Slide 1 - Canadian Cancer Society

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Slide 1 - Canadian Cancer Society Powered By Docstoc
					Some days we remembered.
 As the months
went by in 2008…
          2008




• Helped 26,500 Ontarians   • Ontario-wide contest which
  make a commitment to        encourages daily smokers
  quit smoking!               to quit and win great
                              prizes.
           2008




                                  Launch event at Toronto
     Grand prize winner                Eaton Centre:
  2008 Toyota Prius Hybrid         The Hon. Margarett Best,
Dianna Watson, Copper Cliff, ON       David Suzuki and
                                       Peter Goodhand
                            • Partnership with:
Kicks for kids

 Northwestern Region
                                    24-hour
   February 12, 2008                 soccer
                                  tournament




• New third party
  fundraiser kicks off in
  2008 raising $20,000!
 Transportation
  client survey


      Transportation




• Society clients give       • Overall satisfaction score
  transportation service a     was 11.8 out of 12!
  high score!
                             • Conducted by Centre for
                               Behavioural Research
                               (CBPRE).
  Toronto daffodil
  public relations
     campaign

  Community Revenue

      March 2008




• Toronto media outlets   • Generate excitement and
  abloom with Society       revenue for Daffodil Days
  daffodils!                in Toronto.
Toronto daffodil
public relations
   campaign




The Society’s wannabe
   Martha Stewarts
      Hillcrest
    High School
  residential blitz

  Ontario East Region

          April



• Engaging high school
  students raises more
  than $50,000!
     Hillcrest
   High School
 residential blitz

• annual event since 1995

• one-night event

• additional funds raised
  though sales of paper
  daffodil and Daffograms
 Annual report


   Communications

          April

• illustrates how we're
  investing donor gifts to
  achieve our mission
 Sharing volunteer,
survivor and partner
   cancer stories.
  Chinese cancer
   information
      forums

     South Central
          and
    Toronto Regions

    April 19 - 20, 2008


• Events attract 250% more
                             Cantonese event:
  people – spreading the
                              800 participants
  word about cancer
  information and            Mandarin event:
  prevention!                 200 participants
Central Lakelands Region




         April - May

                                 • Children with cancer are
• Strong relationships with        matched with police
  police officers raise almost     officers who ride in their
  $180,000!                        honour.
• Police officers visit their   • During the last km of the
  “special friends” at local      ride, each “special friend”
  schools for head shaves.        gets to bike (or cruiser
                                  ride if they are unwell)
                                  into a community party.
•   1,000 km in three
    weeks

•   50 schools visited

•   400+ heads shaved
     Lung cancer
      research

         Research

• The Society steps up to
  support under-funded
  research!                 • Ontario Division donated
                              an unprecedented
                              $1.3 million to lung
                              cancer research!

                            • Funding seven new
                              research projects!
  May stewardship &
   research grants
      luncheon

      Gift Planning

       May 7, 2008

• engaging prospective
  major & planned gift
  donors

• celebrating donor and
  volunteer commitments
  and research grants
May stewardship &
 research grants
    luncheon

• Event commemorated
  the 70th anniversary of
  the Grand Council
  meeting which lead to
  the creation of the
  Society.

• 542 guests

• 56 researchers
 May stewardship &
  research grants
     luncheon

Resulted in event guests
 supporting the Society:

• 27 confirmed their
  bequest intentions

• 11 requested information
  to leave a bequest

• 12 indicated an interest in
  donating a major gift
Check your Nuts
    event

       Community
      Partnerships



     May 22, 2008


• Retired hockey star        • hosted by Brett Lindros
  hosts cheeky third party
  event which raises more    • 100 event attendees
  than $56,000!
   Marketing and
communications plan

     Communications

• Generating excitement for
  Relay For Life in Ontario!

                                Overall provincial results:

                                      1,789 stories

                               118+ million audience reach
 Provincial overview
      Relay For Life
       (all programs)


• Celebrate cancer
  survivors.
                            Celebrating
                            10 years of
• Remember loved ones      Relay For Life
  lost to cancer.

