Global Online Travel Report 2012

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Europe Online Travel Report 2012

March 2012
                                   RESEARCH ON INTERNATIONAL MARKETS
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PREFACE
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Methodology
The European Online Travel Report 2012 by yStats.com is produced in a holistic approach to contain relevant
information about recent market trends in European online travel.



   This report takes into account the widest definition of online travel, including leisure and business travel being booked
    online.
   The main priority was on the global aspect, while covering all major regions. Data availability varied across the markets.
   Key markets include, the UK, Germany and France, which are represented in a larger scope. Besides country data,
    regional data is also included.
   Cross referencing of data in order to ensure validity and reliability.
   All data used in this report was published in 2011 and up to March 2012.




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Table of Contents (1 of 5)

1.    Management Summary

2.    Europe: Regional
      • Breakdown of Travel Site Visitors, by Global Region, in %, February 2011
      • Composition of Travel Website Visitors, by Global Region and by Age, in %, February 2011
      • Breakdown of Online Leisure/ Unmanaged Business Share of Gross Bookings, by Country, in %, 2010 & 2013f
      • Online Travel Agency Bookings, in EUR billion and Growth in %, 2010 & 2011
      • Breakdown of the Travel Market into Online Travel and Offline Travel, in %, 2013f
      • Percentage of Travelers Booking Online, by Country, in %, 2011
      • Composition of Visitors to Low-Cost Airlines Websites by Age Segment, in %, February 2011
      • Top 10 Markets by Online Reach of Travel Properties, in % and % Change vs. one Year ago, April 2011
      • Top 10 Online Travel Properties by Total Unique Visitors, in thousands and % Change vs. one Year ago, April 2011

3.    Central Europe

3.1   Germany (Top Country)
      • Online Travel Market Trends, 2011 & 2012
      • Travel Sector Revenue, divided into Online and Offline Revenue, in EUR billion, 2006-2011f
      • Share of Individuals ever having searched for Travel-related Information Online, in %, January 2001-January 2011
      • Share of Individuals ever having booked Travel Online, in %, January 2001-January 2011
      • Type of Travel-related Information searched by Online Travel Information Searchers, in %, January 2006 & January 2011
      • Travel Category booked Online by Online Travel Bookers, in %, January 2006 & January 2011
      • Share of Internet Users ever having booked overnight Accommodations Online, by Type of Accommodation, in %, 2011
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Top Online Travel Providers, by Revenue, in EUR million, 2010 and in % Growth compared to 2009
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011

3.2   Austria
      • Online Travel Trends, 2010 and Online Travel Sales, in EUR million, 2009-2010

3.3   Switzerland
      • Growth of B2C E-Commerce Sales, by Category (incl. Travel), in %, 2010
      • Online Activities (incl. Travel), in % of Internet Users, 2010

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Table of Contents (2 of 5)

4.    Western Europe

4.1   UK (Top Country)
      • Online Travel Market Trends, 2011 & 2012
      • Online Shopping Product Category Sales (incl. Travel), in % Change, December 2011-January 2012 & January 2011-January 2012
      • Online Travel Sales Growth, in % from previous Month, January 2011-January 2012
      • Online Activities (incl. Travel), in % of Internet Users, 2011
      • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011
      • Main Holiday Travel Booking Methods (incl. Online), in %, 2012f
      • Travel Research Methods (incl. Online), in %, 2012f
      • Breakdown of Primary Topics raised by Travel-Site Visitors, in %, 2011
      • Breakdown of User Experience Issues of Travel Site Visitors, in %, 2011 and Breakdown of Product Issues of Travel Site Visitors, in %, 2011
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011
      • Travel-related Activities of Mobile Internet Users, in %, 2011

4.2   France (Top Country)
      • Online Travel Trends, 2011
      • Online Travel Sales, in EUR billion and Growth in %, 2010 & 2011
      • B2C E-Commerce Sales by Sector (incl. Travel), in EUR billion, 2011
      • Goods and Services purchased Online (incl. Travel), in % of Internet Users, 2011
      • Travel Goods and Services purchased by Online Travel Shoppers, in %, 2011
      • Top 5 Travel B2C E-Commerce Sites in France, by Unique Visitors, Q1 2011

4.3   Belgium
      • Trips and Vacations booked Online, by Age Groups, in %, 2011
      • Online Booking of Tourist Accommodations, by Age Groups, in %, 2011
      • Other Travel-related Expenditures of Internet Users (Plane Tickets, Car Rental etc.), by Age Groups, in %, 2011
      • Internet Users using Travel-related Services Online, by Age Groups, in %, 2011

4.4   Iceland
      • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2011


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Table of Contents (3 of 5)

4.    Western Europe (cont.)

4.4   Iceland (cont.)
      • Online Activities (incl. Travel), in % of Internet Users, 2011

4.5   Italy
      • Goods and Services bought Online (incl. Travel), in % of Internet Shoppers, 2011
      • Online Activities (incl. Travel), in % of Internet Users, 2010 & 2011

