GILLINGHAM TOWN CENTRE SUPPLEMENTARY PLANNING

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					                                 GILLINGHAM TOWN CENTRE
                         SUPPLEMENTARY PLANNING DOCUMENT
                        STRATEGIC ENVIRONMENTAL ASSESSMENT
                              AND SUSTAINABILITY APPRAISAL




                             SUSTAINABILITY APPRAISAL REPORT




Barton Willmore
7 Soho Square
London
W1D 3QB

Tel:    0207 446 6888                                   Ref:     14629/A5/SEA_SA Report
Fax:    0207 446 6889

Email: planning.london@bartonwillmore.co.uk             Date:    August 2007


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Gillingham Town Centre                                                  Sustainability Appraisal Report


                                            CONTENTS
Section                                                                                    Page
                                                                                           Number
                 Contents Page                                                                 i
                 Glossary                                                                     iii
                 Abbreviations                                                                v
                 Non Technical Summary                                                       vi

Section 1        Introduction                                                                  1
                 Background                                                                    1
                 Report Purpose                                                                1
                 Report Structure                                                              2

Section 2        Appraisal Methodology                                                         4
                 Introduction                                                                  4
                 Consultation                                                                  5
                 When the Sustainability Appraisal was undertaken and who was involved         7
                 Difficulties and Limitations                                                  7

Section 3        Background to the SPD                                                         8
                 Purpose of the SPD                                                            8
                 SPD Process                                                                   8
                 Need for the SPD                                                              8
                 Aims of the SPD                                                               9

Section 4        SA Baseline and Objectives                                                   10
                 Plans and policies                                                           10
                 Baseline Conditions                                                          10
                 Key Sustainability Issues for Gillingham Town Centre                         23
                 SA Objectives, Targets and Indicators                                        25
                 Compatibility of Sustainability Objectives                                   29

Section 5        SPD Alternatives and Objectives                                              31
                 Comparison of Environmental Effects                                          31
                 Assessing the Alternative                                                    31

Section 6        Assessment of the SPD                                                        37
                 Environmental Issues Considered                                              37
                 Mitigation Measures                                                          38
                 Summary of Effects                                                           39
                 Uncertainty                                                                  40

Section 7        Implementation and Monitoring                                                44
                 Implementation                                                               44
                 Cumulative Effects                                                           44
                 Monitoring                                                                   45

Section 8        Conclusions                                                                  47

                 References                                                                   48




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     Tables
     Table 4.1       Population of Gillingham
     Table 4.2       Gillingham Population (Age Structure)
     Table 4.3       Out of Town Centre Retail Sites
     Table 4.4       Unemployment Levels
     Table 4.5       Percentage Yields
     Table 4.6       Crime Figures
     Table 4.7       Perception of Health
     Table 4.8       Doctors Surgeries
     Table 4.9       Dentists Surgeries
     Table 4.10      Municipal Waste Collected
     Table 4.11      Bring Recycling Points
     Table 4.12      Sustainability Framework
     Table 4.13      Compatibility of SA Objectives


     Table 5.1       Assessment of Alternatives


     Table 6.1       A Summary of Temporal Effects of the SPD
     Table 6.2       Summary of Mitigation Measures
     Table 6.3       Summary of the Effect of the SPD on SA Objectives
     Table 6.4       Summary of Uncertainty of Predicted Effects


     Table 7.1       Plans and Programmes Considered in the Assessment of Cumulative Effects



     Figures
     Figure 1.1      Site Location Plan
     Figure 1.2      Site Boundary
     Figure 4.1      Ward Boundaries
     Figure 4.2      Facilities in Gillingham Town Centre


     Appendices
     Appendix A      Reviewed Policies, Plans, Programmes and Strategies
     Appendix B      Percentage Yield Definition
     Appendix C      PPS 6 Town Centre Health Check Indicators
     Appendix D      Effect of the SPD on the SA Objectives
     Appendix E      Consultee Comments




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     GLOSSARY

     Within this Sustainability Appraisal Report the following terms are defined as:


     Adopted Local Plan                               The existing adopted statutory plan for Medway
                                                      Council, the Medway Local Plan (Adopted May
                                                      2003), which sets out the detailed policies for
                                                      development and its control and proposals for
                                                      particular areas/sites.


     Baseline                                         Existing environmental conditions present on, or
                                                      near a site, against which future changes may be
                                                      measured or predicted.


     Development Plan Document                        Sets out a Council’s policies and proposals for the
                                                      development and use of land in the borough. The
                                                      Development Plan guides day to day decisions as
                                                      to whether or not planning permission should be
                                                      granted.


     Effect                                           A   physical   or     measurable          change       to   the
                                                      environment        attributable      to      the     Proposed
                                                      Development.


     Local Development Document                       The individual documents that set out planning
                                                      policies and guidance for the local authority for
                                                      specific topics or for the geographical areas.


     Local Development Framework                      The collective name given to all those policies
                                                      and documents forming the planning framework
                                                      for Medway Council.


     Sustainability Appraisal                         Assessment      of     the     social,       economic       and
                                                      environmental        effects    of     the     policies     and
                                                      proposals of each LDD.


     Scoping Study                                    An exercise undertaken to determine which
                                                      elements    will     be      covered      in    a     Strategic
                                                      Environmental Assessment.


     Strategic Environmental Assessment               An assessment of the potential effects of policies
                                                      and proposals on the environment to include
                                                      proposals for the mitigation of effects.



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     Supplementary Planning Document   Elaborates upon the policies and proposals
                                       contained in Development Plan Documents but
                                       does not have statutory status.




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     ABBREVIATIONS
     DPD             Development Plan Documents
     LDD             Local Development Document
     LDF             Local Development Framework
     ODPM            Office of the Deputy Prime Minister
     ONS             Office for National Statistics
     PPG             Planning Policy Guidance note
     PPS             Planning Policy Statement
     SA              Sustainability Appraisal
     SEA             Strategic Environmental Assessment
     SEB             Statutory Environmental Body
     SNCI            Site of Nature Conservation Importance
     SPD             Supplementary Planning Document




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           Non Technical Summary

           Introduction


1          This is the non technical summary of the Sustainability Appraisal (SA), incorporating a
           Strategic Environmental Assessment (SEA), of the Gillingham Town Centre Supplementary
           Planning Document (SPD). Gillingham Town Centre is located in Gillingham, Kent, and it is
           situated on the south bank of the River Medway. To the west are the towns of Chatham,
           Rochester and Strood and to the east is Rainham. These towns, along with Gillingham,
           form the Medway Conurbation.


           Appraisal Methodology


2          This Appraisal has been prepared in accordance with the Government publication “A
           Practical Guide to the Strategic Environmental Assessment Directive” (Office of the Deputy
           Prime Minister (ODPM), 2005) and includes baseline information, identifies the key
           sustainability issues associated with the redevelopment of Gillingham Town Centre, and
           assesses the predicted effects of the SPD. As part of the SA process, a scoping exercise
           was first carried out, which involved consultation with the four statutory bodies who have
           environmental responsibilities; namely English Heritage, the Environment Agency, English
           Nature (now Natural England) and the Countryside Agency. Comments were received from
           English Heritage and English Nature and are summarised in Table 1 below.


           Table 1: Comments received from Statutory Consultees
           Consultee     Issue raised                         How addressed in SA Report
           English       More emphasis on protecting          SA Objective 6 reworded to include
           Heritage      and enhancing recognised             historic environment.
                         heritage assets.
                         A clearer relationship to the        Medway Core Strategy Sustainability
                         Medway Core Strategy is              Framework incorporated into SPD SA
                         required.                            Framework
                         SPD Objectives should include        Community and cultural faculties
                         community       and      cultural    taken into account in Objectives
                         facilities.
                         Appendix 2 should make               Documents taken into account.
                         reference to PPG 16, ‘The
                         Historic Environment: A Force
                         for      our   Future’,     Kent
                         Community      Strategy      and
                         ‘Culture at the Heart of
                         Regeneration’.
                         Consider     order      of    SA     SA Objectives reordered alphabetical
                         Objectives                           in order to reduce subjectivity.
                         Paragraph 5.2 should refer to        Noted and amended.
                         Chatham and Rochester being
                         to the west rather than east.
                         Section 4 needs to be                Due to length of section this info was



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                         developed more fully rather          considered to be better contained in
                         than     cross-referencing  to       an Appendix. Relevant policies to the
                         Appendix 2.                          SPD are included in section 4.
                         SA Objective referring to            Changed to reflect comment.
                         cultural heritage should be
                         reworded to “to protect and
                         enhance        townscape      /
                         landscape       quality    and
                         character” and include the
                         whole public realm.
                         Environmental quality is a           Reference made in paragraph 4.62.
                         sustainability issue affecting
                         the Study Site.
           English       Pleased that maintaining and         Noted
           Nature        enhancing biodiversity of the
                         natural      environment     is
                         highlighted as an important
                         part of improving the town
                         centre.
                         Satisfied with the proposed          Noted
                         approach to SEA / SA.


          Background to the SPD


3         The Gillingham Town Centre SPD has been prepared as a development framework to
          achieve a comprehensive and well coordinated form of development that accords with the
          Medway Adopted Local Plan (2003) and reflects the natural features and assets of the Town
          Centre. The objectives of the SPD, in no particular order, are:


          • Encourage larger retailers into the area, while maintaining the role of local convenience
             offer;
          • maintain the historic and attractive buildings;
          • enhance of the market;
          • concentrate creation of additional employment space along Jeffrey Street;
          • improve open space at Balmoral Gardens and connections to Great Lines and the Black
             Lion Sports Centre;
          • provide a cultural venue;
          • create a welcoming environment capable of sustaining an evening economy;
          • create a town centre focal point;
          • increase provision of residential property which is affordable to students and the elderly
             within the town centre;
          • provide additional car parking in strategic locations;
          • improve the railway station facilities and public space around Victoria bridge, creating a
             gateway to the Town Centre;
          • improve integration of pedestrian, vehicular and cycle movement through the Town
             Centre;
          • reduce crime and improve the sense of security within the Town Centre;


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          • maintain and enhance the quality of ground and surface waters; and
          • improve the accessibility of key services and facilities to local communities.


          Relationship to other plans, programmes and objectives


 4        The purpose of reviewing other plans, programmes and sustainability objectives such as
          those of the Medway Council Core Strategy is to ensure that the relationship with these
          other documents and requirements are explored to enable Medway to take advantage of any
          potential synergies and to deal with any inconsistencies and constraints. The plans,
          programmes and sustainability objectives that were considered included those at an
          international, national, regional and local scale (see Appendix A).


          SA Baseline


 5        The collection and assessment of information and data about the current and likely future
          state of Gillingham was used within the SA to help and identify sustainability problems and
          predict the SPDs effects. Baseline topics and subtopics, covering the economic, social and
          environmental dimensions of sustainability, focused on the key issues facing Gillingham
          Town Centre and the potentially significant effects the SPD could have. Key trends and
          targets were identified, along with any difficulties and limitations in the data.


 6        Medway Council do not collate statistics for the Study Site (Gillingham Town Centre) directly
          as the area lies across the boundary of two wards: Gillingham South and Gillingham North,
          so in many cases the data collected was at ward level, in which case it was identified for
          both wards.      Data from other established data sources, such as the Office for National
          Statistics and Kent and Medway District Biological Records Centre was also collated. The
          baseline study data can be found in Section 4 of this report.


          The Sustainability Appraisal Framework


 7        The establishment of SA objectives and criteria is central to the SA process and provide a
          way in which sustainability effects can be described, assessed and compared.                The SA
          framework was devised with regard to the baseline conditions and potential sustainability
          issues facing the Medway and in consultation with Medway Council officers and other
          stakeholders. The 17 key objectives relate to 11 specific issues which comprise:


          • air quality;
          • biodiversity;
          • climatic factors;
          • cultural heritage and landscape;



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          • housing;
          • material assets;
          • population and human health;
          • regeneration and economic benefit;
          • social inclusiveness;
          • transport; and
          • water and soil.


          Appraisal of the Strategic Options


 8        A key requirement of the SA is to consider the reasonable alternatives to the SPD. As the
          nature of the SPD is in itself very flexible the only alternative considered was the “Do
          Nothing Alternative”.


 9        The “Do Nothing Alternative” for Gillingham Town Centre was assessed and then discounted
          as the effects of the adoption of the SPD against the SA Objectives indicated that adoption
          of the SPD would prove more beneficial to the sustainable redevelopment of the Study Site.


          Appraisal of the SPD aims


 10       The Objectives of the SA Framework were tested against each other to determine their
          compatibility, and were then used to test the sustainability of the effects of the SPD. On the
          whole, the aims of the SPD performed well against the SA objectives and only a few
          potential areas of conflict were identified mainly relating to the preservation of historic
          buildings and cultural features. It is thought that through effective mitigation measures,
          summarised in Table 2, these effects can be avoided.


          Table 2: Summary of Mitigation Measures
           SA Objective                   Mitigation measure
           Air quality                    A commitment to the provision of enhanced pedestrian or
                                          public transport facilities should be incorporated into
                                          development proposals.
                                          Increased car parking provision should be provided at a rate
                                          consistent with the provision of new residential and
                                          employment space.
           Biodiversity                   Mitigation should include preventing development from
                                          taking place on open space without additional open space
                                          being created elsewhere.
           Climatic Factors               The energy efficiency levels of each development to be
                                          considered prior to planning permission being granted.
           Cultural Heritage and          Priority for development must lie with previously developed
           Landscape                      sites.
           Housing                        A commitment to a certain provision of affordable housing
                                          in line with that of the Adopted Local Plan must be made.




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               Population and Human                 Any development which may place additional pressure upon
               Health                               health care facilities must first assess the effect which it will
                                                    create.
               Material Assets                      In order to ensure maximum land use efficiency it should be
                                                    a requirement that there should be a minimum residential
                                                    unit density for individual development sites e.g. in
                                                    accordance with PPG3.
                                                    Ensuring residential developments meet eco-homes
                                                    standards.
                                                    Ensure a commitment is made to renewable energy use in
                                                    developments.
               Regeneration and                     In order to assess the benefits of the SPD a study should be
               Economic Development                 undertaken by MC or individual developers to identify
                                                    existing educational capacity in close proximity of the Study
                                                    Site.
                                                    In order to create employment opportunities at a similar
                                                    rate as population increase it is recommended that the
                                                    provision of employment and residential space take place at
                                                    a similar rate.
               Social Inclusiveness                 None required.
               Water and Soil                       Appropriate groundwater protection measures should be
                                                    taken during any redevelopment.


              Implementation and Monitoring


 11           The SPD and SA were issued for public consultation for six weeks before being adopted at in
              July 2007. A key part of the SA process is establishing how the significant sustainability
              effects of implementing the SPD will be monitored. Some potential indicators have been
              proposed for developing the SPD and sustainability monitoring programme. Once the SPD
              has been adopted its effects will be monitored by Medway Council through the Core Strategy
              monitoring process and the monitoring of specific indicators.


              How has the SEA / SA influenced the SPD?


 12           This SA was issued for public consultation alongside the Gillingham Town Centre SPD in
              January – February 2007. An extensive programme of consultation was undertaken including
              an exhibition and workshop.


 13           Once a plan or programme has been adopted, Article 9 of the SEA Directive1 requires those
              responsible for preparing it to provide the public and the SEBs with information on how
              environmental considerations and consultation responses have been reflected in the plan or
              programme.


 15           60 replies were received during the public consultation, all of which related to the SPD and
              no specific comments were made regarding the SA. None of the comments relating to the
              SPD were considered to warrant a change to the SA report. In addition, it should be

      1
          The Environmental Assessment of Plans and Programmes Regulations 2004 (Statutory Instrument 2004 No. 1633)



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          recognised that the SPD was prepared in parallel with the SEA and has taken on board the
          findings of the SEA/SA throughout the scoping, consultation and environmental reporting
          process.




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1.0 INTRODUCTION

1.1    This Sustainability Appraisal (SA) Report provides the results of the SA (including Strategic
       Environmental Assessment) undertaken for the Gillingham Town Centre Supplementary Planning
       Document (SPD).       Medway Council adopted the SPD in July 2007. Gillingham Town Centre
       (hereafter referred to as the ‘Study Site’) is located in Medway, Kent as shown on Figure 1.1, and
       the area defined as the Study Site is located within the administrative area of Medway Council
       (MC) as shown on Figure 1.2.


       Background


1.2    The Medway Local Plan was adopted in May 2003 and is a ‘saved’ plan (policies within unitary
       development plans, local plans and structure plans that are saved for a time period during
       replacement production of Local Development Documents) under the Planning and Compulsory
       Purchase Act 2004. The Plan includes commitments to produce supplementary planning guidance
       (now known as SPD) on various topics and development briefs for proposal sites.


       Report Purpose


1.3    This Report has been prepared to confirm that the Gillingham Town Centre SPD has taken account
       of sustainability issues, including the potential effects on the environment. It complies with the
       requirements of two distinct processes, namely:


        •   Sustainability Appraisal, as required by the Planning and Compulsory Purchase Act 2004; and


        •   Strategic Environmental Assessment (SEA), as required by The Environmental Assessment of
            Plans and Programmes Regulations 2004 (Statutory Instrument 2004 No. 1633) (the ‘SEA
            Regulations’).


