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FLEA_ TICK AND MOSQUITO LIBERATI

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					   "FLEA, TICK AND MOSQUITO LIBERATION ORGANIZATION"
          (FTMLO) DISRUPTS PRESS CONFERENCE AT
                     GLOBAL PET EXPO

     Fringe Group Takes Sergeant's and Journalists by Surprise When It
                        Crashes Press Conference

 (Editors note: FTMLO is an entirely fictitious organization created by Sergeant's Pet Care
         Products as a humorous way to introduce Sergeant's Gold Flea and Tick
                                  Squeeze-On for Dogs.)

(Omaha, Nebraska, March 13, 2007) / PRNewswire / — Members of the Flea, Tick and Mosquito
Liberation Organization (FTMLO) have struck again – and in a big way. Members of the FTMLO
recently stormed a press conference at the Global Pet Expo in Orlando, Fla., where a
spokesperson for Sergeant's Pet Care Products was addressing journalists on Sergeant's Gold
Flea and Tick Squeeze-On for Dogs, the company's latest innovative flea, tick and mosquito
control product.

In the activist group's boldest move yet to protest Sergeant's new product, the group interrupted
the press conference by running into the room, loudly chanting "F-T-M-L-O," taking to the stage
and stealing the microphone from Joel Adamson, senior vice president at Sergeant's. Ichabod
Lyme, the FTMLO's "head tick," urged journalists to understand the truth – "that Sergeant's Gold
Flea and Tick Squeeze-On for Dogs kills their bug brethren fast."

"Don't you know what he's saying, man," says Lyme. "This guy from Sergeant's is talking about
killing insects, man. Just because we're not cute and furry and that it may take a million of us to
fetch your slippers doesn't mean we don't deserve to live," says Lyme. "This is America!"

Sergeant's Gold Flea and Tick Squeeze-On for Dogs is a patent-pending formula that kills fleas in
as little as one hour and ticks in as little as three hours, incredibly fast for a flea and tick control
product.

While the FTMLO is no stranger to Sergeant's, Adamson says he was shocked to see them at the
Global Pet Expo, the pet industry's largest annual trade show.

"I was very surprised to see them here," says Adamson. "I was in the middle of a sentence, as I
recall, and these bugs just started running up to the front of the room, hollering and screaming.
Then one of them shoved me out of the way and took my mic," says Adamson. "I wasn't sure
what to do. But, one thing I do know is that their antics won't stop us from continuing to put our
new product on store shelves," says Adamson.

The FTMLO continues to urge people to go to www.ftmlo.org to help the group protest Sergeant's
new product. The group's leader also is asking people to contact him through his blog at
www.tick-talks.blogspot.com with any feedback or ideas on how to strengthen the fleas', ticks'
and mosquitoes' fight for survival.

 (Editors note: FTMLO is an entirely fictitious organization created by Sergeant's Pet Care
                   Products as a humorous way to introduce Sergeant's
                        Gold Flea and Tick Squeeze-On for Dogs.)

				
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