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WEEK OF AUGUST 15, 2011 Published Weekly Volume 22, Number 33 Single Copy 75¢ Follow us! On TWITTER @ “Hvbizjournal” On FACEBOOK @ “Hudson Valley Business Journal” The end of business as we know it? WEBSITE @ “hvbizjournal.com” Inside story America’s little st library takin g Hudson Valley BUSINESS JOURNAL August 15, 2011 shape -15 Probably not ers in Clinton Corn d into book exchange BY MELINA branch of the box’ being converte British ‘phone MAKRIS Patrons planning to visit the newest Clinton Corners for a brilliant.” up library lives should be prepared to queue place will Fortunately, rowed idea to laugh at me or the library steering going to tee, she told them “You’re either you’re going to commit- think I’m And though find a book of this particular patrons probablyslang in Cockney rhyming bone” spruced up “dog an initial know. After booth, you never the library, the book didn’t shelf-stocking the committee else. In booth will operate by which Cooley on a take-one and won’t leave- thinks is part of BY THERESA KEEGAN device saves anyone because the And neither did to one basis, The world’s economic turmoil does not have New chance to get inside Kent to laugh. community has come together in its charm. going to Page 16 room for Clark fact, the know what’s have just enough a reality, pitching “You just don’t “With this, it’s always the little library reduced change his clothes. September, the Book make services either gratis or at a she said. in in mid- be there,” When it opens Corners may well be their disassembled a bit The booth was to be a surprise.” Aside from having“read- Booth at Clinton library. Housed inside a rate. and taken to Matt’s Auto Body America’s tiniest “phone July of eco-friendly inside a poppy-red British on refurbished cycling” going hopes box,” this literary desti- bit of Britain, Cooley gener- have no will nation will the Book Booth spirit and system ate “community more traf- Dewey Decimal but it to create chaos within your own business and in and draw or online catalog pride” Hive Farm will sport an abundance fic into Wild which the of of charm and small-town Café, outside located on booth will be spirit. the Beans, “We’re adding a little property by Stewart’s cor- Hackett’s Agway, color to a country other “great said Claudia and the many ner,” town. She Cooley, a member of the of the businesses” in booth will book also hopes the Giving your steering committee of Clinton once again unite Corners, the two fact there are even opportunities for the pro- away? Friends Community Library. was sides of Clinton split Page 17 The Book Booth born which were physicallyRoad Cooley’s brainchild, after when the Hollow the Taconic 2009 median of in November on the closed in the she read an article about Parkway was BBC website summer of 2002. of layers Mendip, a “There a couple Westbury-sub- do this,” village in southwest of reasons to transformed Cooley said. England that project (or phone The Book Booth active business owner. a phone booth box, for the Anglophiles will cost approximately a small of which is among us) into $3,000, much individual of about by lending library being funded business 150 books. residents and was a “I thought that said. owners. has a great idea,” Cooley iconic The booth also personality And though the that social media Facebook to boxes with pages on Seven steps red telephone many a and Twitter. have dotted is assessing any since the The grand opening 4 “You need to stay abreast of the competi- London street for a rare currently planned business situation 1920s are even these p.m. on Saturday, Page 18 sight in England of the Town of days, what with mobile, everyone 3, at the end Heritage Day of September Society’s carrying a painted. Dan LaCelle is Clinton Historical just hap- Clinton Corners on hand. sand-blasted and Management on one Kirchhoff Construction be fitted into the festivities. can have a branchShe pened to have off a contain- the shelves to Medal-winning “Now the library Cooley said. Contact Us: The booth was purchased and Jeanie crafting and Caldecott the other side of town,” the idea to 1990s by David played back wall, book illustrator Peter added that when she explains they some- ments: er ship in the dancers (David Story ideas/com Book first time, Bean, Broadwaythe film version of “West children’s will be painting the pan- some people for the visualizing it, but tion,” says Thomas Morley, regional director of email@example.com the role of Jet in and McCarthy at that time owned Tea Booth logo on three of the four glass “tele- times have trouble it. Side Story”) who The word they like Bean’s & Company the top of the booth. fourth panel. when they do, perfect Advertising: operated Jeanie Corners. els at on the “Once you get it, it makes heart of Clinton last in a phone” will remain to hold about 150 firstname.lastname@example.org Shop in the the booth is the she said. The booth is expected basket of chil- sense,”Book Booth will be located at 2411 Known as a K8, of phone boxes that have including a rubber“ground floor.” The Corners. submissions: numbered series than a books, the Turnpike in Clinton found on Newsmaker that there are fewer materials on it Salt Point can be become so rare A compe- dren’s will be responsible for keepingbe Additional information Booth in Clinton email@example.com the British Isles. will Book dozen in use in of the Patrons hopes someone Facebook at The s: for creative uses down tidy, but Cooley librarian and TheBookBoot h on Twitter. tition looking scaled as a periodic Corners and Datebook submission m prompted the willing to act weed out any- booths is what Mendip and, ulti- sift through the “stacks” to the Small Business Development Corporation firstname.lastname@example.org hvbjdateboo library in Westbury-sub- in poor condition. Corners. mately, Clinton first broached her bor- thing (845) 298-6236 When Cooley World’s tiniest lending in Rockland, Putnam and Westchester counties. “Everybody is facing the same challenges, but library? one man’s ceiling is another man’s floor.” Page 15 The competitive landscape can help business- es modify their services to remain afloat, even PLUS when challenges arise and ultimately those that Putting the survive are stronger, better companies that can ‘Community’ in “Politics is not the art of the possible. ‘Community Education’ It consists in choosing between the Pages 10-12 disastrous and the unpalatable.” John Kenneth Galbraith adapt to customer needs. “It’s a time for them to be creative,” Morley says of businesses that are thriving, despite the Weak debt deal is no downturn. “In chaos is opportunity … how do I solution re-position myself and better serve my cus- page 6 tomers?” What a week it was – and where do we go from here? Many smaller companies have opted to cast traditional ways aside and respond to the new BY DEBBIE KWIATOSKI along for the next couple of months and that economy. When payroll costs need to be Far from being relieved to see the end of - to make sure they followed through on the trimmed, they consider asking everyone to take the nation’s “debt crisis”, last week’s bargain they had struck to raise the debt ceil- a reduction in hours, rather than laying off one announcement on a debt ceiling compro- ing by enough to cover the country through employee. mise, only served to unsettle the shaky finan- the next national election cycle in exchange “This way you don’t lose your shipping cial markets even more. From the beginning for cutting an equal amount from the federal department or your sales force,” says Maloney. of the schoolyard-style wrangling between deficit - a “super committee” of six Don’t pay for college A key element for businesses is keeping Republican and Democrats; between the Republicans and six Democrats would be with pastic employees informed of what’s happening to named to find those address the economic challenges. “Employees actual cuts and/or those page 10 tend to be much more cooperative when they illusive tax code understand a situation.“ reforms, the stock mar- It’s also a good time to seek outside advice - ket plunged. In fact, it even if you think you know it all already. The gave back the entirety of local SBDCs are a bountiful resource of free the gains it had made in support, SCORE offices have veteran business all of 2011 to date. owners on hand to offer advice, your accountant Adding insult to injury, should be aware of changing laws that could Standard & Poors (the Scott Goldstein named impact profits and even a good friend or golf rating agency that sort ‘Leader of the Year’ buddy may have insights into your industry of “missed” the problem from an outside perspective with all that shady paper page 7 “Work with an external professional,” says in 2008) dropped the Morley. “Planning advice from others is some- United State’s credit rat- Since 1986, the only what discredited by small business owners. ing by a notch, putting regional business They think ‘This is my business and I’ve been the full faith and credit publication produced and running it for years and seen the ups and White House, the Senate and the Congress; of the United States somewhat below that of printed in the Hudson Valley. downs.’ But in two months they’re out of busi- between the Tea Party and the Republican the Isle of Man in the North Sea and on par continued on page 13 leadership, Wall Street and Main Street alike with Belgium and New Zealand. INDEX seemed to have a bigger issue to worry about besides the improbability that the United Why? The cry from all quarters rang out…. Judy Lewis . . . . . . . . . . . . . . . . . . .6 Check Us Out! Well, it seems that that United States is Marotta . . . . . . . . . . . . . . . . . . . . . .6 States would even consider defaulting on its Education . . . . . . . . . . . . . . . . .10-12 HVBJ Business Briefing bills: Did the people we elected to lead us not really the “Center of the Financial Healthcare . . . . . . . . . . . . . . . . . . .16 Monday-Friday Worklife . . . . . . . . . . . . . . . . . . . . .17 have any actual ability to lead…or at least to Universe” these days and that, while we Real Estate . . . . . . . . . . . . . . . . . .17 6:13am, 7:13am, 8:13am keep us from careening off the nearest cliff? were bickering about paying our bills, Small Business Solutions . . . . . . .18 In the days following the announcement Europe (except for Germany) was not so Media & Markets . . . . . . . . . . . . .19 AM 920, AM 1260 and Newsmakers . . . . . . . . .7 and online AM 1420 that Washington legislators had agreed to get continued on page 13 Datebook . . . . . . . . . . .8 and online 2- August 15, 2011 Hudson Valley Business Journal Who’s going to regulate hydrofracking? BY THERESA KEEGAN broader disclosure of the chemicals used improvements that should be made by the lons from a state waterway to receive a The latest controversy on gas drilling has in hydrofracking to assist in regulation natural gas industry and government permit for the withdrawal. Currently a recently shifted to one of regulatory control and safer practices. Critics contend such agencies underscores the fact that we as a riparian rights system is in place that as federal versus state oversight is debated. an action is too broad and will become a nation are not adequately prepared yet to allows waterfront property owners to But meanwhile in New York a bill awaits states rights issue. protect the public and environment from withdraw from the waterway. Gov. Andrew Cuomo’s signature to enact a Meanwhile Congressman Maurice an unprecedented level of drilling across With natural gas wells requiring permitting process to oversee water with- Hinchey, who has been pushing for a fed- the country.” upwards of 2 to 4 million gallons of water drawal for major industrial projects. eral review of hydrofracking is cautious. It is not yet known if state leaders will per well construction, it appears each well On Thursday the first report by the “I continue to have significant concerns delay any action on hydraulic fracturing in the state would need the additional per- Department of Energy was issued by the that six of the seven members on the until a final decision is reached as to mit. “Passage of this monumental legisla- Shale Gas Subcommittee of the Secretary Natural Gas Subcommittee of the whether the process should be regulated tion will protect our environment by regu- of Energy Advisory Board (SEAB). In the Secretary of Energy Advisory Board have nationally or at the state level. lating the amount of water that can be Spring the group was charged with pro- financial ties to the natural gas industry, Cuomo had earlier refrained from com- extracted,” said Sen. Mark Grisanti, R- ducing an initial report in 90 days that will which inherently creates a conflict of menting on incremental steps addressing Buffalo, who sponsored the bill. identify immediate steps “to improve the interest,” he said in a press release the issue, saying he wanted a complete But critics contend it will create yet safety and environmental performance of responding to the report. package before moving forward. another obstacle to those trying to drill in hydraulic fracturing.” “Nevertheless, the fact that this same The new permitting law would require the state. Currently, the process is on hold Its executive summary suggested subcommittee found a wide array of anyone withdrawing at least 100,000 gal- pending the state’s completion of an envi- ronmental review. The water permits would consider whether: the permit application considers other sources of water that could be used, if the requested withdrawal amount is suf- ficient for the use and if appropriate con- servation methods are in place. There would be limits in place to prevent ecosystem harm, and an annual report must be issued on the aggregate amount of water withdrawn or purchased. In addition, the permit would require the withdrawal to be ‘just and equitable’ to affected municipalities. New York is one of a few states that currently does not require any permitting for large-scale water use. If signed into law, there are exemptions for agricultural use, which would require an issuance of only an annual permit. NYS retirement fund settled $168 million securities suit The New York State Common Retirement Fund (Fund) has settled a $168 million settlement of its securities fraud class action lawsuit against National City Corporation (National City) related to investment losses. “This is a good result for the Fund and the more than one million Fund members who rely on these investments,” said State Comptroller Thomas P. DiNapoli, trustee of the $146.5 billion Fund, and lead plain- tiff in the class action. “And it sends a message that we will always fight to pro- tect the best interests of our members.” The Fund’s complaint alleged that National City misrepresented the quality of IMAGINE THE POSSIBILITIES its mortgages and home equity loans and the severity of its losses to investors. The defendants made no admission of wrong- We’re here to help with experience doing but agreed to the settlement, which is scheduled to go before U.S. District Judge and expert advice. Solomon Oliver, Jr. for preliminary Your opportunities are endless. approval in the next few weeks, after which Give us a call and go for it! all class members will be notified. During the period in question, National City, which held more than $48 billion in residential real estate loans, was one of the largest financial holding companies in the United States. The complaint was filed in the United States District Court for the Northern District of Ohio in 2008. The law firm of Kirby McInerney LLP represents the fund in this lawsuit. The $146.5 billion New York State Common Retirement Fund exists to pro- vide benefits to more than one million state and local government employees, retirees, and beneficiaries. DiNapoli’s office announced the $4.25 Certified Public Accountants and Business Advisors million settlement of a securities fraud lawsuit against Merrill Lynch & Co. in January and negotiated a $624 million set- www.GLCpas.com 800-839-5767 tlement in a class-action securities fraud suit against Countrywide Financial Corporation in 2010. Hudson Valley BUSINESS JOURNAL August 15, 2011 -3 People need more confidence to invest now BY THERESA KEEGAN the 2008 recession. The fact Germany, which is strong, sol- “You’ve taken the closest thing to a world The ups, downs, twists and turns of “The people who think they know dis- vent and largely responsible for keeping currency and reduced confidence in it,” she roller coaster rides at theme parks and agree with the people who think they