1.4     The SA and SEA process has widened the range of issues considered in formulating the policies
        and allocations, in particular by focussing attention on the need to consider a range of potential
        social, economic and environmental effects. The consultation exercise undertaken at the initial
        scoping stage with the four statutory environmental bodies (English Nature now Natural England,
        the Environment Agency, English Heritage and the Countryside Agency) has helped to ensure that
        the range of topics covered by the SA was comprehensive.




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1.5     The process of identifying baseline data, as well as plans, programmes and policies relevant to
        the SPD, has ensured that the policies and design opportunities for key sites and areas within the
        Study Site have been formulated with all relevant issues and guidance considered.


        Report Structure


1.6     To ensure that the SA meets all the requirements of the SEA Regulations, this SA Report follows
        the structure suggested in Figure 7 of the ODPM 2005 guidance “A Practical Guide to the
        Strategic Environmental Directive” (Ref. 1.1):


        •   A non-technical summary of the Sustainability Appraisal is provided in non-technical
            language at the front of this report;


        •   Section 2 describes the appraisal methodology in terms of the approach adopted,
            consultation undertaken, organisations involved in the SA preparation and the difficulties
            encountered / assumptions made;


        •   Section 3 provides background to the SPD, explains the SPD process, and identifies the aims
            and objectives of the SPD;


        •   Section 4 identifies the plans, policies and programmes that will impact upon the Gillingham
            Town Centre SPD, describes the baseline conditions at the Study Site and sets out the key
            sustainability issues facing the Study Site and the surrounding area. This Section also sets
            out the SA framework in terms of objectives against which options will be tested, and the
            indicators which will be used for measuring sustainability. The compatibility of sustainability
            objectives is considered and the process for evaluating the SPD is set out;


        •   Section 5 establishes alternatives for the Gillingham Town Centre SPD and the main
            objectives of the SPD, against which the SA objectives have been compared;


        •   Section 6 sets out the assessment of the Gillingham Town Centre SPD against the SA
            objectives. Mitigation measures that could be used to reduce or offset any negative effects,
            and promote positive effects for the sustainability objectives have been identified;


        •   Section 7 details the monitoring framework that will assess the effects of implementing the
            SPD in the future; and


        •   Section 8 explains how the effects of the SA on the development of the SPD have been
            recorded and presented.



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2.0 APPRAISAL METHODOLOGY

        Introduction


2.1     The SA methodology can be summarised as follows:


        1.        collection of baseline information on Gillingham Town Centre and the surrounding area;
        2.        identification of plans, programmes, policies, strategies and initiatives that will effect the
                  Gillingham Town Centre SPD and the proposed sustainability objectives and indicators;
        3.        establishing sustainability objectives and indicators (the Sustainability Framework)
                  specifically for Gillingham Town Centre and the surrounding area from examination of the
                  baseline data and the plans, programmes and policies;
        4.        ensuring compatibility between the sustainability objectives and the SPD objectives;
        5.        consultation on the Scoping Report;
        6.        finalising the objectives and indicators;
        7.        assessment of the alternatives for the Gillingham Town Centre SPD;
        8.        assessment of the objectives for the Gillingham Town Centre SPD against the SA
                  objectives; and
        9.        the establishment of monitoring procedures for the SPD.


        Collection of Baseline Data


2.2     The collection of baseline data and the identification of plans, programmes and policies, which
        would affect the Gillingham Town Centre SPD, constituted the initial work on the SA process.


2.3     The collection of baseline data was undertaken by a review of documents and data available to
        MC, including the SEA/SA Scoping Report produced for MC’s SA Framework (Ref. 2.2) the Office
        for National Statistics census (ONS) data (Ref. 2.3) and the Kent and Medway Biological Records
        Office (Ref. 2.4). Where possible, data was collected at a ward or administrative level, although
        in some instances this was not available and information was therefore collected at county,
        regional or national level. Information obtained by this process is detailed in Section 4 of this
        report.


        Plans, Programmes, Policies, Strategies and Initiatives


2.4     The list of plans, programmes, policies, strategies and initiatives that would affect the Gillingham
        Town Centre SPD was based on the plans, programmes, policies, strategies and initiatives set out




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        in MC’s SA Framework. This was then reviewed and revised to ensure that all plans and policies
        set out were relevant to MC’s SPD and the Study Site.


       The Sustainability Framework


2.5     Through examination of the baseline data and the plans, programmes, policies, initiatives and
        strategies it was possible to identify the current social, economic and environmental issues facing
        the Study Site.


2.6     By understanding the current social, economic and environmental issues facing the Study Site it
        was possible to develop a range of sustainability objectives. To ensure consistency the objectives
        were based on MC’s SA Framework objectives. Any comments received at the Scoping Study
        consultation stage have been used to amend the objectives.


2.7     As part of the process of establishing sustainability objectives, indicators were proposed for each
        objective. In establishing these indicators the current monitoring undertaken by MC was
        examined. By doing this it was possible to identify several relevant indicators for most of the
        objectives and also be assured that it would be possible to be able to obtain data for such
        indicators. Further indicators were proposed for the objectives where this process had not
        identified relevant indicators for all of the objectives. Following the consultation period on the
        Scoping Report, these indicators have been refined slightly so that as far as possible they provide
        a direct measure of how the planning process contributes to each objective.


        Compatibility of Objectives


2.8     The sustainability objectives were assessed against each other and against the objectives of the
        SPD. This is a requirement of the SEA Regulations and is a way of checking that the sustainability
        objectives are compatible with each other as well as with the objectives of the SPD. The process
        allows any conflicts to be identified and possible ways to mitigate the conflicts devised.


        Consultation


2.9     As part of the SA process, a scoping exercise was carried out, which involved consultation with
        the statutory bodies with environmental responsibilities (Statutory Environmental Bodies (SEBs)),
        as identified earlier.




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2.10    The consultation period lasted for five weeks in July and August 2006 and comments were
        received from English Heritage and English Nature. These responses are included as Appendix E,
        and summarised in Table 2.1.


        Table 2.1: Issues raised during the Consultation Process
        Consultee        Issue raised                                  How       addressed      in    SA
                                                                       Report
        English          More emphasis on protecting and               SA Objective 6 reworded to
        Heritage         enhancing recognised heritage assets.         include historic environment.
                         A clearer relationship to the Medway Core     Medway         Core      Strategy
                         Strategy is required.                         Sustainability        Framework
                                                                       incorporated into SPD SA
                                                                       Framework
                         SPD Objectives should include community       Community and cultural
                         and cultural facilities.                      faculties taken into account in
                                                                       Objectives
                         Appendix 2 should make reference to PPG       Documents taken into account.
                         16, ‘The Historic Environment: A Force for
                         our Future’, Kent Community Strategy
                         and    ‘Culture    at    the   Heart    of
                         Regeneration’.
                         Consider order of SA Objectives               SA     Objectives     reordered
                                                                       alphabetical in order to reduce
                                                                       subjectivity.
                         Paragraph 5.2 should refer to Chatham         Noted.
                         and Rochester being to the west rather
                         than east.
                         Section 4 needs to be developed more          Due to length of section,
                         fully rather than cross-referencing to        contained in an Appendix.
                         Appendix 2.                                   Relevant policies to the SPD are
                                                                       included in section 4.
                         SA Objective referring to cultural heritage   Changed to reflect comment.
                         should be reworded to “to protect and
                         enhance townscape / landscape quality
                         and character” and include the whole
                         public realm.
                         Environmental quality is a sustainability     Reference made in paragraph
                         issue affecting the Study Site.               4.62.
        English          Pleased that maintaining and enhancing        Noted
        Nature           biodiversity of the natural environment is
                         highlighted as an important part of
                         improving the Study Site.
                         Satisfied with the proposed approach to       Noted
                         SEA / SA.




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        When the Sustainability Appraisal was undertaken and who was involved


2.11    Work on the SA process began in July 2006 and was undertaken by Barton Willmore on behalf of
        MC, in consultation with the SEBs.


        Difficulties / Limitations / Assumptions


2.12   The following assumptions and difficulties identified while producing this report are acknowledged
       below:


        •   Baseline conditions have been established from a variety of sources, including historical data,
            but due to the dynamic nature of certain aspects of the environment conditions will change;
        •   Information received from third parties is complete and up to date;
        •   The design, construction and completed schemes that arise from the SPD will satisfy
            minimum environmental standards, consistent with contemporary legislation, practice and
            knowledge; and
        •   Difficulties were also encountered in obtaining Study Site specific information as MC do not
            compile statistics directly for the Study Site.




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3.0 BACKGROUND TO THE SPD

        Purpose of the SPD


3.1      The SPD has been produced to guide redevelopment in the Study Site in order to create a
        sustainable development that will integrate with and relate to the existing community in
        Gillingham. It is intended that it will produce redevelopment which is sensitive to its location and
        which incorporates a high quality layout and design that is safe and secure, whilst at the same
        time promoting a sense of community to the wider area.


        SPD Process


3.2     The draft SPD was prepared in consultation with MC officers and the local community, and
        approved by MC for public consultation towards the end of 2006. The SPD was finalised by the
        end of 2006 and adopted by MC in July 2007. The production of the SPD was subject to initial
        public participation, involving a series of workshop meetings with officers at MC. A public
        exhibition was also held as part of the public consultation process.


        Need for the SPD


3.3     The need for the SPD for Gillingham Town Centre is identified within the Section Four of this
        report. The SPD has been prepared in order to halt the decline in retail facilities within the Study
        Site which has taken place over the past 20 years due to the development of out of town centre
        retail facilities such as Bluewater and the Lakeside shopping centres. The SPD is also required in
        order to guide the sustainable redevelopment of the Study Site.


3.4     The 2004 Medway Waterfront Renaissance Strategy acknowledges that:

                “Gillingham...remains an important district centre. Its role in regeneration
                needs to be closely defined as part of the next phase of the regeneration
                strategy.”


        Aims of the SPD


3.5     Following a series of workshops with officers at MC, two periods of public consultation in 2005,
        and feedback received on the original draft SPD which was placed on the MC website, the SPD
        aims detailed below define the key aspirations for the Study Site. The SPD aims:




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        •       Encourage larger retailers into the area, while maintaining the role of local convenience
                offer;
        •       maintain the historic and attractive buildings;
        •       enhance the market;
        •       concentrate creation of additional employment space along Jeffrey Street;
        •       improve open space at Balmoral Gardens and connections to Great Lines and the Black
                Lion Sports Centre;
        •       provide a cultural venue;
        •       create of a welcoming environment capable of sustaining an evening economy;
        •       create of a town centre focal point;
        •       increase provision of residential property which is affordable to students and the elderly
                within the town centre;
        •       provide additional car parking in strategic locations;
        •       improve the railway station facilities and public space around Victoria Bridge, creating a
                gateway to the town centre;
        •       improve integration of pedestrian, vehicular and cycle movement through town centre;
                and
        •       reduce crime and improving the sense of security within the Study Site.




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4.0 SA BASELINE AND OBJECTIVES

        Plans and Policies


4.1     To establish a clear scope for the SA, it was necessary to review and develop an understanding of
        a wide range of policies, plans, strategies and guidance that are of relevance to the Gillingham
        Town Centre SPD.


4.2     There are a number of different levels of policies, plans and strategies at a national, regional,
        county and local level. This review has informed the production of the Gillingham Town Centre
        SPD by:


        •   developing an understanding of the influence that the policies, plans and strategies have on
            the Gillingham Town Centre SPD;


        •   assisting in the understanding of the relationship between the Gillingham Town Centre SPD
            and those policies, plans and strategies and identify any potential conflicts, constraints and
            challenges; and


        •   identifying additional objectives and indicators, which may potentially provide a way of
            expressing, analysing and comparing economic, environmental and social effects arising from
            the Gillingham Town Centre SPD.


4.3     Appendix A sets out a list of the policies, plans and strategies that have informed, and could
        affect, the Gillingham Town Centre SPD. The issues and implications arising from these plans,
        policies, strategies and guidance have been used to inform the baseline conditions and the key
        sustainability issues identified in Section 4 that were considered as part of the SA.


       Baseline Conditions


4.4     To identify how the Gillingham Town Centre SPD could contribute towards sustainable
        redevelopment it is essential to understand the economic, environmental and social conditions
        that already exist in Gillingham. Therefore, this section focuses on setting out facts and figures
        on Gillingham Town Centre which form the baseline information. Where appropriate, the likely
        evolution of the issues in the absence of redevelopment and associated infrastructure is
        considered. This baseline information was used to inform the SA Framework, provided at the end
        of this chapter.




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       Location


4.5     The Study Site (Figure 1.1) is situated on the south bank of the River Medway. To the west are
        the towns of Chatham, Rochester and Strood, and to the east lies the town of Rainham.
        Collectively these five towns form the ‘Medway Conurbation’.


4.6     The Study Site (as shown on Figure 1.2) covers 19.1 hectares of land in and around Gillingham
        Town Centre and currently comprises a mixture of retail, residential and office buildings and a
        small amount of open space.


        Population


4.7     Gillingham lies within the Medway District and is split into three wards, Gillingham North,
        Gillingham South and Watling, the Study Site falls within two of these wards: Gillingham North
        and Gillingham South, as shown on Figure 4.1. The Office for National Statistics (ONS) census
        data from 2001 provides population data for these wards and is shown in Table 4.1. Medway
        Unitary Authority area was recorded in the 2001 census as having a total population of 249,502
        people.


        Table 4.1 2001 Census Population Data for Gillingham and the Medway area (Ref 4.1)
         Ward / Area                               2001 Census Data Population
         Gillingham North                                         14, 756
         Gillingham South                                         15, 074
         Watling                                                   9,044
         Gillingham North, South and                              38, 874
         Watling Combined
         Medway                                                   249, 288


4.8    Table 4.2 provides a breakdown of the age structure of the populations of Gillingham North,
       Gillingham South, Watling, Medway and England and Wales. It is interesting to note that the
       wards of Gillingham North and Gillingham South have 10.34% and 10.53% of their population
       aged over 65 respectively, this somewhat less than the 15.89% of the total population aged over
       65 recorded in the whole of England and Wales (Ref 4.1).




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       Table 4.2 Age group structure in Gillingham North, Gillingham South, Watling, Medway
       and England & Wales (Ref.4.1)
         Age Group       Ward / Area
         (years) as
         % of the         Gillingham          Watling       Gillingham         Medway              England &
         population          North                             South                                  Wales
         0-4             8.33%             5.66%           7.31%              6.49%              5.96%
         5 - 15          18.43%            16.49%          17.08%             15.96%             14.20%
         16 - 19         5.31%             5.83%           5.45%              5.33%              4.90%
         20 – 44         39.46%            33.93%          39.88%             36.16%             35.31%
         45 – 64         18.13%            24.09%          19.75%             23.42%             23.75%
         65 +            10.34%            14.00%          10.53%             12.64%             15.89%


       Economy


4.9     The poor choice of stores is perceived as a weakness of Gillingham Town Centre, a lack of
        clothing, larger chain and department stores is of visitors concern. The Study Site is
        predominantly a local service and convenience based town centre with 25% of shoppers
        responding to a DTZ Survey (undertaken in 2005) (Ref 4.2) identifying their visit to the town
        centre as top-up shopping or to visit the bank or building society.


4.10    40% of total outlets within the Study Site are service related, and 7% are cafes and restaurants.
        Respondents to the DTZ Survey also stated that they would like to see more food, drink and
        leisure activities within the Study Site.


4.11    The out of town centre retail centres shown in Table 4.3 which have developed in the past 30
        years may also be responsible for the decline in trade in the Study Site.




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        Table 4.3 Out of centre retail centres
         Year            Shopping Centre                     Details
         1975            Chatham Pentagon Centre             Approximately 80 shops, 670 parking spaces
                                                             (refurbished 1990).
         1979            Hempstead      Valley    Shopping   Sainsburys Savacentre, covered shopping centre,
                         Centre                              220 free parking spaces. Late night opening.
         Late            Gillingham Business Park            10,540 sq.m gross floorspace, retailers include
         1980s                                               B&Q, Allied Carpet and MFI.
         Late            Horstead Retail Park, Chatham       12,975 sq.m floorspace retailers include
         1980s                                               Carpetright, Currys, Homebase and PC World.
         1990            Lakeside    Regional   Shopping     132,287 sq.m of retail space. 13,792 free car
                         Centre                              parking spaces. Late night opening.
         1991            Tesco, Courtney Road, Rainham       6,503 sq.m floor space. 449 parking spaces.
         1996            Asda, Chatham                       68,000 sq.m floor space.
         1999            Bluewater Regional Shopping         Over 154,000 sq.m retail floorspace. 320 shops.
                         Centre                              Over 13,000 free car parking spaces. Late night
                                                             opening.
         2003            Chatham Dockyard Outlet Centre      15,000 sq.m designer outlet centre.
         Updated         Strood Retail Park                  9,738 sq.m floorspace. Retailers include Argos,
         2004                                                B&Q and Next.
         2005            Fremlin Walk, Maidstone             32,515 Esq. retail floorspace.
         2005            Whitefriars, Canterbury             Retailers include Boots, Tesco and Next.
         2005            Morrisons, Strood                   Out of town supermarket.