• Fight back against the
  disease.
 Provincial overview

• $17.8 million raised!

• 132,000 luminaries sold

• 11,500 survivors
  took part in the
  Survivors’ Victory Lap
Provincial overview

• 81,000 participants

• 7,500 teams

• 12,000+ volunteers
    Disaster
  recovery site          The disaster recovery
                         site allows for:

Information Technology
                         ● recovery of systems to
                           minimize downtime

                         ● regular data back up to
                           facilitate optimal
                           recovery times

• disaster or major
  failure preparation
        Lottery
       in a box




Direct Response & Lottery
                               Box contained:
                               • decorations
                               • treat coupons
• fun and easy lottery         • copy of TV commercial,
  promotional tool for staff     etc.
 Lottery
in a box
       Move of
     data centre         Benefits include:
      to off-site
       location          • backup power in a
                           secure and climate
                           controlled space


Information Technology   • substantial outage
                           reduction during
                           power failures

                         • system access
                           regardless of
• adopting IT industry     provincial office issues
  best practices
FOODLAND & IGA
 Communities for a Cure




                             •   BBQs
                             •   car washes
                             •   paper daffodil sales
Corporate Development        •   head shaves

• raising funds and cancer   Results:
  awareness                  • five years =
                               $1 million raised
 Provincial office and
   Toronto Mission
      relocation



 Facilities and Inventory

      Summer – Fall

• Relocating to a space that
  meets current and future
  requirements.
Provincial office and
  Toronto Mission
     relocation




• staff members moved   • project delivered on
  efficiently             schedule and on budget
 Mother/daughter
     bike ride
    for cancer

       Ontario
  North East Region

    September 2008


• 12 year-old Paige Brail                2007
  raises more than $12,000   Timmins to Sudbury = 290+ km
  in memory of her
  Grandfather.                            2008
                             Timmins to North Bay = 370+ km
       Western
       Branches
      leadership
        summit

  Northwestern Region
                             The need:
                             • branches separated by
   November 22, 2008           great distances
                               (3 - 7 hour drive)
• First time event brings
  branch presidents and      Event highlights:
  Relay chairs together to
                             • group discussions
  communicate in new ways.
                             • idea exchanges
    Pink ribbon
     campaign

 Southwestern Region

        October



• Screening and breast   • $97,768 raised!
  cancer information
  championed through
                         • 40% increase over
  campaign.
                           previous year’s
                           benchmark!
       Colon
    cancer gala

    Toronto Revenue
       Development

   September 12, 2008

        North York



• Formal gala event raises
  $143,905!
  Thingamaboob




   Communications

• Moving the             • Encouraging women,
  Thingamaboob from        50 - 69 to get
  product to movement!     mammograms and to
                           pass it on.
 Celebration at
 Queen’s Park

      Public Issues


     October 6, 2008




• Raises awareness of the
  Society's advocacy        Adam van Koverden:
  priorities.               Master of Ceremonies of
                             Olympic proportions!
 Celebration at
 Queen’s Park

Participants:

• 150 volunteers

• 50 staff

• 40 MPPs
      Cancer
  Prevention Week
       Staff promotion

         Prevention




                               Organized walk/physical activity



    Healthy potluck luncheon



   October 6 - 12, 2008

• Cancer prevention:
  What we can do together
     Regional
   Relay For Life
    conference
         Central
    Lakelands Region

   October 25 – 26, 2008


• Bringing together
  leadership volunteers
  eager to share best
  practices.
      Regional
    Relay For Life
     conference
• guest speakers

• round table discussions and
  workshops

• Luminary Ceremony

• event banner parade

• morning health walk

• fight back presentation
   E-boutique
     launch

 Fundraising, Research
     & Innovation

        November




• raising funds through
  e-commerce
  Autumn feast

     Toronto Revenue
       Development

   September 24, 2008



• Celebrating and             • 372 volunteers
  recognizing volunteers in
  North York!
                              • Channel 7 and
                                Panorama television
                                cover the event
    The Goldie
     Awards