the Euro solvent, does not want to continu- said. “On a very concerted basis all banks in those of the economic turmoil vary with know,” she said. “But ultimately there’s no ally bail out faltering countries changes the world use US Treasury Bonds as one significant word: Confidence. growth, and that’s really what we need.” everything. reserves … and when financial markets get Those on the ride know it’s expected to And this time, it is not just the stock “Does the euro break up?” queried spooked they’re hard to control.” end. The economy is a different story, and market bearing the brunt of the situation, Kennett. “If it does, what does the world The interconnectedness of economies is what that conclusion will be remains but the international markets as well. look like the morning after the euro breaks evident, but there’s also a pressing need for uncertain. “The stock market seemed to have ignored up? There are monumental international political leadership to address the situation, “It’s a conundrum,” said David Kennett, a lot of problems for a long period of time uncertainties.” she said, citing brinkmanship that defined the Elizabeth Stillman Williams Professor and it seems to have taken them on board all But Davis adds that another conflicting the debt ceiling debates. of Economics at Vassaar College. “The at once,” says Kennett. “Everybody has now part of the current turmoil is that while the “The game looked like it was going to problem is people need confidence before taken on board serious worries about Europe, United States is facing a downgrade, it is keep going forever,” she said. “But after they spend and before they invest.” but we‘ve known there‘s problems in Europe still the primary investment option seeing the seriousness of the situation, it But confidence is in short supply as for months.” throughout the world. might make people more flexible - I hope.” political infighting has led to the unprece- dented downgrading of the US credit rating and the impact of the European debt crisis resonates throughout the world. “The fear is real,” said Ann Davis, asso- ciate professor of economics at the school of management at Marist. “And it’s not just the United States, it’s also global.” Many predict a day of reckoning that will result in a double-dip recession, but unlike the recession of 2008, this time it’s the governments that are faltering, not pri- vate institutions. “Corporations are actually very healthy and turning in record profits,” says Kennett. “they have money they could spend, and they could borrow cheap.” But governments do not have that option. In the United States recent debate over the debt limit was as instrumental in the unprecedented credit downgrade as much as the fact that the recovery has been slow- er than expected and unemployment remains high. “The American government showed the difficulty formulating and getting an eco- nomic policy passed,” said Kennett. “And now it’s pretty much out of weapons, (because) we’ve got this agreement that we’re not going to expand the debt ceiling.” Davis explained there are conflicting thoughts about how to stimulate an econo- my - either by spending more or cutting back expenses - but both sides agree that growth and jobs are critical. Unfortunately, neither has improved significantly since What should you do with your gas hog? The economy continues to struggle and gas prices remain high. The cost to fill up the gas tank in an average car is over $60. If that is breaking your budget, there are two things you can do about it. You can either try to improve your gas mileage or replace you car with a fuel efficient one. To improve your cars gas mileage, make sure your tires are properly inflated. Under inflated tires can cost you up to 2 mpg. Then, replace your air filter regularly and put in new spark plugs every 30,000 miles. The smoother your car runs, the better its gas mileage. Remove anything from your car you do not really need. The more weight in your car, the more gas it will use. Also, remove your roof rack when you are not using it and put a bed cover on your pickup truck. This will reduce drag and give you 2 or 3 more mpg. Of course, the ultimate gas saver is to slow down. The faster you drive, the more gas your car will use. If you get a fuel efficient car, you have to figure out what to do with the gas guzzler. The dealership won’t want it because there is no demand for them. It will be difficult to sell privately for the same reason. You can sell it for parts at a junk yard, or you can donate your car to charity. Cars4Charities will gladly take your gas guzzler. In return, you will get a tax deduction of the amount they sell it for or $500 whichever is more. They have hundreds of charities that can be helped by your car donation. For details, go to http://www.cars4charities.org/ or call 866.448.3487. 4- August 15, 2011 Hudson Valley BUSINESS JOURNAL Why good advertising looks bad BY MARK RYSKI my mean that retail marketers are under the impact their advertising investments Any serious post-campaign analysis If you have ever spent a nickel on retail constant pressure to not only deliver sales are having. But that’s starting to change. will find a marketer looking for clues in advertising, you’ve probably found your- but to measure results. If the advertising A couple of old and long forgotten retail the till. When they don’t see a sales lift, self on the receiving end of a grilling by investment didn’t deliver sales you had metrics – store traffic and conversion rate they dive even deeper into the mountain senior management demanding to know if better be able to explain why. But that’s – are finding their way back to help fill in of transaction data assuming, “The answer the advertising “worked.” Invariably, the problem: it’s often very difficult to the missing pieces of the measurability has to be in here somewhere!” “worked” means generated a sales lift. measure results. puzzle and it’s nothing short of a game- This impossible pursuit of connecting At times, there is a sales lift and the post- Ironically, “measurability” continues to changer. advertising to sales is largely a result of campaign debrief is a joy: sales are up 7 dog marketers despite the fact that they Why you won’t find answers in the till the fixation on the three letters that strike percent, clearly the campaign delivered – have never had more data and tools at Looking at sales results to understand fear in the hearts of all marketers: R-O-I. any questions? However, if the sales nee- their disposal and the analytical chops to the impact of advertising programs is like Attempting to calculate the return on dle didn’t move (or move enough), the use them. Why is it still so difficult and trying to measure room temperature with investment forces the issue because, by scramble is on – big time. What’s the painful to answer the “did it work” ques- a tape measure – it’s the wrong measuring definition, it requires that advertising ROI? What went wrong? tion? device. That’s essentially what retail mar- investments be tied to financial outcomes. Why? Part of the problem is that most retail keters do when they try to connect their We spend X on advertising, sales You get the picture. marketers simply don’t have the basic advertising programs to store-level sales increased by Y, therefore our ROI is Z. Tight margins and a still fragile econo- data they need to completely understand results. That’s the problem. Even the most effec- tive advertising or promotion doesn’t always deliver a commensurate sales lift. So, if advertising doesn’t necessarily deliver a sales lift, what does it deliver? Advertising creates in-store opportunities – measure it Before a sale ever becomes a sale, it starts as a potential customer entering the store. Sales don’t walk-in to your stores, prospects do. To a great extent, advertis- ing and promotional investments are made to create in-store sales opportunities – that is, to drive store traffic. Once in the store, the question of whether a prospect makes a purchase is an entirely different matter. There are literally hundreds of variables that can make or break the sale that have nothing to do with the advertis- ing. So while the advertising may have been effective, but the sale could still be continued on page 13 Hudson Valley Business Journal 86 E AST M AIN S TREET, WAPPINGERS FALLS, NY 12590 • 845-298-6236 The Hudson Valley Business Journal USPS 002658 is published 52 times a year by the Wappingers Falls Shopper, 86 East Main St., Wappingers Falls, NY, 12590. Subscription rates: 52 issues $35. Periodical Postage rate is paid at Wappingers Falls, NY, 12950 and at additional mailing offices. ISSN 1040-3000. POSTMASTER: Send address changes to: Hudson Valley Business Journal, 86 East Main Street, Wappingers Falls, NY 12590. PUBLISHER - Albert Osten MANAGING EDITOR - Debbie Kwiatoski ext. 202, email@example.com STAFF REPORTER, BUSINESS MANAGER - Henry DeTamble CONTRIBUTING REPORTER - Theresa Keegan MARKETING REPRESENTATIVES - Logan Moskovitz, ext. 204, firstname.lastname@example.org Sharon Berry, ext. 205 SberryHVBJ@gmail.com CONTRIBUTING WRITERS - Alli Lankford, Pattie Simone, Lily Betjeman, Lisa Iannucci, Ann Bartgis Press releases email@example.com Advertising - (845) 298-6236, firstname.lastname@example.org w w w. h v b i z j o u r n a l . c o m The views and opinions expressed in the columnists articles are that of the authors and not necessarily that of this newspaper. Hudson Valley Business Journal August 15, 2011 -5 Robert Nowinski named to board of HVEDC ContraFect Corporation, the biotechnol- assist companies with access to venture Trust Inc., C.W. Brown Inc., IBM, M&T Monoclonal antibodies for the treat- ogy company that is pioneering the use of capital. Bank, Morgan Stanley Smith Barney, ment of life threatening bacterial and viral recombinant proteins for the treatment of “Dr. Nowinski and his team at National RE/Sources, New York Medical diseases drug resistant infections, is forming a ContraFect are exactly the type of innova- College, Better Homes and Gardens Real Lysins for the treatment of drug-resist- close relationship with Hudson Valley tive companies that HVEDC is working to Estate – Rand Commercial Services, ant gram positive bacteria, such as staphy- Economic Development Corp. and NY attract to our region,” said Mike Oates, Regeneron and TD Bank. lococcus (MRSA), streptococcus and BioHud Valley. CEO and President of the HVEDC. “We About ContraFect: intestinal infections Dr. Robert Nowinski, founder, CEO and are excited to have Robert join our Board ContraFect Corporation is a biotechnol- Transition from conventional Chairman of ContraFect, which is based of Directors. His business experience and ogy company pioneering the use of mon- monotherapy to a combinatorial approach in Yonkers, has been named as a board skill sets will be a huge asset for our oclonal antibodies and lysins to treat life- using multi-therapy antibody and Lysin member of HVEDC. ContraFect has been board. Robert will help us continue to threatening infectious diseases. treatments named as one of NY BioHud Valley’s grow NY BioHud Valley, which has ContraFect’s initial products include Address the growing challenge of drug founding members. become the epicenter of the biotech indus- agents to treat diseases such as MRSA resistance and therapy escape mecha- Nowinski founded seven biotechnology try in New York. We couldn’t be happier (drug resistant staphylococcus bacteria), nisms used by pathogens companies. He subsequently brought four to have him assist us in our mission.” other serious bacterial infections, and Development Corporation or to review of these companies public through an IPO Other founding members are: Acorda influenza. available business sites, visit financing. In each company, he has held Therapeutics, Astellas Pharma US Inc., Our scientific approach is based on the www.hvedc.com or call CEO Mike Oates the executive position(s) of CEO and/or Aureon Biosciences Inc., BioMed Realty following principles: at 845-220-2244. the chairman of the board. In each busi- ness he set the direction, acquired the ini- tial technology, recruited key manage- ment, and provided oversight for the research programs. Three of the public companies have been acquired by major pharmaceutical companies: Genetic Systems in 1987 for $310 million by Bristol-Myers; PathoGenesis in 2000 for $660 million by Chiron/Novartis; and Icos in 2006 for $2.2 billion by Eli Lilly. Collectively, these companies have devel- oped and marketed eight diagnostic tests and two therapeutic drugs (Cialis for Erectile Dysfunction and TOBI the lead- ing drug for Cystic Fibrosis) with annual sales exceeding $3.0 billion. HVEDC is the leading economic devel- opment agency for the seven-county region that includes Westchester, Putnam, Dutchess, Rockland, Orange, Ulster and Sullivan counties. Founding members of NY BioHud Valley support the unifying efforts by the biotech industry in the Hudson Valley. The campaign is designed to reinforce that the Hudson Valley is the epicenter of the biotech industry in New York. “We are happy to support HVEDC and the NY BioHud Valley,” Nowinski said. “We have found our new home in Westchester County to be a great place to expand and grow our business. We enjoy the scientific community in the Hudson Valley and have access to many of our current collaborators here. So, it was a natural fit to be a founding member of NY BioHud Valley.” Hudson Valley Economic Development Corporation recognizes the area as a growing cluster of biotech/pharmaceutical companies located in the lower Hudson Valley region. The NY BioHud Valley partners with the county, state and federal government to provide an environment that allows these businesses to expand while also attracting new businesses into the region by showcasing the existing infrastructure. The Hudson Valley pro- vides a highly educated workforce, prox- imity to world-class research, ready access to venture capital and competitive real estate opportunities. In addition NY BioHud Valley creates a pro-business advocacy campaign designed to reduce legislative burdens, foster collaboration among our biotech/pharmaceutical com- panies and educational institutions, and ADVERTISE IN THE HVBJ Call 845-298-6236 6- August 15, 2011 Hudson Valley BUSINESS JOURNAL Opinion Weak debt deal is no solution Standard & Poor’s (S&P) downgraded U.S. debt, and the administration and oth- from the deficit. Members of Congress only cut $900 billion and then seemed MAROTTA ON MONEY ers pushed the idea that most of the blame shocked when S&P followed through. BY DAVID JOHN MAROTTA was due to the intransience of the Tea S&P even explicitly spelled out the possi- Party. Calling this a “Tea Party down- bility in what they called scenario 2: grade” might be true in one sense. There “The White House and Congress agree In this regard, the credit rating down- enue and spending should rise proportion- weren’t enough members of the Tea Party to raise the debt ceiling to avoid potential grade was justified. Fannie Mae and ally and the percentages of GDP should to overcome the stubbornness of those default but are not able to formulate what Freddie Mac are backed by the full faith not change. refusing to make real spending cuts. we consider to be a realistic and credible and credit of the federal government, and Although this has been true for revenue, fiscal consolidation plan. therefore they have now been downgrad- it has not been true of spending. Our “Such a partial solution ed as well. Social Security is supported by spending recently has exceeded 25 per- would essentially put before the full faith and credit of the federal gov- cent of GDP. Because we are in a reces- American voters in the 2012 ernment. Medicare and Medicaid are sim- sion and revenues are closer to the 15 per- presidential and congressional ilarly sustained. But as a result of these cent mark, we are going about 10 percent election the spending vs. rev- entitlements, the full faith and credit of of GDP further into debt each year. enue debate. Meanwhile, debt the federal government is buckling under Additionally, there is a diminishing would continue to mount and the strain. return for government spending. Another the results of the election Unfortunately, the full faith and credit dollar spent on stimulus, investment or might not, in any event, of the federal government is based on the spurring economic growth is worth less resolve the issue. Under this ability to get that revenue increasingly than 30 cents in reducing our deficit. We First the Tea Party was going to be scenario, we might lower the U.S. sover- from a much smaller