Chris Wooles 62 Horizon Avenue Ashmore, QLD 4214 Ph. 07 5564 7912 Mob. 0423 037 912 Email. email@example.com Fax. 07 5564 7912 Career Profile I have 25 years experience in Sales and Marketing, including specific areas of customer relationship management, customer service and strategic marketing across service sectors including tertiary education, travel, tourism and the airline industry. I have proven to have outstanding customer relationship building skills, problem solving and critical thinking skills, and have always set high standards for myself. I have been a teacher, mentor and role model for fellow staff members and pride myself on my ability to work with people from different cultures and backgrounds, and with people at all levels. I have proven to be astute in my ability to provide analyses, detailed knowledge through sometimes rigorous research, and applied implementation of strategy by taking active an part in marketing activities, and providing accurate and creative solutions to marketing problems. I continue to strive for further knowledge, responsibility, leadership and general management aspirations, having observed, participated in and led work teams. Key Strengths Extensive knowledge and experience gained in a variety of roles and organizations in higher and vocational education. An ability to initiate, build and maintain relationships with a wide variety of people. An ability to identify marketing problems and implement creative solutions with strategic intent. Developed knowledge of strategic marketing, consumer behaviour, customer relationship management and customer service through 25 years of sales and marketing experience. Deep knowledge of contemporary marketing practice, theory, concepts and principles through eight years of involvement as a lecturer and through various other roles in a unique tertiary education environment. Highly developed communication skills including one-on-one, public speaking and presentation skills, and written communication skills, acquired through the various roles I have had over 25 years in marketing, lecturing and customer relationship and customer service roles. Professional Employment History Manager, International Projects and Scholarships Victoria University International Victoria University November 2008 – June 2009 This role had responsibility for developing VU’s externally funded scholarship student program, including both foreign and Australian Government Scholarships. In a short period of time we achieved outstanding levels of growth in Scholarship student recruitment, and also made progress towards expansion into new markets and some groundbreaking ideas for existing markets and existing Scholarship programs. I also made a contribution to a number of committees and other activities within the University, and established a reputation for integrity, knowledge and co-operation across Faculties and other departments within the University. I also represented the University at a number of external forums and organizations, to further enhance and develop the reputation of the University. Contract Projects May 2008 – November 2008 Sterling College – Brisbane Assisting with establishing the Brisbane Campus of Sterling College including identifying course offerings, establishing marketing activities, assisting with course registration, and hiring of staff. Indo Australian Education Consultants – Melbourne and Mumbai Designing and implementing management and quality assurance processes across 12 offices in India, and planning the future strategic direction of the fist and longest serving education agency in India. I was also contracted to investigate the viability of establishing a new Training Provider to be owned and run by IEAC, and advised them not to invest in this but rather to concentrate on their core business. International Manager/Acting General Manager Careers Australia International College November 2007 – May 2008 (Six month contract) In this six month contract with Careers Australia Group, initially I was responsible for researching and providing a “work up” on the market for international students for a company contemplating a strategic move into providing trade training for international students. I researched and advised on issues including identifying international source markets, product offerings, possible partners for transnational delivery, ESOS and the National Code, and all internal systems and processes. I was also heavily involved in the successful navigation of two audits for AQTF and NEAS. My overall advice to the company was used to give them overall strategic direction. For two months I was Acting General Manager of Careers Australia International College, whilst a Principal of the College was recruited. Postgraduate Student Administration Review School of Tourism and Hospitality Southern Cross University May 2007 – November 2007 (Six Month Contract) In this contract I was asked to research and review the markets for Postgraduate Programs in the School of Tourism and Hospitality at Southern Cross University. I was also asked to review and implement the student recruitment and marketing activities of the School and to implement or improve student recruitment and administration activities, systems and