WHAT IS SOCIAL MEDIA, ANYWAY?
Social media is a way for people to communicate and socialize online.
Depending on the platform you use, social media can allow you to share
your thoughts, pictures, stories and ideas to your friends, families and
coworkers. You can even share all of these things with the general
Social media is social.
Social media gives you the ability to reach a number of different
audiences across many different age groups and backgrounds all at
once. Social media is designed to be shared.
SOCIAL MEDIA EXAMPLE #1: FACEBOOK
AFSA’s Facebook page
What’s your status?
WHY SHOULD I CARE?
Social media is influential.
While the term “social media” sounds silly and light-hearted, in reality, it gives
people the power to do incredible things. Many of the things that happen online
on social media end up reverberating in the real world.
Social media has, can and still does:
Organize and activate large groups of people
Get people fired from their jobs
Be used as a method to intimidate or bully
Be used as a way to report on a story the mainstream media is not reporting
Reveal secrets or secure information not before made public
SOCIAL MEDIA CAN DEFINE A MOVEMENT
SOCIAL MEDIA EXAMPLE #2: TWITTER
AFSA IS ON TWITTER
TWEETING FOR ACTION
TWEETING? POSTING? FRIENDING? SAY WHAT?
Social media has its own language. Not unlike the way you and your friends talk to
each other, social media has a few words that have become specifically
associated with certain platforms.
Tweet: a post on Twitter that is 140 characters or less. It can contain links to web
pages, mention other twitter users and can even reply to other twitter users’
Friending: accepting someone’s friend request on Facebook. To see someone’s
Facebook profile, you must invite them to be your friend.
Status update/Facebook post: writing your thoughts, plans or ideas on your
DO U ABBREV?
g2g Got to go
ttyl Talk to you later
wtf What the frick
lol Laugh out loud
omw On my way
tml Tell me later
tmi Too much information
lmao Laughing my a** off
brb Be right back
SOCIAL MEDIA EXAMPLE #3: YOUTUBE
SOCIAL MEDIA BY THE NUMBERS
OK, SO SHOULD I USE SOCIAL MEDIA?
Social media is for everyone!
But, that doesn’t mean everyone should use it.
It is important to understand social media, how it’s used and how it can be
used. Social media has changed the way we interact with one another.
Something that happens in the physical world can easily be put
on the Internet in the form of a Youtube video, Facebook post,
Tweet or any other social media update.
WITH GREAT STATUS UPDATES
COMES GREAT RESPONSIBILITY
Part of understanding social media is understanding your sphere of influence.
As a user of social media, it is important to understand who you are influencing,
who you are connecting with and how you are portraying yourself or the
organization you are representing.
And speaking of social media…
Check out AFSA’s new website!