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AdSpecs

VIEWS: 7 PAGES: 295

									                    USATODAY,                                                  Max                              Max Initial     Additional File
                     Gannett or                                             Expandable        Expandable        File Load       Weight (Polite        Flash
  Creative Size        Both         Placement             Format               Size            Direction           Size             Load)            Specifics   Z-Index
Standard Ads

                                                       Gif, Jpg, Flash,
                                                                                                                                                      Flash 9,
     728x90            Both        Standard Banner     Rich Media, 3rd         728x385            Down             40k               100k                        <10400
                                                                                                                                                       18fps
                                                        Party Vendor

                                                       Gif, Jpg, Flash,                        Left or Right
                                                                                                                                                      Flash 9,
     300x250           Both        Standard Banner     Rich Media, 3rd         625x385           (position         40k               100k                        <10400
                                                                                                                                                       18fps
                                                        Party Vendor                           dependant)

                                                       Gif, Jpg, Flash,                        Left or Right
                                                                                                                                                      Flash 9,
     160x600           Both        Standard Banner     Rich Media, 3rd         625x600           (position         40k               100k                        <10400
                                                                                                                                                       18fps
                                                        Party Vendor                           dependant)

                                                       Gif, Jpg, Flash,                        Left or Right
                                                                                                                                                      Flash 9,
     300x600           Both           Half Page        Rich Media, 3rd         625x800           (position         40k               100k                        <10400
                                                                                                                                                       18fps
                                                        Party Vendor                           dependant)

                                                       Gif, Jpg, Flash,
                    USATODAY                                                                                                                          Flash 9,
     300x800                        XL Half Page       Rich Media, 3rd         625x850             Left            40k               100k                        <10400
                       only                                                                                                                            18fps
                                                        Party Vendor

                                                                                                                               1MB (video must be
                                                     Interactive ads that
 728x90, 300x250,                                                              (Same as          (Same as                        true streaming),     Flash 9,
                       Both        In-banner Video   include video and                                             40k                                           <10400
 160x600, 300x600                                                           standard sizes)   standard sizes)                 Progressive download     18fps
                                                     sound.
                                                                                                                                   on click only

                                                      Gif, Jpg only, 3rd
      88x31            Both         Sponsorship        party tracking/            n/a               n/a            20k                n/a               n/a      <10400
                                                      simple redirects

                                                       Gif, Jpg, Flash,
                                                                                                                                                      Flash 9,
     120x240        Gannett only   Standard Banner     Rich Media, 3rd            n/a               n/a            20k                n/a                        <10400
                                                                                                                                                       18fps
                                                        Party Vendor

                                                       Gif, Jpg, Flash,
                                                                                                                                                      Flash 9,
     120x90         Gannett only   Standard Banner     Rich Media, 3rd            n/a               n/a            20k                n/a                        <10400
                                                                                                                                                       18fps
                                                        Party Vendor

                                                      Gif, Jpg only, 3rd
     120x60         Gannett only   Standard Banner     party tracking/           n/a               n/a             20k                n/a               n/a      <10400
                                                      simple redirects
                                                       Gif, Jpg, Flash,
                     USATODAY                                                                                     Flash 9,
      300x64                          Headline Ad      Rich Media, 3rd       n/a         n/a        40k    100k              <10400
                        only                                                                                       18fps
                                                        Party Vendor

Launch Pad Ads

       940x30
                                                      Flash, Rich Media,                                          Flash 9,
 collapsed/940x340   Gannett only     Launch Pad                           940x340    Push Down     100k   250k              <10400
                                                       3rd Party Vendor                                            18fps
      expanded

       980x66
                     USATODAY                         Flash, Rich Media,                                          Flash 9,
 collapsed/980x418                    Launch Pad                           980x418    Push Down     100k   250k              <10400
                        only                           3rd Party Vendor                                            18fps
      expanded

OPA Units

                     USATODAY                         Flash, Rich Media,                                          Flash 9,
     468x648                         OPA XXL Box                           936x648       Left       40k    100k              <10400
                        only                           3rd Party Vendor                                            18fps

       970x66
                     USATODAY                         Flash, Rich Media,                                          Flash 9,
 collapsed/970x418                  OPA Pushdown                           970x418    Push Down     40k    100k              <10400
                        only                           3rd Party Vendor                                            18fps
      expanded