processes. Projects Study Gold Coast January 2007 – July 2007 During this time I was contracted to undertake several projects for Study Gold Coast including the development and completion of an education agents Professional Code Of Conduct, in partnership with Queensland Education and Training International, development of a number of joint marketing initiatives with the education providers on the Gold Coast including the running of the annual Gold Coast Careers Expo, a Latin American Agents familiarisation tour, a school careers counsellors Gold Coast Experience, and a market workup for Gold Coast Institute of TAFE on the India education market. International Sales Manager Study Group Australia Aug 2006 – Feb 2007 In August 2007 I joined Study Group Australia at the EmbassyCES/Martin College Gold Coast Campus. Responsibilities: I was responsible for all sales and marketing activities on the Gold Coast and surrounding region, to recruit students into both EmbassyCES ELICOS programs and Martin College Certificate and Diploma programs. I was also given extra responsibility for developing and maintaining the relationship between Study Group Australia, through EmbassyCES, Martin College on the Gold Coast and Charles Sturt University Campus Brisbane, and Arab students, agents and Government sponsoring bodies from the Gulf Co-operative Countries alliance. Achievements: In all seven months I was with Study Group, Embassy CES and Martin College Gold Coast met and exceeded monthly targets. Martin College Gold Coast became the single biggest supplier of students to Charles Sturt University Brisbane Campus Amongst the Sales and Marketing staff of Study Group I was recognised as quickly becoming a leader, a senior figure and mentor in the Sales and Marketing Department including through staff located in the UK. Establishing, developing and maintaining strong relationships with key people, organizations and families in the Gulf Countries of the United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, Qatar and Oman. Being recognised by students and their families as being prepared to assist them in any way, in making sure they have chosen the right place and school to do their studies, and be successful. Country Manager (India and Bangladesh, Middle East), Central Queensland University (Campus Management Services), Sept. 2003 – July 2006 India was the most productive source market of international students for CQU, and Bangladesh was the second most productive. CQU is the University of first choice for more Indian students than any other Australian University. Responsibilities: I was responsible for all planning and implementation of sales and marketing activities in India and Bangladesh and the Gulf Countries, including strategic advertising and promotional opportunities and the initiation, building and management of relationships with partners from these countries, and their representatives in Australia. I was responsible for identifying and implementing Public Relations opportunities and for identifying and conducting any other strategic activities to further promote CQU and Australia as an education destination> Achievements: Over the past three intakes of students, the Indian market has exceeded targets by at least 15%, whilst Bangladesh has decreased slightly due to the implementation of more rigorous financial checks on potential students. Increasing numbers of students from the Arab countries. Initiating and implementing an expanded Sales and Marketing program that includes an agent in-office interview program with on- the-spot application approval in over 70 cities throughout India and five countries in the Arabian Gulf Planning and implementing a detailed “In-country Pre-Departure Program” that will be used as a template for other markets. Establishing and maintaining relationships with partners in India and the Middle East and in Australia that now see CQU as the first choice recommendation for tertiary study abroad. Principal Sales and Marketing Executive Central Queensland University (Campus Management Services) Gold Coast International Campus Nov. 2003 – Sept. 2005 The Gold Coast International Campus is the newest Campus of Central Queensland University, with student from 60 countries making up the student population of 500. CQU also has International Campuses in Brisbane, Sydney and Melbourne, and in Fiji. Responsibilities: I was responsible for planning and implementing all sales and marketing activities for the Gold Coast International Campus of Central Queensland University, and for implementing customer relationship and customer service activities, processes and systems on campus. I was responsible for a team of between 4 and 8 staff with the task of promoting the Campus through consumer channels, partner organizations and representative organizations, sourcing, recruiting and processing of admissions, and ongoing communications with all stakeholders. Achievements: Four consecutive intakes of 25% or more increase in student numbers, an unprecedented level of growth for the Campus. Relationships with partners that saw the Gold Coast International Campus achieve exclusive arrangements with partners, due to unprecedented levels of customer service unable to be matched by