4.12    Unemployment rates described by the 2001 Census show that the rate of unemployment as a
        percentage of the economically active population who are actively seeking work in Gillingham
        North and Gillingham South is higher than those of the Medway District and England and Wales
        for the same portion of the population. The actual figures are shown in Table 4.4.


        Table 4.4 Unemployment Rates
         Unemployed         Area / Ward
         as % of            Watling          Gillingham       Gillingham      Medway           England &
         economically                              North         South                               Wales
         active                 2.88%           5.08%           4.13%           3.48%             3.35%
         Population


4.13   The percentage yield (as defined in Appendix B) for the Gillingham shopping centre has
       improved from >10% in April 2002 to 9.5% in July 2004. This data comes from the VOA 2004
       Property Market Report (Ref 4.3). Comparisons can be made to other shopping centres in Medway
       as shown in Table 4.5.




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        Table 4.5 Percentage Yields from town centres
         Town Centre                 Percentage Yield
                                              April 2002                      July 2004
         Gillingham                               >10                             9.5
         Chatham                                  9.5                             7.5
         Gravesend                                >10                             8.5
         Sittingbourne                            8.5                             8.5


4.14    There is a clearly defined retail core in the High Street which runs from east to west of the Study
        Site. Nine percent of the total retail outlets in the Town Centre are convenience outlets (Ref 4.2).
        A general street market, which is located in the High Street, takes place on Mondays and
        Saturdays with traders selling food, clothes and household items.


4.15    The DTZ Study recorded nine percent of the street level property within the Study Site as vacant
        which is below the national average of England and Wales which is 10%. In 2002 a GOAD survey
        (Ref 4.4) of Gillingham Town Centre recorded 23 vacant units, with the majority of these situated
        away from the centre of the High Street.          Subsequent to the DTZ Study the Co-op and
        Littlewoods stores have closed down which may now have changed the local vacancy levels when
        compared with the national average.


       Biodiversity


4.16    The area covered by the Gillingham Town Centre SPD does not contain any Sites of Special
        Scientific Interest or Biodiversity Action Plan Priority Habitats. A Site of Nature Conservation
        Interest (SNCI) known as Great Lines is situated approximately 250m to the south west of the
        Study Site. It has been identified by Kent Wildlife Trust as being of countrywide importance. The
        SNCI is protected by policy BNE36 of the Medway Local Plan (Ref 4.5) which states:


            “Strategic and Local Nature Conservation Sites, as defined on the
            proposals map, will be given long term protection:


            (i) Sites of Nature Conservation Interest:


            Development that would materially harm, directly or indirectly, the
            scientific or wildlife interest. Of these sites will not be permitted unless
            the development is connected with, or necessary to, the management of
            the site’s wildlife interest.




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            Development for which there is an overriding need will be exceptionally
            permitted if no reasonable alternative site is (or is likely to be) available.”
            (Ref 4.4).


4.17    A report by Kent and Medway District Biological Records Centre for Gillingham Town Centre
        (Ref 4.6) found no record of any species listed under the Kent Protected Species Inventory (KPSI)
        within the site. The KPSI includes species which are protected under various schedules of either
        the Wildlife and Countryside Act 1981, the Bern Convention, the Bonn Convention, or the Habitats
        Directive.


        Built Environment and the Public Realm


4.18    The area covered by the Gillingham Town SPD is approximately 19.1 hectares in area. It includes
        land within the Town Centre boundary, as designated in the adopted Local Plan and includes
        residential areas.


4.19    Situated within the Study Site boundary are two existing Conservation Areas: Gillingham Park to
        the west and Railway Street to the east both of which are of importance for their architectural or
        historic interest and are subject to policy BNE12 of the Medway Local Plan. These sites are shown
        on Figure 4.2. Policy BNE12 of the Medway Local Plan states:


            “Special attention will be paid to the preservation and enhancement of
            the character and appearance of Conservation Areas, as defined by the
            map”. (Ref. 4.5)


4.20    The Study Site also includes an area of protected open space in the south of the study site which
        is a protected open space known as Balmoral Gardens which also contributes to the public realm.
        This is shown on Figure 4.2 and subject to policy L3 of the Medway Local Plan, which states;


            “Development which would involve the loss of existing formal open
            space, informal open space, allotments or amenity land will not be
            permitted unless:


            (iii)        alternative open space provision can be made within the
                         same catchment area and is acceptable in terms of amenity
                         value; “(Ref 4.5)
4.21    The building scale in the Study Site is a relatively uniform two to three storeys, with a few larger
        institutional buildings, and with a recent mixed-use development around the junction of Arden
        Street and the High Street comprising four storeys. The frontages along the High Street are




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        generally active retail units. Situated immediately behind these, however, are service yards,
        buildings and small gaps divorcing the High Street from the residential hinterland.


       Air Quality


4.22    Part IV of the Environment Act 1995 places a statutory duty on local authorities to review and
        assess the air quality within their area. The Air Quality Strategy for England, Scotland, Wales and
        Northern Ireland (Ref 4.7) established a revised framework for air quality standards and
        objectives for seven pollutants, which were subsequently set out in Regulations in 2000 through
        the Air Quality Regulations 2000 (Ref 4.8). These were amended in 2002. MC produced its Air
        Quality Management Plan in 2005 (Ref 4.9). The Management Plan designated six Air Quality
        Management Areas within Medway, although none of these lie in or immediately adjacent to the
        Study Site, and air quality objectives are expected to be met in these areas.


       Community Facilities


4.23    The following facilities have been identified within, or adjacent to the Study Site;


        •    A Fire Station is situated on Green Street, along with a Post Office and an Adult Learning
             Centre;


        •    St. Marks Church is on the corner of the High Street and Skinner Street;


        •    There is one playground within the Study Site located in Balmoral Gardens;


        •    The Black Lion Leisure Centre is situated just outside the western boundary of the Study Site
             and provides sports facilities including a 25 metre indoor swimming pool; and


        •    Gillingham Library is situated on Gillingham High Street within the Study Site and provides
             traditional library facilities along with public access computers and a MC contact point.


        Crime


4.24    Levels of crime in Medway are higher than levels in the South East region, although they are
        significantly lower than levels of crime within England and Wales as a whole. The following figures
        are from the British Crime Survey (Ref. 4.10) which is an in-home survey run by the Home Office
        that measures the amount of crime in England and Wales by asking people aged 16 and over,
        living in private households, about crimes they have experienced in the last year, they are based
        on crime rates per 1,000 population. These figures are shown in Table 4.6.




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        Table 4.6 Recorded crime figures per 1,000 of the population in Medway, South East
        England and England and Wales
         Area                                                  Period
                                               April 2004               March 2005
         Medway                                    24.3                    23.2
         South East England                        23.2                    21.3
         England and Wales                         27.3                    25.5


4.25    MC has a Community Safety Team which is a highly visible, uniformed team that tackles lower-
        level anti-social behaviour problems and helps to reduce the fear of crime in the Medway area.
        The Community Safety Team comprises 12 Street Officers, some of which make daily patrols
        around the Study Site.


4.26    The poorly lit underground car park and the unwelcoming walkway between the car park and
        Somerfield Store in the Britton Farm Mall shopping centre are also areas of concern for Gillingham
        residents.


        Health


4.27    The Kent and Medway Health Authority and the Medway Teaching Primary Care Trust provide the
        healthcare facilities within Gillingham and base their service provision on the principle of
        accessibility to a range of healthcare facilities.


4.28    The Medway Maritime Hospital, which provides accident and emergency facilities, is situated
        approximately 500m to the north east of the Study Site.


4.29    In the 2001 Census people were asked to describe their health over the preceding 12 months as
        ‘good’, ‘fairly good’ or ‘not good’. The results of the census for Gillingham North and South
        compared to those for Medway and for England and Wales respectively are provided in Table
        4.7. The results are similar to those recorded for the rest of Medway and England and Wales.




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        Table 4.7 Perception of local resident’s health
         Ward / Area          Percentage of population classifying health as a specific
                              level
                                    Good            Fairly Good          Not Good
         Watling                     71.93%                  21.09%                   6.99%
         Gillingham                  67.49%                  23.87%                   8.65%
         North
         Gillingham                  68.45%                  23.61%                   7.94%
         South
         Medway                      69.81%                  22.63%                   7.56%
         England          &          68.76%                  22.21%                   9.03%
         Wales


4.30    The 2001 Census also identified any long term illness, health problem or disability which limited
        people’s daily activities or the work that they could do. In Gillingham North ward, this figure was
        16.52% and in the ward of Gillingham South, 16.44% of the population fell into this category,
        which was slightly higher than the 15.63% for Medway as a whole and lower than 17.93% for
        England and Wales.


4.31    There are 19 doctors surgeries within Gillingham although only one falls within the Study Site.
        The surgery locations are provided in Table 4.8. Balmoral Clinic is located in Balmoral Gardens
        and provides health visitors, family planning advice and podiatry services.


        Table 4.8 Doctors surgeries within Gillingham
         Doctor and Surgery                                        In Study Area              Currently
                                                                                            accepting new
                                                                                             NHS patients
         Dr. S.B. Bhasme. 19 Railway Street,                              X
         Dr.S. Bhatia. 13 Pump Lane, Rainham Mark,                        X                          X
         Dr G.C.J. Davies & Partner. St Werburgh                          X
         Medical Practice, First Floor Kingsley House,
         Balmoral Road.
         Dr M. Dharan. Malvern Road Surgery, 90-92                        X
         Malvern Road,
         Dr R.P Dholakia. 52 Eastcourt Lane,                              X                          X
         Dr H.Ghosh. Canterbury Street Practice, 218
         Canterbury Street,
         Dr P.P. Jana. 151 Napier Road,                                   X
         Dr Y. Karim & Partners. St Barnabus House,                       X
         Duncan Road
         Dr C.A. Khan & Partners. 91 Cleve Road                           X
         Dr J.C. Lakshman. The Medical Centre, 4a                         X                          X
         Waltham Road.
         Dr. R. Minhas & Partner. The Sunlight Centre,                    X                          X
         105 Richmond Road.




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         Doctor and Surgery                                      In Study Area            Currently
                                                                                        accepting new
                                                                                         NHS patients
         Dr M.G Patel. 44 The Broadway.                                 X
         Dr P.Patel & Partners. The Glebe Family                        X
         Practice, Vicarage Road.
         Dr S. Patel & Partner. 141 Woodside Road.                      X
         Dr M. Rahman & Partner. 12 Balmoral Road
         Dr N. Ramesh. Railside Surgery, & Railway                      X                          X
         Street.
         Dr N.P Rishi & Partners. Gillingham Medical                    X
         Centre, Woodland Road.
         Dr R.B. Silhi. 511 Canterbury Street.                          X                          X
         Dr B.N. Singh. 28a Garden Street                               X


4.32    There are six dental surgeries situated within Gillingham, the status of which is shown in Table
        4.9.


        Table 4.9 Dental Surgeries in and around Gillingham Town Centre
         Dentist                         In Gillingham       Accepting new          Provides
                                         Town Centre         NHS patients           Emergency
                                         Study Area                                 Appointments
         B.F McElroy                                                   X                       X
         Brompton Dental                        X                      X                       X
         Practice
         Dental Healthcare
         Practice
         Franklin House                         X                      X                       X
         Dental Practice
         Nelson Road Dental                     X
         Practice
         The Dental                                                    X                       X
         Surgery


        Water Resources


4.33    Gillingham Town Centre has been identified by the Environment Agency as having a low chance
        of flooding (less than 0.5% in any year) (Ref 4.11) from the River Medway which is situated
        approximately 0.75 miles to the north as shown on Figure 1.1. The Study Site is not within the
        tidal floodplain of the River Medway.




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4.34    Southern Water is the provider of water services for Gillingham, and was awarded a Drought
        Order pursuant to s.74(2) of the Water Resources Act 1991 (Ref 4.12) on the 25 May 2006,
        although at present Southern Water is not enforcing it. This could indicate potential water supply
        issues in the future.


       Climatic Factors


4.35    Generally it is predicted that through climate change the summers in England will become longer,
        drier and hotter, whilst the winters will become stormier and wetter.


4.36    It is not considered that climatic conditions in Gillingham would be significantly altered other than
        as they would have evolved either with, or in the absence of, any development in Gillingham
        Town Centre.


        Contaminated Land


4.37    MC's inspection strategy for contaminated land (as required by Part IIA of the Environmental
        Protection Act 1990) (Ref 4.13) has been produced and the public register (as required by s.78R)
        currently contains no entries for the Study Site.


4.38    Potential for localised areas of contaminated land could exist due to existing and historical land
        uses.


       Cultural Heritage and Archaeology


4.39    MC have confirmed that there are no Listed Buildings within the Study Site.


4.40    There is no record of any historic monuments within the Study Site, or Areas of Archaeological
        Potential identified within Medway Local Plan, although it is possible that areas of archaeological
        interest do exist within Gillingham Town Centre but have yet to be identified.




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        Education


4.41    A review of existing census information identified that 31.95% of Gillingham’s resident population
        aged 16 to 74 have no qualifications compared to 29.97% of Medway’s resident population
        28.85% of the population of England.


4.42    Of the 1,157 full time students and school children (aged 16 to 74) within Gillingham, 582
        (50.3%) were aged 16 to 17 and 575 (49.7%) were aged 18 to 74 (Ref 4.1). This compares to
        the national rates where 38% of full time students between 16 and 74 were in the 16 to 17 age
        bracket whilst 62% of full time students between 16 and 74 were in the 18 to 74 age bracket.


4.43    2001 Census data shows that in Gillingham North 18.43% or 2,719 of the total population were
        below 16 and of school age, while in Gillingham South that figure is 17.8% or 2,683 of the total
        population.


4.44    There are no schools situated within the Study Site although Skinner Street Primary School is
        located on the northern boundary of the Study Site, as shown on Figure 4.2. This school
        currently has 413 mixed pupils on its roll aged between four and eleven, and is close to capacity.


4.45    The nearest secondary school is The Robert Napier School which takes students aged 11-17 and
        is situated approximately 0.5 km to the west of the Study Site.


4.46    Although not falling within the Study Site two schools are situated approximately 1.2 km north
        east of Gillingham Town Centre, Richmond Infant School which accepts children between the
        ages of four and seven, and Arden Junior School which accepts children between the ages of
        seven and 11.


4.47    The University of Greenwich and the University of Kent share a campus located close to Chatham
        Dockyard, known as the Pembroke Campus, approximately 2.4 km from Gillingham Town Centre.
        The Campus currently caters for around 1,500 students, although the Medway Renaissance Draft
        Regeneration Framework 2006-2016 anticipates 10,000 students at the university by 2008.


        Waste


4.48    Table 4.10 shows the amount of municipal waste collected by MC in 2004/05. The total waste
        collected was 141,237 tonnes, which equates to 1.34 tonnes per household per year (Ref 4.14).




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        Table 4.10 Municipal waste collected by Medway Council in 2004/05
          Waste Collected                                                                 Tonnage

          Kerbside collected residual waste (black sacks)                                 73,917
          Recycling collections (kerbside and bring banks)                                15,836
          Garden waste collections                                                        11,808
          Other collected waste (street cleansing, fly tipping & bulky waste)             6,977
          Household waste recycling centres residual                                      23,886
          Household waste recycling centres recycling                                     5,601
          Household waste recycling centres organic waste                                 3,212
          Total municipal solid waste                                                     141,237


4.49    The need for greater resource efficiency, waste reduction and the promotion of renewable energy
        is becoming increasingly important. There are nine bring recycling points within Gillingham,
        details of the location and materials that each one accepts are shown in Table 4.11.


        Table 4.11 Bring recycling points in and around Gillingham Town Centre
         Recycling Point              Accepts
                                      Paper   Glass       Cans     Textiles     Shoes     In Study Site
         Balmoral Gardens,
         Gillingham
         Black    Lion    Leisure                           X                                      X
         Centre,
          Mill Road, Gillingham
         Croneens Car Park,                                 X                     X                X
         Railway Street,
         Gillingham
         Darland Avenue,                                                          X                X
         Gillingham
         Municipal Buildings,                                          X          X                X
         Gillingham
         Sappers            Walk,                           X                                      X
         Gillingham
         St. Albans Close,               X                  X         No          X                X
         Gillingham
         Tangmere Close,                                    X                     X                X
         Gillingham
         Vidal    Manor,     Lock        X                  X                     X                X
         Street, Gillingham


        Transport


4.50    The key routes for traffic within Gillingham Town Centre cause difficulties for pedestrians. The
        Town Centre road network provides only two road crossings of the railway line, with one located
        at the eastern end of the High Street in front of the railway station which is shown within the Site
        Boundary on Figure 4.2. Traffic on four routes meet in front of the railway station and provides a
        hostile environment for pedestrians.




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4.51    The High Street is pedestrianised at all times between King Street and the intersection with
        Skinner Street, from the Eastern side of Skinner Street until it intersects with Britton Street.
        Traffic Regulation Orders control vehicular deliveries within this area.