percentage of those simply can’t spend our way into prosperity. blamed if a deal wasn’t made and the debt eign rating to ‘AA+/A-1+’ with a negative of us who actually pay income tax. The I’ve worked with many families strug- ceiling wasn’t raised. We were told the outlook within three months and poten- Democrats have tried to spin the idea this gling with credit card debt. The change of United States would default. We were tially as soon as early August.” was a Tea Party downgrade and our real behavior required to cut back on spending warned the world would end. In response, Unlike Congress, S&P follows through problem is that taxes need to be raised, is nearly impossible until no other choices I explained how the federal government on its promises. especially on the wealthy. are available. Even then it is difficult. could pay interest, Social Security and the One of the positive aspects of our coun- Since 1960 the federal government has Most of the time people won’t reduce the active duty military with the cash coming try’s financial debacle has been to show consistently collected between 15 percent features on their cell phone, cancel their in. I may be the only person to have made our financial health more clearly as a and 20 percent of the nation’s gross gym membership or stop eating out until the nightly news for predicting the world house of cards. Intransience in Congress, domestic product (GDP). Given the wild they hit bottom and everything falls apart. would go on. we were told, imperiled everything from change in marginal tax rates over that Unfortunately, when Congress hits bottom Then a relatively weak deal was made Social Security to defaulting on our inter- same time period and even accounting for we will be standing under them to soften and the stock markets dropped anyway. est payments. In other words, without both the recessions and economic growth, the fall. When the S&P downgraded the U.S. cred- continued deficit spending we can’t even it has been remarkably stable. When It is as though U.S. businesses have no it rating, the markets dropped again. pay our bills. It is no longer a given that measured as a percentage of GDP, spend- choice but to rent from space from our S&P said they would downgrade the money will continue to emerge indefinite- ing and revenue numbers should remain country. Raising taxes is like trying to United States unless $4 trillion was cut ly from the ATM machine. relatively constant. As we get richer, rev- continued on page 9 Make difficult conversations easier Regardless of the type of business you have, they’ll, time when you need to have “script” and give you unbiased feedback. Every important issue deserves a time Judy Lewis THAT conversation with an employee, a slot of its own. Wait until you have customer, or a supplier. It’s this kind of “cooled down.” And make an appoint- Savvy Solutions and Suggestions conversation that we instinctively put off. ment to sit down and talk. Mornings are for Small Businesses But we know that the longer you shelf. always best for difficult conversations, The discussion, the worse things tend to because each of you will be fresh and guage you choose can be strong without other person to actively participate in the get. Open communication is the key to clear headed. Depending on the severity being insulting. procedure; you are more likely to get the building and keeping good relationships of the problem, determine whether you Involve the other person in the problem positive results for which you are looking. between management and employees and are able to hold a conversation in a public solving procedure. Ask questions like between everyone and customers. The location that is “neutral territory.” Such a “What do you think?” and “Have you Judy Lewis is the owner and web mis- way to get by is by facing the issues and venue tends to keep tempers at bay. If something to add?” Present your solution tress of HudsonValleyWeddings.com. dealing with them tactfully, gracefully, such a venue is inappropriate and you feel and ask the person “What’s your opin- Launched in 1996, the site’s very afford- and thoughtfully. that having the conversation in your ion?” and “Do you think this is doable?” able rates provide an even playing field Depending on the nature of the issue, office, or the other person’s office is a bet- It’s also disarming to use words like “I” for small and large businesses alike to the conversation will differ. Depending on ter choice, try not speaking from behind rather than “you.” Explain to the person advertise their wedding-related services the person or people involved, the conver- your desk, which sets an adversarial tone how their poor behavior impacts on you, and products. The site highlights local sation will differ. If you think out the of a superior over an “inferior.” In the rather than accusing them directly of poor businesses in the Hudson Valley in order structure and contents of the conversation, event that a face-to-face meeting is isn’t performance. to encourage prospective bridal couples, you’ll be entering the “field” forearmed, possible, a phone call may have to do. Allow the other person ample time to who live in the Hudson Valley, to spend and the likelihood is that the outcome will Under no circumstances should a conver- respond. Listen carefully to what he or she their money here. The site can be accessed be more successful than a few had not sation of this nature be done via e-mail, says, repeat what’s been said by para- 24/7 from anywhere in the world, so cou- thought things out in advance. How do Instant Messenger or a Facebook wall phrasing and ask if your review is accu- ples who do not live in the region can you do that? post! rate. Before you close the meeting, make locate and contact regional businesses. In You know that “Beginnings are always Because people are so different from sure that the other person understands the that way, the site drives business to the difficult,” but how, and where do you one another, it’s really important for you problems you have enumerated. Simply Valley. begin? Prepare everything that you want to know the other person as well as possi- ask, “Do we agree on what you will be The site includes a free, extensive, to say before your meeting. Choose your ble. Keep in mind that difficult conversa- doing” and, where appropriate, “in what online Wedding Guide with information words carefully, avoiding the impulse to tions generally evoke one several reac- way I will be participating.” What you are about every aspect of planning a wedding. sound like you’re talking down, or at the tions, silence, defensiveness, or offensive- aiming for is to make certain that the other There are more than 500 businesses listed other person. Avoid “categorical words ness. Think about not only what you will person clearly understands the solutions that provide wedding-related services and such as “always,” “never,” and “have to.” say to begin with, but how you will pro- and that he or she takes ownership of and products. Promotions & Specials are Words like those immediately put the per- ceed depending on the reaction you get. If responsibility for those solutions. offered to bridal couples. A Regional son to whom you’re speaking on the you are speaking to a customer, your tone There is no one I know who enjoys a Bridal Show Schedule, Wed Shop, Hot defensive. will be more soothing and if you are confrontational conversation, but those Links and Wed Hot Links sections provide Lay out the problem, or problems as speaking to a vendor, but regardless of are often unavoidable. If you prepare additional information and serve as a well as one or more solutions. Where whether you’re speaking to an employee, properly, choose an appropriate venue, portal to other resources. Call 845-336- appropriate, indicate what part you will vendor, or a customer, it’s imperative that use words that are not confrontational, lis- 4705, or E-mail judy@hudsonvalleywed- play in the resolving the problem. If pos- you maintain a level of professionalism ten carefully to the other person’s feed- dings.com sible, find a colleague who listen to your and a respectful attitude and tone. The lan- back, set out specific solutions and get the Hudson Valley BUSINESS JOURNAL August 15, 2011 -7 Newsmakers Scott Goldstein named ‘Leader of the Year’ by Leadership Rockland Scott Goldstein,CPA, and a founding serving as its treasurer for over ten years. In addition to his support of Leadership partner with Goldstein, Karlewicz & “Scott, my Leadership Rockland class- Rockland, Goldstein’s involvement in the Goldstein, LLP (GKG), was named mate, board mate, and friend, has played local community includes serving as a Leader of the Year by Leadership the key role of Treasurer for more than 10 past president of the Board of Advisors Rockland at its annual dinner held June years, while also serving on the Executive for the Rockland County Unit of the 16th. Leadership Rockland is a nonprofit Board. His contributions of time and American Cancer Society, a past board organization that identifies, informs and expertise have benefitted the organization member of Junior Achievement of the inspires leaders to better serve the com- and it has remained solvent through some Hudson Valley and a past member of munity by increasing their awareness of challenging times,” said Dorothy Rockland County’s United Way the many facets of Rockland County. Filoramo, President of the Executive Allocation Committee. A 1995 graduate of the Leadership Board, Leadership Rockland, and Vice “My passion for inspiring tomorrow’s Rockland program, Goldstein has President of Institutional Advancement, leaders and for the Rockland Community remained active with Leadership Dominican College. “Scott has served on are direct results of my personal experi- Rockland by serving as a member and almost every committee and gained the ence as a student of the Leadership then president on the Alumni Executive Pictured is Scott Goldstein with Dorothy respect of fellow board members for his Rockland program,” said Goldstein, a Board, and subsequently joined the Filoramo, President of the Executive Board, insights and guidance on issues that affect West Nyack resident. “I am honored to be Leadership Rockland Executive Board, Leadership Rockland. Leadership Rockland’s strength and recognized as Leader of the Year and look recognition as the premier Leadership forward to my continued involvement organization in our county.” with this great organization.” Dorothy A. Coleman named Excellus BlueCross BlueShield CFO Avraham Merav, MD, FACS appointed cancer liaison Dorothy A. Coleman has been hired to operating officer and interim president for physician at Phelps Memorial Hospital Center be the executive vice president and chief the organization’s $5 billion public sector financial officer for Excellus BlueCross national line of business. She also served Merav, MD, FACS, has been appointed Sinai Medical Center, followed by a resi- BlueShield and its parent corporation, The in executive leadership roles, including Cancer Liaison Physician at Phelps dency in general surgery and a fellowship Lifetime Healthcare Companies, officials CEO for the group’s Southwest Ohio, Memorial Hospital Center by the in cardiothoracic surgery, both at announced today. Northern Kentucky and Indiana health American College of Surgeons’ Montefiore Hospital and Medical Center, Currently serving in the same capacity plans. Commission on Cancer. Dr. Merav is where he was later chief of thoracic sur- for Blue Cross & Blue Shield of Rhode Before leading several initiatives at charged with spearheading cancer-related gery. He also served as chief of thoracic Island, Coleman will be replacing Zeke UnitedHealthcare, Coleman was activities at Phelps and is also responsible surgery at Englewood Hospital in New Duda upon his retirement CFO/COO of Cigna for providing leadership for Phelps’ can- Jersey for 12 years. after 39 years of service Healthcare Medical cer program. Having a Cancer Liaison In his remarks to staff at Phelps regard- for the company that Group Practice of Physician is a requirement for cancer pro- ing the accreditation, Dr. Merav explained serves about 1.8 million Arizona and CFO/associ- grams to be accredited by the that establishing an accredited cancer pro- upstate New York mem- ate administrator at FHP Commission on Cancer. gram “will ensure that our cancer patients bers. Inc. Hospital. She has an Dr. Merav is board certified in thoracic and their families have access to the full Coleman will report extensive understanding surgery and general surgery. He earned his scope of services required to diagnose, directly to Christopher of diverse health care medical degree at the University of Basel treat, rehabilitate, and support them Booth, president and delivery systems, physi- Medical School in Switzerland. Dr. Merav through the entire process of cancer treat- chief operating officer of cian practices, govern- completed a rotating internship at Mount ment.” Excellus BlueCross ment programs and BlueShield and chief insurance. Andrea Baer promoted at Ulster Savings Bank operating officer of the A Certified Public Andrea Baer has been promoted by Vassar Road Baptist Church and Big parent corporation. Accountant licensed in Ulster Savings Bank to the Brothers / Big Sisters of “Dorothy brings both a Arizona, Coleman stud- post of Business Development Poughkeepsie. She has also great depth of financial and operational ied Finance at Arizona State University Specialist at the Bank’s recently become a Board experience in the health care sector and a and holds a Bachelor of Science in Kingston headquarters. Baer, Member of the Mid-Hudson strong sense of community that make her Accounting from the University of of Wappingers Falls, previous- Children’s Museum in a perfect fit for our mission-driven organ- Phoenix. ly served as Supervisor at the Poughkeepsie. Her profes- ization,” Booth said. An active community volunteer, Bank’s Wappingers Falls sional involvement includes As CFO of Blue Cross & Blue Shield of Coleman has served on the Cincinnati branch location. In her new membership in the Southern Rhode Island, Coleman is responsible for Museum Board of Trustees, Chamber of position, she will be responsi- Dutchess Chamber of all aspects of the company’s financial Commerce boards and United Way board ble for the training and devel- Commerce and prior leader- operations as well as several other busi- and was instrumental in establishing the opment of the Bank’s staff and ship positions within ness functions. She oversees finance oper- Women’s Initiative in both Ohio and management to effectively contribute to Business Network International’s Mid- ations, sales, strategic sourcing, contract- Rhode Island. She was also the co- established business development goals. Hudson Valley Chapter. ing services, and statistical, actuarial, and founder of a teen center in Liberty She is also very involved in the commu- Baer joined Ulster Savings Bank in underwriting services. Township, Ohio. nity, including volunteer efforts with the 2006. A 27-year veteran of the health care She is married to her husband Steve and industry, Coleman spent eight years with they have two college-age children. UnitedHealthcare, most recently as chief William J. Dunkel promoted at Mahopac National Bank William J. Dunkel has been promopted the bank. Bardavon members elect three new board members to vice president at Mahopac National He received his bachelor’s of science At the 2011 Annual Membership Assistant Secretary. Bank. He is a commercial banking rela- degree in economics and management Meeting held at the theater on Tuesday, Bardavon 1869 Opera House, Inc. is a tionship manager for the bank’s western from SUNY Cortland in 1997. June 28, the membership elected three New York State nonprofit corporation that Putnam region and is respon- An active member of the new Board members to their first three owns and operates two historic theaters sible for developing new and community, Dunkel is a mem- year term: Jacob Frydman; Hans and the region’s premiere orchestra. The existing commercial relation- ber of the Mahopac Chamber Hardisty; Veronica A. McMillian; 944-seat Bardavon Opera House in ships. of Commerce, and enjoys Six current Board members were elect- Poughkeepsie is the oldest continuously With more than 13 years of attending Chamber events. He ed to a second three year term: Debra operating theater in the state, one of the experience in banking and also spends several weekends Domber; Ellen O’Leary and Michael J. oldest in the country, and is listed on the finance, and more than ten working on job sites with the Quinn; Barry Rothfeld; David Silver and National Register of Historic Places. The years of commercial credit Habitat for Humanity, building Edward S. Silverman 1500-seat Ulster Performing Arts Center and lending experience, homes for those in need. At a special Board meeting immediate- (UPAC) is a National Register property Dunkel started at Mahopac “Bill has shown significant ly following the Annual Membership built in Kingston in 1927. UPAC was National Bank as a manage- growth within the organization Meeting, Bardavon trustees unanimously merged into the Bardavon’s corporate ment trainee in 1998 and has advanced to and plays an imperative role in the suc- approved the 2011/12 slate of officers. structure in 2007. In 1999, the acquisition multiple positions during his tenure; he cess of the bank’s commercial banking They are: Joseph C. Steiniger, President; of Hudson Valley Philharmonic added the was promoted to vice president in June sector,” said Mahopac’s Regional Vice Karen S. Smythe, Vice President; Nan dimension of symphonic music to the 2011. His new responsibilities include President Tim Every. “I am excited to Greenwood, Treasurer; Robert A. Bardavon’s operation. continuing to grow the commercial loan continue to recognize the value he brings Kallman, Secretary; and Marianne Grace, portfolio for the western Putnam region of to the company.” 