  Community Outreach
     & Innovation

   November 6, 2008



• Celebrating fundraising
  successes across the
  province!
      Provincial
      leadership
        summit

       Relay For Life

  November 7 - 9, 2008

• Inspire and motivate
  Relay volunteers and staff!
     Provincial
     leadership
       summit
• Attendance 300+

• sharing best practices

Speeches by:
• Mike “Pinball” Clemens
• Peter Goodhand
• Marty Coelho
  (American Cancer Society)
 November 14 – 16, 2008


Community Engagement



• Increased survival rates   • two-day, province-wide
  bring with them need for     event for cancer survivors
  new conversations.           and caregivers
Session topics:
•   long-term and late effects of
    cancer
•   recurrence and secondary
    cancers
•   genetic predisposition and
    testing
•   employment issues
•   nutrition and fitness
•   complementary therapies
•   yoga
Keynote speakers:
• Maureen Holloway, radio
  host
• Michael Wosnick
• Dr. Joe Schwarcz
• Bryan Mudryk
                               175 - 200
Performance by:             event attendees
• Debra DiGiovanni
 Leading the fight
  against cancer
    conference

 Southwestern Region

  November 29, 2008




• Regional Council
  champions conference to   Attendance:
  enhance volunteer         80+ leadership volunteers
  engagement.
 Leading the fight
  against cancer
    conference
• a panel of three Society-
  funded researchers

• Workshops on:
  -   youth & volunteerism
  -   social networking
  -   CIS
                              Tours at two research labs
  -   transportation
                                rounded out the day.
  -   gift planning
   Stewarding
   local media

  Central West Region




• Program garners
  $100,000 worth of
  coverage!             Niagara Unit
                        promotions
                             30th anniversary PSA
    Stewarding                      for K-W
                             Great Ride ‘n’ Stride
    local media
                              Daffodil Days PSAs
• Develop and foster
  productive relationships
  that will help the
  Society’s mission and
  fundraising work.

                                   98 page
                               supplement with
                                exclusive focus
                                   on CCS!
   Volunteer
  recruitment
 media campaign
  Central West Region



• using media to tell stories
  and recruit new volunteers

• Human interest stories ran
  in:




                                140 new volunteers
                                     recruited!
         Online
       storybook


       Marketing




• Connecting Society staff     • Start the conversation...
  coast-to-coast, helping us
  to use stories to talk       http://storybook.cancer.ca/
  about cancer in new
  ways.
    Peer Support Program         • a Reader’s Theatre
                                   Performance written by
                                   Dr. Ross Gray and Dr. Karen
• an innovative way to talk to     Fergus
  people about cancer
                                 • based on social science
                                   research

                                 • thought-provoking, highlights
                                   relationship issues
• 24 performances across
  the province

• audience attendance at
  events varied from 13
  to 150 people
        Screening
       Saves Lives

         Lay Health
     Educators Program

       Prevention
           &
Ontario Northeast Region

• Train “natural helpers” to
  talk to their friends,
  family, and co-workers
  about breast, cervical and
  colorectal cancer
  screening.
      Screening
     Saves Lives

      Lay Health
  Educators Program



• three project staff

• 56 trained volunteers

• 171 presentations

• 4,496 people reached!
 www.my40hours.ca
     launch


  Volunteer Engagement
                            • leveraging Ontario’s 40
                              hours of mandatory
                              community service
                              graduation requirement
• Engaging youth in their
  own words…
                            Campaign resources:
                            • website
                            • quiz
                            • posters
                            • stickers
   Division-wide
 telephone system


 Information Technology

Features:                        Benefits:
• four digit internal dialling   • more cost effective than
                                   traditional phone systems
• caller ID
                                 • easier to make and
• centralized voicemail            transfer calls
 Optimizing Life
 program pilot

