SOCIAL MEDIA

					          WHAT IS SOCIAL MEDIA, ANYWAY?
Social media is a way for people to communicate and socialize online.
   Depending on the platform you use, social media can allow you to share
   your thoughts, pictures, stories and ideas to your friends, families and
   coworkers. You can even share all of these things with the general
   public.


Social media is social.
   Social media gives you the ability to reach a number of different
   audiences across many different age groups and backgrounds all at
   once. Social media is designed to be shared.
SOCIAL MEDIA EXAMPLE #1: FACEBOOK
AFSA’s Facebook page
What’s your status?
                        WHY SHOULD I CARE?
Social media is influential.
    While the term “social media” sounds silly and light-hearted, in reality, it gives
    people the power to do incredible things. Many of the things that happen online
    on social media end up reverberating in the real world.


Social media has, can and still does:
    Organize and activate large groups of people
    Get people fired from their jobs
    Be used as a method to intimidate or bully
    Be used as a way to report on a story the mainstream media is not reporting
    Reveal secrets or secure information not before made public
SOCIAL MEDIA CAN DEFINE A MOVEMENT
SOCIAL MEDIA EXAMPLE #2: TWITTER
AFSA IS ON TWITTER
TWEETING FOR ACTION
TWEETING? POSTING? FRIENDING? SAY WHAT?
Social media has its own language. Not unlike the way you and your friends talk to
   each other, social media has a few words that have become specifically
   associated with certain platforms.


    Tweet: a post on Twitter that is 140 characters or less. It can contain links to web
    pages, mention other twitter users and can even reply to other twitter users’
    tweets.


    Friending: accepting someone’s friend request on Facebook. To see someone’s
    Facebook profile, you must invite them to be your friend.


    Status update/Facebook post: writing your thoughts, plans or ideas on your
    Facebook status.
       DO U ABBREV?
g2g                    Got to go
ttyl              Talk to you later
wtf                What the frick
 lol               Laugh out loud
omw                   On my way
tml                 Tell me later
tmi             Too much information
<3                    Heart/Love
lmao            Laughing my a** off
brb                Be right back
 fb                   Facebook
pls                     Please

srsly                  Seriously
SOCIAL MEDIA EXAMPLE #3: YOUTUBE
SOCIAL MEDIA BY THE NUMBERS
         OK, SO SHOULD I USE SOCIAL MEDIA?
Social media is for everyone!


    But, that doesn’t mean everyone should use it.


          It is important to understand social media, how it’s used and how it can be
          used. Social media has changed the way we interact with one another.


                     Something that happens in the physical world can easily be put
                     on the Internet in the form of a Youtube video, Facebook post,
           Tweet or any other social media update.
               WITH GREAT STATUS UPDATES
              COMES GREAT RESPONSIBILITY

Part of understanding social media is understanding your sphere of influence.
   As a user of social media, it is important to understand who you are influencing,
   who you are connecting with and how you are portraying yourself or the
   organization you are representing.
And speaking of social media…
                 Check out AFSA’s new website!

				
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posted:3/29/2012
language:English
pages:18