8- August 15, 2011 Hudson Valley BUSINESS JOURNAL Datebook Hudson Valley RibFest is here! Dancing Ground of the Sun: August 20, 21 August 6 - August 27 On August 20 and August 21, the Kansas City Barbeque Society (KCBS) The Storefront Gallery is pleased to opposed to the short ones of the city and Hudson Valley RibFest, organized by the competition. present Lynne Friedman’s colorful land- the fashionable whims of manufactured Highland Rotary Club, is the place to be The Hudson Valley RibFest is part of scape paintings inspired by several fads. for lovers of finger-licking good food in the Empire State BBQ Championship sojourns in New Mexico. Friedman also shows at the Prince the Northeast. The two-day Hudson challenge. Twelve barbeque events in A Hudson Valley Fauve inspired Street Gallery in New York’s Chelsea. She Valley RibFest is actually two events in New York State are working together to painter, Friedman is lured by the light and has had solo shows at the Booth Western one – a food festival and a sanctioned promote great barbeque in New York. For beauty of the New Mexico with its vast Art Museum in Georgia and the James Barbeque Contest additional details see expanses of land and sky. This October McNeil Whistler Art Museum in Mass. where winners can visit www. will be her fifth Fall in New Mexico paint- Prior to joining Prince Street Gallery she advance to the nation- empirestatebbqchampi- ing the light of its canyons, arroyos, cot- had 7 shows over 14 years at Noho al finals in Kansas onship.com. tonwoods and expansive sky. Friedman’s Gallery. Her work is in the collections of City. There’s not too much paintings capture the rich color and end- Pfizer, McGraw Hill and the Ritz Carleton Barbeque is grow- time left for contest less space of the southwest with rich Hotel among others. She has received 7 ing in New York. The teams to join the 2011 painterly interpretations. residency grants painting in France, proof is in the num- Hudson Valley Ribfest. New Mexico continues to lure artists as Spain, Ireland, Costa Rica and US loca- bers. More teams are Go to our website it did a century ago when Georgia tions. A graduate of Queens College and competing, and festi- w w w. h u d s o n v a l - O’Keefe, Mabel Dodge Luhan, Arthur the New York Studio School, Friedman val attendance grows leyribfest.org and Dove, John Marin and DH Lawrence were currently teaches drawing for the Lifetime every year. Last year download information drawn there. After the busy rhythm of Learning Institute at SUNY New Paltz. 70 barbeque teams fired up their cookers. and an application form. If you need fur- New York where skyscrapers block the Her website: www.lynnefriedmanart.com. The Ribfest goal this year is for 75 teams ther help, call our info line: 845.306.4381. setting sun, the uninterrupted desert vista, Gallery hours are Saturday 1-6pm and to pit their barbeque skills against some The cooking demonstration area fea- with its warm daytime sun and cool 24/7 through the storefront windows. Also sharp competition for bragging rights and tures outstanding local and some not so nights, forces a steadier and slower pace. by appointment. Or visit a portion of the $11,000 in prize money. local chefs during the festival on Saturday The land and its people seem to belong to www.TheStorefrontGallery.com Seventy-five teams will mean more points and Sunday. the long cycles of human history as for our big winners and more excitement Admission is $5 for adults with children for our contest teams. 12 and under free. Advance tickets are Annual “9/11 First Responders The New England Barbecue Society available at all area Hannaford grilling contest will be held on Saturday, Supermarkets for $4. Parking is free. For Appreciation” Dinner August 20 that will include an “Apple more information, visit www.hudsonval- Dessert” entry. The Hudson Valley’s pre- leyribfest.org. September 9 mier agricultural product is apples, and The Hudson Valley RibFest is presented DoubleTree by Hilton-Tarrytown will ism that day. The dinner will also salute our teams will have a chance to show by the Highland Rotary Club. Hannaford honor hundreds of brave firefighters, hundreds of other first responders from what they can do with apples. Hudson Supermarkets is the main sponsor for the police officers, and EMS workers during Tarrytown and Sleepy Hollow and will Valley apples must be part of the dessert event. If you are interested in being a sup- its annual “9/11 First Responders recognize the life-saving role that fire- entry, not merely a garnish. Then, on porting sponsor for this event, visit Appreciation” Dinner. It will be held from fighters, police officers, EMS workers Sunday, August 21, there will be the www.hudsonvalleyribfest.org. 5 to 9 PM on Friday, September 9. and volunteers serve in their communities Rich Friedman, General Manager, said: every day.” The Horizon Line – New Paintings “This year, the appreciation dinner is especially significant, as it marks the 10th He added: “This dinner offers a chance for our communities to come together and August 13 – September 5 anniversary of the 9/11 attacks . The first acknowledge the great deeds of the men responders who lost their lives will be and women who serve to protect us.” RiverWinds Gallery at 172 Main Street an artist. After a random emotional trig- honored and remembered for their hero- in Beacon, New York presents “The ger, I put a lot of paint on a canvas and Horizon Line – New Paintings” – Ellen started moving the medium around. I truly Lewis. Her vibrant use of color creates enjoyed the journey of this discovery. I Art happens at the Beacon Open Studios get excited to ‘make a mess’ (that is September 24-25 what I call creating art without lim- its). says Lewis. “Painting is an Beacon Open Studios is now in its third parked together in a Truck City (whose expression of solitude and joy”. This year—and growing. This free, city-wide location will be announced in the next few emotion is reflected in the bright art event invites the public into local weeks) for visitors to wander through at colors and fiery nature of some of artists’ studios, allowing visitors to chat their leisure during Open Studios hours. her landscapes. with artists, view past and current works- Visitors to Beacon on Open Studios Born in Queens, Lewis now in-progress, and get an up-close look at weekend should begin their self-guided resides in Sandy Springs, GA and the spaces in which they create. This tour at Hudson Beach Glass located at spends approximately four months a year’s Beacon Open Studios is scheduled 162 Main St. Their upstairs gallery is host year in her hometown Floral Park, for the weekend to the Kickoff and in a rustic family cabin in of September 24- CALENDAR OF EVENTS Exhibition featur- Harriman State Park. In 2001, she 25. Participating ing a single work Saturday, September 10 Kickoff founded her freelance business as a artists include from each of the commercial and residential color nationally and Show open at Hudson Beach Glass p a r t i c i p a t i n g consultant, muralist, and faux finish i n t e r n a t i o n a l l y 162 Main St. artists. There, visi- specialist. In addition to RiverWinds exhibited names Friday, September 23 Kickoff Party tors can pick up a Gallery, she is also in a well-known as well as those 7-10pm at Hudson Beach Glass 162 Beacon Open and respected Georgia gallery. She who will be show- Main St. Studios catalog is also being sold worldwide to cor- ing their work for Saturday & Sunday, September 24- which includes a porate and private establishments by the first time. 25 studios are open all over town from map to the studios a renowned fine art publishing com- One of the noon-6pm all over town. pany. Lewis’s works are in private things that makes Hudson Beach textured landscapes with smooth wood and commercial collections nationally and Beacon Open Studios unique is that we Glass is also the location of the Kickoff tones, and organic textures capturing a including private commissions. make an effort to help artists who have Party on Friday September 23 from 7- sense of the unknown and provoking Gallery hours are Wednesday - Monday their work spaces in their homes or other 10pm. The Kickoff Party is open to the imagination. An artists’ reception will be 12-6pm and 9pm on Second Saturday. private spaces not suitable for public public. It will be sponsored in part by held at RiverWinds Gallery on Beacon’s Directions: Route 84 exit 11, take Route access find a more public site to show Chatham Brewing Co. The Kickoff Show Second Saturday, August 13, 4-7pm and 9D South, turn left at Main Street. The their recent works. In response to this will be open to the public for 4 weeks the show will run through September 5. Gallery is on the left, a block and half East dilemma, we are very excited to announce beginning September 10. Since Lewis’ first gallery show seven on Main Street. For further information: the creation of Truck City 2011 as a pop- Beacon Open Studios is made possible years ago her paintings have evolved with RiverWinds Gallery, 172 Main St, up open studio site to fulfill this need. with the support of the Beacon Arts her vibrant use of color and composition. Beacon, NY 12582 845-838-2880 Participating artists will be renting mov- Community Association and by a grant “This style on display is extremely dif- http://www.riverwindsgallery.com/. ing trucks and creating their own galleries from the Dutchess County Arts Council. ferent then I have ever done in my life as or installations on wheels. Trucks will be Hudson Valley BUSINESS JOURNAL August 15, 2011 -9 DiNapoli proposes bonding to hold natural gas drillers accountable for accidents New York State Comptroller Thomas P. element of the natural gas production · Require oil and natural gas companies damage covered by the fund include: DiNapoli has proposed a program to reme- process and provide for efficient resolution to post surety bonds to cover any shortfall · Contamination of private or public diate contamination and establish an indus- to related damage claims and recovery of between Fund resources and remediation wells due to flaws in well casings; try-supported fund to recover damages costs from liable parties. It would also cre- costs. · Spills of fracking fluids or produced caused by accidents related to natural gas ate for the first time an online registry of Like the Oil Spill Fund, the New York water in traffic accidents; production. The proposed legislation all gas drilling related incidents in New Natural Gas Production Contamination · Well blow-outs; would apply to current drilling operations York State. Damage Recovery and Remediation Fund · Spills of fluids through failure of as well as to proposed high-volume The proposed program would: (Natural Gas Damage Compensation impoundments or pipelines. hydraulic fracturing. · Impose strict liability on owners or Fund) would be administered by the Office The Natural Gas Damage Compensation “New York has begun to debate the many operators of drilling sites that cause con- of the State Comptroller and would estab- Fund would pay for any remediation of serious issues related to the production of tamination; lish absolute liability for damages caused contamination undertaken by DEC where a natural gas from the Marcellus shale,” · Empower the DEC to order immediate by natural gas production. In the event of a responsible party could not be identified, DiNapoli said. “The only current remedy clean-up by owner or operator or take over report or evidence of contamination or responsible parties refused or responsible for private citizens who suffer damages to sites for immediate clean-up or; damages caused by natural gas production, parties were unable to pay for needed their property from natural gas production · Impose a surcharge on drilling permits the DEC would investigate, identify remediation. is to enter into litigation, which has the to create the Natural Gas Damage responsible parties and determine an The Office of the Attorney General potential to be costly, difficult and slow. Compensation Fund similar in structure to appropriate course of action. would determine who is legally responsi- “Preventing accidents and contamina- the existing Oil Spill Fund; Examples of the types of contamination or continued on page 17 tion should always be our first priority. But it’s impossible to eliminate all risk. If an accident does occur, the State needs to be ready with a rapid response and a reliable mechanism to hold polluters responsible. New Yorkers should not have to bear the burden from contaminations that damage their air, water and property. Whatever final decisions are made regarding high- volume hydraulic fracturing, this program and new fund will provide the necessary resources to respond to any accidents.” DiNapoli’s program is modeled after the New York State Environmental Protection and Spill Compensation Fund (Oil Spill Fund), which draws on the expertise and collaborative efforts of the Department of Environmental Conservation (DEC), the Office of the Attorney General and the Office of the State Comptroller. The new program would ensure the timely clean up of dangerous contamination caused by any Marotta continued on page 6 help America become more competitive by increasing rent and forcing businesses to raise their prices. We can’t become more competitive by raising prices. In a global economy, the best contribution that our government can make is to give us low rent and more efficient management. Government needs to spend less. While we continue to invest in this country, six countries enjoy more eco- nomic freedom and a lower debt and deficit: Hong Kong, Singapore, Australia, New Zealand, Switzerland and Canada. And all still have AAA ratings. These are the countries that may contin- ue to have what used to be called the American style of GDP growth: 6.5 per- cent. With our increased government spending and reduced economic freedom, we will be stuck with the European malaise level of 2 to 3 percent GDP growth. And obviously anything growing at 6.5 percent will overtake something growing only at a 3 percent rate of growth. Overweight your investment in these. If this was a Tea Party downgrade, it is only because the Tea Party wasn’t strong enough to overcome congressional poli- tics as usual. We need government work- ers who will vote for smaller government. Less government means more freedom. And more freedom means faster GDP growth. David John Marotta is President of Marotta Wealth Management, Inc. of Charlottesville providing fee-only finan- cial planning and wealth management at www.emarotta.com. Questions to be answered in the column should be sent to questions at emarotta dot com or Marotta Wealth Management, Inc., One Village Green Circle, Suite 100, Charlottesville, VA 22903-4619. 