rate (Sales), Cost/Lead, Cost/Sale, and compare with historical averages across all campaign types.

Stats: Type:
Excel Spreadsheet; Size:
94 kb; Pages:
5; Views:
106; Posted:
09/22/09

Categories: DocStore > Business Resources > Sales & Marketing
Tags: roi calculator, return on investment, email marketing, marketing roi, conversion rate, marketing campaign, small business, direct mail, email campaigns, search engine marketing, marketing tools, email marketing campaigns, calculating roi, return on investment calculator, search marketing

Email Marketing ROI Calculator