2011 Brochure by yasser.fakhre


              in Sport ManageMent
              Fifth edition - 2011

In cooperation with:
introduCtion                                                   CieS in South afriCa

Nelson Mandela Metropolitan University (NMMU), in              It is a great honour and an immense pleasure for CIES         the world. Finally, since 2004, CIES has been developing
association with the International Centre for Sport Studies    to launch its fifth course for sports administrators in       and managing an International University Network which
(CIES) and with the support of FIFA, is proud to offer this    South Africa in cooperation with the Nelson Mandela           comprises to date14 members in Argentina, Brazil, Chile,
Certificate in Sport Management to interested persons in       Metropolitan University (NMMU).                               Senegal, Egypt, Turkey, Ukraine, Costa Rica, Trinidad &
South Africa and other countries in Africa. The University                                                                   Tobago, Spain, Palestine and Venezuela. In South Africa,
was selected by FIFA and CIES as the sole contact              For more than ten years our institute, which benefits         NMMU and UNISA are the dynamic and enthusiastic
education provider of this qualification to southern           from the financial support of FIFA, has developed a           partners of this project.
Africa.                                                        great number of projects with the purpose of achieving
                                                               a better understanding of the multiple facets of sport        In the age when sport has become one of the key
Nelson Mandela Metropolitan University (NMMU) is a             and of football in particular. This is why CIES has carried   actors of society, it is vital to continue our efforts so
university for tomorrow. We nurture innovation, foster         out extensive research in the fields of law, economics        that it can retain its power of attraction and its dignity.
creativity, embrace technology and develop people to           and sociology. It has also created a Master’s Degree in       Remarkable sporting achievements and their economic
meet the challenges of the world of tomorrow. At NMMU          Sports Management, Law and Humanities of Sport (the           implications must preserve unwavering ethics. The FIFA/
we unlock people’s futures. We help them to reach their        FIFA Master) in which more than 300 students from more        CIES Programme in Sports Management helps to meet
full potential and realise their dreams and aspirations.       than 80 countries have already participated. CIES is also     this objective.
                                                               the trustee of the famous João Havelange Research
NMMU is one of only four comprehensive universities            Scholarship which is open to universities from all over       Our presence in South Africa demonstrates our will to
in South Africa, offering both general and professionally                                                                    offer the future sports administrators of this country - and
oriented university programmes as well as technologically                                                                    its neighbours - practical tools in such varied fields as
and career oriented programmes, from the entrance                                                                            communication, law, finance, communication, general
level (certificate) through to the research level (PhD). The                                                                 management, sports events management, marketing and
university has a strong track-record in both fundamental                                                                     sponsoring. The important thing is that these instruments
and applied research, working extensively in partnership                                                                     are adapted to local realities in order to optimise their
with business and industry.                                                                                                  efficiency. It will be the role of NMMU to ensure that this
                                                                                                                             is the case with the aim to bestow a concrete and fruitful
                                                                                                                             “2010 heritage” on future generations.

                                                                                                                             Bertrand reeb                             Jérôme Valcke
                                                                                                                             CIES President                     FIFA Secretary General
CourSe oBJeCtiVeS

Over the past two decades there has been a marked
acceleration in the growth and development of sport.
It has become a major economic factor around which
the most diverse interests are centred or intertwined.
However, sport has also been a victim of inequality. Certain
disciplines are more attractive than others. Economic
realities vary from one country to another, making the
matter of sport management difficult.                          adMiSSion requireMentS

The primary objective of this course is to provide an          Candidates must be in possession of a three year higher
advanced skill based short learning programme that             education qualification and show a keen interest and
focuses on selected areas within the management of             active involvement in sport. Applicants who do not
sport. In so doing the course aims to offer students           have a three year tertiary degree/diploma will still be
important tools they can use to enhance the manner in          considered for admission provided they have a grade 12 or
which they manage their federation, their association or       equivalent school leaving certificate and can demonstrate
their club in accordance with the realities of South Africa    active and extensive experience in the management
and its neighbouring countries.                                and administration of sport. Admission is furthermore
                                                               dependant on selection by the Candidacy Examination
                                                               Panel (CEP) of the course.