10- August 15, 2011 Hudson Valley BUSINESS JOURNAL Education Paying for college with plastic? HESC suggests alternatives to paying for tuition with credit cards With college bills looming, some stu- Convenient as it may be to charge thou- the balance quickly grows because of the an additional fee; it may be worth a call to dents and families may be considering sands of dollars in tuition and fees – no higher interest rate. your college student accounts office to paying with a credit card. According to a financial aid or loan forms to complete Carrying a high credit card balance for find out if they add a surcharge for credit Sallie Mae/Gallup poll, cash-strapped par- and easy on-line payment options — the direct college costs may also leave you card payments. ents charged an average of $5,822 to help simple transaction may become more close to your credit limit, allowing little Exploring other payment options pay for their child’s higher education, expensive in the long run. Consider these room for emergencies. Additionally, high Due dates are coming fast, but take time while students charged an average of facts before you say ‘charge it’: credit card balances may adversely affect to explore other payment options before $2,542. The New York State Higher The national average for credit card your credit rating. using your credit card. Education Services Corporation (HESC), interest is hovering close to 15 percent, At tax time, federal loan borrowers may For a small fee, many colleges offer an the State agency that helps people pay for more than double the current rate for fed- be eligible to deduct the interest on stu- installment plan to help spread the college college, advises students and families eral unsubsidized Stafford Loans for dent loans, a savings not usually available bill over several months. There are no deciding how to pay their college bills to which nearly every student qualifies. to credit card users. interest charges, no credit checks and in consider the long term impact of credit Credit cards offer no deferment options To cover increasing credit card process- some cases, payments may be made elec- card debt. for repayment, so monthly payments ing fees and to discourage students and tronically. As with any financial commit- The hidden costs of paying with begin immediately. If making only mini- families from using credit cards to pay ment, be sure to understand the terms of plastic mum monthly payments, the interest on tuition bills, a few colleges are charging continued on page 12 Ulster BOCES School of Practical Nursing graduates 74 students During a recent candlelight “pinning” qualifies them to take the National For Allison Bombard of Wallkill, com- company with her husband. She especial- ceremony held at SUNY Ulster, 74 adult Council Licensure Exam for Practical pleting the PN program fulfilled a life- ly appreciated the option of taking students from Ulster County and sur- Nursing (NCLEX-PN). Practical nurses long dream. “I’ve always been interested evening classes. “I was able to continue rounding areas graduated from the Ulster working and to go to school at night,” she BOCES School of Practical Nursing explains. (PN). During the moving, tradition-filled Many of the graduates have already event, the future nurses pledged to devote secured employment in the nursing field. their lives “to service and to the high Jennifer Webb of Port Ewen, whose prior ideals of the nursing profession.” work experience included stints as a certi- Among those graduates who eagerly fied nursing assistant (CNA) and a para- recited the Pledge of the Practical Nurse medic, is currently employed at the was Christina Rider of Olivebridge, who Woodland Pond continuing care retire- became interested in nursing after her ment community in New Paltz. She plans grandfather fell ill. “I was taking care of to continue her education by pursuing a him and decided that this was something I Registered Nurse (RN) degree. wanted to do as a career,” she recalls. Howard Korn, director of Career & Rider, who worked as a teaching assistant Technical Education and Adult Services, and coach in the Rondout Central School shared these words of wisdom with the District before becoming a stay-at-home new graduates, “Nursing is not a job; it is mom, was pleased with the training she a career, in which you can make a real dif- received at Ulster BOCES. “I learned a lot ference in people’s lives.” through the PN program,” she comments, Marita Kitchell, supervisor of Health “and would definitely recommend it.” Occupations, bid a fond farewell to her The graduating students, who received former students, urging them, “Never lose 1,200 hours of clinical and classroom sight of the real reason you entered nurs- training, are well prepared to enter their Shakeira Faison (left) of Kingston and Melissa Casucci of Clinton Corners, recent gradu- ing—to provide the best and safest care chosen field. The School of Practical ates of the Ulster BOCES School of Practical Nursing, listen intently during their recent possible.” Nursing places emphasis on nursing skills “pinning” ceremony. Photo by Valerie Havas/Ulster BOCES Community Relations For more information on the Ulster and scientific principles that are essential BOCES School of Practical Nursing, con- to the care of patients in hospitals and function as an integral part of the health- in nursing,” she says, though she deferred tact Dianne Sleight, healthcare coordina- long-term care settings. The students’ suc- care team, working in a variety of client that dream for a number of years while tor, at 845-331-0902 or visit the Ulster cessful completion of the PN program care settings. raising children and running an auto glass BOCES website at www.ulsterboces.org Hudson Valley BUSINESS JOURNAL August 15, 2011 -11 Education Build That House! Volunteers needed for SUNY Orange ‘Extreme Make-Over: Home Edition’ event An army of construction volunteers will Thursday, August 25th a deserving local soon be descending upon the SUNY family will hear host Ty Pennington shout Orange campus to begin building a new those famous words, “Move That Bus!” Between now and then, hundreds of volunteers are needed for a wide range of positions, from skilled construction work- ers to laborers, as well as to help with traf- fic, catering, administrative functions, and more. Each volunteer will be issued one of the famous Extreme Makeover: Home Edition blue shirts and may even appear on camera. Construction is ongoing 24 hours per day from start to finish, so volunteers 18 and over are needed for all shifts. To join this unprecedented community effort, and be a part of this once in a lifetime oppor- tunity to change the lives of a deserving family, please visit www.hearthstonecon- tracting.com today. Everyone is also invited to attend the Build That House Pep Rally, on Thursday, August 11th at 6pm at the SUNY Orange Physical Education Building, 115 South Street, Middletown, N.Y. Doors open at Extreme Make-Over: Home Edition host 5:30pm. Please also bring a non-perish- and designer, Tye Pennington able food item for the “Stuff That Bus” food drive to benefit the Food Bank of the home for a deserving local family…in just Hudson Valley. one week. To make that dream a reality, Milan Vasic, Senior Producer of ABC’s hundreds of local volunteers are needed to Extreme Makeover: Home Edition, will join the effort to Build That House! tell the background story behind the Construction will begin on Thursday, Emmy Award-winning program, and August 18th and one week later, on continued on page 12 Earn Your Degree at NYACK • Accelerated Degree Completion Program (B.S. in 16 months) • Bachelors Degrees (35 majors) • Alliance Theological Seminary: Master of Divinity, Master of Arts, Master of Professional Studies • MA in Mental Health Counseling or Marriage & Family Therapy • MS in Organizational Leadership (finish in as little as 12 months) • MBA (finish in as little as 18 months) • MS in Childhood Education, Childhood Special Education, and Inclusive Education Now offering an online degree in Organizational Management. www.nyack.edu Nyack, NY • New York, NY • facebook.com/nyackcollege 12- August 15, 2011 Hudson Valley BUSINESS JOURNAL Education Extreme Make-Over continued from page 11 Andy Stahl, President of Hearthstone Squad to a Family Fun Fitness Night, from 6pm excellent construction services in the Contracting, who is leading the effort and · Dancers from Strictly Ballroom – 8pm on Friday, August 19 at the Hudson Valley since 2001. Our mission is assembling the necessary skilled trades · Air National Guard Color Guard Boathouse at Thomas Bull Memorial Park to build to our customers’ expectations people and supplies, will explain what his · USO Liberty Bells at 211 State Route 416, Montgomery, NY and to create quality work efficiently and team needs to make this ambitious effort a · Rascal from the Hudson Valley 12549. The event will feature fun and professionally. Our commitment to excel- success. Renegades healthy activities designed to get the lence in construction and dedication to The evening will also feature: · Blues Music Award Nominated Best whole family moving, even Fido. the smallest detail is evident in all the jobs · A special performance of the National Debut Artist – The Chris O’Leary Band Stay tuned to www.hearthstonecon- we have undertaken. Our customers, from Anthem · And more… tracting.com for updates and information. the large commercial warehouse owners · Port Jervis Red Raiders Cheerleading Additionally, the community is invited to the homeowners, know that they can ABOUT HEARTHSTONE CON- rely on Hearthstone to deliver a flawless TRACTING product. Paying for college continued from page 10 Hearthstone Contracting has provided the agreement, along with the due dates student financial aid agency, helping peo- and any penalties for non payment. ple pay for college and is a national Get all the free money available to you leader in providing need-based grant and Community Foundation establishes in the form of grants and scholarships. If scholarship award money to college- you need additional financing, the federal going students. At HESC’s core are pro- Justin T. Dimino scholarship fund government offers low-interest fixed-rate grams like the Tuition Assistance education loans. Program (TAP), numerous state scholar- The Justin T. Dimino Memorial ed from Monroe-Woodbury High School. Alternative, private loans should be the ships, the New York Higher Education Scholarship Fund has been established as The scholarship will be awarded to a grad- last resort. A careful comparison of the Loan Program (NYHELPs), federal col- a component charitable fund of the uating member of the varsity football many student loans that are commercially lege access grants and a highly successful Community Foundation of Orange and team at Monroe-Woodbury High School available will help you see how factors College Savings program. HESC puts col- Sullivan. This fund was created by who has achieved a B average or better. such as fixed or variable interest rates and lege within the reach of hundreds of thou- Justin’s family to honor and memorialize The Justin T. Dimino Scholarship Fund fee amounts affect how much your loan sands of New Yorkers each year through Justin who passed is facilitated through will actually cost. Also review the loan programs like these and through the guid- away suddenly on the Community terms, whether payments may be ance it provides to students, families and January 9, 2011 at the Foundation of Orange deferred, and any payment options. counselors. In 2009-10, HESC helped age of 16. “Justin will and Sullivan, a Take the stress out of paying college more than 605,000 students achieve their forever hold a special 501(c)(3) public char- bills by taking time to review your options college dreams by providing $4.4 billion place in all our hearts,” ity that was created to and becoming a smart borrower. in grants, scholarships and loan guaran- said Justin’s mother, help individuals, HESC.org provides information regarding tees, including $901 million awarded Stephanie Stack. organizations, and private loans, detailed information about through the Tuition Assistance Program Justin Dimino was businesses establish the various types of student loans, interest (TAP). in his junior year at charitable endowment capitalization, and how to determine the Permalink: M o n r o e - Wo o d b u r y funds to benefit their true cost of borrowing. http://readme.readmedia.com/Paying- High School at the community. To make About HESC: HESC is New York State’s for-College-with-Plastic/2915552 time of his passing. a gift to this Fund, According to Justin’s please make check family, he was a boy payable to CFOS- Continuing and who lit up the room Justin T. Dimino with his smile and per- Scholarship Fund, and Professional sonality. Justin was the starting defensive mail to the Community Foundation at 30 back for the Championship Crusader Scott’s Corners Drive, Suite 202, Education Football Team at Monroe-Woodbury High Montgomery, NY 12549. Secure on-line www.sunyulster.edu/ce School. Football was the love of his life, donations may be made to the Justin T. 845.339.2025 as was his family and friends. Dimino Scholarship Fund at cfoc-ny.org. Through the Justin T. Dimino For more information, please contact the Scholarship Fund, a scholarship will be Community Foundation at (845) 769- awarded annually, beginning in June 9393. Open 2012, the year Justin would have graduat- House SUNY Ulster names Scholar-Athlete Award Recipients August Ulster County Community College has Professor Albert DiBernardo, SUNY 16th named the 2010-2011 recipients of the Al DiBernardo Scholar-Athlete Award. Ulster’s first physical education instruc- tor, first coach, and first athletic director. Kayla Magee of Kingston, New York and Coach DiBernardo retired in 1994 after James Riordon of Epping, New serving more than 30 years at the College. Hampshire will each receive a $500 The college’s physical education and scholarship and will have recreation leader- their names added to the ship instructors Al DiBernardo Scholar- and coaches, in Athlete Award plaque that conjunction with is displayed in the col- the College lege’s Senate Gymnasium Athletic Director lobby. and John Magee graduated in Frampton, SUNY May with a degree in Ulster Associate Learn More. Earn More. Grow More. Business Administration Dean of Student and was on the college Services, choose a Photovoltaics (PV) • Solar Manufacturing • Small Wind softball team. She will female and a male Solar Thermal Design and Installation • Geothermal continue her studies in student-athlete accounting at the State who have demon- BPI • Green Building for LEED Professionals • EKG University of New York at strated an above Pharmacy Technician • CASAC • Home Inspection New Paltz in the fall. average level of Personal Trainer • Helicopter School • Medical Coding Riordon graduated in May academic achieve- with a degree in Individual Studies- ment while competing in one or more AutoCad • Web Development • Computer Training Business and played baseball. He plans to intercollegiate sports. The academic rigor continue his studies in Business of classes, as well as the number of cred- Visit us at our Open House August 16th from 4 -6 pm Management in the fall. its completed, is taken into consideration. The Al DiBernardo Scholar-Athlete For more information, call John Frampton BRC, One Development Ct, Kingston, NY 12401 Awards are given annually in honor of at 845: 687-5288. Hudson Valley BUSINESS JOURNAL August 15, 2011 -13 Understanding the art of collecting On Friday August 19 at 7pm, in as well as foundations and museums. James Cox, owner of the James Cox Woodstock Fine Art Auction. Joining Cox advance of the 9th Annual Woodstock Jensen’s presentation will be especially Gallery, who is also the auctioneer for the will be Howard Greenburg, one of a small Fine Art Auction which will take place relevant to those who group of gallerists, curators and histori- Sunday, September 4 at 1pm, the plan to attend WAAM’s ans responsible for the creation and Woodstock Artists Association & Labor Day weekend Friday, August 19th, 7 pm FREE development of the modern market for Woodstock Artists Association & Museum Museum is hosting a presentation by auction and who may be photography. Rounding out the panel 28 Tinker Street, Woodstock, NY 12498 Diane McManus Jensen, author of The just beginning to build will be Carl Van Brunt, gallery director 845-679-2940 Art of Collecting: An Intimate Tour Inside their collections. The “The Art of Collecting” of the WAAM and one of the pioneers of Private Collections, with Advice on talk will contain new A presentation by Diane McManus Jensen, author of The Art the gallery scene in Beacon, NY and Starting Your Own. Director of Jensen insights for the seasoned of Collecting: Sylvia Leonard Wolf, long time Board Fine Arts, the author has more than thirty collector as well. An Intimate Tour Inside Private Collections, with Advice on Member of WAAM, an active fine art years of professional experience as a