                                                       Gif, Jpg, Flash,
                     USATODAY                                                                                     Flash 9,
     336x700                        OPA Fixed Panel    Rich Media, 3rd       n/a         n/a        40k    100k              <10400
                        only                                                                                       18fps
                                                        Party Vendor

Interstitials, Dig@torial, Pop-Up/Pop-Under Ads, Floating Ads, Peelback, Wallpaper, Special Units

                                                       Gif, Jpg, Flash,
  810x550 (max) -                                                                                                 Flash 9,
                     Gannett only      Interstitial    Rich Media, 3rd       n/a         n/a        50k    n/a               <10400
   600x300 (min)                                                                                                   18fps
                                                        Party Vendor

                                                       Gif, Jpg, Flash,
                     USATODAY                                                                                     Flash 9,
   810x550 max                         Interstitial    Rich Media, 3rd       n/a         n/a        400k   n/a               <10400
                        only                                                                                       18fps
                                                        Party Vendor

                                                      Flash, Rich Media,
                                                                                                                  Flash 9,
      728x90            Both         Dig@torial Ad    3rd Party Vendor,    728x385      Down        40k    100k              <10400
                                                                                                                   18fps
                                                             XML

                                                      Flash, Rich Media,
                                                                                                                  Flash 9,
     300x250            Both         Dig@torial Ad    3rd Party Vendor,    625x385       Left       40k    100k              <10400
                                                                                                                   18fps
                                                             XML
                                                        Flash, Rich Media,
                                                                                                                     Flash 9,
     300x600             Both          Dig@torial Ad    3rd Party Vendor,        625x800     Left      40k    100k              <10400
                                                                                                                      18fps
                                                               XML


                                     Launchpad Pencil                                                                Flash 9,
 960x66, 150x900      Gannett only                            Gif, Jpg             n/a        n/a      100k   100k              <10400
                                       w/Wallpaper                                                                    18fps


                                                          Gif, Jpg, Flash,
                                                                                                                     Flash 9,
     300x250          Gannett only     Popup - Small      Rich Media, 3rd          n/a        n/a      40k    n/a               <10400
                                                                                                                      18fps
                                                           Party Vendor

                                                          Gif, Jpg, Flash,
                                                                                                                     Flash 9,
     550x480          Gannett only     Popup - Large      Rich Media, 3rd          n/a        n/a      40k    n/a               <10400
                                                                                                                      18fps
                                                           Party Vendor

                                                          Gif, Jpg, Flash,
                                                                                                                     Flash 9,
     720x300          Gannett only    Pop-Under Ads       Rich Media, 3rd          n/a        n/a      50k    n/a               <10400
                                                                                                                      18fps
                                                           Party Vendor

                                                          Gif, Jpg, Flash,
                                                                                                                     Flash 9,
     100x100          Gannett only     Peelback Ads       Rich Media, 3rd        500x500   Down/Left   40k    80k               <10400
                                                                                                                      18fps
                                                           Party Vendor

                                                          Gif, Jpg, Flash,
                                                                                                                     Flash 9,
     300x300          Gannett only     Floating Ads       Rich Media, 3rd          n/a        n/a      40k    80k               <10400
                                                                                                                      18fps
                                                           Party Vendor

Preroll Video

640x480 or 720x480,                                     .mov, .avi, .flv only,
 4:3 or 16:9 aspect      Both          Video Preroll     3rd party tracking        n/a        n/a      1MB    n/a    30 fps     <10400
        ratio                                                accepted


  Preroll 300x250                                       Gif, Jpg, Flash, 3rd                                         Flash 9,
                         Both        Companion Banner                              n/a        n/a      40k    n/a               <10400
    Companion                                              Party Vendor                                               18fps


Email Newsletter Ads

                                                         Gif, Jpg only, 3rd
                      USATODAY
     300x250                          Standard Banner     party tracking/          n/a        n/a      30k    n/a      n/a       n/a
                         only
                                                         simple redirects
                                                            Gif/jpg or 3rd party
 300x250/160x600       Gannett only     Standard Banner      simple redirects         n/a                n/a             30k               n/a             n/a   n/a
                                                                    only

                                                            Gif/jpg or 3rd party
                       MomsLikeMe
      160x600                           Standard Banner      simple redirects         n/a                n/a             30k               n/a             n/a   n/a
                          only
                                                                    only

For additional Email Newsletter inquiries, such as USATODAY BUYline Emails and HighSchoolSports.net Coaches Email Blast, please contact your sales rep.