4.52    The street market is an important generator of footfall within the Study Site although there has
        been a noticeable decline in pedestrian flows between 2000-2003. Of the respondents to the DTZ
        survey (Ref 4.2), 57% live within a five minute drive of the Study Site, of these 46% walk to the
        town centre, 18% arrive by public transport and 30% travel by car.


        Parking


4.53    Gillingham Town Centre has just over 600 car parking spaces in total in several locations as
        shown on Figure 4.2. These include the Black Lion long stay, car park (CP1) which has 242 (free
        of charge) spaces, the Britton Farm short stay (CP2) which has 147 (pay and display) spaces, the
        Jeffrey Street (CP3) short stay which has 46 (pay & display) spaces, Littlewoods short stay (CP4)
        which has 40 (pay & display) spaces and Balmoral Gardens short stay (CP5) which has 141 (pay &
        display) spaces. An additional 176 parking spaces are available to the east of the High Street on
        Railway Street (CP6).


4.54    Additional short term parking is available on-street in a number of locations. Some of these are
        dedicated pay and display bays.


4.55    The demand for parking in the Study Site peaks during the mid-morning / lunchtime period. The
        DTZ survey (Ref 4.2) identified a peak occupancy at the car parks of 90% on a Wednesday and
        96% on Monday (market day). Feedback from visitors, residents and traders identified a lack of
        parking in the Town Centre as an issue, with the high demand for town centre parking putting
        pressure on the residential parking bays such that residents are experiencing difficulties parking
        at certain times of the day.


4.56    There is a perception among residents that parking is hard to find, or that it is hard to park near
        shops and is expensive.


       Key Sustainability Issues for Gillingham Town Centre


4.57    Key sustainability issues facing Medway as a whole are identified in the SA of the core strategy for
        Medway’s DPDs. These are listed in order in alphabetical order.




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4.58    Some of the sustainability issues identified for the whole of Medway are considered to apply to
        the Study Site and its surrounding area. However, a number of other area specific issues apply to
        the Study Site.


        Biodiversity


4.59    Maintaining and enhancing biodiversity of the natural environment in and around Gillingham Town
        Centre contributes to the attractiveness of the town as a place to live and as such should be
        considered when considering redevelopment.


        Crime


4.60    The issue of community security and crime prevention within the Study Site is essential to the
        creation of a sustainable community. At present there is a common perception that Gillingham
        Town Centre is unsafe to visit in the evenings, possibly due to an unbalanced evening economy
        and lack of natural surveillance.


        Environmental Quality


4.61    Upgrading the environmental quality of the Study Site is an important element of creating a
        sustainable community and is identified as an objective of the adopted local plan (Ref 4.4).


        Economy


4.62    The rate of unemployment in Gillingham is higher than the national average, and as such the
        creation of a sustainable vibrant local economy is important. The presence of vacant units is
        detrimental to the local economy and detracts from the street scene of Gillingham Town Centre.


4.63    The decline in rental levels and loss of key businesses from the High Street, due to the
        development of out of town shopping centres, has reduced the sustainability of the Town Centre’s
        economy.




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        Housing


4.64    The provision and availability of affordable housing (housing to meet the needs of local people
        whose income is insufficient to enable them to secure housing on the open market or renting in
        the private sector) is an issue for Gillingham Town Centre. A mixed and balanced community,
        catering for all incomes, is important socially.


        Transport


4.65    The provision of effective public transport services within the Town Centre which provides links
        with residential areas rather than out of town retail outlets is essential to the rejuvenation of the
        local economy. The accessibility of the High Street from public transport, especially the railway
        station is particularly important.


        Water Resources


4.66    Development, by its nature, extends the area of impermeable ground for which water runs off
        without percolating into the ground and with issues of water conservation and water quality
        becoming increasingly important any development will need to address water conservation
        techniques.


       SA Objectives, Targets and Indicators


4.67    In order to assess the contribution that Gillingham Town Centre SPD will make towards
        sustainable development, a range of sustainability objectives and indicators have been developed
        from those which form the Sustainability Framework for the Medway Core Strategy. The
        objectives and indicators combined are known as the Sustainability Framework and shown in
        Table 4.12. The sustainability objectives have been specifically tailored to relate to the
        redevelopment of Gillingham Town Centre. The sustainability indicators provide a mechanism to
        measure how the SPD will contribute to sustainable development once it has been adopted. It
        should be noted that as a result of comments received from English Heritage and further
        information received relating to the baseline conditions at the Study Site, some of these
        objectives have been slightly modified or added to since the scoping stage.




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Table 4.12: Sustainability Framework
Objective                                          Potential Indicator
Air Quality
1. To reduce road traffic and congestion through   •      Proportion of travel by mode.
reducing the need to travel by car and improving   •      Traffic volumes.
travel choice.                                     •      Number of companies and schools with travel plans.
                                                   •      Accessibility to bus services.
Biodiversity
2. To conserve and enhance diversity and           •      Area designated as SNCI and LNR.
abundance of natural habitats and species in       •      Achievement of Kent Biodiversity Action Plan targets.
Medway.                                            •      Achievement of Accessible Natural Greenspace Standards.
                                                   •      Population of wild birds/bumblebees/water voles.
                                                   •      Extent of UK BAP priority habitats in Gillingham Town Centre.
Climatic Factors
3. To minimise pollution levels.                   •     Achievement of emission limit values.
                                                   •     Population living in Air Quality Management Area.
                                                   •     Days when air pollution is moderate or high.
                                                   •     Emissions of greenhouse gases.
                                                   •     Energy Efficiency – the average Standard Assessment Procedure rating of local authority owned
                                                          dwellings.
4. To reduce the vulnerability of homes to         •     Number of properties at risk of flooding.
flooding.
Cultural Heritage & Landscape
5. To protect and enhance townscape /              •      Percentage of residents satisfied with the local authority’s parks, open spaces and the public realm.
landscape quality and character.                   •      Urban and rural character assessment.




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Objective                                       Potential Indicator
6. To preserve historic environment,            •      Percentage of conservation areas that have been subject to a character appraisal within the last
archaeology, and other culturally important            five years.
features.
Housing
7. To provide the opportunity for people to     •      Housing completion compared with regional guidance.
meet their housing needs.                       •      Provision of affordable housing (number, proportion).
                                                •      Number of unfit homes.
Population and Human Health
8. To improve health and well being of the      •      Age standardised death rates (Coronary Heart Disease, Strokes, Cancer).
population and reduce inequalities.             •      Number of people killed or seriously injured from road accidents in Medway (all ages).
                                                •      Conceptions among girls under 18.
                                                •      Life expectancy.
9. To reduce crime and the fear of crime.       •      Results of Fear of Crime surveys.
                                                •      Recorded crime rates.
                                                •      Number of incident of criminal damage.
Material Assets
10. To maximize land use efficiency.            •      Average housing density.
                                                •      Number of vacant / derelict buildings in Medway.
                                                •      Percentage of new build dwellings on previously developed land.
11. To promote the sustainable use of natural   •      Number of properties reaching eco-homes standards.
resources.                                      •      Per capita water consumption.
                                                •      Renewable energy capacity installed by type.
                                                •      Per capita carbon dioxide emissions.
                                                •      Percentage of household waste that has been recycled; composted; used to recover heat, power




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Objective                                          Potential Indicator
                                                          and other energy solutions; and landfilled.
12. To improve the accessibility of key services   •      Proportion of population who live in an urban area and within 10 minutes, of a public access point.
and local facilities to local communities.         •      Proportion of businesses and households using
Regeneration and Economic Development
13. To improve access to skills and knowledge.     •      Percentage of young people going into higher education.
                                                   •      Percentage of population of working age qualified with NVQ level 3+.
14. To regenerate and increase the vitality of     •      Vitality of town centres (PPS6 indicators as shown in Appendix C).
Gillingham Town Centre.
15. To support employment and economic             •      Gross Value Added per capita.
competitiveness.                                   •      Proportion of people of working age in employment.
                                                   •      Supply of employment land by type.
Social Inclusiveness
16. To reduce poverty and social exclusion and     •      Percentage of population of working age who are claiming key benefits.
redress inequalities.                              •      Households on the housing register.
Water and Soil
17. To maintain and enhance the quality of         •      Quality of groundwater
ground and surface waters                          •      New development with sustainable drainage installed.
                                                   •      Soil quality and quantity.




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        Compatibility of sustainability objectives

4.68    In accordance with the ODPM publication ‘A Practical Guide to the Strategic Environmental
        Assessment Directive’ (Ref. 4.15) the compatibility of the Objectives of the Sustainability
        Framework have been tested against one another.


4.69    Table 4.13 below tests the sustainability objectives identified in this report against each other to
        determine whether the objectives are compatible with one another. There is likely to be tension
        between some of the objectives due to the range of sustainability objectives identified.


        Table 4.13: Compatibility of the SA objectives
            Objective 2
            Objective 3

            Objective 4

            Objective 5

            Objective 6

            Objective 7                  (X)           (x)                                       (X)
            Objective 8

            Objective 9

            Objective 10                                                                         (X)
            Objective 11

            Objective 12

            Objective 13

            Objective 14

            Objective 15

            Objective 16

            Objective 17

            SA Objective
                           Objective 1

                                         Objective 2


                                                       Objective 3

                                                                     Objective 4

                                                                                   Objective 5

                                                                                                 Objective 6

                                                                                                               Objective 7

                                                                                                                             Objective 8

                                                                                                                                           Objective 9

                                                                                                                                                         Objective 10

                                                                                                                                                                        Objective 11

                                                                                                                                                                                         Objective 12

                                                                                                                                                                                                        Objective 13

                                                                                                                                                                                                                       Objective 14

                                                                                                                                                                                                                                       Objective 15

                                                                                                                                                                                                                                                      Objective 16




        Key:        = compatible                                     (x)                     = minor incompatibility possible (blank) = no link/neutral


4.70    Potential conflicts exist between objectives, and are identified in Table 4.13 and summarised
        below:


        •         Objective Two has the potential to conflict with Objective Seven as by protecting natural
                  habitats within the Study Site it may inhibit people’s ability to meet their housing needs;
        •         Objective Seven also has the potential to conflict with Objectives Three and Six as
                  providing additional housing may cause an increase in energy usage and perhaps increase




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                pollution, it may also place pressure upon the attractive and historic buildings within the
                Study Site; and
        •       Potential conflict arises between Objectives Six and Ten as the protection of historic and
                attractive buildings may not be the maximisation of land use.




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5.0 SPD ALTERNATIVES AND OBJECTIVES

5.1     In accordance with Article 5(1) of the SEA Directive:


                    “an environmental report shall be prepared in which the likely
                    significant effects on the environment of implementing the plan or
                    programme, and reasonable alternatives taking into account the
                    objectives and the geographical scope of the plan or programme
                    are identified, described and evaluated.”


        Information to be provided in the Environmental Report under Annex 1(h) of the SEA Directive
        includes;


                    “an outline of the reasons for selecting the alternatives dealt with”


5.2     Given the flexible nature of the Gillingham Town Centre SPD, the range of potential alternatives is
        vast and at this stage the SPD does not set out specific requirements about how the Study Site
        should be redeveloped, it is a framework that will be used to guide specific redevelopment
        proposals in the area. In order to ensure compliance with the SEA Directive it is necessary to
        consider alternatives. The only alternative considered was a ‘Do Nothing Alternative’.


        Comparison of environmental effects


        ‘Do Nothing Alternative’


5.3     This scenario can also be described as the “business as usual” option. This would include
        continuation of the Study Site in accordance with current planning policy as set out in the Medway
        Local Plan.


5.4     The Gillingham Town Centre SPD offers an opportunity to redevelop the Study Site to provide
        improved retail, residential and community infrastructure opportunities. The “Do Nothing
        Alternative” would result in the loss of this opportunity.


        Assessing the Alternatives


5.5     Table 5.1 assesses the effects of the SPD and the “Do Nothing Alternative” against the objectives
        of the SA.




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Table 5.1 Assessment of the Alternatives
                               Option 1. Adoption of Gillingham Town Centre SPD           Option 2. “Do nothing alternative”


SA Objective                   Effect             Comments / explanations                 Effect               Comments / explanations
1. To reduce road traffic               +         Improved, safer connections for                  -           Continued reliance upon car travel for
and congestion through                            pedestrians.                                                 journeys through the Study Site and to
reducing the need to travel                                                                                    out of town shopping centres.
by car and improving travel
choice.
2. To conserve and enhance              +         Preservation of open spaces and tree             O           The current situation will remain.
diversity and abundance of                        planting may provide additional
natural habitats and species                      habitats.
in Medway.
3. To minimise pollution                ?         Reduction of need for car travel will            -           Current difficulties for pedestrians,
levels.                                           reduce emissions.                                            continued trend for short journeys
                                                                                                               made by car.
4. To reduce the                        O         The Study Site is not within the                 O           The Study Site is not within the
vulnerability of homes to                         floodplain.                                                  floodplain.
flooding.
5. To protect and enhance               +         Creation of a new town square heart              -           Deterioration of shop frontage, and
the quality of townscape /                        and exploiting development                                   increase in vacant commercial
landscape character.                              opportunities within the Town Centre.                        premises.
6. To preserve the historic             +         Recommendations for the retention of             O           Has no obvious impact.
environment and other                             attractive building facades.
culturally important
features.
7. To provide the                       +         Provision of additional residential              O           Accommodation levels remain static
opportunity for people to                         accommodation. Contributes towards                           unless windfall sites become available.
meet their housing needs.                         housing requirement.
8. To improve health and                +         Provision for expansion of existing              O           Current levels maintained.
well being of the population                      healthcare facilities.
and reduce inequalities.
9. To reduce crime and the              +         Creation of an evening economy will              -           Continued perception of the Town
fear of crime.                                    reduce the concept of the Town Centre                        Centre as an unwelcoming place after
                                                  being an unwelcoming place after                             dark.
                                                  dark. Improving natural surveillance.




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                                 Option 1. Adoption of Gillingham Town Centre SPD            Option 2. “Do nothing alternative”


SA Objective                     Effect             Comments / explanations                  Effect               Comments / explanations
10. To maximise land use                  +         Redevelopment of vacant buildings.                -           Vacant buildings within Town Centre,
efficiency.                                         Introducing a more flexible approach                          continued growth of out of town
                                                    to land use.                                                  shopping centres.
11. To promote the                        +         Gradual redevelopment of parts of the             O           Continuation of present situation which
sustainable use of natural                          Study Site will incorporate best                              is not considered to be utilising natural
resources.                                          practices which are likely to be more                         resources (water, energy, etc.)
                                                    sustainable than existing practices.                          efficiently.
12. To improve accessibility              +         Redevelopment of the Study Site                   O           Current provision of facilities will
of key services and facilities                      should provide enhanced facilities for                        remain.
to local communities.                               the local community.
13. To improve access to                  O         Has no obvious effect                             O           Has no obvious effect.
skills and knowledge.
14. To regenerate and                     +         Exploiting development opportunities              -           Increased vacant sites within Town
increase the vitality of                            within the town centre through a                              Centre and dependence on out of town
Gillingham Town Centre.                             mixture of market-led initiatives.                            retail centres.
                                                    Creation of a civilised evening
                                                    economy.
15. To support employment                 +         Creation of additional employment                 -           Unemployment rates remain above
and economic                                        space. Stimulation of an evening                              national levels.
competitiveness.                                    economy.
16. To reduce poverty and                 +         Creation of additional employment                 -           Unemployment rates continue to be
social exclusions and                               space and rejuvenation of economy.                            higher than that of Medway as a
redress inequalities.                                                                                             whole.
17. To maintain and                       O         Has no obvious effect.                            O           Has no obvious effect.
enhance the quality of
ground and surface waters.
        Key: + Positive           - Negative   O Neutral      ? Uncertain




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5.6     A summary of the assessment of the effects of the SPD and those of the “Do Nothing Alternative”
        is provided below:


        Air Quality


5.7     The Gillingham Town Centre SPD would improve parking options within the Study Site as well as
        provide safer connections for pedestrians, increased local facilities and additional residential and
        employment space within the Study Site and thereby increase the attractiveness of walking and
        cycling, reducing the need to make journeys by car. The SPD would therefore not be expected to
        result in a deterioration of air quality and the improved walking and cycling options should
        contribute to an improvement in air quality. The “Do Nothing Alternative” does not provide an
        opportunity to improve air quality through better walking and cycling facilities.


        Biodiversity


5.8     The limited biodiversity of the Study Site would be maintained under the “Do Nothing Alternative”
        whereas the SPD provides an option to protect and enhance current open space and habitats.


        Climatic Factors


5.9     The provision of new residential and employment units through the SPD will replace the existing
        buildings with buildings which should be more energy efficient which will therefore have a
        beneficial effect as a result of reduced the emissions from the Study Site.


        Cultural Heritage


5.10    While there are no listed buildings within the Study Site the SPD makes provision for the retention
        of attractive buildings namely 118-120 High Street and 124 High Street. The opportunity to retain
        and enhance these buildings would not arise as a result “Do Nothing Alternative”.


        Housing


5.11    The Gillingham Town Centre SPD provides an opportunity to increase residential accommodation
        above shops in the Town Centre, in accordance with Planning Policy Guidance Note 3 (Housing).
        The “Do Nothing Alternative” allows the provision of housing through the Medway Local Plan only.