competitors. Implementing and achieving levels of customer service and satisfaction that topped the Student Satisfaction Surveys across the eleven Campuses of Central Queensland University. Senior Lecturer, Central Queensland University (Campus Management Services) Gold Coast International Campus June 2001 – Nov 2003 Responsibilities: I was responsible for delivery of a range of Marketing and Management courses at the Gold Coast Campus of Central Queensland University, as well as assisting the administering of the Faculty of Business and Law, including the enrolment, student feedback and complaints monitoring process, and any student academic discretions. Courses lectured in were: Strategic Management Marketing Customer Relationship Management Promotions Management International Marketing Business Analysis and Communication Consumer Behaviour Interactive and Internet Marketing Marketing Research Service Product Marketing Achievements: I was consistently placed in the highest percentage across all Campuses in bi-annual Teaching Satisfaction Survey’s Identified and implemented more efficient enrolment process, making the on-campus facilitated enrolment process up to 1/3 quicker than previous processes. Establishing a mentoring program for other (new) lecturing staff to assist them in learning the University policies, systems and processes and procedures, in greater depth and more quickly. Student and Client Services Manager Central Queensland University (Campus Management Services) Melbourne International Campus Aug 1998 – June 2001 Responsibilities: I was responsible for the planning and implementation of the range of services to students at the Melbourne International Campus of Central Queensland University from Admission and Enrolment through to Graduation and the Alumni Program. I was also responsible for establishing, building and maintaining relationships outside of the University Campus for the benefit of the Campus, including other tertiary institutions, commercial partners and organizations that could provide additional services to the students. Achievements: Planning and implementing new, more efficient, facilitated enrolment process, Graduation process, and student academic performance monitoring process and student communications. Establishing commercial and non-commercial relationships with a broad range of partners, to the benefit of the Campus and it’s students. Establishing an employment and Graduate Careers Program for International Students, including relationships with the ANZ Bank, Spotless Services and a range of international recruitment firms, to assist student’s get part-time and Graduate Careers opportunities. Previous Positions (in summary) Sessional Lecturer School of Marketing and Management, Faculty of Business Deakin University Geelong, VIC July 1996 – Nov 1998 Sessional Lecturer Faculty of Business and Law Melbourne International Campus Central Queensland University Melbourne, VIC July 1996 – Nov 1998 Sessional Teacher Department of Marketing and Tourism Gordon Institute of TAFE Geelong, VIC Aug 1996 – July 1998 Sessional Teacher Department of Tourism and Hospitality Northern Melbourne Institute of TAFE Preston VIC Aug 1996 – July 1998 Senior Marketing Executive, Victoria and Tasmania Northern Territory Tourist Commission Melbourne, VIC July 1994 – July 1996 Sales Executive Australian Airlines Perth, WA January 1991 – July 1992 Sales and Marketing Executive Canadian Airlines International Calgary, Canada March 1986 – Oct 1990 International Travel Sales TAA/Australian Airlines Alice Springs, NT June 1982 – Feb 1986 Manager/Owner Alice Springs Sports Depot Alice Springs, NT Education and Training Master of Business Administration Monash University (incomplete) Melbourne Bachelor of Business (Marketing/Asian Business) Edith Cowan University Perth, WA Full time 1992 – 1994 Part- time 1994 – 1996 Professional International Education Resources Education Agent Training Course Project Management (Introduction), TAFE OpenLearning Project Management (Advanced), TAFE Open Learning Management Communications, Sloan School of Management, Massachusetts Institute of Technology (MIT), Open Courseware Global Strategy and Organisation, Sloan School of Management, Massachusetts Institute of Technology (MIT), Open Courseware References Ms Danielle Horvath Associate Director, Business Development Victoria University International Victoria University City Flinders Campus Level 3, 301 Flinders Lane Melbourne VIC 3000 Ph. 03 9919 1435 E. firstname.lastname@example.org Ms Bronte Neyland Associate Director, International Strategy/Marketing/Communications Victoria University International Victoria University City Flinders Campus Level 3, 301 Flinders Lane Melbourne VIC 3000 Ph. 0408032265 E. email@example.com Mr Fernando Scarmozzino Associate Deam, International Faculty of Health, Engineering and Science Victoria University St Albans Campus Ph. 03 9919 2362 E. firstname.lastname@example.org Mr Andrew Holloway Vice President, International Victoria University International Victoria University Level 3, 301 Flinders Lane Melbourne VIC 3000 (Please contact Chris for contact details) Andrew Holloway is an ANU alumni.
Pages to are hidden for
"Resume Chris Wooles"Please download to view full document