Following Jensen’s Starting Your Own followed by a panel discussion by Howard appraiser who founded Sylvia Leonard gallery owner in New York and on talk, there will be a Greenberg, Carl Van Brunt and Sylvia Leonard Wolf Wolf Inc.over 30 years ago and former Martha’s Vineyard and has been an advi- panel discussion about Moderated by James Cox, dealer and auctioneer. president of the Appraisers Association sor to individual and corporate collectors collecting moderated by of America. Advertising continued from page 4 lost. ing the month, and last year’s comparative actions by the store traffic counts. If 500 however, a measurable increase in conver- If your advertising is effective, there sales, results were embarrassingly under- people visited your store in a day and you sion rates could indeed indicate that the should be a measurable impact on store whelming. Sales results for the day of the completed 250 sales transactions, your campaign motivated more qualified traffic levels. To be clear: store traffic is event were down 5 percent from the prior conversion rate would be 50 percent (i.e. prospects to visit the store. not the same as “transaction count.” Many week and flat compared to the prior year. 250/500). The point is this: store traffic and con- retailers are confused about this. An analysis of the sales data showed that Now back to our Saturday promotion. version rates, combined with transaction Transaction count only represents the transaction count was down 5 percent and Sales were down 5 percent, average ticket data, provide retail marketers with the number of people who bought; store traf- average ticket was flat. Based on these was flat and store traffic was up 20 per- context they need to truly understand fic includes both buyers and non-buyers. results, the big promotion was an cent. Since sales are a function of traffic what impact their investments are having. If you want to understand what impact unequivocal bust. Tragically, this is often count multiplied by conversion rate multi- Using sales and other transactional data as your advertising is having, you need to where the story ends. plied by average ticket, plugging the the primary measure of advertising and measure store traffic as transactions sim- However, if this retailer had store traffic results into this basic formula would promotional effectiveness is inconclusive ply won’t cut it. Here’s an example to data, instead of relying on sales and trans- reveal that in-store conversion rates at best and potentially misleading. illustrate why. action data only, they might discover that, tanked and that’s why sales are down. The What it’s worth to answer the “did it The marketing team rolled up their despite sales being down, store traffic was good news: the advertising worked. The work” question? sleeves, carefully assessed the media actually up –a whopping 20 percent com- bad news: stores didn’t take advantage of Outfitting your stores with electronic options, scrutinized and tested the cre- pared to the prior week. Based on store the traffic. traffic counters so that you can actually ative, and then brilliantly executed a traffic counts, this campaign clearly deliv- Now how do you feel about the effec- measure store traffic may at first appear to chain-wide, one-day promotional cam- ered, but what happened to sales? That’s tiveness of the promotion? be too high a price. However, when you paign that ran on the third Saturday of the where conversion rate comes in. Conversion rate can also tell us some- consider how much you spend annually month. What conversion rate tells about our thing about how effectively we are target- on advertising and promotions without a The campaign launched and the market- advertising ing and reaching qualified prospects. For clear understanding of the impact it’s hav- ing team held its collective breath. The Conversion rate is the percentage of example, a highly targeted advertising ing, the investment in traffic counters is sales results came in and they weren’t buyers compared to store visitors and is campaign might not result in a significant more than justified. good. Compared to other Saturdays dur- simply calculated by dividing sales trans- increase in overall store traffic volume, continued on page 19 What a week continued from page 1 quietly falling apart. “Market corrections are not unusual there are several factors that could be as will be the leveraged wealth that will “What happens in Europe is the key to events. From the market lows of July 2010 cited, (I) believe debt problems domesti- come from our country finally investing when the stock market (and the glaobal to the highs of April 2011, the S&P 500 was cally and abroad are in the forefront,” said in rebuilding our national infrastructure economy in general) will recover,” former up over 26 percent without experiencing a Mahoney. for a 21st century world. Federal Reserve chief Alan Greenspan correction. To put that 26 percent run-up in So, where are we headed from here? In the meantime, much financial declared on the Sunday chat shows last perspective, the best 20-year time period for All the experts agree that long-term, our experts we talked to also agree that that weekend. the stock market was 1948-1968, and the prospects for a successful recovery and keeping your eye on your long term finan- Italy is now leading the way in debt market only returned an average of 8.4 per- renewed economic vitality are great. The cial goals – and remembering that the problems, Greenspan added. cent annually during that period,” Mahoney push for new technologies, and sustain- United States has been here “before” (and Economically speaking, it is followed explained. “This illustrates that we were able energy alternatives are probably worse) – should be what colors any short closely by Spain…..and then there’s overdue for a correction. During recovery going to be key drivers this time around, term uncertainty. Greece, Ireland, Portugal….Each of these periods, stocks are prone to sudden declines European Union countries is in the midst in value. Unexpected drops in the market of their own debt crises of nearly epic pro- can be painful, but they are part of the heal- End of business as we know it? continued from page 1 portions and Germany cannot bail them ing process.” ness, while those who plan are still around.” such as SBDC, already have the informa- all out. The economic news coming our The bigger fish in the financial world And while those facing cash crunches tion compiled for niche areas. way from across the pond continued push- seemed to concur with their assessment. tend to cut marketing and advertising “You have to look to see what you have ing investor sentiment downward all Speaking from an undisclosed location – costs, Morley says that is often a detrimen- to do before it happens,” said Morley. week, causing financial markets all over which seemed suspiciously like Martha’s tal approach. “Think and be proactive.“ It’s often too the world to see-saw wildly, not just from Vineyard – Jaime Dimon, CEO of JP “There is no bottom line if there’s not a late for those who wait until things are day to day, but from hour to hour. Morgan Chase suggested that the worst of top line,” he says. “You can go into sur- really tight to fix a problem. Even word that the European Central the crises was probably over and that he vival mode, but if you’re not bringing peo- “If you’re drowning it’s easier to get Bank had agreed to buy Italy and Greece’s was looking for the global economy to ple to your door it won’t work.” help when you’re 10 percent down, rather bonds gave little stabilizing relief to the come “roaring back” in the next few He suggests delaying purchases that than 90 percent,” he says. markets. What we had was, basically, a years, The United States included. would make incremental technological Also, many companies don’t want to let perfect scenario for a stock market “cor- “We saw a much needed shake-out,” improvements, such as a new copy others know they’re struggling, but that rection” (sounds better than a “plunge,” said Dimon. machine, and instead invest in marketing stoic approach often backfires. eh?) A correction is defined as a 10 per- But, fears over how those elected to the plans that will meet concrete goals, such as “As soon as there’s an inkling there’s an cent drop from the most recent high and Federal government will continue to act bringing in two new customers a day. issue, they should reach out,” said Morley. that’s what we got last week, in spades. and react to the federal deficit and to Doughnut shops could offer recession- “The worst thing to do is stick your head in So, what is the smart money doing efforts to bring spending down and rev- buster breakfasts or start delivery services. the sand.” about it? enues up and memories of the plunges in Large manufactures could reduce the cost Reward loyal customers who pay early “I would advise folks to hang in there 401k values over the least three years con- of equipment but make up that shortfall by with a discounted interest rate and ask sup- and stay put,” Bruce Tuchman, a financial tinue to dominate the national psyche. The selling more or even longer service con- pliers for new credit options and if you’ve advisor with Wells Fargo Securities noted stubbornly high unemployment rate and tracts or sign three-year leases on fallen behind in payments work out a pay- in an email sent out Monday morning. stagnant wages in the face of rising prices machines rather than annual leases. ment plan option, because they don’t want Ken Mahoney, of Mahoney Asset for food and fuel do little to help the Discovering price elasticity, which cal- to lose the business. Management (and one of the regular sticky situation. culates the defining point where reduced “Accept the fear, and face it,” says financial columnists for the Hudson “…fear is still dominating investor sen- price results in improved gains, is not dif- Morley. “And plan an intelligence Valley Business Journal) agreed. timent. What are people afraid of? While ficult and many business support agencies, response to it.” 14- August 15, 2011 Hudson Valley BUSINESS JOURNAL We believe in our community. And we’re proud to let community members speak. The Hudson Valley Business Journal knows the expertise we have in the Valley, and we know the value in letting readers share their insights and experiences. Since our ﬁrst issue, in 1986, we’ve been a resource for Hudson Valley businesses. We have built solid relationships over the years, enabling us to provide our readers with the knowledge of professionals in many different industries. This shared knowledge has made our business community strong. The Hudson Valley Business Journal is proud to help our local businesses succeed. It’s more than just business to us. 845-298-6236 • hvbizjournal.com Orange • Rockland • Ulster • Dutchess • Putnam • Greene • Sullivan • Columbia • Westchester Hudson Valley BUSINESS JOURNAL August 15, 2011 -15 Inside story America’s littlest library taking shape in Clinton Corners British ‘phone box’ being converted into book exchange BY MELINA MAKRIS rowed idea to the library steering commit- And though patrons probably won’t Patrons planning to visit the newest tee, she told them “You’re either going to find a book of Cockney rhyming slang in New device saves lives branch of the Clinton Corners library laugh at me or you’re going to think I’m this particular spruced up “dog and bone” should be prepared to queue up for a brilliant.” booth, you never know. After an initial Page 16 chance to get inside because the place will Fortunately, the committee didn’t shelf-stocking by the library, the book have just enough room for Clark Kent to laugh. And neither did anyone else. In booth will operate on a take-one leave- change his clothes. fact, the community has come together to one basis, which Cooley thinks is part of When it opens in September, the Book make the little library a reality, pitching in its charm. Booth at Clinton Corners may well be their services either gratis or at a reduced “You just don’t know what’s going to America’s tiniest library. Housed inside a rate. The booth was disassembled in mid- be there,” she said. “With this, it’s always refurbished poppy-red British “phone July and taken to Matt’s Auto Body to be a surprise.” box,” this literary desti- Aside from having a bit nation will have no of eco-friendly “read- Dewey Decimal system cycling” going on inside a or online catalog but it bit of Britain, Cooley hopes will sport an abundance the Book Booth will gener- of charm and small-town ate “community spirit and spirit. pride” and draw more traf- “We’re adding a little fic into Wild Hive Farm color to a country cor- Café, outside of which the ner,” said Claudia booth will be located on Giving your book Cooley, a member of the property by the Beans, away? steering committee of the Hackett’s Agway, Stewart’s Friends of Clinton and the many other “great Page 17 Community Library. businesses” in town. She The Book Booth was also hopes the booth will Cooley’s brainchild, born once again unite the two in November 2009 after sides of Clinton Corners, she read an article on the which were physically split BBC website about when the Hollow Road Westbury-sub-Mendip, a median of the Taconic village in southwest Parkway was closed in the England that transformed summer of 2002. a phone booth (or phone “There a couple of layers box, for the Anglophiles of reasons to do this,” among us) into a small Cooley said. lending library of about The Book Booth project 150 books. will cost approximately “I thought that was a $3,000, much of which is great idea,” Cooley said. being funded by individual Seven steps to And though the iconic residents and business red telephone boxes that owners. assessing any have dotted many a The booth also has a business situation London street since the social media personality 1920s are even a rare with pages on Facebook Page 18 sight in England these and Twitter. days, what with everyone The grand opening is carrying a mobile, currently planned for 4 Clinton Corners just hap- p.m. on Saturday, Contact Us: pened to have one on hand. sand-blasted and painted. Dan LaCelle of September 3, at the end of the Town of The booth was purchased off a contain- Kirchhoff Construction Management is Clinton Historical Society’s Heritage Day Story ideas/comments: er ship in the 1990s by David and Jeanie crafting the shelves to be fitted into the festivities. email@example.com Bean, Broadway dancers (David played back wall, and Caldecott Medal-winning “Now the library can have a branch on the role of Jet in the film version of “West children’s book illustrator Peter the other side of town,” Cooley said. She Advertising: Side Story”) who at that time owned and McCarthy will be painting the Book added that when she explains the idea to firstname.lastname@example.org operated Jeanie Bean’s & Company Tea Booth logo on three of the four glass pan- some people for the first time, they some- Shop in the heart of Clinton Corners. els at the top of the booth. The word “tele- times have trouble visualizing it, but Newsmaker submissions: Known as a K8, the booth is the last in a phone” will remain on the fourth panel. when they do, they like it. numbered series of phone boxes that have The booth is expected to hold about 150 “Once you get it, it makes perfect email@example.com become so rare that there are fewer than a books, including a rubber basket of chil- sense,” she said. dozen in use in the British Isles. A compe- dren’s materials on the “ground floor.” The Book Booth will be located at 2411 Datebook submissions: tition looking for creative uses of the Patrons will be responsible for keeping it Salt Point Turnpike in Clinton Corners. firstname.lastname@example.org booths is what prompted the scaled down tidy, but Cooley hopes someone will be Additional information can be found on library in Westbury-sub-Mendip and, ulti- willing to act as a periodic librarian and Facebook at The Book Booth in Clinton (845) 298-6236 mately, Clinton Corners. sift through the “stacks” to weed out any- Corners and TheBookBooth on Twitter. When Cooley first broached her bor- thing in poor condition. 