Ontario North East Region
            &
 Peer Support Program

• providing group support to   • patient self-management
  patients and caregivers        program researched and
                                 licensed by Stanford
                                 University

                               • co-facilitated by trained
                                 peer leaders
  Optimizing Life
  program pilot

Program covers a range
of topics including:
                            Results:
• goal setting and action   • Participant and leader
  plans                       surveys clearly indicate
                              the value of the program
• psych-social aspects of     content.
  illness
                            • Sudbury session at
• communication, healthy      capacity and waiting list
  eating, exercise            exists for the spring
                              session.
            • Engaging Canadians in
              conversations about
              cancer and how it
              impacts lives.

            • Launched in Toronto at
              Nathan Phillips Square.
Marketing
    Cancer
  Connections

• 300+ professional and
  amateur black and
  white images

• exhibit will travel the
  country in the next two
  years                           Twins share good and bad.
                             Gladys and Lalie both battled breast
                                      cancer in 1990.
                            Fortunately, they also shared their 90th
                              birthday celebrations, in December
                                      2007, cancer-free.
  Cancer
Connections




John Johnson drives his daughter    The Owichan Valley Dragon Divas team
Maggie, 5, a four-hour round trip    is made up of over 40 members, all
   for her leukemia treatment.            living with breast cancer.
  Relay For Life
  Convio launch


        Marketing



• Making online fundraising   • Helps the Society raise
  easier and more               $$$$ more efficiently!
  enjoyable!
                              • All Ontario Relay event
                                registration successfully
                                migrated to Convio.
     Community
    Partnerships
   website launch


 Community Partnerships



• Making it easier for third  • Increases staff capacity to
  party fundraisers to run      help a greater number of
  their events independently.   third party fundraisers.
    Enhanced
internal capacity
     building


        Diversity
                          • in-house webinars
                          • in-person sessions

• Delivering Diversity    • Training and sessions
  Competency and            focused on working
  awareness sessions to     with:
  staff and volunteers.      - LGBTTQ communities
                             - ethnocultural communities
                             - persons with disabilities
     Until cures
     are found                  • Program accounts for
                                  13% of overall Direct
                                  Response revenue.
                                  (most charities average 10%)
Direct Response & Lottery
                                • Program grows!

• Encouraging more people
  to donate to the Society on                # of monthly
  a monthly basis.                  Year        donors
                                    2006              10,763
                                    2007              12,022
                                   2008            13,000 +
  Transportation           Benefits:
   Management              • able to help more
                             people
     System
         (TMS)             • keep costs in check

    Transportation         • ridesharing eliminates
                             duplication of rides and
                             reduces driver wait
                             times
• Helping the Society to
  meet the growing needs
  of cancer patients.                Launched in
                                    Burlington on
                                  January 26, 2009!
Advocacy wins!
      Public Issues



       Cosmetic
     pesticide ban


Advocated:                  Results:
• Municipally since 2002    • June 18, 2008
• Provincially since 2007    provincial legislation
                             banning sale & use of
                             cosmetic pesticides
 Advocacy wins!

      Public Issues


Smoke-free vehicles
   with children


Advocated:            Results:
• since Fall 2007     • June 16, 2008
                        provincial legislation
                        banning smoking in
                        vehicles with children
                        present
Advocacy wins!

      Public Issues


        Cigarillos
                      Results:
                      • December 4, 2008
                        provincial legislation
                        banning:
Advocated:
                        -candy flavouring in
• since Fall 2008        cigarillos
                        -cigarillos from being sold
                         individually
  Funding cancer
     research




• Funded 41 new research   • Invested more than $30
  projects in Ontario!       million in research!
 How we helped
 people and their
   loved ones

• roughly 27,000 calls
  answered at the Cancer
  Information Service       Provincial
                            highlights
• helped 18,000 people
  get to cancer treatment

• connected 2,606 through
  Peer Support
Sister
Let’s make cancer history

				
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