Mobile Advertising

  120x20, 168x28,                                            Gif, Jpg only, 3rd
                                         Standard WAP
216x36 and 300x50,         Both                               party tracking/         n/a                n/a             2k                n/a             n/a   n/a
                                            Banner
      320x50                                                 simple redirects

                                                             Gif, Jpg only, 3rd
       300x50              Both       iPhone WEB Banner       party tracking/       300x300              Up              7k                30k             n/a   n/a
                                                             simple redirects

                                                             Gif, Jpg only, 3rd
       320x48              Both       iPhone APP Banner       party tracking/       320x300              Up              7k                30k             n/a   n/a
                                                             simple redirects

                                                             Gif, Jpg only, 3rd
       480x48              Both         Android Banner        party tracking/         n/a                n/a             30k               n/a             n/a   n/a
                                                             simple redirects

For a complete guide to Mobile Advertising Guidelines, please visit http://www.usatoday.com/marketing/media_kit/images/Mobile_Advertising_Guidelines.pdf
iPad Advertising

                                                             Gif, Jpg only, 3rd
                                        Section Fronts -
      238x174          USATODAY                               party tracking/         n/a                n/a             40k               n/a             n/a   n/a
                                          Landscape
                                                             simple redirects

                                                             Gif, Jpg only, 3rd
                                        Section Fronts -
       704x66          USATODAY                               party tracking/         n/a                n/a             40k               n/a             n/a   n/a
                                            Portrait
                                                             simple redirects


                                                             Gif, Jpg only, 3rd
       468x60          USATODAY        Snapshots Overlay      party tracking/         n/a                n/a             40k               n/a             n/a   n/a
                                                             simple redirects
                                                         Gif, Jpg only, 3rd
     468x60       USATODAY     Pictures Overlay           party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                                         simple redirects


                                                         Gif, Jpg only, 3rd
     468x60       USATODAY      Scores Overlay            party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
    300x100       USATODAY     Weather Overlay            party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
    510x324       USATODAY   Crosswords Overlay           party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
     468x60       USATODAY     Markets Overlay            party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
                               Crosswords Strip
     704x66       USATODAY                                party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                  Landscape
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
                               Crosswords Strip
     704x66       USATODAY                                party tracking/     n/a   n/a   40k    n/a   n/a   n/a
                                   Portrait
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
                                   Interstitial -
    960x624       USATODAY                                party tracking/     n/a   n/a   200k   n/a   n/a   n/a
                                   Landscape
                                                         simple redirects

                                                         Gif, Jpg only, 3rd
    704x880       USATODAY   Interstitial -   Portrait    party tracking/     n/a   n/a   200k   n/a   n/a   n/a
                                                         simple redirects

4INFO - SMS Ads

                                               60 characters max
    Text Only      4INFO     Text Message SMS (40 recommended),               n/a   n/a   n/a    n/a   n/a   n/a
                                                including spaces
Document modified 2/28/11
                              Maximum
Frequency                     Animation           Maximum
   Cap         Audio           Length             Looping              Controls


                                                                   Expandable must
            User initiated                                         be roll-on/roll-off
   n/a                          :15 max           3 loops max
              on click                                                OR click to
                                                                   expand/collapse
                                                                   Expandable must
            User initiated                                         be roll-on/roll-off
   n/a                          :15 max           3 loops max
              on click                                                OR click to
                                                                   expand/collapse
                                                                   Expandable must
            User initiated                                         be roll-on/roll-off
   n/a                          :15 max           3 loops max
              on click                                                OR click to
                                                                   expand/collapse
                                                                   Expandable must
            User initiated                                         be roll-on/roll-off
   n/a                          :15 max           3 loops max
              on click                                                OR click to
                                                                   expand/collapse
                                                                   Expandable must
            User initiated                                         be roll-on/roll-off
   n/a                          :15 max           3 loops max
              on click                                                OR click to
                                                                   expand/collapse

1 per 24 on                 Banner animation
            User initiated                      Animation can loop Stop, Pause, Play,
   host                    up to :15, video can
              on click                                  3x           Audio buttons
executions                 be :15 or :30 spots



   n/a           n/a            :15 max               n/a                 n/a




   n/a           n/a            :15 max           3 loops max             n/a




   n/a           n/a            :15 max           3 loops max             n/a




   n/a           n/a             static               n/a                 n/a
             User initiated
   n/a                          :15 max            3 loops max              n/a
               on click