                                                               target audienCe

                                                               The programme is primarily aimed at persons that operate
                                                               within one or more of the following settings:

                                                               •	   National	and	regional	football	federations
                                                               •	   Other	sports	federations
                                                               •	   Sport	clubs
                                                               •	   National	Olympic	Committees                            CourSe forMat
                                                               •	   Governmental	agencies
                                                               •	   Industries	related	to	sport                            The programme includes the following modules:            Course Schedule (2011 edition)
                                                                                                                                                                                    Block one runs from 3 October to 8 October 2011
                                                                                                                           •	   Strategic	Sport	Management                          Block two runs from 5 to 10 December 2011
                                                                                                                           •	   Sport	Marketing                                     Block three runs during April 2012 NMMU recess for
                                                                                                                           •	   Sport	Law                                           students *
                                                                                                                           •	   Sport	Communication                                 Block four runs during June 2012 NMMU recess for
                                                                                                                           •	   Financial	Management                                students *
                                                                                                                           •	   Sport	Event	Management                              * Dates to be confirmed
                                                                                                                           •	   Sport	Sponsorship
                                                                                                                                                                                    Course Location
                                                                                                                           Each module will comprise approximately 20 hours of      Nelson Mandela Metropolitan University, Port Elizabeth
                                                                                                                           teaching and learning activities, to be completed over
                                                                                                                           one academic year, exclusive of a formal assessment/s.   Student numbers
                                                                                                                           The mode of delivery for 2011/2012 will be by way of     A maximum of 50 students can be accommodated
                                                                                                                           a block release system where students are required to
                                                                                                                           attend classes at the NMMU for a period of one week at   Course fee (2011 edition)
                                                                                                                           four different times in 2011/2012.                       R 7,950.- (inclusive of comprehensive CIES manuals for each
                                                                                                                                                                                    module, NMMU class hand-outs, international, national
                                                                                                                           Commencement (2011 edition)                              and local guest speakers, lunches and refreshments
                                                                                                                           Block one runs from 3 October to 8 October 2011          during each block week)

                                                                                                                           duration                                                 tuition Language
                                                                                                                           Four one week block periods over a 10 month period       English
                                                                  Sport Communication                                          aCCreditation
                                                                  Communication has become one of the essential stakes
                                                                  of the 21st century. As a result this module provides an     NMMU is a public higher education institution, which
                                                                  overview of questions related to efficient communication     operates under all legislative and quality assurance
                                                                  with different partners in the world of sports. It also      requirements of the Department of Education and the
                                                                  highlights the importance of giving a coherent identity      Council on Higher Education (CHE). By virtue of this it
                                                                  and image to the sports entity in order to improve its       holds formal institutional accreditation with the Higher
                                                                  communication.                                               Education Quality Committee (HEQC) of the CHE in South
                                                                                                                               Africa. Provider accreditation was granted to NMMU by
                                                                  Sport Law                                                    CIES. The certificates are signed by NMMU and CIES.
                                                                  The objective of this module is to provide participants
                                                                  with basic legal knowledge for use by sport directors
                                                                  within South Africa. The essential principles of contract
                                                                  law, the different kinds of contracts used in the field
                                                                  of sport, contractual and delictual liability, applicable
                                                                  labour laws and the resolution of conflict and legislation
                                                                  pertaining to the field of sport are to be covered.
                                                                  Sport Sponsorship
                                                                  Sport organisations are to a large extent dependant          Strategic Sport Management Module                          Sport event Management Module
                                                                  on support from commercial entities. This module will,       Mr V Oosthuizen                                            Mr V Oosthuizen
                                                                  amongst others, explain the reasons why business             Position: Senior Lecturer, Department of Human             Position: Senior Lecturer, Department of Human
ModuLe deSCriptionS                                               organisations invest in sport, how one should go about       Movement Science, NMMU                                     Movement Science, NMMU
                                                                  obtaining sponsorship, inclusive of the development of       Speciality: Sport Management                               Speciality: Sport Management
Strategic Sport Management                                        successful sponsorship proposals, and how to control and
This module focuses on acquiring strategic management/            service the sponsorship agreement to the satisfaction of     Sport Marketing and Sponsorship Module                     Sport Communication Module
management tools that are associated with the core                the parties concerned.                                       Dr J Burger                                                Ms D Derry
functions of management, namely planning, organising,                                                                          Position: Head of Department, Marketing Management,        Position: Senior Manager, Communication, NMMU
directing and control. The module content will demonstrate                                                                     NMMU                                                       Speciality: Media liaison and publications
how these management concepts are applied in both an                                                                           Speciality: Marketing management and related fields
amateur (mission driven) and professional (profit driven)                                                                                                                                 financial Management Module
sport setting.                                                                                                                 Sport Law Module                                           Mr G Hustler
                                                                                                                               Adv D Newton                                               Position: Principal Lecturer, Management Accounting,
Sport event Management                                                                                                         Position: Director, Legal Services, NMMU                   NMMU
The objective of this module is to give students a                                                                             Speciality: Labour Law and Sport Law                       Speciality: Management accounting and financial
better understanding of various aspects relating to the                                                                                                                                   management
organisation of national and international sports events.
                                                                                                                                                                                          nMMu programme Coordinator
Sport Marketing                                                                                                                                                                           Mr Vernon Oosthuizen
The marketing module enables students to become familiar
with the commercial realities of modern sport, particularly                                                                                                                               CieS Coordinator
within South Africa and neighbouring countries. Students                                                                                                                                  Prof Denver Hendricks
are presented with a pragmatic approach of marketing
sports entities and events. A key component of this                                                                                                                                       head of the host department
module is to provide students with an understanding of                                                                                                                                    (human Movement Science)
the methods used to create and promote the brand of a                                                                                                                                     Prof Rosa du Randt
sports entity for marketing purposes.

