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Creative Spec MSN Entertainment Site Skin Deluxe

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Creative Spec  MSN Entertainment Site Skin Deluxe Powered By Docstoc
					                                                                               MSN Entertainment Site Skin Deluxe
                                                                                                            Last Updated - August 02, 2010


Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specifications
Ad Type / Ad Size Initial Size Download File Size (GIF/JPG) Max Initial Download File Size Alt Text Limit
Other             972W X 120H 150k                          150k                           65 char


The User Experience
This MSN Entertainment Site Skin Deluxe execution encourages users to interact and immerse themselves with the
advertisers brand, where they can view galleries, video, and access downloads and exclusive content. Animation can run
within the 972x120 billboard or the side rails skin. User initiated OTP rich media can launch from either the 972x120
billboard or the associated roadblocked 100% share of voice ad units.

The MSN Entertainment Site Skin Deluxe runs on the site homepage and select section pages. It can run on the MSN
Movies, MSN Music, or MSN TV sites. Or all three sites at the same time. The ad product includes a 972x120 billboard on
the site homepage and a skin on the side rails of the homepage and select section pages. The MSN Entertainment Site
Skin media plan also includes roadblocking the associated 728x90, 300x250 and 160x600 impression media ad units to
provide 100% share of voice on the skinned pages.

         972x120 Element:
             o Dimensions: 972x120
             o File size: 50K
             o Flash version: Flash 9
             o Frames per second: 24fps
             o Can animate for up to :15 seconds upon page load (non-UI), can be video or interactive flash
             o Float OTP rich media can launch from the 972x120, at a typical size of 500x500
             o If the 300x250 is served by Unicast, the Homepage 972x120, Side Rails Skins, and/or the 300x250 can
                all be synchronized together
             o Down-level experience required. Provide back-up .gif/.jpeg at 20k
             o Served from a 1x1 ad type/size
             o The 972x120 element is offered on the Homepage only and not the site sections.

         Side Rails Skin Element:
             o Dimensions: 1600 x 1725 total image size, with left and right side sponsored segments at 309 x 1725
                 each, and center section white at 981 x 1725
             o File Weight: 100k max
             o Flash Version: Flash 9
             o Can animate for up to :15 seconds upon page load (non-UI), can be video or interactive flash
             o Down-level experience required. Please provide static JPG image.
             o Skin can be clickable
             o Served from a 1x1 ad type/size




Example Homepage Experience with Animated 972x120 and Side Rails Skin




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Certified Rich Media Vendors

      Unicast
           o Build Guide- Please refer to the ad product manual here (TBD)
           o For any questions regarding this ad unit, please contact Unicast at clientservices@unicast.com.


Data Reported

      MICROSOFT
           o Ad impressions
      3rd Party Partner
           o 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics.
               Please consult your rich media partner of choice for more detail.


Data Collection

      Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web
       forms embedded in ads).
      Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
       advertising on Microsoft sites.
      Advertisers wishing to collect personal information within advertisements (according to specifications above)
       must follow these guidelines:
           o Clearly identify organization
           o Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
           o Identify purpose for collecting information


Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines




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