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        Population and Human Health


5.12    The “Do Nothing Alternative” scenario allows future potential development in line with the
        adopted Medway Local Plan and supports the development of additional health care facilities; the
        SPD allocates space for the extension of the existing health care facilities within Balmoral
        Gardens.


        Material Assets


5.13    The “Do Nothing Alternative” protects open space and supports retailing in Gillingham, although
        these policies have witnessed an increase in the vacant units in the Study Site. The SPD makes
        specific provision for the redevelopment of vacant units within the Study Site. The SPD would
        also guide the use of sustainable building practices in new developments.


        Regeneration and Economic Development


5.14    The SPD identifies that Gillingham has potential as a small business hub, through provision of
        additional employment space and additional employment opportunities. This provides a more
        sustainable option than the “Do Nothing Alternative” scenario under which unemployment rates
        are above national levels.


        Social Inclusiveness


5.15    The SPD should increase employment opportunities throughout the Study Site therefore reducing
        unemployment and the percentage of the population claiming key benefits therefore being a more
        sustainable option. The SPD should also allow the Study Site to be perceived as having a safer
        environment.


        Water Resources


5.16    The implementation of the SPD provides an opportunity to protect and enhance ground and
        surface water conditions.


        Summary


5.17    It is evident that the adoption of Gillingham Town Centre SPD would offer a coherent sustainable
        form of redevelopment for Gillingham Town Centre.




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5.18    The “Do Nothing Alternative” for Gillingham Town Centre is considered unrealistic as substantial
        areas of the Study Site are not being used to their full potential. The assessment of the options
        against the SA Objectives indicated that adoption of the SPD would prove beneficial to the
        sustainable redevelopment of the Study Site.




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6.0 Assessment of the SPD


        Environmental issues considered

6.1    The aims of the Gillingham Town Centre SPD were previously identified in Section 3 of this report.


6.2    The aims of the SPD have been tested against the SA Objectives, identified in Section 4, in
       accordance with the requirements of the SEA Regulations. The full results of the assessment and
       specific mitigation measures are included in Appendix D.


6.3    Table 6.1 summarises the nature of the temporal effects over the short, medium and long term
       which are defined as the three stages of the SPD.


       Table 6.1: Summary of Temporal Effects
        SA Objective                                                 Temporal Effect
              Summary of Objective                   Short Term         Medium Term          Long Term
        1     Reduce road traffic within Study             O                   +                   +
              Site.
        2     Conserve and enhance diversity of            O                   +                   +
              natural species and habitats in
              Medway.
        3     Minimise pollution.                           ?                  ?                   ?
        4     Reduce the vulnerability of homes            O                   O                   O
              to flooding.
        5     Protect and enhance townscape /              -/+                +/-                  +
              landscape quality.
        6     Preserve historic environment,               +                   +                   +
              archaeology and cultural features
        7     Improved housing provision.                  +                   +                   +
        8     Improve health and well being of              -                  +                   +
              the    population   and    reduce
              inequalities.
        9     Reduce crime and the fear of crime           +                   +                   +
        10    Maximisation of land use efficiency.         +                   +                   +
        11    Promote sustainable use of natural           +                   +                   +
              resources.
        12    To improve accessibility of key
              services and facilities to local
              communities
        13    Improve access to skills and                 O                   +                   +
              knowledge.
        14    Regenerate and increase the                  +                   +                   +
              vitality of Gillingham Town Centre.
        15    Support employment and economic              +                   +                   +
              competitiveness.
        16    Reduce       poverty    and   social         +                   +                   +
              exclusions




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        17   To maintain and enhance the
             quality of groundwater and surface
             waters.
        Key: + Positive        - Negative     O Neutral       ? Uncertain


        Mitigation Measures


6.4    Gillingham Town Centre SPD contains recommendations about how the Study Site should be
       redeveloped over the next 10-15 years. Where potential conflict between SA Objectives and SPD
       aims have been identified, mitigation measure have been recommended, a summary of these
       measures is provided in Table 6.2.


       Table 6.2: Summary of mitigation measures
        SA Objective                 Mitigation measure
        Air quality                  A commitment to the provision of enhanced pedestrian or public
                                     transport facilities should be incorporated into development
                                     proposals.
                                     Increased car parking provision should only be provided as and
                                     when there is a demonstrable need.
        Biodiversity                 Mitigation should include preventing development from taking
                                     place on open space.
        Climatic Factors             The energy efficiency levels of each development to be
                                     considered prior to planning permission being granted.

        Cultural Heritage and        Any cultural development within the Study Site must not be to
        Landscape                    the detriment of on retail facilities provision.
                                     Priority for development must lie with previously developed sites.
        Housing                      A commitment to a certain provision of affordable housing in line
                                     with that of the Adopted Local Plan must be made.
        Population and Human         Any development which may place additional pressure upon
        Health                       health care facilities must first assess the effect which it will
                                     create.


        Material Assets              In order to ensure maximum land use efficiency it should be a
                                     requirement that there should be a minimum residential unit
                                     density for development sites.
                                     Ensuring residential developments meet eco-homes standards.

                                     Ensure a commitment is made to renewable energy use in
                                     developments.
        Regeneration and             In order to assess the benefits of the SPD a study should be
        Economic Development         undertaken by MC or individual developers to identify existing
                                     educational capacity in close proximity of the Study Site.
                                     In order to create employment opportunities at a similar rate as
                                     population increase it is recommended that the provision of
                                     employment and residential space take place at a similar rate.
        Social Inclusiveness         None required.
        Water and Soil               Appropriate groundwater protection measures should be taken
                                     during any redevelopment.




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        Summary of Residual Effects


6.5    The predicted effects of the of the SPD have been assessed incorporating suggested mitigation
       measures and the detailed predicted effects of the SPD can be found in Appendix D, and are
       summarised in Table 6.3.


       Table 6.3: Summary of the predicted effects of the SPD
        SA Objective              Summary of the Predicted Effects of SPD



        Air Quality      1        It is predicted that the SPD will have a beneficial effect on the levels of
                                  road traffic and congestion within the Study Site as it will reduce the
                                  need to travel through the provision of additional facilities which will not
                                  require the use of a car to access and as long as appropriate concern
                                  and consideration is given to pedestrian access and public transport
                                  facilities therefore it should have a beneficial effect on air quality within
                                  the Study Site.
                                  The provision of increased car parking within the Study Site has the
                                  potential to have a detrimental effect on air quality within the Study Site
                                  unless simultaneous improvements are made to pedestrian, cycle and
                                  public transport facilities.
                                  The increased provision of car parking proposed by the SPD is of
                                  potential concern, it is suggested that extra car parking spaces are only
                                  provided as and when a need is demonstrated.
        Biodiversity     2        It is anticipated that the SPD will have a beneficial effect upon the
                                  diversity of natural species and habitats throughout the Study Site.
                                  Although new development is incorporated into the SPD, the areas of
                                  open space which provide opportunities for natural habitats are
                                  protected from development.
        Climatic         3        The SPD will have a beneficial effect on the minimising of pollution
        Factors                   levels as it will ensure that any development which takes place will be
                                  designed with a high energy efficiency rating.
                         4        The Study Site does not lie within the floodplain of the River Medway
                                  therefore any development within the Study Site is not predicted to be
                                  at risk of flooding.
        Cultural         5        The SPD will have a beneficial effect upon the character of the
        Heritage and              townscape as it will create a town centre focal point, it will enhance the
        Landscape                 diversity of the landscape by conserving open space. Any
                                  redevelopment directed by the SPD will also have a beneficial effect as
                                  it will be developed in a sensitive way to its surroundings.
                         6        Although no listed buildings are present within the Study Site, it is still
                                  possible that development will place pressure on what cultural heritage
                                  is present, the effects of this have been mitigated through the provision
                                  of additional development space on previously developed sites and in
                                  the case of residential space above existing retail facilities to reduce
                                  pressure for redevelopment of existing notable sites.
        Housing          7        The SPD makes provision for additional affordable housing which has a
                                  beneficial effect upon the Study Site.
        Population       8        Increased provision of affordable housing is likely to give rise to an
        and    Human              increase in population and therefore increased pressure upon the
        Health                    existing health care facilities, although the provision of additional space
                                  for an extension to health care facilities is provided it is based upon this
                                  that the SPD is thought likely to have a beneficial effect upon the health




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                                   of the population.


                           9       It is anticipated that the SPD will have a beneficial effect on crime and
                                   the fear of crime levels throughout the Study Site as it will provide
                                   additional openness and visibility throughout the site and transform the
                                   evening environment into a more welcoming one.
        Material           10      A beneficial effect is anticipated from the adoption of the SPD as at
        Assets                     present there are vacant units within the Study Site and areas which
                                   offer redevelopment opportunities.
                           11      The SPD provides opportunities to promote the use of sustainable
                                   natural resources, with the above mitigation measures the SPD is
                                   considered to have a beneficial effect.
                           12      The provision of additional opportunities to provide facilities for the local
                                   community will have a beneficial effect on the Study Site.
        Regeneration       13      The SPD has a negligible effect upon the provision of access to skills
        and Economic               and knowledge as it makes no provision for additional facilities.
        Development        14      The SPD will have a beneficial effect upon the vitality of Gillingham
                                   Town Centre through a combination of attracting additional visitors by
                                   making the town centre both more accessible and attractive to visitors.
                           15      SPD will have a beneficial effect upon employment and economic
                                   competitiveness throughout the Study Site as it will provide
                                   employment opportunities through the provision of new space.
        Social             16      Existing unemployment levels in Gillingham are above those recorded
        Inclusiveness              for Medway as a whole and it is predicted that the increased provision
                                   of employment space will have a beneficial effect in reducing those
                                   levels and that the social inequalities that exist will be reduced through
                                   the provision of affordable housing within the Study Site. It is hoped
                                   that through greater use of the central area of the Study Site during the
                                   evenings increased natural surveillance will make the area a more
                                   welcoming environment.
        Water and          17      The quality of the groundwater and surface water within the Study Site
        Soil                       should not deteriorate as a result of the implementation of the SPD.


       Uncertainty


6.6    Predicting the effects of the SPD on environmental and sustainability receptors is an uncertain
       process, as it often involves predicting effects on the basis of limited or inadequate data. The
       nature of the SPD provides a high degree of flexibility as to how the plan is to be implemented,
       therefore the nature of the predicted effects are subject to a level of uncertainty.


6.7    The level of uncertainty of the predicted effect on each SA Objective and can be found in
       Appendix D and is summarised in Table 6.4.




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       Table 6.4: Summary of uncertainty of predicted effects
        SA Objective                                 Uncertainty of Predicted Effect
                                                           High               Medium               Low
        Air Quality
        Biodiversity
        Climatic Factors
        Cultural Heritage and Landscape
        Housing
        Population and Human Health
        Material Assets
        Regeneration and Economic
        Development
        Social Inclusiveness
        Water and Soil
       Key High = Uncertain Medium = Dependent on implementation of the SPD Low = Certain


6.8     The uncertainties related to each SA Objective are described below.


       Air Quality


6.9    The effect on air quality is considered beneficial but is subject to a medium degree of uncertainty
       as it relies on the success of other SPD Aims, such as the use of cars and location of car parking
       throughout the Study Site. As the SPD aims to guide redevelopment over a period of 15 years,
       changes in air quality over that period of time could also be attributable to a number of external
       influences.


       Biodiversity


6.10   It is predicted that the SPD will have a beneficial effect on biodiversity with a low degree of
       uncertainty within the Study Site. Current baseline information indicates that there is limited
       biodiversity and natural habitats within the Study Site, the SPD provides protection to and guides
       development away from open spaces and potential natural habitats providing opportunities for its
       enhancement.


       Climatic Factors


6.11    The SPD is predicted to have a beneficial effect on climatic factors with a medium degree of
        uncertainty as changes in climate which may effect the Study Site are purely speculative,




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        although in the short term it is though that the effect will be beneficial as development will be
        guided using energy efficient technologies, which should reduce pollution.


       Cultural Heritage and Landscape


6.12   Effects on cultural heritage are considered beneficial as the SPD seeks to preserve culturally
       important features, there is a medium degree of uncertainty related to its effect as it is dependant
       on the requirements and implementation of development which is permitted under the SPD.


       Housing


6.13   A beneficial effect on housing within the Study Site is predicted with a low degree of uncertainty
       as the SPD provides additional residential development space.


       Population and Human Health


6.14   The SPD is predicted to have a beneficial effect on the health of the population as the SPD makes
       a provision for additional health care within the Study Site although the actual effect of this cannot
       be accurately predicted as other factors such as the populations willingness to use the facilities
       and other social factors will also effect the health of the population.


       Material Assets


6.16   The beneficial effects predicted on the material assets of the Study Site are subject to a medium
       degree of uncertainty as any benefits will depend upon the implementation of the SPD as the
       maximisation of land use may change during the period of time covered by the SPD.


       Regeneration and Economic Development


6.17   The SPD aims to guide the redevelopment of the Study Site, the effects are predicted to be
       beneficial with a medium degree of uncertainty as it is dependant on how the SPD is implemented
       as to how beneficial the effects are, and will also be subject to other external economic factors.


       Social Inclusiveness


6.18   It is predicted that the SPD will have a beneficial effect upon social inclusiveness as it aims to
       reduce poverty and provide employment opportunities within the Study Site although this is
       subject to a high degree of uncertainty dependant on how the redevelopment is implemented
       throughout the Study Site.




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       Water and Soil


6.19   Ground and surface water quality within the Study Site should not deteriorate as a result of the
       implementation of the SPD, although external factors could influence the quality of ground and
       surface water within the Study Site so this effect is subject to a medium degree of uncertainty.




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7.0 IMPLEMENTATION AND MONITORING

       Implementation


7.1    This document was issued for public consultation, including to the SEBs, for a formal consultation
       period.   No comments were made on this document.          The finalised SPD and SA Report were
       adopted July2007.


       Cumulative Effects


7.2    The SPD has a number of links to other plans and programmes which will impact the sustainability
       of the redevelopment. The SPD is derived from the Medway Local Plan and the Medway
       Community Strategy, other plans and programmes which may effect the implementation of this
       SPD are shown in Table 7.1.


       Table 7.1 Plans and programmes considered in the assessment of Cumulative Effects
        Plan or Programme                                       Date Adopted
        Chatham centre and Waterfront development                  July 2004
        framework
        Gillingham Waterfront Planning Brief                       July 2004
        Temple Waterfront                                            2004
        Star Hill to Sun Pier                                        2004
        Strood Riverside Supplementary Planning                    July 2006
        Document
        Akzo Nobel Site Redevelopment, Pier Road                   July 2004


7.3    Cumulative effects and sustainability implications which have been identified as likely to arise from
       the implementation of the SPD are detailed in Appendix D and summarised in Table 7.2.


       Table 7.2. Summary of the Cumulative Effects
        SA Objective              Summary of the Predicted Cumulative Effects


        Air Quality         1     None identified.

        Biodiversity        2     The continued disturbance of wildlife and open space associated with
                                  development will limit the benefits which can be achieved. Through
                                  effective mitigation measures and coordination benefits to the limited
                                  biodiversity and natural habitats recorded within the Study Site benefits
                                  may be achieved.
        Climatic            3     None identified.
        Factors             4     None identified.




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        SA Objective               Summary of the Predicted Cumulative Effects


        Cultural           5       Other development plans in the area also seek to enhance the quality of
        Heritage and               the townscape and landscape character overall a beneficial cumulative
        Landscape                  effect is predicted.
                           6       The associated SPDs and SPGs will contribute to the protection and
                                   enhancement of the historic environment as they embrace the
                                   objectives relating to the historic environment detailed in the Medway
                                   Core Strategy.
        Housing            7       None identified
        Population         8       None identified
        and    Human
        Health
                           9       None identified


        Material           10      None identified
        Assets
                           11      Policies which support and promote the use of sustainable natural
                                   resource will provide beneficial cumulative effects.
                           12      None identified
        Regeneration       13      None identified
        and Economic       14      None identified
        Development        14      Policies which support the economic development of the region will
                                   provide beneficial cumulative effects.
        Social             16      None identified
        Inclusiveness
        Water and          17      None identified
        Soil


       Monitoring


7.4    Article 10.1 of the SEA Directive states:


               “Member states shall monitor the significant environmental
               effects of the implementation of plans and programmes in order,
               inter alia, to identify at an early stage unforeseen adverse
               effects, and to be able to undertake appropriate remedial action”


7.5    Monitoring allows the actual significant environmental effects of implementing the SPD to be
       tested against those predicted. It therefore helps to ensure that any problems which arise during
       implementation can be identified and future predictions made more accurately.


7.6    Monitoring the significant sustainability effects of implementing the SPD is an important ongoing
       element of the SA process. Given the inherent long term nature of sustainability and strategic
       planning, monitoring the implementation of the SPD from a sustainability perspective can ensure
       that the identified sustainability objectives, which form the core of this appraisal, are being
       achieved.




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7.7    Following adoption of the SPD its effects of it will be monitored by Medway Council through the
       Core Strategy monitoring process and the monitoring of specific indicators which are identified
       within the Sustainability Framework contained in section 4 of this report.