financial Management
Education in finance offers an approach to understanding
the financial realities of African sports entities. It provides
tools intended to improve the student’s financial
management skills.
                                                                                                                               ApplicAtion form
                                                                                                                               certificate in sport management

                                                                                                                               1. personal contact information (capital letters)

                                                                                                                               Surname:                                                      First name(s):                                                Gender:

                                                                                                                               Date of birth (dd/mm/yyyy):                                   Place of birth:                                               Nationality:

                                                                                                                               Home address:                                                 Postal Code:                    City:                         Country:

                                                                                                                               Tel:                           Fax:                           Mobile:                         E-mail:

                                                                                                                               Where did you hear about the course ?

                                                                                                                               Are you/were you a student at the NMMU ?

                                                                                                                               If yes, please provide your student number:

                                                                                                                               A certified copy of identification document/passport must be attached to this application

                                                                please send application form to                                2. Educational background
                                                                Ms S Ellis · Department of Human Movement Science
                                                                                                                               High School Education
                                                                PO Box 77000, Nelson Mandela Metropolitan University,
                                                                South Campus, Port Elizabeth 6031
                                                                                                                                Name of High School                    Address of High School                 Period of study                        Subjects taken
                                                                Selection procedure
                                                                The CEP will contact applicants for a personal interview
                                                                after the closing date for applications. The candidates will
                                                                be informed of the decisions of the CEP two weeks prior
                                                                to the commencement of the course, at the latest. The
                                                                decision of the CEP is final.

ruLeS and generaL                                               accommodation
                                                                Students who require accommodation may want to
                                                                consider the following options:

Closing date for applications                                   NMMU Postgraduate village, NMMU South Campus
                                                                                                                               tertiary Education
15 August 2011                                                  Ms Bada                                                        (Please start with your highest qualification · Certified copies of certificates obtained must accompany the application)
                                                                Tel: +2741 504 3663
attendance of Classes
                                                                                                                                Dates (From-To, mm/yyyy)               Full Name of university att.           Address of university                  Diploma/Degree obtained
Attendance of the four block weeks is compulsory and            Langerry Group of Holiday Apartments
students must obtain a class attendance mark of not             Website: www.langerry.co.za
less than 90% for each module. This stipulation is over         Tel: +2741 585 2654
and above the other academic requirements for the
successful completion of each module.                           @47 Guest House
                                                                Website: www.summerstrandguesthouse.co.za
fees                                                            Tel: +2741 583 2970
Once accepted, and to secure your place, an initial payment
of R2.500.00 must be paid prior to the commencement of          for further information, please contact
the first block of lectures and by no later than 23 September   Ms S Ellis
2011. The remaining balance of fees (R5.450.00) must be         Department of Human Movement Science
paid in full by no later than 30 April 2012.                    PO Box 77000
                                                                Nelson Mandela Metropolitan University                         professional Qualifications
Scholarships                                                    South Campus                                                   (Certified copies of certificates obtained must accompany the application)
The NMMU offers no bursaries for this qualification. A          Port Elizabeth 6031
limited number of part scholarships, provided by the CIES,                                                                      Date obtained                          Prof. Firm or Educ. Institution Qualification and Subject                     Result obtained
are however available. The Candidacy Examination Panel          Tel.: +2741504 2497
(CEP) for the course is entitled to allocate these bursaries    Fax: +2741504 2770
on the basis of circumstances and merit. The decision of        e-mail: shona.ellis@nmmu.ac.za
the CEP as to the awarding of scholarships is final.            web: http://www.nmmu.ac.za/hms
3. Sport involvement
(Please attach a one page curriculum vitae of your sport involvement to this application form. The following information is to be included for each sport
organization you have been associated with: address, postal code, city, country, tel, fax, time period, position, description of involvement.
Certified copies of certificates obtained must accompany the application)