4.6   Luxembourg
      • Share of Online Travel Arrangements, in % of Total Travel Arrangements, 2001-2010
      • Type of Travel-related Internet Usage, in %, 2001-2010

4.7   Netherlands
      • Goods and Services bought Online (incl. Travel), in % of frequent Online Shoppers, 2010
      • Breakdown of Travel Website Subcategories, in %, April 2011
      • Top 10 Travel Sites by total Unique Visitors, in thousands, April 2011

4.8   Spain
      • Top Online Companies in “Travel & Tourism”, in %, 2010

5.    Eastern Europe

5.1   Croatia
      • Purpose of Internet Usage by Individuals (incl. Travel), in %, Q1 2011
      • Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2009-Q1 2011

5.2   Cyprus
      • Internet Purchases of Individuals, by Product Categories (incl. Travel), in %, Q1 2011
      • Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

5.3   Estonia
      • Goods and Services Purchased Online (incl. Travel), in % of Online Shoppers, 2010 & Q1 2011


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Table of Contents (4 of 5)

5.    Eastern Europe (cont.)

5.3   Estonia (cont.)
      • Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011

5.4   Greece
      • Goods and Services purchased Online (incl. Travel), in % of Internet Shoppers, April 2009-March 2010

5.5   Latvia
      • Online Activities (incl. Travel), in % of Internet Users, 2011

5.6   Lithuania
      • Online Activities (incl. Travel), in % of Internet Users, 2011

5.7   Malta
      • Internet Activities (incl. Travel), in % of Internet Users, 2010
      • Goods and Services bought Online (incl. Travel), in % of Internet Users, 2010

5.8   Russia
      • Websites used for Comparing and Choosing Leisure Travel Products, in %, April 2011
      • Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
      • Travel Products Booking Methods for Lodging (incl. Online), in %, April 2011

5.9   Slovakia
      • Goods and Services bought Online (incl. Travel), in % of Online Shoppers, Q1 2011

5.10 Slovenia
     • Online Activities of Internet Users (incl. Travel), in %, 2011
     • Goods and Services bought on the Internet (incl. Travel), in % of Internet Shoppers, 2011

5.11 Turkey
     • Internet Activities of Individuals (incl. Travel), in %, January-March 2011



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Table of Contents (5 of 5)

6.    Scandinavia

6.1   Denmark
      • Goods and Services (incl. Travel) Purchased on the Internet, in % of Online Shoppers, 2010
      • B2C E-Commerce (incl. Travel) by Product and Region, in % of Internet Shoppers,12 Months to September 2011
      • Breakdown of Vacation Booking Methods (incl. Online), in %, 2011

6.2   Finland
      • B2C E-Commerce Sales by Product Category (incl. Travel), in EUR million, 2010
      • B2C E-Commerce per Product Category (incl. Travel), in %, Q3 2010
      • Most reliable Sources of Information when Planning a Trip (incl. Online), in %, 2011

6.3   Norway
      • Goods and Services bought Online (incl. Travel), in %, 12 Months to Q2 2011
      • Online Activities of Internet Users (incl. Travel), in %, Q2 2011

6.4   Sweden
      • Online Activities of Internet Users (incl. Travel), by Popularity, in %, Q1 2011
      • Goods and Services bought on the Internet (incl. Travel), in % of Internet Shoppers, April 2010-March 2011




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Table of Contents




   1.     Management Summary               09 - 11                     5.      Eastern Europe   71 - 89
                                                                       5.1.    Croatia          72 - 73
   2.     Europe: Regional                 12 - 21                     5.2.    Cyprus           74 - 75
                                                                       5.3.    Estonia          76 - 77
   3.     Central Europe                   22 - 36                     5.4.    Greece                78
   3.1.   Germany (Top Country)            23 - 33                     5.5.    Latvia                79
   3.2.   Austria                               34                     5.6.    Lithuania             80
   3.3.   Switzerland                      35 - 36                     5.7.    Malta            81 - 82
                                                                       5.8.    Russia           83 - 85
   4.     Western Europe                   37 - 70                     5.9.    Slovakia              86
   4.1.   UK (Top Country)                 38 - 50                     5.10.   Slovenia         87 - 88
   4.2.   France (Top Country)             51 - 56                     5.11.   Turkey                89
   4.3.   Belgium                          57 - 60
   4.4.   Iceland                          61 - 62                     6.      Scandinavia      90 - 100
   4.5.   Italy                            63 - 64                     6.1.    Denmark          91 - 93
   4.6.   Luxembourg                       65 - 66                     6.2.    Finland          94 - 96
   4.7.   Netherlands                      67 - 69                     6.3.    Norway           97 - 98
   4.8.   Spain                                 70                     6.4.    Sweden           99 - 100




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Management Summary (1 of 2)

Europe: Regional
 With 26%, the UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany (20%) and France (17%).
 In 2013, “Online Travel” is forecasted to represent 41% of the total European travel market.
 Online travel agency bookings grew by +19% in Europe in 2011 compared to 2010, reaching EUR 33 billion.
 With 22 million total unique visitors, Expedia was the leading travel property in Europe in April 2011, followed by Priceline.com and Groupe SNCF.


