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The_Red_Herring_that_is_Google_Pagerank

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									Title:
The Red Herring that is Google Pagerank

Word Count:
402

Summary:
Google likes to offer all kinds of neat little tips and clues regarding
how it views sites. Google PageRank is one such tool, but with
questionable value.


Keywords:
google, page rank, pagerank, rankings, serp, seo, site, sites, toolbar,
google toolbar


Article Body:
Google likes to offer all kinds of neat little tips and clues regarding
how it views sites. Google PageRank is one such tool, but with
questionable value.

The Red Herring that is Google PageRank

Google is a highly secretive beast. If you are trying to optimize your
site to obtain high rankings, Google will provide you with little or no
information. It even fails to show all of the links it is counting to
your site, a negative step that no other engine takes. What Google does
provide, however, is the Google PageRank for sites.

In my opinion, Google PageRank is a bit of red herring. I don’t believe
it tells you much about how Google views your site. Instead, it is a bit
of bait designed to get you to download the Google Toolbar. Yes, you can
only see your PageRank if you download a Google program on to your
computer. And you thought Microsoft was bad!

Assuming you have downloaded the toolbar, the PageRank is the little bar
in the middle that should be partially covered in green. The green
represents your PageRank and is out of ten. You can run your cursor
across it and the actual PageRank number will appear. Most sites have a
PageRank of 3 to start off with. Google gives itself a rank of 10, while
Yahoo and MSN each get a 9. If your bar is grey, it means you have been
banned by Google for doing something they don’t like in your optimization
efforts. If the bar is blank, it either means your site has not been
indexed yet, is relatively new or Google is updating its rankings.

So, what does the Google PageRank really mean? Not much. Originally, it
was thought to be a measure of value compared to other sites. Google
still touts the tool as this, but this claim appears a bit dubious. A
site with a PageRank of 5 will not necessarily outrank a site with a
PageRank of 3. You can perform a search on Google for practically any
keyword and see as much by looking at the top 5 returned listings.
Google PageRank is an interesting tool in a very general sense. It can be
used to determine that Google has found your site and how it generally
values it compared to others. Just keep in mind that it does not actually
mean much of anything when it comes to rankings.

								
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