Europe Online Travel Report 2012

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Global Online Travel Report 2012

March 2012
                                   RESEARCH ON INTERNATIONAL MARKETS
                                            We deliver the facts – you make the decisions




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Methodology
The Global Online Travel Report 2012 by yStats.com is produced in a holistic approach to contain relevant global
information about recent market trends and relevant players.



   This report takes into account the widest definition of online travel, including leisure and business travel being booked
    online.
   The main priority was on the global aspect, while covering all major regions. Data availability varied across the markets.
   Key markets include USA, the UK, Germany and France, which are represented in a larger scope. Besides country
    data, regional data and global is also included.
   Cross referencing of data in order to ensure validity and reliability.
   All data used in this report was published in 2011 and up to March 2012.




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Table of Contents (1 of 9)

1.    Management Summary

2.    Global
      • Trends in Online Travel, 2012
      • Global Online Travel Segment Value, in USD billion and Growth in %, 2010 & 2012f
      • Breakdown of the total Global Travel Market Value into Online and Offline, in %, 2012f
      • Breakdown of Global Online Travel and Tourism Sales into Supplier Websites and Online Travel Agencies, in %, 2010
      • Online Travel Market Values, in selected Countries, in USD billion, 2010
      • Unique Travel Site Visitors, in millions, February 2010-February 2011
      • Breakdown of Travel Site Visitors, by Region, in %, February 2011
      • Online Travel Category Reach among Unique Visitors, by selected Countries, in %, February 2011
      • Unique Travel Subcategory Visitors, by Subcategory, in millions, February 2011
      • Composition of Travel Website Visitors and total Internet Users, by Age, in %, February 2011
      • Composition of Travel Website Visitors, by Region and by Age, in %, February 2011
      • Top Markets by Reach of Online Airlines Category, in %, February 2011
      • Top Markets by Growth in Reach of Online Airlines Category, in %, February 2010 & February 2011


3.    America

3.1   North America: Regional
      • Composition of Visitors to Low-Cost Airlines Websites by Age Segment, in %, February 2011

3.2   USA (Top Country)
      • Social Media Trends in Online Travel, 2012
      • Online Travel Sales, in USD billion, 2011 & 2012f
      • Breakdown of the Travel Market (incl. Online), in %, 2013f
      • Online Travel Researchers and Online Travel Bookers, in millions and in % of Internet Users, 2009-2012f
      • Travel Segments booked Online, in %, 2011
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011


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Table of Contents (2 of 9)

3.2   USA (cont.)
      • Mobile Leisure/ Unmanaged Business Travel Gross Bookings, in USD billion, 2011 & 2013f
      • Travel Products considered for Booking on Mobile Devices, in %, 2011
      • Breakdown of Purchase Maximum for Travel Booking on a Mobile Device, in %, 2011
      • Travel Websites deriving Visitors from Google, in %, 2011

3.3   Canada
      • Online Travel Category Reach and Airline Category Reach among Unique Visitors, by selected Countries, in %, February 2011
      • Online Travel Websites by Popularity, in % of Visits, the Week ending March 3, 2012

3.4   Argentina
      • Online Travel Market Trends, 2009-2011
      • Product Categories (incl. Travel) by B2C E-Commerce Sales in ARS million, in 2009 & 2010

3.5   Brazil
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
      • Frustrations when Booking Travel Products Online, in %, April 2011

3.6   Colombia
      • Travel & Subcategories by total Unique Visitors in thousands & Change in %, June 2010 vs. June 2011
      • Top 10 Travel Sites by total Unique thousand Visitors and Average Minutes, June 2011


4.    Europe

4.1   Europe: Regional
      • Breakdown of Online Leisure/ Unmanaged Business Share of Gross Bookings, by Country, in %, 2010 & 2013f
      • Online Travel Agency Bookings, in EUR billion and Growth %, 2010 & 2011
      • Breakdown of the Travel Market into Online Travel and Offline Travel, in %, 2013f



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Table of Contents (3 of 9)

4.1   Europe: Regional (cont.)
      • Percentage of Travelers Booking Online, by Country, in %, 2011
      • Composition of Visitors to Low-Cost Airlines Websites by Age Segment, in %, February 2011
      • Top 10 Markets by Online Reach of Travel Properties, in % and % Change vs. one Year ago, April 2011
      • Top 10 Online Travel Properties by Total Unique Visitors, in thousands and % Change vs. one Year ago, April 2011

4.2   UK (Top Country)
      • Online Travel Market Trends, 2011 & 2012
      • Online Shopping Product Category Sales (incl. Travel), in % Change, December 2011-January 2012 & January 2011-January 2012
      • Online Travel Sales Growth, in % from previous Month, January 2011-January 2012
      • Online Activities (incl. Travel), in % of Internet Users, 2011
      • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011
      • Main Holiday Travel Booking Methods (incl. Online), in %, 2012f
      • Travel Research Methods (incl. Online), in %, 2012f
      • Breakdown of Primary Topics raised by Travel-Site Visitors, in %, 2011
      • Breakdown of User Experience Issues of Travel Site Visitors, in %, 2011 and Breakdown of Product Issues of Travel Site Visitors, in %, 2011
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
      • Travel-related Activities of Mobile Internet Users, in %, 2011

