Case Study Template
The purpose of this tool is to assist you with the creation of an effective Case Study. Focus
on what is critical for your business, and modify this template as necessary.
Before you start, consider the purpose of your Case Study. Will this be used for internal
knowledge management, external product/service marketing, or both?
Ensure you use a consistent structure and layout for your Case Studies to make them
easier to read and write. This tool will provide a simple format for creating your Case
Study, and provide instructions for launching and managing your Case Study once you are
Always base your Case Study on an issue that has a significant impact on your
target audience. What are the problems that your solution solves?
Support your Case Study with hard numbers. Use charts, tables, figures or statistics
where applicable to enhance your credibility, but don’t overload.
Avoid using proprietary terms or technical jargon.
Insert names, titles, and quotes from customers or partners involved.
Communicate both the expected and achieved Return on Investment.
[Insert Case Study Title]
Use the words “Case Study” in your title and include a benefit statement.
For example, “Case Study: How (your product) Increased Sales by 200%”
[Insert Company Name or Logo]
Feel free to update your cover page to reflect your branding & style.
Provide a brief overview of your business.
Describe the organization and key executives who were involved.
Outline the most important issues for the client organization.
Clearly communicate the value that your organization delivered.
Include some background information that may be relevant. For example, ‘recent
merger resulting in a major review of all systems and processes’.
Discuss the poignant characteristics of the industry involved.
2. Body of the Case Study
Ensure your case study includes all necessary information, but keep it concise. Limit the
amount of graphics to one or two per page. Following are the 5 key sections:
b. Analysis of Alternatives
c. Recommended Solution
Focus on the pain points for the customer and the impact of that pain.
Discuss the symptoms of the problem and its root causes. For example, ‘resulting
from the lack of a sales force automation solution, leads were slipping through
Identify the role of each stakeholder involved in the initiative.
Describe how the problem affected the goals & objectives of the organization
and which levels of the organization were most impacted.
Briefly communicate the structure, funding, and/or project plan for the initiative.
Specifically, what lead the customer to evaluate your solution?
Outline the environment that the solution had to fit.
B. Analysis of Alternatives
Discuss the approach involved with evaluating each potential solution. What
process (research, # of competitive bids, etc) did the customer go through?
Mention a few of the different solutions that were considered.
Clearly explain why your approached proved to be the best alternative.
C. Recommended Solution
Provide the business case that was used to select your solution. What were the
reasons your solution rose above the competing approaches.
Include any custom changes that needed to be made to make your solution fit
the environment. This can demonstrate flexibility and great customer service.
Explain any specific challenges that arose during the implementation. Discuss
how you solved these issues, and what the outcome was.
Suggest any tips that could help others who are involved in the process.
Mention any parts of the project that were unsuccessful, and describe why your
solution or approach did not work. Potential customers will appreciate your
humility and will gain value from learning what practices to avoid.
Discuss how the implementation occurred. How long did it take? How did you
do more than the customer expected?
Demonstrate how your product/service provided a solution for the problem the
organization was facing. Be sure you describe the results in quantified,
Provide a brief summary of the benefits that were realized by implementing your
solution, from each key stakeholder perspective.
Include contact information for reference customer. Be sure you have asked their
permission to be a reference ahead of time.
Show how your product/service solved the customer’s problem. Use hard
numbers to prove increases in market share, revenue, etc.
Document the return on investment in terms of increased revenue, reduced costs,
or improved productivity.
Demonstrate how your solution improved the organizations operations.
Include a customer quote.
2) Launching your Case Study
Save your Case Study to a shared drive that is easily accessible to staff.
Include your Case Study in a Press Release or company newsletter.
E-mail to current prospective customers who have similar problems.
Send to Sales staff for use as a communication tool and/or reference.
Use as a testimonial for a specific industry or type of company.
Post on your corporate website or customer portal.