Global Web Site www.lge.com
LG Electronics, Inc.
LG Handsets to Feature Schneider-Kreuznach Lenses
Seoul, Korea, Oct 25th, 2006 --- LG Electronics (LG), a worldwide leader in mobile design and
technology, has signed a contract for technical cooperation with Germany’s Schneider-Kreuznach,
since long known for the world’s highest quality camera lenses.
This is the first partnership of Schneider-Kreuznach with a mobile phone company, and solidifies
LG’s expertise in the camera phone space. LG’s upcoming handset, “Shine,” will be the first
camera phone equipped with a certified Schneider-Kreuznach lens.
“Today’s mobile phone consumer demands high-quality camera functions as part of a handset’s
multimedia features,” said Skott Ahn, Executive Vice President of LG Electronics Mobile Handset
R&D Center. “With Schneider-Kreuznach’s technical expertise, LG will introduce more premier
handset models, bolstering LG’s position in the high-end mobile phone market.”
“With our support, LG will be able to provide the most advanced camera phones to its
multimedia-conscious consumers,” said Schneider-Kreuznach CEO, Dr. Josef Staub.
To mark the beginning of this partnership, Skott Ahn and Dr. Josef Staub will participate in a
signing ceremony at LG Electronics Mobile Handset R&D Center in Seoul on October 25, 2006. The
agreement between the two companies includes joint branding, technical certification and
collaborative technical development.
According to IC Insight, a leading market research company, the global camera phone market will
reach 910 million units by 2010. The company expects dramatic growth of the camera phone
segment, and forecasts that camera phones will comprise 54 percent of the market by 2006, 68
percent by 2008 and 75 percent by 2009.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics,
home appliances and mobile communications, employing more than 72,000 people working in over 120
operations including 80 subsidiaries around the world. Comprised of four business units: Mobile
Global Web Site www.lge.com
Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion
(consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets,
residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system.
LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA
and GSM handsets, which have been designed to improve the value of customer life. With a total range of
wired and wireless solutions, the company is rapidly establishing a global presence and growing its
international market share in 3G handsets. For more information, please visit www.lge.com
Jos. Schneider Optische Werke (Schneider-Kreuznach for short) was established in 1913 in Bad Kreuznach,
Germany. The international Schneider Group also includes subsidiaries Pentacon in Dresden, Germany,
Praktica (UK) in London, Schneider Optics in New York, and Century Precision Optics in Los Angeles. The
German main office has staff of 340 employees. The Schneider Group employs 600 people worldwide.
Schneider-Kreuznach is among the global market leaders for high-performance lens systems since many
years. The group operates in five business areas: photography, cinema/projection, industrial optics,
ophthalmic optics, and servo-hydraulic systems. The company is the international No. 1 when it comes to
cinema/projection applications. In addition, the Schneider Group is also active in the areas of digital
projection, home cinema, e-cinema, and simulation. Schneider's main markets are the United States, Japan,
China, India, South Korea, Brazil, and Europe.
For more information, please visit www.schneiderkreuznach.com/index_e.htm