   Host
             User initiated Host expansion up                        Close button must
expansion:                                             n/a
               on click       to 8 seconds                              be present
1/24 hours

   Host
             User initiated Host expansion up                        Close button must
expansion:                                             n/a
               on click       to 8 seconds                              be present
1/24 hours



   Host
             User initiated Host expansion up   Collapsed panel: 3   Close button must
expansion:
               on click       to 7 seconds          loops max           be present
1/24 hours

   Host
             User initiated Host expansion up   Collapsed panel: 3   Close button must
expansion:
               on click       to 8 seconds          loops max           be present
1/24 hours

             User initiated
   n/a                          :15 max            3 loops max              n/a
               on click




 1 per 24    User initiated
                                :7 max                 n/a                  n/a
  hours        on click



 1 per 24    User initiated
                                :15 max                n/a                  n/a
  hours        on click

                                                                     Expandable must
             User initiated                                          be roll-on/roll-off
   n/a                          :15 max            3 loops max
               on click                                                 OR click to
                                                                     expand/collapse
                                                                     Expandable must
             User initiated                                          be roll-on/roll-off
   n/a                          :15 max            3 loops max
               on click                                                 OR click to
                                                                     expand/collapse
                                                                 Expandable must
              User initiated                                     be roll-on/roll-off
    n/a                           :15 max          3 loops max
                on click                                            OR click to
                                                                 expand/collapse

              User initiated
    n/a                           :15 max          3 loops max          n/a
                on click



  1 per 24    User initiated                                     Close button must
                                  :15 max          3 loops max
   hours        on click                                            be present



  1 per 24    User initiated                                     Close button must
                                  :15 max          3 loops max
   hours        on click                                            be present



  1 per 24    User initiated                                     Close button must
                                  :15 max          3 loops max
   hours        on click                                            be present

                              Teaser expansion
1x24 on host User initiated   allowable up to 3                  Close button must
                                  seconds.             n/a
 executions    on click                                             be present
                             Video/Audio can be
                               :15 or :30 spots
                             Floating portion of
  1 per 24    User initiated unit can remain on                  Close button must
                                                       n/a
   hours        on click         page up to 7                       be present
                                   seconds




    n/a       Host initiated      :15 max              n/a              n/a




    n/a            n/a            :15 max          3 loops max          n/a




    n/a            n/a              n/a            3 loops max          n/a
n/a   n/a     n/a         n/a            n/a




n/a   n/a     n/a         n/a            n/a




n/a   n/a   :15 max   3 loops max        n/a




n/a   n/a   :15 max   3 loops max   Tap to expand




n/a   n/a   :15 max   3 loops max   Tap to expand




n/a   n/a   :15 max   3 loops max        n/a




n/a   n/a   :15 max   3 loops max        n/a




n/a   n/a   :15 max   3 loops max        n/a




n/a   n/a   :15 max   3 loops max        n/a
n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a   :15 max   3 loops max   n/a




n/a   n/a     n/a         n/a       n/a
                                                Additional Comments



                                                        leaderboard




                                                          poster




                                                        skyscraper




                                                monster/wide skyscraper




Can be utilized for interstitial/ expandable ad units




Image should be company logo/tagline only, transparent background and not an animated banner with brand offer
100k initial includes the auto-expanding 940x340 panel and the 940x30 pencil unit. The 250k polite load is for the
user-initiated 940x340 panel. Video is allowed up to 1MB. RM units will display in IE and Firefox only, all other
browsers on a case-by-case basis.

100k initial includes the auto-expanding 980x418 panel and the 980x66 pencil unit. The 250k polite load is for the
user-initiated 980x418 panel. Video is allowed up to 1MB. See additional spec sheet for further details. RM units will
display in IE and Firefox only, all other browsers on a case-by-case basis.




Ad must be set to medium-fast open/close to minimize open/close time. Unit currently NOT available in YourLife
section, Travel section, and Communities.



Ad must be set to medium-fast open/close to minimize open/close time.




                      Close/skip ad functionality built into the appropriate site chrome template




                      Close/skip ad functionality built into the appropriate site chrome template




Dig@torial content is aggregated on a landing page.




Dig@torial content is aggregated on a landing page.
Dig@torial content is aggregated on a landing page.