16- August 15, 2011 Hudson Valley BUSINESS JOURNAL Healthcare Hospitals agree the Medicare RAC program reduces fraud and errors 73 percent of the hospitals taking part in process is too subjective and they need that enables Medicare auditors, including veyed have put tracking software in place, a recent study by IVANS, Inc. agree that education on how to reduce future audits. RACs, MACs, CERTs and PERMs, to 21 percent have hired additional staff or the Recovery Audit Contractor (RAC) “IVANS survey demonstrates the need accept electronic attachments from external resources to respond to RAC program they tested helps to reduce fraud to ensure that these programs, which are providers. Healthcare providers generally audits, and 38 percent have modified and errors in the industry. However, more valuable in their end results, are not too fax or send paper to substantiate Medicare claims admission criteria to reduce future than 60 percent do not think the audit burdensome for providers,” said Clare audits today. Under the esMD Program, denials. process itself is fair. According to IVANS DeNicola, IVANS president and CEO. providers can work with a CMS-approved DeNicola said, “Many of our customers 2011 RAC Audit Survey, respondents “Using automation to streamline the Health Information Handler (HIH), such are concerned with the time and financial cited that the extra time and money it workflow can help reduce the administra- as IVANS, which has developed a CON- impact required to meet the tight dead- takes to substantiate a RAC claim is tive challenges providers are facing with NECT-compatible gateway that conforms lines required by Medicare auditors for impacting budgets and resources that are these audits.” to Nationwide Health Information submitting medical documentation to sup- already stretched too thin, and that the fre- Recognizing the need to provide a more Network (NHIN) standards and leverages port an audited claim. As Phase 1 of quency (every 45 days) with which they efficient way to deliver medical records to a web-based health information exchange esMD gets underway, I am confident that can be audited is burdensome to their the requesting contractor, CMS imple- (HIE) portal. providers will not only see benefits from a administrative workflow. The study also mented the electronic submission of Beginning with Phase 1 of the esMD faster method for responding to payment revealed that hospitals believe the review Medical Documentation (esMD) Program Program, providers can use IVANS audits, but the healthcare industry will LIME™ AuditDocs, to send documents in embrace electronic submission of medical HealthAlliance offers new vascular real-time instead of printing, packaging and shipping thousands of pages of med- documentation as an important step toward advancing the adoption of interop- treatment option for dialysis patients ical documentation. This new solution provides detailed tracking so providers erable health IT systems and health infor- mation exchanges across the country.” HealthAlliance of the Hudson Valley is access to end stage renal disease patients’ can monitor which documents have been The survey was conducted electronical- pleased to announce its adoption of a blood, for replacement kidney function sent and when they are received by the ly from June 7th –22nd ,and the results novel device for hemodialysis patients and blood filtering. It provides efficient auditor. IVANS AuditDocs also includes represent responses from 128 hospital whose central venous systems cannot sup- dialysis, has significantly lower risk for document archiving to ensure documenta- providers across the United States. port a traditional fistula or graft. The infection, and since it is under the skin, tion is readily available throughout the HERO® Vascular Access Device, pro- patients can perform daily activities with- RAC appeals process. This feature can be About IVANS duced since 2008 by Hemosphere, Inc., out risking exposure to bacteria. Unlike a especially useful since, according to IVANS, Inc. provides a national admin- has been used suc- catheter, the device CMS, Medicare providers won 64 percent istrative health information exchange for cessfully on patients provides continuous of the claims appealed during a three year the healthcare industry, which includes at HealthAlliance’s blood flow around RAC demonstration. hospitals, home health, skilled nursing, Center for Vascular blockages outside of In addition to using technology to send durable medical equipment suppliers, Excellence, located dialysis treatments. medical documentation electronically, hospices and practitioners. on its Benedictine The Center for providers are investing in automation and Headquartered in Stamford, Conn. and a Hospital campus. Vascular Excellence resources to help detect and eliminate CMS approved vendor, IVANS has been Jeffrey Hnath, MD, provides state of the improper payments before the arrival of a serving over 1,000 insurance and health- said the device is a art diagnostic and review audit contractor letter. The IVANS care payers, and 135,000 healthcare new alternative to therapeutic treatments study found 32 percent of hospitals sur- providers since 1983. catheters for dialysis for vascular diseases patients with dam- aged central venous and is staffed by board-certified vascu- Good Samaritan Hospital recognized for systems. “Catheters can dan- lar surgeons, special- ty-trained nurses and implementing quality stroke care gle out of the skin and technologists. For Good Samaritan Hospital has been rec- Association/American Stroke cause recurrent infections,” Dr. Hnath more information about the Center for ognized for achievement in using evi- Association’s advertisement recognizes said. “The HERO® device gives us a new Vascular Excellence, visit www.hahv.org dence-based guidelines to provide the best Good Samaritan Hospital’s commitment option to bypass blockages in our or call (845) 334-3130. possible care to patients through the and success in performance achievement. patients’ veins and can decrease the num- The HealthAlliance of the Hudson American Heart Association/ American “We are pleased to recognize the top ber of catheter-based infections.” Valley Dialysis Center provides a full Stroke Association’s Get With The Get With The Guidelines participants,” Catheters have high rates of life-threat- range of nephrology care to adults and Guidelines® program. said. Lee Schwamm, M.D., national chair- ening infection, provide inadequate dialy- elderly individuals with a diagnosis of Good Samaritan Hospital and 789 other man of the Get With The Guidelines steer- sis compared to fistulas and grafts, and acute and chronic renal failure. The 30 hospitals are featured in a special adver- ing committee, associate professor of neu- can cause more damage to the central station outpatient dialysis unit is the tisement in the “America’s Best rology at Harvard Medical School and veins over time. largest and only outpatient Dialysis Hospitals” issue of US News & World Vice Chairman of Neurology at The HERO® device is surgically Center in Ulster County. For more infor- Report (August issue) to commemorate Massachusetts General Hospital. implanted under the skin and provides mation, call (845) 334-2821. their receipt of the Get With The “Healthcare providers who use Get With Guidelines Performance Achievement The Guidelines are armed with the latest Award. evidence-based guidelines and immediate Northern Dutchess Hospital introduces A total of 931 awards were given for access to clinical decision support, using a achievement in heart attack, stroke and set of tools that have been shown to Center for Healthy Aging heart failure treatment. improve delivery of evidence-based care. Jodi Friedman, M.D. has become the Jefferson University in Philadelphia. She Hospitals recognized in each category The goal of this initiative is to improve the Medical Director for the new Center for is a member of the American Board of achieve at least 85 percent compliance to quality of life and help reduce deaths and Healthy Aging, developed at Northern Family Physicians with added qualifica- Get With The Guidelines measures. Those disability among patients with heart dis- Dutchess Hospital. As the tions in Geriatrics. Dr. achieving 85 percent compliance for 24 ease and stroke.” senior population increas- Friedman has most consecutive months receive the Gold Published scientific studies are provid- es in the communities it recently practiced with Performance Achievement Award, with ing us with more and more evidence that serves, Northern Dutchess Institute for Family the Silver Performance Achievement Get With The Guidelines works. Patients Hospital wanted to find Health in New Paltz.. Award going to those with 85 percent are getting the right care they need when new ways to serve these The Center for compliance for 12 consecutive months. they need it. That’s resulting in improved seniors and their families, Healthy Aging is a Special recognition is also given for those survival.” said the hospital. Dr. resource for patients hospitals achieving 85 percent compli- “We are proud that the American Heart Friedman earned a ages 65 years and older ance in two or all three categories and/or Association/American Stroke Association Bachelor of Arts in and their families. for being in 75 percent compliance with has chosen the ‘America’s Best Hospitals’ Psychology from Emory Inpatient, outpatient and heart failure and/or stroke measures. issue of US News & World Report to rec- University in Atlanta, transitional care and Get With The Guidelines is a hospital- ognize Good Samaritan Hospital for our completed her pre-med- assessments are avail- based quality-improvement program achievements in their Get With The ical requirements at the able for aging adults. designed to ensure that hospitals consis- Guidelines program,” said Philip University of New Mexico, and her After a full geriatric assessment, staff col- tently care for heart and stroke patients uti- Patterson, CEO, Bon Secours Charity Medical Degree from the University of laborates with patients, caregivers and pri- lizing the most up-to-date guidelines and Health System. Pittsburgh Medical School. She complet- mary care providers to help the older adult recommendations. Currently more than “Get With The Guidelines gives our ed her Residency in Family Medicine and live the fullest life, and to help caregivers 1,400 hospitals participate in the program. professionals the tools and reports they Fellowship in Geriatrics at Thomas provide the best assistance. The American Heart need to effectively treat our patients.” Hudson Valley BUSINESS JOURNAL August 15, 2011 -17 Worklife If your book is ‘Number 1’ on the NYT Bestseller list, why give it away? When Renewable Energy - Facts and entities every day - there is definitely Craig Shields is the founder of try on Earth, after healthcare and technol- Fantasies (Clean Energy Press) was pub- room for concern. In fact, it would be dif- 2GreenEnergy – a company that is ogy, and a lot of folks are going to want to lished, it skyrocketed to the top of ficult to find anyone who thinks that our focused on providing breakthroughs in be a part of this multi-trillion dollar rev- Amazon.com’s charts in both the energy addiction to oil and coal is a good thing. renewable energy science and technology enue stream. For more information, please and engineering categories – a clear hit as But, looking at the problem in practical, – and he recognizes that renewable energy visit: www.2greenenergy.com. a #1 best-seller. Now, just a few months realistic terms - how can we “get there will soon become the third largest indus- later, author Craig Shields is offering an from here?” electronic copy of the book at We live in a civilization with no charge to anyone who an ever-increasing hunger for Job gap grows between women and men wants it because, “(Writing the energy and its fixation on fos- Little noted among the employment fig- gains. In fact, men are regaining jobs at book) was a great project. I sil fuels to provide that energy ures released last week by the Bureau of nearly three times the speed of women had fun doing it, readers loved is in the process of imploding Labor Statistics is a growing gap between while women’s employment has been vir- it, and a whole bunch of people on itself as our population women’s and men’s employment as the tually flat for more than 12 months. bought it within the first week grows and its demographics recovery proceeds. Men gained 136,000 As a result of the recession, women’s and or so,” he said. “Now it’s time change. Yet we live in a world payroll jobs in July, at the same time women men’s payroll employment reached parity to move along – but before I do of tough realities – where an lost 19,000. A fact sheet released by the in October 2009 as men lost many more that, why not put it in as many people’s elegant solution simply does not exist. We Institute for Women’s Policy Research jobs than did women. But in the recovery, hands as possible?” are constantly told that renewable energy shows that throughout the recovery men the employment gap between women and Shields’ book is based on interviews is too expensive but, all things considered, have been gaining a disproportionate share men has not only reappeared but continues with 25 of the world’s top researchers, it is actually cheaper than traditional ener- of the jobs, even taking into account that to grow. The jobs gap between women and authors, analysts and energy experts in a gy sources! men lost many more jobs than women in men is now 1.5 million jobs. wide range of disciplines – yet it’s an easy Craig acknowledges that there are peo- what was dubbed the “mancession.” The Institute for Women’s Policy read that is set in a question and answer ple who don’t believe in global warming. IWPR research shows that men have Research (IWPR) conducts rigorous type format with the author posing the But are there people who doubt that gas gained 27.8 percent (1.7 million) of the research and disseminates its findings to questions. and diesel emissions cause cancer? That jobs they lost since November 2007 (6.1 address the needs of women and their fam- There is no doubt that the migration to enriching certain governments in the million) while women have regained only ilies, promote public dialogue, and clean energy is among the most pressing Middle East endangers every one of us? 10.8 percent (281,000) of the total jobs strengthen communities and societies. issues of our time. Whether our worries That the scarcity brought about by a they lost due to the recession (2.6 million IWPR is a 501(c)(3) tax-exempt organiza- are global warming, peak oil, national declining supply of oil causes wars? That from November 2007 to September 2010, tion that also works in affiliation with the security, America’s competitiveness in the damage to fragile ocean ecosystems, the low-point for women’s employment). women’s studies and public policy pro- world markets, or our siphoning off which are becoming more acidified each While the jobs recovery is slow for both grams at The George Washington another $1 billion in our wealth to foreign year, is devastating the larger biosphere? men and women, men are at least showing University. Real Estate Milton Harvest fully occupied on opening day Milton Harvest apartments officially that will now allow for further expansion before we opened the doors,” said Walsh the one bedroom apartments if their total opened last week when the first new resi- of the hamlet. “I am really honored to be pointing to the need for affordable hous- household income at or below 60% of dents moved in to the brand new afford- part of this type of effort,” said Gerentine ing. “Rich did a great job here too, so I area median income. able housing complex. Developer Richard who lauded his partner Joel Mounty and know everyone will be very comfortable.” Though all apartments at Milton Gerentine and managing agent Rural Mounty’s company Mountco Walsh said Milton Harvest, the first non- Harvest are occupied, more information Ulster Preservation Company (RUPCO) Construction and Development which did smoking property she or Gerentine have and applications for the waiting list are were on hand to give keys to the senior the actual construction at Milton Harvest opened, features individual heating and available by contacting Walsh at 845-331- citizens who were getting their first and owns approximately 2000 units air conditioning as well as a special in- 2140 x 261 or email@example.com. glimpses of the apartments they’ll now throughout the State. apartment storage unit in every apartment. RUPCO is celebrating it 30th anniversary call home. “Move-in day is always exciting,” said The spacious community room features of providing affordable housing solutions “It’s a great day,” said Gerentine, who Theresa Walsh, Director of Property six computer work stations and the entire for Ulster County and beyond. also built the Jenny’s Garden communi- Management at RUPCO. “Some people property has wireless internet built in. Information