4. Knowledge of languages                                                                                                                                   Solomon mudege                                            Graham terblanche
                                                                                                                                                            NMMU, South Africa                                        NMMU, South Africa
Which languages are you fluent in ?
                                                                                                                                                            2007 Class                                                2009 Class

                                                                                                                                                            “I would definitely recommend the FIFA/CIES               “My expectations were exceeded in many ways.
5. interests (Please list your interests)                                                                                                                   Certificate in Sport Management and any of the            The quality of lectures and guest speakers - who
                                                                                                                                                            CIES-initiated academic programmes. The FIFA/CIES         were involved in real events such as the World Cup
                                                                                                                                                            Certificate in Sport Management is a unique course        2010 and Cricket World Cups, as well as the FIFA
                                                                                                                                                            which promotes good management principles while           guest speakers - and the practical approach of the
                                                                                                                                                            recognising the distinctive environment within the        course were really good. (…).The experiences and
6. current and/or previous employment                                                                                                                       nation in which the course is offered.”                   knowledge gained from this Programme will last
(Please attach a one page curriculum vitae of your current and/or previous employment to this application form. The following information is to be
included for each employment opportunity you have had: address, postal code, city, country, tel, fax, time period, position, description of employment)

                                                                                                                                                            Helma Boggenpoel
                                                                                                                                                            NMMU, South Africa                                        luciano cadoni
7. professional future                                                                                                                                      2007 Class                                                UNISA, South Africa
(Please list three aims you have for your future professional life)                                                                                                                                                   2008 Class
                                                                                                                                                            “Thus far the FIFA/CIES Programme has improved
1.                                                                                                                                                          my managerial skills and planning. I have learnt other    “I would certainly recommend it to many of my
                                                                                                                                                            methods (added to my current) of doing things ñ a         colleagues that manage sport for development
                                                                                                                                                            more professional approach.”                              projects at national level but also to the ones that
3.                                                                                                                                                                                                                    work at community level.”

                                                                                                                                                            Glyndon Groep
8. please list the reasons you are applying for enrolment to this course                                                                                    NMMU, South Africa                                        Víctor Badilla Guadamuz,
(Please also indicate what your expectations are for this course)                                                                                           2008 Class                                                Universidad de Costa Rica
                                                                                                                                                                                                                      2009 Class
                                                                                                                                                            “The quality of the Programme will ensure that
                                                                                                                                                            sport and the management thereof in South Africa is       “We studied very important topics for my job
                                                                                                                                                            taken to level of international standard. Graduates of    in communication management and crisis
                                                                                                                                                            this certification will be able to make a difference on   management. I have to deal with this kind of issues
                                                                                                                                                            all levels in sport.”                                     daily.”

9. Scholarship
                                                                                                                                                            lubabalo mpongoshe                                        Selçük Güler
Do you require a scholarship in order to enroll for this course ?                                                                                           NMMU, South Africa                                        Bahcesehir University, Turkey
(If yes, please provide reasons as to why you would want to be the recipient of a scholarship)
                                                                                                                                                            2009 Class                                                2009 Class

                                                                                                                                                            “I benefited a lot from the FIFA/CIES Programme.          “I have found my job after having attended this
                                                                                                                                                            (…). I got the opportunity to know more about the         course. I have met people who have very good
                                                                                                                                                            business of sport internationally and domestically        career in sport business. It was really very interesting
                                                                                                                                                            (…). I would recommend the Programme as it will           to listen to their ideas.”
                                                                                                                                                            increase the knowledge of sport especially in African
Place and Date:                                                                             Signature:                                                      countries.”
Avenue DuPeyrou 1     I Phone: +41 (0)32 7183900
2000 Neuchâtel        I Fax: +41 (0)32 7183901
Switzerland           I www.cies.ch

FIFA/CIES International University Network


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