Should be clearly labeled with Network or Advertiser name




Should be clearly labeled with Network or Advertiser name




Must be clearly labeled with advertiser name




Ad unit that floats over the web page before resolving into a leave-behind standard unit




Only :5, :10, or :15 videos supported on USATODAY and Gannett.




                             Rich Media, in-banner video, and audio not recommended.




Animation will not function with Outlook 2007+
Animation will not function with Outlook 2007+




Animation will not function with Outlook 2007+




WAP banners can click through to a web URL or a landing page. May also include an email or messaging opt-in or
click-to-call capabilities.



Resolution: 72dpi. Video is accepted in the expandable iPhone banner. The video is user-initiated, and the accepted
video file types are MP4, M4V, MOV



Resolution: 72dpi. Video is accepted in the expandable iPhone banner. The video is user-initiated, and the accepted
video file types are MP4, M4V, MOV



Resolution: 72dpi




iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.
iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.



iPad ads can click thru to a URL or a landing page. Landing page size: LANDSCAPE 1024x728, PORTRAIT
768x984. May also include an email or messaging opt-in or click-to-call capabilities.




Use only the 7-bit SMS characters: Spaces, letters A-Z (capitals or lower case), numbers 0-9, @, $, /, <, &, _, %, #,
>, =, *, +, !, ?, ', -, :, (, ), ;, ., and the comma.
                                    Placement Details




Interactive ads that include video and sound.
Ad unit will auto expand when page is rendered, user has option to re-expand. Expandable
units will display in IE and Firefox only, all other browsers (Chrome, Safari) will receive
the back-up image unless approved to run RM.

Ad unit will auto expand when page is rendered, user has option to re-expand. Expandable
units will display in IE and Firefox only, all other browsers (Chrome, Safari) will receive
the back-up image unless approved to run RM.




Ad has 100% SOV ownership of the page. Ad unit that will auto expand when page is
rendered, user has option to re-expand


Ad has 100% SOV ownership of the page. Ad unit that will auto expand when page is
rendered, user has option to re-expand


Ad has 100% SOV ownership of the page. Ad unit will follow user up and down page with
scrolling.




    Ad execution appears between pages. 810x550 is the max ad size, smaller sizes are
                                     acceptable.



    Ad execution appears between pages. 810x550 is the max ad size, smaller sizes are
                                     acceptable.



USATODAY and/or Gannet Digital Media Network content is aggregated and fused in a rich
unit relevant to your brand's messaging. May include articles, photos, video, etc.



USATODAY and/or Gannet Digital Media Network content is aggregated and fused in a rich
unit relevant to your brand's messaging. May include articles, photos, video, etc.
USATODAY and/or Gannet Digital Media Network content is aggregated and fused in a rich
unit relevant to your brand's messaging. May include articles, photos, video, etc.



Wallpaper ads line page gutters. Serve along with a Launch Pad pencil unit. Launch Pad is
currently non-expandable.



Advertisement delivery directly above existing browser experience.




Advertisement delivery directly above existing browser experience.



Ad unit that utilizes a web browser initiated window to deliver an ad below a existing browser
experience



Ad runs in top right of web page and expandable. When expanded, unit covers page content.




                        Ad will run adjacent to Preroll Video placement




Emails Offered: Daily Briefing, Autos, Tech, Travel, Sports, Money, Entertainment, Books,
Most Popular
Please contact your sales rep for the Email blast schedule.




Please contact your sales rep for the Email blast schedule.




Please provide one ad in each standard WAP size for run of Mobile network campaigns.




Section front ads are always paired to insure that the advertiser receives an impression no
matter which orientation the user chooses.



Section front ads are always paired to insure that the advertiser receives an impression no
matter which orientation the user chooses.



Snapshots have overlay entry points from the front of Home (News), Money, Sports, and Life.
Ads could potentially be served based on the entry point.
Pictures have overlay entry points from the front of Home (News), Sports, and Life. Ads could
potentially be served based on the entry point.




New Crossword Puzzles section overlay with new ad size.




Interstitial ads are always paired to insure that the advertiser receives an impression no matter
which orientation the user chooses.



Interstitial ads are always paired to insure that the advertiser receives an impression no matter
which orientation the user chooses.