on all of RUPCO’s programs ties in Marlboro and Golden View in have waited years to get apartments like People 55 and older are eligible to live in is available at www.rupco.org Highland. “This is good not just for the this and move-in day is a very emotional seniors who will live here, but for the community at large too,” noted Gerentine. experience for all of us.” Walsh, who has spent a decade managing hundreds of USDA releases farmland values for 2011 Situated just off Rt. 9W in Milton, most homes for seniors and families, said noth- Farmland and cash rent values in New cultivation stood unchanged over 2010 at hamlet services are readily available to ing matches the thrill of watching families York State rose by 6.8 percent for 2011, $2,400 per acre. those who will occupy the 47 new apart- move in and praised Gerentine for making according to the annual survey done by Nationally, the cash rents on farmland ments. Gerentine also underwrote the con- such opportunities available. the United States Department of for cropland rose $9.00 per acre in 2011, struction of new sewer and water lines “Every single apartment was leased Agriculture. According to their survey, the while pasture land increased about .50 per average price per acre for farmland, acre. In New York State, cash rents for Prior to construction digging, call 8-1-1 including buildings, came in at $2,350 per acre. Undeveloped (formerly farm) real cropland rose from $43.50 per acre in 2010 to $45.50 per acre in 2011, not even The digging up of underground utilities ice are our primary concerns across New estate came in at around $2,450 per acre close to the $9.00 per acre national aver- is a significant and avoidable cause of gas York State,” said Ken Daly, National Grid this year, according to the USDA, up 2.1 age – but up, at least year over year. Cash and electric outages that can result in seri- president for New York. “An educated percent over 2010. Pasture acreage stood rents for pastureland was unchanged from ous injuries and disrupt power delivery to public is our best partner in ensuring that at around $1,200 per acre, up 9.1 percent 2010, standing at around $22.00 per acre. neighborhoods. A statewide a safety and service is not impacted by damage caused from last year and cropland land under awareness campaign encourages do-it- by unmarked dig ups. We encourage yourselfers and construction contractors everyone to work safe and to call 8-1-1 to call 8-1-1 to request the marking of before digging.” DiNapoli continued from page 9 underground facilities prior to digging. According to the CGA more than ble for the contamination and, if necessary, resolving damage claims for losses related In upstate New York, National Grid has 170,000 utility lines annually are dam- commence civil damage-recovery litiga- to accidents. joined 200 organizations including utility aged by digging. In the pipeline industry tion against responsible parties. Any recov- DiNapoli’s legislative initiative calls for companies, municipal governments and alone, statistics for the past 20 years show ered funds would be returned to the funding for the Natural Gas Damage contractors in signing “The 811 Promise,” more than $1.7 billion worth of property Natural Gas Damage Recovery Fund to Recovery Fund to come from a surcharge a written pledge that commits to safety damage, 1,906 injuries and 421 deaths cover cleanup of future contaminations. on assessed permit fees on gas production procedures with Dig Safely New York, have been attributed to unsafe excavation The Oil Spill Fund has proven to be an facilities, cost recoveries and penalties Inc., a regional effort to raise awareness work according to the Pipeline and effective model for assuring that dangerous paid by responsible parties, with additional for safety around digging projects.. Hazardous Materials Safety petroleum contamination is remediated remediation cost protection for taxpayers “The safety of our customers and Administration (PHMSA.) quickly and that New York residents do not provided by surety bonds to be posted by employees, and reliable delivery of serv- have to face costly and prolonged delays in gas well developers. 18- August 15, 2011 Hudson Valley BUSINESS JOURNAL Small Business Solutions Seven steps to assessing any business situation BY ROB PRINZO After the documentation has been are briefed on the findings prior to a meet- in the process, document the assessment Something has gone wrong. It may be reviewed, the next step is to cross-refer- ing of all stakeholders. By having an by summarizing the process for the an increase in employee turnover, a stalled ence the documentation to ensure that informal discussion with the key partici- assessment, the findings and recommen- IT project or decreased customer satisfac- there is consistency between the docu- pants prior to the formal meeting, you can dations into a final report. This document tion. ments. Depending on the situation, there gauge each person’s reaction to the find- marks the completion of the assessment. Whatever the specific situation may be, are often multiple documents - some of ings as well as preliminarily discuss solu- your organization has a problem and your which are developed by different team tions. This also provides the key partici- Rob Prinzo is founder and CEO of The manager has asked you to step in to members or departments. Because there pants with time to research findings that Prinzo Group, an innovative knowledge resolve the issue. are multiple parties involved, it is always they may not have been aware of or brain- firm that provides performance manage- But where do you begin? a good idea to go back and cross-refer- storm solutions prior to the formal meet- ment expertise through project assurance Obviously, this situation did not happen ence documents to make sure that there ing. solutions for enterprise transformation overnight and the resolution may be com- are no gaps. The second time the findings are and technology projects, as well as per- plicated. Jump in too quickly and you risk 4. Interview stakeholders and partici- reviewed with key stakeholders and par- formance measurement research, publica- missing key information or alienating the pants: After conducting a thorough review ticipants everyone should be informed tions, workshops and training. He holds a people you may need to resolve the prob- and cross-referencing of documents, it is a and aware of all of the issues and be pre- Master’s Degree in industrial manage- lem. Wait too long, and the train may good idea to interview the people pared to discuss solutions. By being pre- ment and a Bachelor’s Degree in market- come off the tracks completely. involved in the situation. By interviewing pared in the first discussion, the partici- ing, both from Clemson University. What you need is a process to set key participants, you can determine if the pants have already bought into the recom- Prinzo makes his home in Georgia. His expectations, quickly get up to speed on requirements have been successfully mendations and solutions. If they dis- new book, No Wishing Required: The the issues and assess the organizational / translated execution. In addition, inter- agree, you can be prepared to defend the Business Case for Project Assurance, is political environment. Based on my years viewing key participants helps identify concerns and recommendations. available at nowishingrequired.com and of experience consulting with large, com- potential roadblocks, political concerns or 7. Develop a final report: As a final step Amazon.com plex organizations, the following is a sim- other constraints that would not be appar- ple, seven step process that I developed ent by just reading the documentation. Lead paint remediation training scheduled for assessing business problems and Information gained in these interviews is building consensus for implementing Since April of last year, workers per- Refresher course including passing an critical to understanding the complexities solutions. forming renovation, repair, and painting exam at the end of the class, participants of the relationships among the parties projects that disturb lead-based paint in are RRP certified by the EPA for 5 Years. 1. Set expectations: Every assessment involved. Interviews are also a great tool home, child care facilities, and schools Failure to comply with EPA’s RRP should begin with setting expectations. you can use to uncover people’s fears and built before 1978 must follow specific Program requirements could result in penal- This is best accomplished in a meeting concerns and gain an understanding of work practices to prevent lead contamina- ties of up to $37,500 per day per violation. with key stakeholders. At this meeting, what the real issues are. tion and must be certified. This new feder- Trainings to become certified are being the expectations for the assessment are 5. Determine areas of concern and rec- al EPA Renovation, Repair, and Painting offered by Cornell Cooperative Extension discussed and agreed upon with all parties ommendations: After all documentation (RRP) rule applies to contactors, painters, Ulster County located at 10 Westbrook present. In addition, you should discuss has been reviewed and cross-referenced plumbers, carpenters, electricians, window Lane in Kingston on the following dates the time line for the assessment, docu- and all key participants interviewed, you replacers, roofers, property owners, and and times: ments that are to be reviewed, the people should now have the information you landlords. Ulster County Lead Training dates / that are to be interviewed and the final need to determine areas of concern. After The Lead Safe Work Practices (LSWP) August 2011-September 2011 review process. Set the tone for the the issues have been identified, use the trainings are based on EPA’s and HUD’s Aug.18-LSWP assessment by obtaining agreement on all information from the assessment and your previous model courses in lead-safe work Aug. 31-RRP Refresher – AM or PM of these points. experience to recommended solutions. practices. This course satisfies HUD Sept. 8-LSWP 2. Review documentation: After the 6. Review findings with key partici- requirements for interim controls in feder- Sept. 14-RRP Refresher – AM or PM expectations meeting has been conducted, pants: After you have developed a list of ally assisted housing. Individuals must Sept. 20-LSWP your next step is to collect the relevant concerns or recommendations, it is time to have a certificate from a prior EPA or HUD Sept. 27-LSWP documentation related to the problem. review the findings with the key project lead trainings (e.g. Lead Safe Work Sept. 28-RRP Refresher – AM or PM Based on the situation, the documentation participants. This process is actually done Practices or certified lead abatement work- ALL LSWP (full-day) trainings are: may vary. However, your purpose in twice. First, the findings should be er) to attend a RRP Refresher course. The 8:15am registration/breakfast 8:30-4:30pm reviewing the documentation is to gain an reviewed during informal discussions RRP trainings are taught by an EPA certi- training understanding of the situation before talk- held individually with the key participants fied training provider. All RRP Refresher (half-day) trainings ing with key participant. By being pre- to ensure that nothing has been misinter- Upon successful completion of the RRP pared, you will gain credibility. preted in the assessment and to make sure continued on page 19 3. Cross-reference documentation: that the key stakeholders and participants HudsonValleyWeddings.com A Complete Online Wedding Planning Resource For the Bride & Groom Free Wedding Guide Hundreds of Local Vendors Regional Bridal Shows Schedule Ask the Wedding Guru ReUse-Resell & Green Weddings Wed Shop & Wedding Calculator 845.336.4705 firstname.lastname@example.org Hudson Valley BUSINESS JOURNAL August 15, 2011 -19 Media & Markets Tompkins Financial wins advertising award An advertising campaign for Tompkins stories to tell. These commercials gave agency that created the campaign. “The banks – Tompkins Trust Company, The Financial Corporation, parent company to them the perfect way to do that.” community bank feeling customers get Bank of Castile, and Mahopac National Mahopac National Bank and Tompkins The FCS awards show attracts entries from dealing with Mahopac National Bank, insurance through Tompkins Financial Advisors, took home a Bronze from the nation’s top financial companies. Bank is the reason they have such inspir- Insurance Agencies, and wealth manage- Award at the Financial Communications This year, award winners included Bank ing customer stories.” ment through Tompkins Financial Society Awards Show on May 12th in of America, Merrill Lynch, Thomson About Tompkins Financial Corporation Advisors. Manhattan. Reuters, U.S. Trust, Fidelity, American Tompkins Financial is a New York This was the second year in a row that Express, Citi, MetLife, Prudential and State-based financial services holding About Nagel & Summers Tompkins won an award in the Business- Goldman Sachs, among others. company headquartered in Ithaca, NY, Nagel & Summers is an advertising to-Business TV campaign category. The “It’s gratifying to see a community with $3.3 billion in assets. It trades on agency based in Rochester, NY. The FCS Award show is considered one of the bank win when they’re up against global NYSE-Amex under the “TMP” symbol. agency has provided advertising, market- most prestigious in the financial industry. companies,” said Linda Summers, Tompkins Financial provides banking ing and design services for a wide range The “Power of Partnership” ad cam- President of Nagel & Summers, the ad services through its three community of companies throughout New York State. paign showcased businesses that are clients of Tompkins Financial’s banks, including Mahopac National Bank. “Making this campaign about our cus- tomers was a natural for our bank,” said Kathy Rooney, Executive VP, Marketing for Tompkins Financial and Mahopac National Bank. “Our clients have great Advertising continued from page 13 Beyond enabling you to confidently answer the “did it work” question, traffic and conversion data will help you better target your ad spends to the markets and stores where it’s most needed. What if you could spend 10 percent less and still gen- erate more store traffic than you are today? What if you could confidently eliminate programs that were having little or no impact and test new programs with reliable measures to understand out- comes? Marketing nirvana. “Promote and Hope” – not a viable strategy It seems retail marketers have willingly accepted Wannamaker’s argument that advertising cannot truly be measured and have self-condemned themselves to a marketing purgatory of “promote and hope.” It doesn’t have to be this way. Store traffic and conversion rate data won’t magically transform ineffective advertising programs into effective ones, but it will help you understand the reac- tion to your marketing actions. You will make better, more thoughtful decisions and you will be able to answer the “did it work” question. Mark Ryski is the founder and CEO of HeadCount, a leading analytics firm spe- cializing in store traffic and conversion serving retailers across North America. He is also the author of Conversion: The Last Great Retail Metric. For more infor- mation, visit www.headcount.com. Training continued from page 18 are: 7:45am registration/breakfast 8:00am - noon training or 12:45pm registration/refreshments 1- 5pm training. - Continental breakfast and lunch will be provided for full day programs - Refreshments and course materials will be provided for all trainings - Participants must pre-register by call- ing Fern Suess at 845-340-3990 x 328 or email email@example.com. For more information about this and other CCEUC community programs and events call 845-340-3990 or visit us online at www.cceulster.org or follow on www.facebook.com Empire BlueCross BlueShield. Plans with 100% preventive care for your employees. Offering your employees a plan with 100% preventive care coverage means they can give 100% too. From annual checkups to ﬂu shots and other preventive care services like well-child visits and immunizations. All at no extra cost to your employees. So they stay healthy. And your business does too. Learn more about what Empire BlueCross BlueShield has to offer at empireblue.com/connects2 Services provided by Empire HealthChoice HMO, Inc. and/or Empire HealthChoice Assurance, Inc., licensees of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.
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