4.3   Germany (Top Country)
      • Online Travel Market Trends, 2011 & 2012
      • Travel Sector Revenue, divided into Online and Offline Revenue, in EUR billion, 2006-2011f
      • Share of Individuals ever having searched for Travel-related Information Online, in %, January 2001-January 2011
      • Share of Individuals ever having booked Travel Online, in %, January 2001-January 2011
      • Type of Travel-related Information searched by Online Travel Information Searchers, in %, January 2006 & January 2011
      • Travel Category booked Online by Online Travel Bookers, in %, January 2006 & January 2011
      • Share of Internet Users ever having booked overnight Accommodations Online, by Type of Accommodation, in %, 2011
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Top Online Travel Providers, by Revenue, in EUR million, 2010 and in % Growth compared to 2009
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011


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Table of Contents (4 of 9)

4.3   Germany (Top Country) (cont.)
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011

4.4   France (Top Country)
      • Online Travel Trends, 2011
      • Online Travel Sales, in EUR billion and Growth in %, 2010 & 2011
      • B2C E-Commerce Sales by Sector (incl. Travel), in EUR billion, 2011
      • Goods and Services purchased Online (incl. Travel), in % of Internet Users, 2011
      • Travel Goods and Services purchased by Online Travel Shoppers, in %, 2011
      • Top 5 Travel B2C E-Commerce Sites in France, by Unique Visitors, Q1 2011

4.5   Austria
      • Online Travel Trends, 2010 and Online Travel Sales, in EUR million, 2009-2010

4.6   Belgium
      • Trips and Vacations booked Online, by Age Groups, in %, 2011
      • Online Booking of Tourist Accommodations, by Age Groups, in %, 2011
      • Other Travel-related Expenditures of Internet Users (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011
      • Internet Users using Travel-related Services Online, by Age Groups, in %, 2011

4.7   Croatia
      • Purpose of Internet Usage by Individuals (incl. Travel), in %, Q1 2011
      • Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2009-Q1 2011

4.8   Cyprus
      • Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2011
      • Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

4.9   Denmark
      • Goods and Services (incl. Travel) Purchased on the Internet, in % of Online Shoppers, 2010
      • B2C E-Commerce (incl. Travel) by Product and Region, in % of Internet Shoppers,12 Months to September 2011
      • Breakdown of Vacation Booking Methods (incl. Online), in %, 2011


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Table of Contents (5 of 9)

4.10 Estonia
     • Goods and Services Purchased Online (incl. Travel), in % of Online Shoppers, 2010 & Q1 2011
     • Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

4.11 Finland
     • B2C E-Commerce Sales by Product Category (incl. Travel), in EUR million, 2010
     • B2C E-Commerce per Product Category (incl. Travel), in %, Q3 2010
     • Most reliable Sources of Information when Planning a Trip (incl. Online), in %, 2011

4.12 Greece
     • Goods and Services purchased Online (incl. Travel), in % of Internet Shoppers, April 2009-March 2010

4.13 Iceland
     • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011
     • Online Activities (incl. Travel), in % of Internet Users, 2011

4.14 Italy
     • Goods and Services bought Online (incl. Travel), in % of Internet Shoppers, 2011
     • Online Activities (incl. Travel), in % of Internet Users, 2010 & 2011

4.15 Latvia
     • Online Activities (incl. Travel), in % of Internet Users, 2011

4.16 Lithuania
     • Online Activities (incl. Travel), in % of Internet Users, 2011

4.17 Luxembourg
     • Share of Online Travel Arrangements, in % of Total Travel Arrangements, 2001-2010
     • Type of Travel-related Internet Usage, in %, 2001-2010

4.18 Malta
     • Internet Activities (incl. Travel), in % of Internet Users, 2010
     • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2010

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                                  RESEARCH ON INTERNATIONAL MARKETS
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Table of Contents (6 of 9)

4.19 Netherlands
     • Goods and Services bought Online (incl. Travel), in % of frequent Online Shoppers, 2010
     • Breakdown of Travel Website Subcategories, in %, April 2011
     • Top 10 Travel Sites by total Unique Visitors, in thousands, April 2011

4.20 Norway
     • Goods and Services bought Online (incl. Travel), in %, 12 Months to Q2 2011
     • Online Activities of Internet Users (incl. Travel), in %, Q2 2011

4.21 Russia
     • Websites 
				
DOCUMENT INFO
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posted:3/27/2012
language:English
pages:189
Description: "1.) Key Findings - Online travel agency bookings grew by almost 20% in Europe in 2011 compared to 2010. - The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany and France. - In 2011, German vacation bookers preferred buying more costly vacations through travel agencies and cheaper ones online. - More than half of UK consumers avoid in-store travel agents altogether in order to completely book their holidays online. - French online travel revenue grew stronger between January and September 2011 than French total B2C E-Commerce revenue. 2.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted."
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