7.8    The SEA Regulations do not require individual plans (such as the SPD) to be monitored individually
       and any monitoring could be contained within a wider monitoring programme. Any monitoring
       plan will need to include the monitoring of the sustainability indicators set out in Table 4.12 of
       this document. The findings of these indicators will help measure how well the SPD contributes to
       sustainable development.




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8.0 Conclusions

8.1    This SA was issued for public consultation alongside the Gillingham Town Centre SPD in January –
       February 2007. An extensive programme of consultation was undertaken including an exhibition
       and workshop. 60 replies were received, all of which related to the SPD, no specific comments
       were made regarding the SA.


8.2    Article 9 (1b) of the SEA Directive states that an SEA must include;



        “……a statement summarising how environmental considerations have been
        integrated into the plan programme and how the environmental report
        prepared pursuant to Article 5, the opinions expressed pursuant to Article 6
        and the results of consultations entered into pursuant to Article 7 have been
        taken into account in accordance with Article 8 and the reasons for choosing
        the plan or programme as adopted, in the light of the other reasonable
        alternatives dealt with.”



8.3    With regard to the public consultation therefore, as identified, the comments received were
       principally concerned with the SPD and none were considered to warrant a change to the draft SA
       report. However, it should be noted that the iterative nature of the SA and the SPD has meant that
       a number of earlier recommendations have already been incorporated into the SPD and that the
       SPD recognises and addresses a number of important sustainability issues for the area and is
       considered to perform well when assessed against the SA objectives and criteria.


8.4    Finally, it is also important to recognise that the SPD is only one of a number of factors that will
       determine the extent to which sustainability is achieved. Responsibility also lies with developers,
       future residents and MC (e.g. through negotiating developer contributions).




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References

Chapter 1: Introduction
1.1             Office of the Deputy Prime Minister (Sept. 2005) A Practical Guide to the Strategic
                Environmental Assessment Directive
Chapter 2: Appraisal Methodology
2.1             Office of the Deputy Prime Minister (Sept. 2005) A Practical Guide to the Strategic
                Environmental Assessment Directive
2.2             Medway Council (2004) Medway Waterfront Renaissance Strategy
2.3             Office of National Statistics (ONS) http://www.statistics.gov.uk
2.4             Kent and Medway Biological Records Centre (KMBRC) (2006) Report regarding Gillingham
                Town Centre, Medway. KMBRC. Maidstone
Chapter 3: Background to the SPD
No References
Chapter 4: SA Report Baseline and Objectives
4.1             Office of National Statistics (ONS) http://www.statistics.gov.uk
4.2             DTZ Pieda (2005) Retail and Commercial Leisure Study for Medway Council
4.3             Valuation Office Agency (2004) Property Market Report.
4.4             GOAD (2005) GOAD Plan of Gillingham Town Centre. http://www.goadnetwork.co.uk
4.5             Medway Council (2003) Medway Adopted Local Plan. http://www.medway.gov.uk
4.6             Kent and Medway Biological Records Centre (KMBRC) (2006) Report regarding Gillingham
                Town Centre, Medway. KMBRC. Maidstone
4.7             Department of the Environment (DoE) (1997) The United Kingdom Nation Air Quality
                Strategy, HMSO. London
4.8             Department of the Environment (DoE) (2000) The Air Quality Strategy for England, Scotland,
                Wales and Northern Ireland – Working together for Clean Air, HMSO. London
4.9             Medway     Council    (2005)     Medway      Council    Air   Quality        Management        Plan.
                http://www.medway.gov.uk
4.10            Home Office (HO) http://www.crimestatistics.org.uk
4.11            Environment Agency (EA) http://www.environment-agency.gov.uk
4.12            Department of the Environment (DoE) (1991) Water Resources Act 1991, HMSO. London
4.13            Department of the Environment (DoE) (1991) Environmental Protection Act 1990, HMSO.
                London
4.14            Medway Council (2006) Medway Council Municipal Waste Management Strategy 2005-2020.
                http://www.medway.gov.uk
4.15            Office of the Deputy Prime Minister (Sept. 2005) A Practical Guide to the Strategic
                Environmental Assessment Directive
Chapter 5: SPD Alternatives and Objectives
No References
Chapter 6: Assessment of SPD
No References
Chapter 7: Implementation and Monitoring
No References
Chapter 8: Conclusions
No References




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                                 Appendix A
             Reviewed Policies, Plans, Programmes and Strategies




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Policy Plan Programme        Key Aims and Objectives                   Implications for Gillingham Town        Implications for Sustainability Appraisal
or Strategy                                                            Centre SPD
International
The      Convention     on   Conserve and enhance biodiversity         Take into account the requirements of   Objectives should include measures to
Biodiversity,    Rio    de                                             the Convention on Biodiversity.         conserve any existing biodiversity and enhance
Janeiro (1992)                                                                                                 the baseline situation where possible.
Kyoto Protocol on Climate    Reduce the emissions of ‘greenhouse       Take this into account.                 Objectives should seek to reduce emissions of
Change (1997)                gasses’.                                                                          Greenhouse gasses.
The           Johannesburg   Commitment       to    sustainability     Take this into account.                 Objectives should show a commitment to
Declaration on Sustainable   principles and the sustainability                                                 principles of sustainability.
Development (2002)           agenda agreed at Rio de Janeiro
                             Earth Summit in 1992
National
Planning Policy Statement    Promote sustainable patterns of           The requirements of PPS1 should be      Policies aimed at sustainable development
(PPS)      1:     Creating   urban and rural development by:           incorporated.                           should meet all of the SA objectives.
Sustainable Communities      • Making suitable land available for
(2005)                           development to improve the
                                 quality of life.
                             • Contributing        to    sustainable
                                 economic growth.
                             • Protecting and enhancing that
                                 natural and historic environment
                                 and the quality and character of
                                 the countryside, and existing
                                 communities.
                             • Ensuring           high       quality
                                 development       through     good
                                 design.
                             Ensuring     development      supports
                             existing communities
Planning Policy Guidance     Local planning authorities should,        The requirements of PPS3 should be      Objectives should seek to ensure that new
Note (PPG) 3: Housing            • Meet the housing needs of           incorporated.                           development contributes to the provision of
(2005)                                the whole community;                                                     housing for the entire community.
                                 • Provide a wider choice of
                                      housing and seek to create
                                      mixed communities;
                                 • Prioritise            previously-



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Policy Plan Programme       Key Aims and Objectives                    Implications for Gillingham Town      Implications for Sustainability Appraisal
or Strategy                                                            Centre SPD
                                    developed         land       for
                                    development, bringing empty
                                    homes back into use and
                                    convert existing buildings,
                                    over      development         of
                                    greenfield sites.
                                • Sustainable        patterns     of
                                    development;
                                • Efficient use of land;
                                • Reduce car dependence;
                                • Promote good design; and
                            Where appropriate include a policy
                            seeking affordable housing in suitable
                            locations.
PPG4:Industrial      &      Encourage     continued       economic     The requirements of PPG4 should be    SA objectives should include measures to
Commercial Developments     development in a way that is               incorporated.                         encourage economic competitiveness, to
& Small Firms (1992)        compatible      with      its    stated                                          promote the vitality of urban centres.
                            environmental objectives
PPS6: Planning for Town     Promote vital and viable city, town        The requirements of PPS6 should be    The scale of the development should be
Centres (2005)              and other centres.                         incorporated.                         directly related to the function of the centre.

                                                                                                             Aim to increase development density, promote
                                                                                                             social inclusion and accessibility. Deliver more
                                                                                                             sustainable patterns of development
PPS9: Biodiversity and      Local    authorities     should     use    The requirements of PPS9 should be    The development should maintain and enhance
Geological Conservation     conditions and/or planning obligations     incorporated.                         biodiversity.
(2005)                      to mitigate the harmful aspects of the
                            development and where possible, to
                            ensure     the     conservation    and
                            enhancement of the site’s biodiversity
                            or geological interest.
PPS10:     Planning   for   • Delivering         of     sustainable    The requirements of PPS10 should be   Several SA objectives promote this e.g. to
Sustainable         Waste       development through driving            incorporated.                         minimise pollution levels and to maximise
Management (2005)               waste up the hierarchy with final                                            landuse efficiency.
                                disposal as the last option.
                            • Enable a timely provision of                                                   Increase   recycling    of    commercial      and




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Policy Plan Programme     Key Aims and Objectives                   Implications for Gillingham Town           Implications for Sustainability Appraisal
or Strategy                                                         Centre SPD
                              waste management facilities to                                                   residential waste.
                              meet      the    needs     of   the
                              community.
                          • Help implement the national
                              waste strategy to be consistent
                              with the European legislation
                              namely the Landfill Directive.
                          • Respect the proximity principle
                              for waste management without
                              endangering human health or the
                              wider environment.
                          • Reflect the concerns and interests
                              of local communities and the
                              needs of waste collection, waste
                              disposal authorities and business
                              and encourage competitiveness.
                          • While there is a need to protect
                              green belt designation land there
                              will need to be recognition of the
                              particular location needs of
                              certain      types     of     waste
                              management systems.
                          Layout      and     design    of   new
                          development supports sustainable
                          waste management.
PPG13: Transport (1994)   • Promote          more     sustainable   The requirements of PPG13 should be        Reducing the need to travel by private car will
                              transport choices.                    incorporated.                              promote social inclusion and help achieve
                          • Promote accessibility.                                                             sustainability objectives. It will also help to
                          • Reduce the need to travel,                                                         reduce pollution levels.
                              especially by car.
                          Provides an opportunity for managing
                          social inclusion buy ensuring services
                          and accessible by public transport.
PPG15: Planning & the     Effective protection for all aspects of   Despite no listed buildings or Scheduled   An SA/SEA objective should aim to protect or
Historic   Environment    the historic environment. To reconcile    Ancient Monuments within the Study         enhance the historic environment.
(1994)                    the need for economic growth with         Site, the rquirements of PPG15 should




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Policy Plan Programme          Key Aims and Objectives                   Implications for Gillingham Town           Implications for Sustainability Appraisal
or Strategy                                                              Centre SPD
                               the need to protect the natural and       still be incorporated to ensure that any
                               historic environment and ensure the       negative impacts of the development of
                               conservation of the natural beauty        the surrounding historic environment is
                               and amenity of the land.                  minimised.
PPG16: Archaeology        &    The protection, enhancement and           The requirements of PPG16 should be        The SA/SEA objectives should aim to protect or
Planning (1990)                preservation of sites or archaeological   incorporated.                              enhance the historic environment.
                               interest and their settings
PPG17: Planning for Open       • Support urban renaissance;              The requirements of PPG11 should be        SA objectives could include: conserve and
Space, Sport and the           • Support rural renewal;                  incorporated.                              enhance biodiversity, to improve health and
Environment (1991)             • Promotion of social inclusion and                                                  well being, to improve accessibility to services
                                   community cohesion;                                                              and to maintain or enhance the character of
                               • Promote health and well-being;                                                     the landscape.
                               Promote sustainable development.
PPS22: Renewable Energy        Increase development of renewable         The requirements of PPS22 should be        SA objectives should reflect the need for
(2004)                         energy and contribute to sustainable      incorporated.                              energy efficiency.
                               development.
PPS23:     Planning    and     Guidance on determining the location      The requirements of PPS23 should be        SA objectives should reflect the need to
Pollution Control (2004)       of development that may result in         incorporated.                              minimise pollution, and maintain and enhance
                               pollution, and ensure that other                                                     air and water quality.
                               developments are not affected by
                               major or existing sources of pollution.
PPG24:    Planning       and   Ensure that, where practicable, noise-    The requirements of PPG24 should be        Noise      can     have      implications       for
Noise (1994)                   sensitive developments are separated      incorporated.                              design/sustainable     development.      An     SA
                               from major sources of noise. Where                                                   objective could be included to reflect this.
                               this is not possible, to control or
                               reduce noise levels, or to mitigate the
                               impact of noise.
PPG25: Development        &    Ensure that new development is safe       Despite the Study Site not being within    SA objectives may include reference to
Flood Risk (2001)              and not exposed unnecessarily to          the floodplain the requirements of PG25    reducing the flooding risk both from existing
                               flooding. Where possible reduce and       should be taken into account.              watercourses and surface water flooding.
                               certainly not increase flood risk and
                               ensure that flood plains are used for
                               their natural purposes, continue to
                               function effectively and are protected
                               from inappropriate development.
Sustainable Communities:       • To ensure all social tenants have       Take this document into account.           A key objective for the SA must be to provide




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Policy Plan Programme        Key Aims and Objectives                       Implications for Gillingham Town   Implications for Sustainability Appraisal
or Strategy                                                                Centre SPD
Building the Future (2003)         a decent home by 2010.                                                     the opportunity for people to meet their
                             •     To     improve     conditions     for                                      housing needs.
                                  vulnerable people in private                                                The SA should aim to maintain and enhance
                                  accommodation.                                                              the character of the townscape.
                             •     To ensure all tenants get an
                                  excellent service form their
                                  landlord.
                             •     To ensure all communities have a
                                  clean,      safe    and     attractive
                                  environment.
                             •     To bring back into use, homes
                                  which have been abandoned.
                             •     To        recreate       sustainable
                                  communities and ensure high
                                  quality design.
                             •     To tackle the housing shortage.
                             •     To create a better balance in the
                                  housing market.
                             •     To promote development, whilst
                                  protecting and enhancing the
                                  countryside.
                             To   ensure economic competitiveness.
Securing    the   Future:    •     Social progress that recognises         Take this document into account.   SA objectives should reflect the objectives of
Delivering UK Sustainable         the needs of everyone.                                                      the UK Sustainable Development Strategy.
Development      Strategy    •     Effective     protection    of   the
(2005)                            environment.
                             •     Prudent use of natural resources.
                             •     Maintenance of high and stable
                                  levels of economic growth and
                                  employment.
                             •     More investment in people and
                                  equipment for a competitive
                                  economy.
                             •     Reducing the level of social
                                  exclusion.
                             •     Promoting a transport system




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Policy Plan Programme         Key Aims and Objectives                  Implications for Gillingham Town     Implications for Sustainability Appraisal
or Strategy                                                            Centre SPD
                                  that provides choice, and also
                                  minimises environmental harm
                                  and reduces congestion.
                              • Improving larger towns and cities
                                  to make them better places to
                                  live and work.
                              • Directing        development     and
                                  promoting agricultural practices
                                  to      protect    and     enhance
                                  countryside and wildlife.
                              • Improving energy efficiency and
                                  tackling waste.
                              Working with others to achieve
                              sustainable                development
                              internationally.
Urban White Paper: Our        • People shaping the future of their     The     requirements   should   be   SA objectives should include the need to
Towns & Cities: The               community.                           incorporated.                        improve access to services, enhancement of
Future (2000)                 • People living in attractive, well-                                          the townscape and landscape and to support
                                  kept towns and cities.                                                    economic competitiveness.
                              • Good design and planning which
                                  makes it practical to live in more
                                  environmentally sustainable way.
                              • Towns and cities able to create
                                  and share prosperity.
                              Good quality services.
UK Biodiversity Action Plan   Biodiversity Action Plan – To conserve   The     requirements   should   be   The SA should include as an objective, the
(1994)                        and where practicable enhance:           incorporated.                        need to protect and enhance the diversity and
                              • The overall populations and                                                 abundance of species, and to monitor the
                                  natural ranges of native species                                          condition and any loss or gain of habitats.
                                  and the quality and range of
                                  wildlife habitats and ecosystems.
                              • Internationally important and
                                  threatened species, habitats and
                                  ecosystems.
                              • Species, habitats and natural and
                                  managed ecosystems that are




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Policy Plan Programme        Key Aims and Objectives                  Implications for Gillingham Town        Implications for Sustainability Appraisal
or Strategy                                                           Centre SPD
                                 characteristic of local areas.
                             •   The biodiversity of natural and
                                 semi-natural habitats where this
                                 has been diminished over recent
                                 past decades.
                             • To increase public awareness of,
                                 and involvement in, conserving
                                 biodiversity.
                             • To contribute to the conservation
                                 of biodiversity on a European and
                                 global scale.
Bringing Britain Together:   This strategy is to be built on the      The     requirements     should    be   SA objectives should include: improvement of
A National Strategy for      concepts of: -                           incorporated.                           health and well being of the population;
Neighbourhood Renewal        • investing in people, not just                                                  reducing crime; improving accessibility of key
(2001)                           buildings;                                                                   services and facilities to local communities;
                             • involving        communities,    not                                           providing the opportunity for people to meet
                                 parachuting in solutions;                                                    their housing needs; reduce inequalities; and
                             • developing integrated approaches                                               enhance the character of the townscape.
                                 with clear leadership;
                             • ensuring mainstream policies
                                 really work for the poorest
                                 neighbourhoods;
                             • making a long-term commitment
                                 sustained political priority.
The Historic Environment:    Sets out how the historic environment    Take this document into account.        SA Objectives should incorporate protecting
A Force for our Future       holds the key to:                                                                and enhancing the historic environment.
(2001)                       • an inspiring educational resource;
                             • more attractive towns and cities;
                             • a prosperous and sustainable
                                      countryside;
                             • world class tourist attractions;
                                      and
                             • new jobs.
Culture at the Heart of      • Building partnerships – across         Take this document into account.        SA Objectives should seek to protect and
Regeneration (2004)              central, local and regional                                                  enhance cultural assets.
                                 government, the private and