Click to Keyword: 160 characters, Click to Call, Click to WAP/URL, Click to Short code, SMS
Coupons, Click to Store Locator. Contact to your sales representative for more details.
Homepage Ad Package Placement                       Creative Size                                     Format

                  Poster                                300x250                     Gif, Jpg, Flash, Rich Media, 3rd Party Vendor


                Masthead                                300x64                      Gif, Jpg, Flash, Rich Media, 3rd Party Vendor


                Half Page                               300x600                     Gif, Jpg, Flash, Rich Media, 3rd Party Vendor


             LaunchPad - IAB              980x66 collapsed/980x418 expanded             Flash, Rich Media, 3rd Party Vendor

            LaunchPad - OPA               970x66 collapsed/970x418 expanded             Flash, Rich Media, 3rd Party Vendor


                 Strip Ad                               660x60                      Gif, Jpg, Flash, Rich Media, 3rd Party Vendor


              Upper 90 Plus                        300x800/336x850                  Gif, Jpg, Flash, Rich Media, 3rd Party Vendor

For an illustrated guide, please see:
http://www.usatoday.com/marketing/homefront2010/ads/index.html

Homepage Ad Packages Offered
       Homepage Ad Package                      Placements Included                          Additional Comments

                  Poster                            300x250 Poster

            Poster + Masthead                     Poster and Masthead

                Half Page                          300x600 Half Page

          Half Page + Masthead                  Half Page and Masthead

           LaunchPad + Poster                    LaunchPad and Poster

                                                                                   Advertiser has 100% SOV of the Homepage, no
    LaunchPad + Poster + Masthead           LaunchPad, Poster, and Masthead
                                                                                          other ads will appear on the page

         LaunchPad + Half Page                 LaunchPad and Half Page

                                                                                   Advertiser has 100% SOV of the Homepage, no
   LaunchPad + Half Page + Masthead       LaunchPad, Half Page, and Masthead
                                                                                          other ads will appear on the page
                                                                                   Advertiser has 100% SOV of the Homepage, no
                 Upper 90                      LaunchPad and Half Page
                                                                                          other ads will appear on the page
                                        LaunchPad, Half Page, Masthead and Strip   Advertiser has 100% SOV of the Homepage, no
              Upper 90 Plus
                                                          Ad                              other ads will appear on the page
                                                                                            Additional File
                                                                    Max Initial File Load   Weight (Polite
           Expandable Size                   Expandable Direction           Size                Load)

                625x385                              Left                    40k                 100k


                   n/a                               n/a                     40k                 100k


                625x800                              Left                    40k                 100k


                980x418                           Push Down               100k total             100k

                970x418                           Push Down               100k total             100k


                   n/a                               n/a                     40k                 100k


                625x850                              Left                    40k                 100k




          Placement Details




LaunchPad and Half Page units are directly
          adjacent to each other
 LaunchPad, Strip Ad, and Half Page units
    are directly adjacent to each other
                                                   Maximum
  Flash          Frequency                         Animation        Maximum
 Specifics          Cap           Audio             Length          Looping                    Controls
                              User initiated on                                   Expandable must be roll-on/roll-off OR
Flash 9, 18fps      n/a                              :15 max        3 loops max
                                    click                                               click to expand/collapse
                              User initiated on
Flash 9, 18fps      n/a                              :15 max        3 loops max                    n/a
                                    click
                              User initiated on                                   Expandable must be roll-on/roll-off OR
Flash 9, 18fps      n/a                              :15 max        3 loops max
                                    click                                               click to expand/collapse
                    Host      User initiated on   Host expansion
Flash 9, 18fps   expansion:                                             n/a           Close button must be present
                                    click         up to 8 seconds
                 1/24 hours
                    Host      User initiated on   Host expansion
Flash 9, 18fps   expansion:                                             n/a           Close button must be present
                                    click         up to 8 seconds
                 1/24 hours
                              User initiated on
Flash 9, 18fps       n/a                             :15 max        3 loops max                    n/a
                                    click
                              User initiated on                                   Expandable must be roll-on/roll-off OR
Flash 9, 18fps      n/a                              :15 max        3 loops max
                                    click                                               click to expand/collapse
      Additonal Comments                       Placement Details




Ad must be set to medium-fast       Ad unit that will auto expand when page is
open/close to minimize open/close   rendered, user has option to re-expand
time.
Ad must be set to medium-fast       Ad unit that will auto expand when page is
open/close to minimize open/close   rendered, user has option to re-expand
time.

								
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