Competitive Product Positioning Map by demandmetric

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Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.

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									                                                                                                                                                                       Competitive Product Positioning Map

  Instructions:
  1. Determine buying critera for each of your key market segments and enter them into the table below.
  2. On the Competitor Scoring tab, rate each of your top 5-10 competitors on their ability to meet each buying criteria.
  3. Review the Positioning Map to analyze competitive differentiation and determine where you are positioned in the market.
  4. Provide a brief description of your top 5 competitors in the tabs below.


                                                                                                                               Market Segment Key Buying Criteria

Enter Buying Criteria Here >>                                              Criteria 1        Criteria 2        Criteria 3       Criteria 4   Criteria 5   Criteria 6     Criteria 7   Criteria 8   Criteria 9




  Example Buying Critieria:
  Quality
  Ease of Doing Business
  Service & Warranty
  Price
  Functionality
  Credibility
  Trust
  Fit with Key Requirements
  Contract Terms
  Payment Options
  Delivery
  Customer Support
  Proximity
  Ease of Use
  Proven Product
  Required Skills Resources
  Fast Implementation
  Total Cost of Ownership
                                                                                                                                                                                            Competitor Scoring

In the drop-down box, rank each competitor on a scale of 1-10 for their ability to deliver on each buying criteria.



                                                                                                                                   Market Segment Key Buying Criteria

Competitors                                                                 Criteria 1          Criteria 2            Criteria 3    Criteria 4   Criteria 5   Criteria 6   Criteria 7   Criteria 8   Criteria 9


Our Company                                                                     1                   3                     9             3            4            7            6            3            6
Competitor 1                                                                    3                   2                     7             5            7            9            5           10            6
Competitor 2                                                                    7                   5                     5             6            9            6            6            6            3
Competitor 3                                                                    5                   7                     6             8            6            6            2            9            6
Competitor 4                                                                    8                   4                     8             9            4            6            5            6            5
10



 9



 8



 7
                                                                                                                          Our Company
                                                                                                                          Competitor 1
 6                                                                                                                        Competitor 2
                                                                                                                          Competitor 3

 5                                                                                                                        Competitor 4



 4



 3



 2



 1



 0
     Criteria 1   Criteria 2   Criteria 3   Criteria 4   Criteria 5   Criteria 6   Criteria 7   Criteria 8   Criteria 9
Enter Competitor 1 Logo                                  Competitive Analysis


Website                 Enter Competitor 1 Website URL

Company Overview




Target Market


Products/Services


Key Offerings


Estimated Pricing

Competitive Advantage


Visibility & Brand

Threats



Opportunities
Enter Competitor 2 Logo                                  Competitive Analysis


Website                 Enter Competitor 2 Website URL

Company Overview




Target Market


Products/Services


Key Offerings


Estimated Pricing

Competitive Advantage


Visibility & Brand

Threats



Opportunities
Enter Competitor 3 Logo                                  Competitive Analysis


Website                 Enter Competitor 3 Website URL

Company Overview




Target Market


Products/Services


Key Offerings


Estimated Pricing

Competitive Advantage


Visibility & Brand

Threats



Opportunities
Enter Competitor 4 Logo                                  Competitive Analysis


Website                 Enter Competitor 4 Website URL

Company Overview




Target Market


Products/Services


Key Offerings


Estimated Pricing

Competitive Advantage


Visibility & Brand

Threats



Opportunities
Enter Competitor 5 Logo                                  Competitive Analysis


Website                 Enter Competitor 5 Website URL

Company Overview




Target Market


Products/Services


Key Offerings


Estimated Pricing

Competitive Advantage


Visibility & Brand

Threats



Opportunities

								
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