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Policy Plan Programme        Key Aims and Objectives                    Implications for Gillingham Town    Implications for Sustainability Appraisal
or Strategy                                                             Centre SPD
                                 voluntary sectors and culture and
                                 regeneration practitioners;
                                 identifying effective methods of
                                 involving local people as partners
                                 in the process;
                             • Supporting delivery – spreading
                                 good practice on instilling culture
                                 and measuring the outcomes;
                                 and
                             • Strengthening evidence – finding
                                 coherent and robust methods for
                                 measuring impacts in the short
                                 and long terms
Regional        Planning     Encourage         economic       success   The requirements of this document   SA objectives should relate to sustainable
Guidance (RPG9)(2006)        throughout the Region, ensuring a          should be taken into account.       economic development and regeneration.
                             higher quality of environment with
                             management of natural resources,
                             opportunity and equity for the regions
                             population, and a more sustainable
                             pattern of development. The focus is
                             on enabling urban renaissance,
                             promoting regeneration and renewal,
                             concentrating development in urban
                             areas, promoting a prosperous and
                             multipurpose         landscape       and
                             promoting a wider choice in travel
                             options.
The            Sustainable   To provide a reference point for           Take this document into account.    The SA objectives should reflect the principles
Development Framework        sustainable development that will                                              of sustainable development including the
for the South East “A        help to guide the work of                                                      protection of habitats and species, increased
Better Quality of Life in    organisations and ensure sustainable                                           access to services, reducing inequalities and
the South East” (2001)       development is at the heart of                                                 improving economic competitiveness.
                             regional policy. The vision is to create
                             a prosperous region delivering a high
                             quality of life and environment.
Integrated        Regional   • Ensure that there is an adequate         The requirements of this document   The Integrated Regional Framework provide a



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Policy Plan Programme       Key Aims and Objectives                     Implications for Gillingham Town    Implications for Sustainability Appraisal
or Strategy                                                             Centre SPD
Framework (2004)                supply of affordable housing.           should be taken into account.       basis upon which to appraise LDDs.
                            •   Reduce social exclusion and
                                poverty.
                            •   Tackling the growth in car traffic
                                by reducing the need to travel
                                and improving alternative choices.
                            •   Reducing pollution and waste.
                            •   Enhancing          the        regions
                                biodiversity.
                            •   Managing and mitigating the
                                likely impacts of climate change.
                            •   Improving health.
                            •   Maintaining and improving the
                                quality of the environment.
                            •   Improving                educational
                                attainment.
                            •   Achieving high and stable levels
                                of economic growth.
Regional        Transport   •   Facilitate urban renaissance and        The requirements of this document   Objectives     should    make   reference   to
Strategy (2004)                 foster social inclusion.                should be taken into account.       sustainable      transport    and     improved
                            •   Reduce the wider environment,                                               accessibility.
                                health and community impact
                                associated with the transport
                                system.
                            •   To      improve     transport     and
                                infrastructure within and to the
                                Thames Gateway to maximise
                                regeneration potential.
                            •   To improve strategic road and rail
                                links.
                            •   To         support         economic
                                development.
                            •   To take forward infrastructure
                                proposals required to support
                                development in the growth areas.
                            •   To develop road and rail links that




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Policy Plan Programme          Key Aims and Objectives                   Implications for Gillingham Town    Implications for Sustainability Appraisal
or Strategy                                                              Centre SPD
                                  improve inter and intra-regional
                                  connectivity.




“The Cultural Cornerstone”     There are more professional artists,      The requirements of this document   An SA objective should be the improvement of
a     strategy    for    the   writers,         performers        and    should be taken into account.       accessibility of key services and facilities to
development of cultural        communicators than any other part of                                          local communities.
activity and its benefits in   the country except London, which is
the South East (2001)          itself surrounded and supported by
                               the region. Despite its substantial
                               achievements much of the region’s
                               cultural potential goes untapped. This
                               report seeks to point the way towards
                               unlocking some of those unrealised
                               possibilities, in the interests of
                               greater     health,   happiness    and
                               prosperity for all.
Regional         Economic      • Competitive businesses - a              The requirements of this document   SA objectives should relate to sustainable
Development Strategy for            dynamic, diverse and knowledge-      should be taken into account.       economic development, regeneration, improved
the South East 2002-2012            based economy that excels in                                             accessibility, and development of previously
                                    innovation and turning ideas into                                        developed land.
                                    wealth     creating    enterprise.
                                    Successful people - a skilled,
                                    motivated, inclusive and highly
                                    productive      workforce    that




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Policy Plan Programme       Key Aims and Objectives                          Implications for Gillingham Town   Implications for Sustainability Appraisal
or Strategy                                                                  Centre SPD
                                anticipates and embraces change.
                            •   Vibrant        communities        -     an
                                inclusive society characterised by
                                strong, diverse and healthy
                                communities           enjoying      ready
                                access to high quality jobs,
                                education, homes, health and
                                other services, and free from high
                                levels of crime and discrimination.
                            • Effective             infrastructure       -
                                transport,              communications
                                housing               and          health
                                infrastructures that support and
                                enable         continued        economic
                                growth and improved quality of
                                life for all.
                            • Sustainable use of natural
                                resources         -      environmentally
                                efficient businesses and high
                                quality                     development
                                demonstrating that quality of the
                                environment is a key asset that
                                underpins economic success.
European Strategy for       The purpose of this Strategy is to               Take this document into account.   SA objectives should      promote      economic
South East England 2001-    provide       a      region-wide        policy                                      competitiveness.
2006                        framework         for     maximising      the
                            benefits of membership of the
                            European Union for the region-
                            measured in terms of social,
                            environmental and economic well-
                            being. It identifies opportunities from
                            which partners in the region can
                            prioritise regional, sub-regional and
                            local activities.
“Harnessing the elements”   “There will be a progressive and                 Take this document into account.   An SA objective should be the promotion of the
Proposed Alterations to     substantial       increase       in   energy                                        sustainable use of natural resources.




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Policy Plan Programme       Key Aims and Objectives                     Implications for Gillingham Town   Implications for Sustainability Appraisal
or Strategy                                                             Centre SPD
Regional        Planning    efficiency     and    deployment       of
Guidance. South East –      renewable energy so that by 2026 at
Energy Efficiency and       least 16% of the region’s electricity
Renewable Energy (2003)     generation capacity will be provided
                            from renewable sources. This will be
                            achieved      through      well-designed
                            development that reflects the tenets
                            of sustainable development and
                            encourages      new      business    and
                            employment.”
The         Environmental   Environmental       economy        sector   Take this document into account.   SA objectives should seek to consider the
Economy of the South        recommendations:                                                               environment when promoting the economy.
East (2002)                 • Sustainable Tourism – introduce
                                 tourism     payback       schemes;
                                 encourage integration between
                                 tourism,        farming         and
                                 environmental interests; promote
                                 sustainable       tourism       and
                                 accreditation scheme;
                            • Environmental         Technology      –
                                 investigate market and business
                                 needs; support commercialisation
                                 and        manufacturing          of
                                 environmental technologies;
                            • Sustainable Transport – to ‘break
                                 the link’ between economic
                                 growth and traffic growth and
                                 boost non-road investment;
                            • Conservation of the Natural,
                                 Historic and Built Environment –
                                 recognise the environment as
                                 having economic value and value
                                 of    voluntary     sector,    avoid
                                 development that erodes or
                                 destroys        the         region’s
                                 environment;




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Policy Plan Programme           Key Aims and Objectives                      Implications for Gillingham Town         Implications for Sustainability Appraisal
or Strategy                                                                  Centre SPD
                                Greening Business Behaviour –
                                promote       accreditation     schemes;
                                improve business awareness of
                                benefits of good environmental
                                housekeeping; role of environmental
                                quality as a driver for inward
                                investment
South East Region Social        A region in which we achieve social          Take this document into account.         Social objectives form a core of the SA and the
Inclusion     Statement         progress which recognises the need                                                    importance of combating social exclusion
(2002)                          of everyone with string communities                                                   should be a key theme.
                                free from high levels of crime and
                                discrimination; with ready access to
                                jobs, education, homes, services and
                                amenities; diverse opportunities for
                                everyone to live fulfilled and health
                                lives and to realise their full potential.
Creating      Sustainable       Key principles:                              Take this document into account.         SA Objectives should include; protecting the
Communities:    Greening        • Planning in advance                                                                 environment;   protecting   and   enhancing
the Gateway (2003)              • Developing an environmental                                                         townscape and landscape; and protection and
                                     evidence base                                                                    enhancement of habitats.
                                • Encouraging inclusiveness and
                                     integration
                                • Protecting local character and
                                     distinctiveness
                                • Protecting designated sites
                                • Habitat restoration and creation
                                • A dynamic landscape
                                • Community involvement

Draft South     East     Plan   To balance continuing economic and           Take the requirements of this document   SA objectives should maintain these objectives.
(2006)                          housing growth with rising standards         into account.
                                of environmental management and
                                reduced levels of social exclusion and
                                natural resource consumption.




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Policy Plan Programme         Key Aims and Objectives                   Implications for Gillingham Town         Implications for Sustainability Appraisal
or Strategy                                                             Centre SPD
Good Practice Guide on        Recognises that diversity of tourism is   Take this document into account.         Conserving    and   enhancing    biodiversity,
Planning   for  Tourism       of crucial importance to this country.                                             maintaining and enhancing townscape and
(2006)                                                                                                           landscape, preserving historic buildings and
                                                                                                                 regeneration of town centres and encourage
                                                                                                                 growth of tourism.
County
Kent Biodiversity    Action   Reflect the UK BAP, and to conserve       Take the requirements of this document   SA objectives should include maintaining and
Plan (1997)                   and enhance biological diversity in       into account.                            enhancing the biodiversity.
                              Kent and to contribute to the
                              conservation of national and global
                              diversity
Kent      and     Medway      Protect and enhance the environment       Take the requirements of this document   The SA objectives should maintain and
Structure Plan 2006           and achieve a sustainable pattern and     into account.                            enhance the principles of the Structure Plan.
                              form of development.
Kent Community Strategy       Key principles:                           Take the requirements of this document   The SA Objectives should seek to integrate
2006                          • Economic success that is shared         into account.                            these themes.
                                       by all.
                              • Learning for everyone.
                              • Healthy lifestyles.
                              • Modern social and health care
                                       services.
                              • A better environment.
                              • Communities that feel safe and
                                       are safe.
                              • Kent communities.
                              • Keeping Kent moving.
                              • Enjoying life in Kent.
Local
Medway Local Plan 2003        •   New development should follow         Take the requirements of this document   SA objectives should maintain and enhance
                                  sustainable          development      into account.                            these specific policies.
                                  principles
                              •   Urban renaissance.
                              •   Upgrade      the   environmental
                                  quality and image of the area
                              •   Enhance the economic base
                              •   Widen transport choices and




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Policy Plan Programme      Key Aims and Objectives                  Implications for Gillingham Town         Implications for Sustainability Appraisal
or Strategy                                                         Centre SPD
                                accessibility
Medway         Community   To reduce crime, improve the quality     Take the requirements of this document   SA should continue to improve community
Safety Plan (2005)         of life of communities and help young    into account.                            safety.
                           people, in particular, who may have
                           drifted into a life of crime and
                           involvement with the criminal justice
                           system, lead useful and satisfying
                           lives.
Medway Local Transport     To      tackle     congestion, deliver   Take the requirements of this document   SA objectives should maintain these aims and
Plan (2006)                improved accessibility, improve road     into account.                            principles.
                           safety, improve air quality, deliver
                           sustainable        development    and
                           contribute to the health of Medway’s
                           Residents.




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Appendix B

Definition of Yield (Ref 4.2):

The yields quoted in the tables are 'all risk yields' calculated by dividing the annual rent, as though it had
been received as a single sum at the year end, by the capital value or sale price of the property

The 'all risks yield' is a simple benchmark which the property market uses to assess the comparative
attractiveness of different shopping centres

It is the ratio of rental income to capital value and is expressed in terms of the open market rent of a
property as percentage of the capital value

Interpretation:

The level of yield broadly represents the market’s evaluation of the risk and returned attached to the
income stream of shop rent.

Low yields indicate that a town is considered to be attractive and as a result be more likely to attract
investment than a town with high yields.




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Appendix C

PPG 6 Town Centre Health Check Indicators

MEASURING VITALITY AND VIABILITY: HEALTH CHECKS

In order to measure the vitality and viability and monitor the health of their town centres
and how this is changing over time, local authorities should regularly collect information,
preferably in co-operation with the private sector, on the following key indicators:
    •   diversity of main town centre uses (by number, type and amount of floor space): the
        amount of space in use for different functions – such as offices; shopping; leisure,
        cultural and entertainment activities; pubs, cafes and restaurants; and, hotels;


    •   the amount of retail, leisure and office floor space in edge-of-centre and out-of-
        centre locations;


    •   the potential capacity for growth or change of centres in the network: opportunities
        for centres to expand or consolidate, typically measured in the amount of land available
        for new or more intensive forms of town centre development;


    •   retailer representation and intentions to change representation: existence and changes
        in representation of types of retailer, including street markets, and the demand of
        retailers wanting to come into the centre, or to change their representation in the centre,
        or to reduce or close their representation;


    •   shopping rents: pattern of movement in Zone A rents within primary shopping areas
        (i.e. the rental value for the first 6 meters depth of floor space in retail units from the
        shop window);


    •   proportion of vacant street level property: vacancies can arise even in the strongest
        town centres, and this indicator must be used with care. Vacancies in secondary
        frontages and changes to other uses will also be useful indicators;


    •   commercial yields on non-domestic property (i.e. the capital value in relation to the
        expected market rental): demonstrates the confidence of investors in the long-term
        profitability of the centre for retail, office and other commercial developments. This
        indicator should be used with care;


    •   pedestrian flows (footfall): a key indicator of the vitality of shopping streets, measured




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        by the numbers and movement of people on the streets, in different parts of the centre
        at different times of the day and evening, who are available for businesses to attract into
        shops, restaurants or other facilities;


    •   accessibility: ease and convenience of access by a choice of means of travel, including –
        the quality, quantity and type of car parking; the frequency and quality of public
        transport services and the range of customer origins served; and, the quality of
        provision for pedestrians, cyclists and disabled people and the ease of access from main
        arrival points to the main attractions;


    •   customer and residents’ views and behaviour: regular surveys will help authorities in
        monitoring and evaluating the effectiveness of town centre improvements and in setting
        further priorities. Interviews in the town centre and at home can be used to establish
        views of both users and non-users of the centre, including the views of residents living
        in or close to the centre. This information could also establish the degree of linked trips;


    •   perception of safety and occurrence of crime: should include views and information
        on safety and security, and where appropriate, information for monitoring the evening
        and night-time economy; and


    •   state of the town centre environmental quality: should include information on
        problems (such as air pollution, noise, clutter, litter and graffiti) and positive factors
        (such as trees, landscaping and open spaces).




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                                     Appendix D


                         Effect of the SPD on the SA Objectives




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SA Objective                Temporal Effects             Uncertainty      Predicted Effects                        Mitigation / Recommendations




                              Term
                              Short

                                       Term
                                       Medium

                                                 Term
                                                 Long
1. To reduce road traffic                                Medium           •    The provision of additional         A commitment to the provision of enhanced pedestrian
and congestion through                                                         cultural, employment,               or public transport facilities should be incorporated into
reducing the need to                                                           residential and retail facilities   development proposals.
travel   by    car    and                                                      within the Study Site will          The provision of increased car parking within the Study
improving travel choice.                                                       reduce the need to travel,          Site has the potential to have a detrimental effect on air
                              O         +        +                             thereby reducing road traffic       quality within the Study Site unless simultaneous
                                                                               within the town centre.             improvements are made to pedestrian, cycle and public
                                                                          •    By strategically locating car       transport facilities.
                                                                               parks it is hoped that traffic      Increased car parking provision should be provided at a
                                                                               movement through the town           rate consistent with the provision of new residential and
                                                                               centre can be minimised.            employment space.
                                                                          •    Making an improvement to the
                                                                               public transport facilities would
                                                                               also reduce car travel.
                                                                          •    Increased car parking may
                                                                               increase the number of cars
                                                                               visiting the Study Site.
Cumulative Effects: None identified.
Summary: It is predicted that the SPD will have a beneficial effect on the levels of road traffic and congestion within the Study Site as it will reduce the need to travel
through the provision of additional facilities which will not require the use of a car to access and as long as appropriate concern and consideration is given to pedestrian
access and public transport facilities therefore it should have a beneficial effect on air quality within the Study Site.