Central Europe
 German online travel sector revenue has been increasing to reach EUR 25 billion in 2011, while offline revenue has decreased.
 In 2011, 34% of Germans booking air travel “Used a Travel Provider Website”, followed by “Used an Online Travel Agency Website” (29%).
 Online travel sales in Austria reached EUR 139 million in 2010, up +33% from EUR 105 million in 2009.
 In 2010, 54% of Swiss Internet users used the Internet for “Services related to Travel and Accommodation”.


Western Europe
 In 2011, almost every third British Internet user bought “Other Travel Arrangements” and “Holiday Accommodation” online.
 Two-thirds of UK consumers plan to book their main holiday in 2012 “through an Online Travel Agent”.
 French online travel revenue (+16%) grew stronger between January and September 2011 than French B2C E-Commerce revenue (+12%).
 Online travel sales in France reached EUR 12 billion in 2011, up from EUR 11 billion in 2010.
 42% of Italian online shoppers bought “Holiday Accommodation (Hotel, Room, Apartment, etc.)” online in 2011, making it the top category in Italian
  online shopping.




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Management Summary (2 of 2)

Eastern Europe
 “Travel and Accommodation Services” was the purpose of 42% of Croatian Internet users when using the Internet in Q1 2011.
 In Russia, 71% of people shopping for travel products online used “General Search Engines” in 2011.
 In 2011, 53% of Slovenian Internet users used “Services related to Travel and Accommodation” online.
 Between January and March 2011, 18% of Turks accessed the Internet for “Using Services related to Travel or Travel related
  Accommodation”.


Scandinavia
 In 2011, 77% of Danes booked their vacation “Online”, compared to only 9% booking “Offline at a Travel Agency”.
 “Tourism and Travel” was the leading product category in Finnish B2C E-Commerce in 2010, reaching sales of EUR 3.6 billion.
 “Travel and Holiday Accommodation” (71%) was the most popular online category in Norwegian B2C E-Commerce in Q2 2011.
 In Q1 2011, 49% of Swedish Internet users went online for “Travel and Accommodation Services”.




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Table of Contents




   1.     Management Summary               09 - 11                     5.      Eastern Europe   71 - 89
                                                                       5.1.    Croatia          72 - 73
   2.     Europe: Regional                 12 - 21                     5.2.    Cyprus           74 - 75
                                                                       5.3.    Estonia          76 - 77
   3.     Central Europe                   22 - 36                     5.4.    Greece                78
   3.1.   Germany (Top Country)            23 - 33                     5.5.    Latvia                79
   3.2.   Austria                               34                     5.6.    Lithuania             80
   3.3.   Switzerland                      35 - 36                     5.7.    Malta            81 - 82
                                                                       5.8.    Russia           83 - 85
   4.     Western Europe                   37 - 70                     5.9.    Slovakia              86
   4.1.   UK (Top Country)                 38 - 50                     5.10.   Slovenia         87 - 88
   4.2.   France (Top Country)             51 - 56                     5.11.   Turkey                89
   4.3.   Belgium                          57 - 60
   4.4.   Iceland                          61 - 62                     6.      Scandinavia      90 - 100
   4.5.   Italy                            63 - 64                     6.1.    Denmark          91 - 93
   4.6.   Luxembourg                       65 - 66                     6.2.    Finland          94 - 96
   4.7.   Netherlands                      67 - 69                     6.3.    Norway           97 - 98
   4.8.   Spain                                 70                     6.4.    Sweden           99 - 100




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In February 2011, 36% of travel site visitors worldwide came from
Europe, followed by North America with 27% and Asia Pacific with 26%.
Europe: Breakdown of Travel Site Visitors, by Global Region, in %, February 2011



                                                                              Middle East and Africa
                                                  Latin America                        5%
                                                        6%
                                                                                                  Europe
                                                                                                   36%



                                        Asia Pacific
                                           26%




                                                                                            North America
                                                                                                 27%

Note: visitors age 15+, home and work locations
Source: comScore, April 2011

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Travel site visitors in Europe were spread evenly across all age groups
in February 2011, with a slight tendency towards younger visitors.
Europe: Composition of Travel Website Visitors, by Global Region and by Age, in %, February 2011



                Worldwide                 21,2%                      25,0%                      21,7%                 16,6%           15,6%



              Asia Pacific                 23,5%                          29,3%                         22,4%              13,5%       11,3%



                    Europe               20,7%  
				
DOCUMENT INFO
Shared By:
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views:216
posted:3/27/2012
language:English
pages:101
Description: "1.) Key Findings - The trend of booking trips online is expected to grow further in 2012, especially in emerging markets such as China, India and Brazil. - In 2012, the “Online Travel Segment” is forecast to represent almost a third of the total global travel market value. - Online travel sales in the US are forecasted to increase by more than 10% in 2012 compared to 2011. - The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany and France. - Gross bookings on the Asia Pacific online leisure/ unmanaged business travel market are expected to increase by more than 30% in 2012 compared to 2010. 2.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. "
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