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SA Objective                Temporal Effects            Uncertainty      Predicted Effects                     Mitigation / Recommendations




                             Term
                             Short

                                      Term
                                      Medium

                                                Term
                                                Long
2. To conserve and                                      High             •     The creation of additional        Mitigation measures should include preventing
enhance diversity and                                                          employment, residential, retail development from taking place on open space
abundance of natural                                                           and cultural facilities could     unless there is a provision of open space
habitats and species in                                                        happen at the expense of          elsewhere.
Medway.                                                                        natural habitats or open
                              O        +        +                              space, although protection of
                                                                               open space has been
                                                                               assigned through the
                                                                               allocation of development
                                                                               opportunities away from the
                                                                               open space at Balmoral
                                                                               Gardens and Marlborough
                                                                               Road.
                                                                          •    The enhancement of the open
                                                                               space at Marlborough Road
                                                                               will provide additional natural
                                                                               habitat as it is in close
                                                                               proximity to Great Lines SNCI.
Cumulative Effects: The continued disturbance of wildlife and open space associated with development will limit the benefits which can be achieved. Through
effective mitigation measures and coordination benefits to the limited biodiversity and natural habitats recorded within the Study Site benefits may be achieved.
Summary: It is anticipated that the SPD will have a beneficial effect upon the diversity of natural species and habitats throughout the Study Site, although
increased development is incorporated into the SPD, the areas of open space which provide opportunities for natural habitats are protected from development.




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SA Objective                Temporal Effects            Uncertainty   Predicted Effects                     Mitigation / Recommendations




                              Term
                              Short

                                        Term
                                        Medium

                                                 Term
                                                 Long
3. To minimise pollution.                               Medium        •    The SPD may increase             The energy efficiency levels of each development
                                                                           pollution levels through the     to be considered prior to planning permission
                               ?         ?       ?                         increased energy usage of        being granted.
                                                                           developments which are to be
                                                                           built.
Cumulative Effects: None identified.
Summary: The SPD will have a beneficial effect on the minimising of pollution levels as it will ensure that any development which takes place will be designed
with a high energy efficiency rating.




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SA Objective                Temporal Effects          Uncertainty     Predicted Effects                         Mitigation / Recommendations




                             Term
                             Short

                                     Term
                                     Medium

                                               Term
                                               Long
4.    To     reduce   the                             Low             •    It is not predicted that the SPD     None identified.
vulnerability of homes to                                                  will increase the vulnerability of
flooding.                    O        O        O                           homes to flooding as the Study
                                                                           Site is not situated within the
                                                                           floodplain of the River Medway.
Cumulative Effects: None Identified.
Summary: The Study Site does not lie within the floodplain of the River Medway therefore any development within the Study Site is not predicted to be at risk of
flooding.




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SA Objective               Temporal Effects            Uncertainty      Predicted Effects                      Mitigation / Recommendations




                             Term
                             Short

                                      Term
                                      Medium

                                               Term
                                               Long
5.   To    protect and                                 Medium           •      The SPD will contribute to the  Any housing developed must be sensitive to its
enhance townscape /                                                            enhancement of the character    surroundings and improve the townscape.
landscape quality and                                                          of the townscape as it
character.                                                                     identifies current vacant units
                                                                               for redevelopment.
                                                                        •      The enhancement of the
                                                                               market will improve the
                                                                               character of the townscape, as
                                                                               will concentrating additional
                                                                               employment space along
                                                                               Jeffrey Street.
                                                                        •      Maintaining the open space at
                            -/+      -/+        +                              Balmoral Street and
                                                                               Marlborough Road will enhance
                                                                               the diversity of the landscape
                                                                               character.
                                                                        •      Provision of a new town square
                                                                               and town focal point should
                                                                               also enhance the townscape.
                                                                        •      Affordable housing created
                                                                               could enhance the townscape.
                                                                        •      Improving the railway station
                                                                               facilities and public space
                                                                               around Victoria Bridge will
                                                                               enhance the townscape and
                                                                               create a gateway to the town
                                                                               centre.
Cumulative Effects: Other development plans in the area also seek           to enhance the quality of the townscape and landscape character overall a beneficial
cumulative effect is predicted.
Summary: The SPD will have a beneficial effect upon the character of the townscape as it will create a town centre focal point, it will enhance the diversity of the



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landscape by conserving open space. Any redevelopment directed by the SPD will also have a beneficial effect as it will be developed in a sensitive way to its
surroundings.


SA Objective                Temporal Effects            Uncertainty       Predicted Effects                   Mitigation / Recommendations




                             Term
                             Short

                                       Term
                                       Medium

                                                Term
                                                Long
6. To preserve the                                      Medium            •       The provision of additional      Priority for development must lie with previously
historic    environment,                                                          property for employment,         developed sites.
archaeology, and other                                                            residential and retail space
culturally     important          +        +       +                              may put pressure on
features.                                                                         historic and culturally
                                                                                  significant buildings within
                                                                                  the Study Site.
Cumulative Effects: The associated SPDs and SPGs will contribute to the protection and enhancement of the historic environment as they embrace the objectives
relating to the historic environment detailed in the Medway Core Strategy.
Summary: Although no listed buildings are present within the Study Site, it is still possible that development will place pressure on what cultural heritage is present,
the effects of this have been mitigated through the provision of additional development space on previously developed sites and in the case of residential space
above existing retail facilities. Therefore the SPD will have a minor beneficial effect on the cultural features of the Study Site.




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SA Objective              Temporal Effects           Uncertainty      Predicted Effects                 Mitigation / Recommendations




                            Term
                            Short

                                    Term
                                    Medium

                                              Term
                                              Long
7. To provide the          +         +      + Low                   •    Additional housing provision A commitment to a certain provision of affordable
opportunity for people to                                                is made by the SPD.             housing in line with that of the Adopted Local Plan
meet their housing                                                                                       must be made.
needs.
Cumulative Effects: None identified.
Summary: The SPD makes provision for additional affordable housing which has a beneficial effect upon the Study Site.




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SA Objective                 Temporal Effects             Uncertainty       Predicted Effects                    Mitigation / Recommendations




                              Term
                              Short

                                        Term
                                        Medium

                                                  Term
                                                  Long
8. To improve health and                                  Medium           •  The creation of additional         Any development which may place additional
well being of the                                                             residential space could place      pressure upon health care facilities must first assess
population and reduce                                                         additional pressure upon           the effect which it will create.
inequalities.                   -        +         +                          existing health care facilities.   Additional space for health care facility provided in
                                                                            • Additional space is created for    Balmoral gardens
                                                                              health care facilities in
                                                                              Balmoral Gardens.
Cumulative Effects: None identified.
Summary: Increased provision of affordable housing is likely to give rise to an increase in population and therefore increased pressure upon the existing health
care facilities, although the provision of additional space for an extension to health care facilities is provided it is based upon this that the SPD is thought likely to
have a beneficial effect upon the health of the population.




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SA Objective              Temporal Effects           Uncertainty     Predicted Effects                       Mitigation / Recommendations




                           Term
                           Short

                                    Term
                                    Medium

                                             Term
                                             Long
9. To reduce crime and      +        +        +      Medium          •   The creation of an evening          None required.
the fear of crime.                                                       economy will help reduce
                                                                         people’s perception of the town
                                                                         centre as an unwelcoming
                                                                         environment after dark.
Cumulative Effects: None identified.
Summary: It is anticipated that the SPD will have a beneficial effect on crime and the fear of crime levels throughout the Study Site as it will provide additional
openness and visibility throughout the site and transform the evening environment into a more welcoming one.




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SA Objective             Temporal Effects        Uncertainty    Predicted Effects                         Mitigation / Recommendations




                         Term
                         Short

                                 Term
                                 Medium

                                          Term
                                          Long
10. To maximize land                             Medium         •    Land use efficiency will be          In order to ensure maximum land use efficiency it
use efficiency.                                                      increased through the                should be a requirement that there should be a
                                                                     adoption of the SPD as it            minimum residential unit density for individual
                          +       +       +                          makes provision for the              development sites.
                                                                     redevelopment of vacant
                                                                     units, especially larger retailers
                                                                     who are to be encouraged into
                                                                     the Study Site.

Cumulative Effects: None Identified
Summary: A beneficial effect is anticipated from the adoption of the SPD as at present there are vacant units within the Study Site and areas which offer
redevelopment opportunities.




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SA Objective                Temporal Effects          Uncertainty   Predicted Effects              Mitigation / Recommendations




                             Term
                             Short

                                     Term
                                     Medium

                                               Term
                                               Long
11. To promote the                                    Medium        The SPD provides               Ensuring residential developments meet eco-homes
sustainable use of                                                  opportunities to promote and   standards.
natural resources.           +       +         +                    use sustainable natural        Ensure a commitment is made to renewable energy use
                                                                    resources.                     in developments.

Cumulative Effects: Policies which support and promote the use of sustainable natural resource will provide beneficial cumulative effects.
Summary: The SPD provides opportunities to promote the use of sustainable natural resources, with the above mitigation measures the SPD is considered to
have a beneficial effect.




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SA Objective              Temporal Effects           Uncertainty      Predicted Effects                    Mitigation / Recommendations




                           Term
                           Short

                                    Term
                                    Medium

                                             Term
                                             Long
12. To improve             +       +          + Medium               •    The provision of additional        None required
accessibility of key                                                      local facilities within the
services and facilities to                                                Study Site as a result of the
local communities.                                                        adoption of the SPD
Cumulative Effects: None identified
Summary: The provision of additional facilities for the local community will have a beneficial effect on the Study Site.




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Gillingham Town Centre                                                                                                                  Sustainability Appraisal Report




SA Objective               Temporal Effects          Uncertainty     Predicted Effects                        Mitigation / Recommendations




                           Term
                           Short

                                    Term
                                    Medium

                                             Term
                                             Long
13. To improve access                                High             •    The SPD makes a                    In order to assess the benefits of the SPD a study
to skills and knowledge.                                                   contribution to improving          should be undertaken by MC or individual developers to
                                                                           access to skills and               identify existing educational capacity in close proximity
                                                                           knowledge within the Study         of the Study Site.
                                                                           Site as it provides improved
                            O        +        +                            cultural and employment
                                                                           facilities this is thought to
                                                                           have a beneficial effect.
                                                                      •    It is unclear whether the
                                                                           increased residential
                                                                           provision will place increased
                                                                           demand upon educational
                                                                           facilities in close proximity to
                                                                           the Study Site.
Cumulative Effects: None identified
Summary: The SPD has a negligible effect upon the provision of access to skills and knowledge as it makes no provision for additional facilities.




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SA Objective               Temporal Effects            Uncertainty    Predicted Effects                   Mitigation / Recommendations




                             Term
                             Short

                                      Term
                                      Medium

                                               Term
                                               Long
14. To regenerate and                                  Low            •     The SPD makes provision       None required
increase the vitality of                                                    for increased accessibility
Gillingham Town Centre.                                                     of the town centre which
                                                                            will encourage visitors.
                              +        +        +                     •     The encouragement of
                                                                            larger retailers and the
                                                                            development of a strong
                                                                            retail heart should
                                                                            stimulate investment, as
                                                                            should the creation of an
                                                                            evening economy.

Cumulative Effects: None identified.
Summary: The SPD will have a beneficial effect upon the vitality of Gillingham Town Centre through a combination of attracting additional visitors by making the
town centre both more accessible and attractive to visitors.




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SA Objective             Temporal Effects         Uncertainty    Predicted Effects                  Mitigation / Recommendations




                         Term
                         Short

                                 Term
                                 Medium

                                          Term
                                          Long
15. To support                                    Medium         • The SPD supports                In order to create employment opportunities at a similar
employment and                                                     employment as it provides       rate as population increase it is recommended that the
economic                                                           additional opportunities for    provision of employment and residential space take
competitiveness.           +        +       +                      the development of              place at a similar rate.
                                                                   employment space along
                                                                   Jeffrey Street.
Cumulative Effects: Policies which support the economic development of the region will provide beneficial cumulative effects.
Summary: SPD will have a beneficial effect upon employment and economic competitiveness throughout the Study Site as it will provide employment
opportunities through the provision of new space.




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Gillingham Town Centre                                                                                                           Sustainability Appraisal Report




SA Objective                Temporal Effects            Uncertainty      Predicted Effects                Mitigation / Recommendations




                             Term
                             Short

                                      Term
                                      Medium


                                                Term
                                                Long
16. To reduce poverty                                   High             •    The SPD will reduce         None required.
and social exclusion and                                                      poverty by providing
redress inequalities.                                                         employment opportunities,
                              +        +        +                             and reduce social
                                                                              exclusion through the
                                                                              provision of affordable
                                                                              housing within the town
                                                                              centre.
Cumulative Effects: None identified
Summary: Existing unemployment levels in Gillingham are above those recorded for Medway as a whole and it is predicted that the increased provision of
employment space will have a beneficial effect in reducing those levels and that the social inequalities that exist will be reduced through the provision of
affordable housing within the Study Site.




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SA Objective                Temporal Effects            Uncertainty      Predicted Effects                Mitigation / Recommendations




                             Term
                             Short

                                      Term
                                      Medium


                                                Term
                                                Long
17. To maintain and           O        O        O       Medium           •    The SPD should provide      Appropriate groundwater protection measures
enhance the quality of                                                        opportunities to enhance    should be taken during any redevelopment.
ground and surface                                                            ground water protection.
waters.
Cumulative Effects: None identified
Summary: The quality of the groundwater and surface water within the Study Site should not deteriorate as a result of the implementation of the SPD.




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Gillingham Town Centre                              Sustainability Appraisal Report




                                 Appendix E

                  Consultees Comments on the Scoping Study




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Mr John Finlayson                       Direct dial:   01483-252052
Medway Renaissance                      Direct fax:    01483-252021
Eastgate House                          E-mail: steve.williams@english-heritage.org.uk
High Street
ROCHESTER                               Your ref:      14629/A3/SC
Kent                                    Our ref:       HD/P/5277
ME1 1EW                                                31 August 2006

Dear Mr. Finlayson

       GILLINGHAM TOWN CENTRE SPD: SEA/SA DRAFT SCOPING REPORT


I refer to your letter of 26 July 2006 inviting representations on the above by 31 August
2006.

The physical extent of the town centre, as identified in figures 2.1/2.2, is quite limited,
with relatively little in the way of recognised heritage assets, although that said, this
should mean that every effort needs to be made to protect and enhance what there is,
including elements of more local significance. The wider area contains very significant
heritage assets, including Chatham historic dockyard and a wealth of features reflecting
the military and industrial heritage of the area.

Reference is made at para. 2.1 to the LDF, although a clearer relationship to both the
Core Strategy and Community Strategy is required. The background to the project
emphasises the link to retail provision, with little to suggest in this section the need for a
more comprehensive treatment including public realm enhancements, if the fortunes of
the town centre are to be turned around in the face of the competition referred to.

The objectives set out at para. 2.5 should include community/cultural facilities at (iv). I
draw your attention to ‘Culture at the Heart of Regeneration’ (DCMS, 2004), that
demonstrates how investment in culture can add value to investment in regeneration.
You may be aware of the recent publication of ‘The Cultural Framework and Toolkit for
Thames Gateway North Kent’, that seeks to help integrate culture into the regeneration
of the growth area.        It may be viewed on the Culture South East website
(www.culturesoutheast.org.uk). You may wish to consider re-ordering the objectives, as
starting with creating an evening economy does not really reflect the importance of the
SPD.

Section 4 needs to be developed more fully, rather than just cross-referencing to
Appendix 2. I would look to this section to really explain why it is the SPD is required
and in so doing assist the identification of critical elements that will be assessed as part
of the SEA/SA.

Para. 5.2 should refer to Chatham and Rochester being to the west, rather than the east.
The Landscape & Visual appraisal is very limited. More could be done to identify
elements of townscape interest and para. 5.26 should include reference to the
importance of the settings of the conservation areas.




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Section 6 identifies Key Sustainability Issues facing the town centre. There is no
reference to upgrading the environmental quality and image of the area, one of the key
aims identified in Appendix 2 under the Local Plan entry. I note that maintaining and
enhancing biodiversity in and around the town centre is identified as the sixth Key
Sustainability issue, although the baseline information provided at paras. 5.23/5.24
suggests that biodiversity is no more significant than the built and historic environment in
the area, probably less so. The draft regional spatial strategy (South East Plan) places
great importance on maintaining and enhancing the character of areas and this should
be reflected in the SPD and its appraisal.

Sustainability Objective 8 could be simplified to ‘to protect and enhance
townscape/landscape quality and character’. Why limit residents’ satisfaction to parks
and open spaces? There is a need to include the whole public realm. I welcome
inclusion of character assessment in line with Government guidance and the draft South
East Plan. Sustainability Objective 9 needs to cover more than historic buildings (eg
what of archaeology?), and it would be better to refer to the ‘historic environment’. I
suggest the objective should relate to protection and where appropriate enhancement
and increased access. The number of Grade I & II* buildings at risk is hardly an
appropriate indicator given the reference at para. 5.52 to there being no listed buildings.

Para. 1.1 states that the Scoping Study sets out broad options for the strategic location
and how the preferred option will be identified. It is not clear where this is to be found in
the draft scoping report.

Appendix 2 should include reference to PPG16 and I would hope that the additional
documents that I have referred to will be taken into account, together with ‘The Historic
Environment: A Force for our Future’ (DCMS, 2001).

I hope that this is of assistance and thank you for consulting English Heritage.


Yours sincerely



Steve Williams
Regional Planner




14629/A5/SEA_SA Report                        88                                      August 2007

				
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